Reborn Business Tycoon

Chapter 477: The Legend of Bordeaux (2) Mr. Rothjod said: “Château Latour also controls the grape yield very strictly, especially in bad years, it also has to control the grapes after picking.

It also undergoes strict manual screening. In this regard, it is even better than Chateau Lafite. Its wine is very green and astringent when it is first brewed, and even feels difficult to drink. It needs to be matured in the bottle for at least 10 years. For example

Vintages like 1945 and 1947 can still maintain their strength for 50 years and can continue to be brewed. Its wines are always strong and thick, with rich black currant aroma and delicate black cherry aroma. British

When comparing Chateau Lafite and Chateau Latour, the famous wine connoisseur Hugh Johnson said that if Lafite is a tenor, Latour is a bass, and if Lafite is a lyric poem, Latour is an epic masterpiece.

"

Yao Yi smiled and said: "Wow, I didn't expect to say this, but after hearing the comparison between Chateau Lafite and Chateau Latour, I now understand the importance of marketing methods more deeply."

Mr. Rothjod said: "Yes, Chateau Margaux is also an extremely excellent winery, and it is a relatively aggrieved winery. It is also a winery that adheres to tradition. Its fermentation is the same as our winery, and all wood is used for fermentation.

Most of the barrel fermentation tank fermentations are manually operated, and even the fermentation temperature is controlled manually, and even the traditional process of egg white settling in the barrel is still used. Chateau Margaux wine can be said to be the representative of Bordeaux, meticulous, gentle, and elegant.

The tannins are average. Its first wine (chateaumareaumargaux) is the earliest second-label wine from a famous Bordeaux estate. Its history of producing second-label wines has been more than a hundred years. It also has 12 hectares of white grapes, all of which are Sauvignon Blanc (aux."

Yao Yi said: "Since the wine of Chateau Margaux is the representative of Bordeaux, its popularity is indeed far lower than that of Lafite."

Mr. Rothjod said: "This is a problem with marketing methods. The four wines of ours are all due to problems with marketing methods. Therefore, there is no way to compare with Chateau Lafite. And Chateau Obiang is estimated to be the most popular."

This winery is aggrieved. The red wine it produces is known as the most prominent and expensive red wine in France. It reflects an intellectual and gentle style. It is also the smallest manor among the "Five Famous Chateaus", but it was the first among the Five Famous Chateaus to become famous.

The winery. Today, the brand has been famous for 5 centuries, and during these 5 centuries, no second wine brand has been brewed and sold under the same brand name. Therefore, the Hauberton winery of Chateau Obiang can be

The Wanghong wine brand is understood to be one of the oldest luxury brands in history. "Yao Yi said with a smile: "Haha, I have learned a lot today. I didn't expect to learn so much knowledge."

Mr. Rothschild said: "Duke Yao, I think you already understand what I mean. There is an old saying in China, which is called 'the fragrance of wine is not afraid of the depth of the alley', but the times have changed, and we need more than just wine."

We must turn deep alleys into big exhibition stands, so that our brand can go global."

Yao Yi said: "Yes, now on the premise of ensuring quality, we focus on publicity and marketing."

At this time, Mei Shengcai and several servants came over carrying red wine, wine glasses and three plates of side dishes.

Yao Yi said: "Come on, let me first pay tribute to Mr. Rothschild for letting me know so much winery knowledge."

Mr. Rothschild stood up excitedly and said with a smile: "I should pay tribute to Duke Yao. It is you who gave me the opportunity to promote our five famous Bordeaux chateaux to a big shot like you."

Both of them laughed, picked up a glass of wine and tasted it.

Mei Shengcai also sat down, and the three of them chatted while tasting.

Yao Yi smiled and said: "We talked a lot about wine today, and I think Mr. Rothjod may have something important to talk about this time."

Mr. Rothschild said with a smile: "Haha, it's true. Our government is looking forward to Duke Yao's investment in us just like looking forward to the stars and the moon."

Yao Yi said with a smile: "Investment is no problem, but the key issue is investment projects. I have to find investment projects that interest me. For example, the three major brands of Louis Vuitton, Dior and Chanel just now, and

I am willing to invest in any of your wineries, no matter how much you invest. In addition, there are also ports, airports and oil and gas companies, which I am interested in."

Mr. Rothschild said with a smile: "Haha, Duke Yao is indeed a cheerful person. He mentioned so many investment projects at once. I don't think there is any problem with ports and airports. Our government operates some ports and airports.

We can discuss it with Duke Yao. As for the three major brands mentioned just now, Louis Vuitton, Dior and Chanel, I can use my personal connections to help Duke Yao contact them to see if they are willing to sell their shares. However, I

I am not very sure, and Duke Yao has also purchased some shares from the secondary market. I believe that through hard work, there will be some gains. As for oil and gas companies, I personally think this matter is more difficult, because things like this

Strategic resource companies are all controlled by the state. Under normal circumstances, it is impossible for private companies to hold shares, let alone foreigners. Therefore, we will not talk about oil and gas companies. However, we can focus on Bordeaux.

Wineries."

Yao Yi smiled and said: "It depends on what you mean, is there someone willing to sell his winery?"

Mr. Rothjod said: "Yes, Chateau Latour is now owned by two major British companies, Harvey (ol) and Pearson (Pearson Group), and now both companies are interested in selling their shares."

Yao Yi suddenly became interested and said, "Oh, is this really happening?"

Mr. Rothjod said: “Of course, the two companies have been operating poorly in recent years and had to sell Chateau Latour. In addition, Chateau Latour has not exerted its due benefits in the hands of the British.

, it has been losing money for many years, so it is natural to sell it.”

Yao Yi smiled and said: "How many shares of Chateau Latour are owned by the two companies?"

"Up to 75 percent," Mr. Rothjod said.

Yao Yi said: "In this case, this winery can be acquired."

Mr. Rothschild said: "Duke Yao, with your current amount of funds, you will not only carry out acquisitions, but also a large-scale integration of the four major wineries."

Yao Yi said: "Integrate the four major wineries? Compete with Chateau Lafite?"

Mr. Rothschild said: "Yes, our four wineries are all aggrieved and have long wanted to show off their skills. However, because Chateau Lafite has been suppressing us, we have never been able to get up. If we can use Duke Yao to

With the financial resources, I believe that Duke Yao will lead us to create a Bordeaux legend in the near future."

Yao Yi asked: "Will other winery owners agree? Can the French people agree? You know, I want to hold the controlling stake."