Reborn Business Tycoon

Chapter 476: The Legend of Bordeaux (1) Yao Yi said with a smile: "Haha, Mr. Special Envoy has given me a difficult problem. Okay, let's take a guess."

Yao Yi weighed the weight with his hands and smelled it with his nose. He looked like an expert. In fact, Yao Yi had already guessed what was inside. You know, Yao Yi's sense of smell is extremely sensitive.

, although he sometimes hates his nose, but in the presence of fine wine and delicious food, it is a kind of enjoyment.

Yao Yi said with a smile: "This is a bottle of century-old red wine. It should be produced in Bordeaux. Only high-quality grapes grown in the iron-rich soil there can produce such fine wines."

The French envoy couldn't help but clapped his hands, extended his thumbs, and said with a smile: "Duke Yao is really awesome. It seems that we are the same people. If Duke Yao has the opportunity to come to my house, he must invite Duke Yao to visit my house."

wine cellar."

Mei Shengcai said: "Master Yao, Mr. Special Envoy is Bordeaux, and he also owns a winery."

Yao Yi stepped forward and held the special envoy's hand and said: "Oh, haha, it seems that we have met someone of the same mind. We are very destined. Our conversation tonight will be very pleasant."

The French envoy smiled and said: "I heard that Duke Yao also loves wine and owns Phoenix Winery in Switzerland. This winery is a legendary winery. I hope to strengthen cooperation in this regard."

Yao Yi smiled and said: "No problem, I am very interested in your Bordeaux winery. If someone is willing to cooperate with me to build a large winery, I have no objection. And this afternoon, the King of Switzerland

They also talked about cooperation on the border between the two countries and the establishment of a special winery zone. I estimate that His Majesty the King will visit France in the next two days to discuss this matter with your president in person."

The French envoy smiled and said: "This is great. Duke Yao has already created a legend in Switzerland. Do you mind creating another legend in Bordeaux, France?"

Mei Shengcai said: "Master Yao, I didn't introduce it fully just now. Mr. Special Envoy is the head of Chateau Mouton. In 1973, under his leadership, Chateau Mouton was upgraded from a second-class winery to a first-class winery.

Chateau, thus forming the top five famous Chateaus in Bordeaux, France."

Yao Yi said: "I have long heard about the five first-class wineries in Bordeaux, and Chateau Mouton is not only a rising star, but also has a long history, which dates back to the Bourbon Dynasty. At that time, the entire Bordeaux region was

The swamp made it impossible to grow grapes. The Mouton Rothschild family knew that Louis XIV liked wine, so they purchased a vineyard in the southern province of Languedoc and started making wine and then paying tribute to the royal family. The high-quality wine was immediately recognized by the royal family.

So much so that for a long period of time, the Sun King only drank wine brewed by the Mouton Rothschild family. In order to commend the Mouton Rothschild family for their loyalty to the royal family, Louis XIV, who loved art, mixed Poussin's famous painting "Bacchus" with wine.

Festival" was given to the Mouton Rothschild family. According to this statement, the wine of your Rothschild family should be imperial wine."

Mr. Special Envoy smiled and said: "I didn't expect that Duke Yao still knows the history of our family. From now on, Duke Yao should not call me Mr. Special Envoy. Just call me Mr. Rothjod. That's what everyone calls me."

Yao Yi said: "Okay, it's rare to meet a drinking buddy. Mr. Mei, please order someone to open the wine. I want to have a drink with Mr. Rothschild and make two side dishes by the way, haha."

Mei Shengcai saw that Yao Yi was so happy, so he hurriedly did it.

Mr. Rothjod said: "Duke Yao, we really hit it off. Haha, let me introduce to you our Mouton Winery. We now have 82 hectares of vineyards, 77% of which are planted with Cabernet Sauvignon and 10% with Cabernet Sauvignon.

Cabernet Franc, 11% Merlot and 2% Pinot Noir. Our vineyard management is completely modern, and we also employ grape growing experts to take charge. The planting density is 8,500 trees per hectare, and the average tree age is 45 years. When harvesting, we use

The grapes are picked manually and only fully ripe grapes are picked and sent to the winery in baskets. Special oak fermentation barrels are used for fermentation, and our biggest feature is that we are one of the few Bordeaux wineries that have been using wooden fermentation barrels since ancient times.

.The general fermentation time is 21 to 31 days; then it is transferred to new oak barrels for maturation for 18 to 22 months, and the annual output is about 300,000 bottles."

Yao Yi asked: "I am extremely addicted to Bordeaux wine. Haha, do these five major wineries - Lafite (hschild), each have their own characteristics?"

Mr. Rothjod said: "When it comes to features, there are many. The soil and local microclimate of this Lafite estate are relatively unique. Its total area is 90 hectares, and each hectare is planted with 8,500 grapevines.

The average age of the trees is more than forty years. Its grapes are grown using very traditional methods. Chemicals and fertilizers are basically not used. With careful manual care, the grapes are harvested only after they are fully mature. Moreover, skilled workers are responsible for picking during the picking.

The grapes are picked and screened on the tree. If the grapes are not good, they will be picked. After picking, the grapes will be screened twice by more advanced skilled workers before being sent to pressing to ensure that every grape being pressed meets high quality requirements. In this regard, they do

Better than us. And they can only produce a bottle of 750ml wine per 2 to 3 vines. Even so, its output can be said to be unmatched, ranking first among the world's top wineries, with about 360,000 bottles per year.

About 300,000 bottles, slightly higher than our 300,000 bottles."

Yao Yi said: "I didn't expect that Chateau Lafite would be so strict on the quality of grapes, and only 2 to 3 grape vines can produce a bottle of 750ml wine. It's really incredible that it can do this."

Mr. Rothjod said: "Yes, they have a long history, and we really admire their quality selection. This is why Lafite wine has always been the leader among the world's famous wineries."

Yao Yi said: "Haha, in the past, the King of Switzerland once told me that the reason why this Lafite red wine has long been famous is mainly because it sponsored the Pope in the Vatican and became the exclusive wine of the church. It seems that this is not the case.

Lafite's victory and today's achievements are far from just sponsoring the church, but the victory is based on strict quality control."

Mr. Rothjod said: "Yes, quality is the first and foundation, and the rest is marketing means. However, what the King of Switzerland said also makes sense. Lafite's red wine can go global and become a well-known brand.

It has a lot to do with his sponsorship of the church. It can be said to be an extremely successful marketing planning event. In fact, the five major Bordeaux wineries are of similar quality and each has its own characteristics. The reason why no one in the world does not know Lafite is because of his success.

Local marketing methods, for example, the quality of the wine of Chateau Latour is also extremely high, on par with Lafite, but the popularity of Latour is far less than that of Lafite. This is the role of marketing methods."

Yao Yi asked: "What are the characteristics of Chateau Latour?"