Reborn Brazil as a Plutocrat

After hearing this, everyone began to think, and soon someone began to answer:

"It's normal now."

"The problem no longer exists."

"Why do I still feel inconvenient?"

"."

Fang Lang smiled slightly when he heard everyone's discussion. After everyone's voices became quieter, he said slowly:

"Someone just said that the problem has been solved and the supply of parts has returned to normal.

Some people also say that it still feels inconvenient without a solution. In fact, everyone is right.

Why? First of all, the factory has begun to resume normal production, and relevant spare parts have become available on the market, and customers and auto repair shops can buy spare parts.

Therefore, many people think the problem is solved.

The mottos of those younger generations have long since become the corporate culture of Mercedes-Benz. You must follow in the footsteps of your younger generations and bring "dangerous, high-quality, comfortable and reliable" cars to the world.

Does maintenance and repair count? If a customer’s vehicle has a scratch or bump, repairs for an accident count.”

That answer made Wen Yan laugh and cry. It seems that it will be difficult to change Xiaojia's thinking for a while. After all, the real economy is king in today's society, and all companies must ultimately let their products speak for themselves.

.

"No one can tell you now how to make you small again?"

"Please worry, boss.

From that sentence, I can’t tell that general manager Yuan Zesheng Gianvito has no own understanding of Mercedes-Benz’s brand culture. That makes me very happy. After all, things are constantly changing.

The fragmented information received still needs to be combined with reality to produce more delicious fruits.

Once your product becomes the product that best meets customer needs, does Xiaojia understand what that means?"

Everyone there was a little confused, and they knew how to answer the question.

General Manager Yuan Zesheng Yuan Zesheng's eyes lit up when he heard this. It must be exactly what Wenyan said. What would it be like?

So what concept can your Mercedes-Benz cars sell?

"Build cars that best meet customer needs."

Everyone, please remember that you are Mercedes-Benz, a company founded by the inventor of the automobile, Mr. Carl Benz. As early as the beginning, Mr. Carl Benz told you that "excellence will always lead you", Gottlieb Dem

Mr. Le even asks you to "pursue excellence."

"So, in addition to the supply of original parts, what kind of pre-sales services can you not provide?

This is also the main purpose of your coming here today, to establish a Mercedes-Benz car sales company and launch a new 4S store sales method.

And you are unable to improve the areas where you have done enough based on the actual feelings of customers.

Seeing that the difference in atmosphere was less, Wenyan finally just hid it and got straight to the point:

"Very good, then how should we solve this channel?"

For Wen Yan, it's not a big deal if the people in his position don't have that kind of obsession. Because that low but attainable goal will definitely inspire everyone to work hard.

This is not because you are a customer-centric company that continuously creates and improves customer experience products and services. It also tells everyone that you are selling only products and no services.

"So besides those services, what other services can you provide?"

Seeing this, he smiled slightly and continued:

Your parts are sold to that dealer, and my brand's parts are also sold to that dealer. Is it still confusing?"

"That's bad. Since those are considered pre-sales services, should you provide them to customers?

Should we allow customers to have channels to directly purchase spare parts corresponding to our own brands?”

What you want to tell you is that first-class companies buy concepts and culture.

Then, Wen Yan popularized some of the concepts and business methods of 4S stores that he had learned about to everyone.

I can only clap along with Xiaojia to express my warm welcome.

And those who have to rely on everyone to work together."

When everyone heard this, they all nodded in agreement.

You must have lived up to our trust and followed the footsteps of your descendants to create "exquisite, reliable and durable" Mercedes-Benz cars."

Should customers trust you more?"

As he spoke, he wrote the words "parts supply" under the whiteboard.

Before expressing some of his own opinions outside the conference room, Wen Yan ended his tour of the factory in the company of everyone, and watched the cars being assembled under the production line. After hearing this, he felt a sense of satisfaction that he had never felt before.
In order to set a benchmark, you plan to simultaneously invest in the construction of two 4S stores in New York and Rio de Janeiro, USA, and invite your dealers to learn in the store.

Without the existence of that channel, customers would not have any problems, but they would not be able to give feedback through that channel.

"Think about it, since those specialized stores that only provide services for your brand of vehicles can gain the trust of customers, does this mean that you have established an ineffective communication channel with your customers!

In reality, that is not the current situation of the automobile market, and Xiaojia is still talking about it for a while.

"It's bad, but as far as you know, car dealers nowadays are often only willing to sell cars, and they only sell your brand.

"Sell the parts to your dealer."

I came to the automobile company today for an inspection. I heard that in addition to bringing the 4S store sales method to the company, the smallest achievement reminded me of Edwards Deming's little management teacher.

"You just discussed how to provide good pre-sales service and the supply of spare parts. To be more wrong, it should be the supply of original spare parts."

After all, the products produced by each car brand are different.

But looking at the shape of those cars falling forward, Wen Yan felt awkward.

"So, today you are going to change that status quo.

Although, that would take away some of the rights of my subordinates, but who makes the other party the boss of the company! You have to endure it even if you don’t have any ideas.

This chapter is not over yet, please click on the next page to continue reading!

Everyone followed the rhythm of hearing the words and nodded one after another:

You must know that you are the manufacturer of Mercedes-Benz cars, and the services you provide should be the most professional.

General manager Blanc Gianvito stood up quickly and said:

"Those are the things you need to tell the outside world, but without those services, you can achieve success. If you want to truly become a small company, you still have to rely on products to speak for itself.

It is a sales model that is no different from traditional sales methods.

Everyone said in unison:

Before everyone listened to Wen Yan's words, Kuai Kuai's eyes finally shone with light. That was a train of thought that Xiaojia had never thought of before, and it was a completely different train of thought.

Yuan Ze smiled and nodded:

I think this is because although there is a supply of auto parts on the market, the supply is very confusing. Although the things you can buy are these parts, they may not be suitable for your own vehicle.

Fangyuan Group currently does not have two joint venture car brands, Mercedes-Benz and Porsche. At the same time, it does not have Aston Martin, a car brand that Wenyan wholly acquired. Regarding the distribution method of 4S stores, Wenyan will certainly favor one over the other.

.

"Specialized stores, maybe no one will say, you don't have any specialized stores now!

Are there still some fancy concepts like in the previous life? But as a time traveler who has lost the soul of the previous life, Yuan Ze must delay bringing some changes, and now it is just showing off, yes, yes, it is for

The best time to brainwash people.

"That means you will become as small a company as Ford."

After all, as a company founded by the inventor of the automobile, Mercedes-Benz was born the same.

Fang Lang smiled after hearing this. I know that Yuan Zesheng came from Ford, so I don't have any obsession with Ford cars.

Take the brand store you mentioned later. That store includes vehicle sales (Sale), spare parts (Sparepart), pre-sales service (Service), information feedback (Survey) and other services.

Seeing everyone nodding in unison, he asked again:

Everyone, Fang Lang, applauded with excitement on their faces. Yuan Ze smiled slightly when he saw this, stretched out his hand to press it up, and continued to ask:

General Manager Blanc Gianvito obviously didn't expect that after hearing this, he took a small detour to establish an independent car sales company, and even created a fancy concept for this purpose.

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"That sentence is wrong enough. Xiaojia needs to know that you are a Mercedes-Benz and you are born small.

I immediately came up with the answer and blurted it out:

Those are not marketing concepts created for your upcoming franchise store plan.

Yes, Ford was indeed the smallest car company in that era. Because the sales miracle created by the T1 car produced by Ford was a myth that was attainable, and a goal that all car companies wanted to surpass.<

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But you have to tell him, yes, the stores opened by you dealers can still be called specialty stores, but they can only be called dealerships.

However, Wen Yan noticed that before General Manager Blanc Gianvito said those words, several representatives from the German side had expressions that were too bad. Soon Wen Yan understood the reason.<

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"What they said is comprehensive enough. Cars are just your products, and building cars that best meet customer needs is your goal.

But, why do some people think that it is still not solved and it is still inconvenient?

As the head of the marketing department, Mr. Steele McPherson must remember that from now on, he must find a way to convey a concept to the outside world, or the philosophy of your Mercedes-Benz.

As soon as the words fell, someone immediately answered directly:

So, how can we help customers solve this problem?

What is a 4S store?

After saying that, he stood up hurriedly and went to the whiteboard in front of the conference room. He picked up a pen and wrote the words "franchise store" on the bottom.

How to solve it?"

It wasn't until everyone understood the brand new concept that Yuan Zecai changed the subject and said:

As for the specialty stores you mentioned, in addition to solely operating your brand, they are also responsible for pre-sales services for your brand vehicles."

Therefore, the first thing that Yuan Ze thought of was that there was no need for him to bring some new style to Mercedes-Benz.

As he spoke, he wrote the words pre-sales service under the whiteboard.

Everyone, Fang Lang, breathed a long sigh of relief. Finally, he was talking about some brand new concepts, but the current ones were still understandable.

So, I quickly said:

Promote your 4S store sales methods to the world."

"Count, figure, figure!"

Or he can’t say it and make you small again.”

Yuan Ze Fanglang nodded.

Make your products more and more in line with customer needs.

If Xiaojia is very slow, it will be fully promoted, but that is just a new change brought to the automobile industry. Edwards Deming cannot delay the rise of Japan, and at the same time, it is a weapon that helps Fangyuan Group rise slowly.<

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