Reborn Business Tycoon

Chapter 478: The Legend of Bordeaux (3) Mr. Rothjod said: "Of course we know this. I will do the work of the heads of the other two wineries. Duke Yao can rest assured. As for the people of our country,

It’s not that important, as long as the management rights of these wineries are still in French hands, everything is not a problem.”

Yao Yi said with a smile: "Mr. Rothschild, are you thinking too simple? I have never thought it would be so simple. Although you French people are famous for their romance, so are the plots of national pride.

Well-known around the world, I think you French nation will never easily agree with your point of view. Besides, if you take away four of the five famous chateaus at once, even our own nation will find it difficult to remain calm."

Mr. Rothjod said: "Duke Yao, you have filtered this matter. This is what I think. On the basis of the management rights of the four major wineries, a new wine company will be established, similar to the form of franchising.

The major wineries still maintain their own craftsmanship and characteristics, while the new company is responsible for their sales, publicity, logistics and other matters."

Yao Yi said: "If you say that, how can I control it?"

Mr. Rothjod said: "The new company is equivalent to a group company. The other four major wineries participate in all assets, and Duke Yao injects funds into the new company to control it. For example, the general manager of the four major wineries

The asset value is one billion US dollars. If Duke Yao injects US$4 billion, he will hold 80% of the shares of the new wine company, and if he injects US$9 billion, he will hold 90% of the shares."

Yao Yi smiled and said: "I understand what you mean. In fact, you have formed a consortium, and the newly established company is responsible for the sales, publicity and logistics support of the four wineries, while the wineries focus on wine making.

Making fine wine, isn’t it?”

Mr. Rothschild said: "Yes, that's what it means."

Yao Yi said: "In this way, after helping me purchase Chateau Latour, we can discuss the next step, okay?"

Mr. Rothschild said: "Duke Yao, let's discuss everything first, or discuss a general framework, and then talk about the specific details. In this case, I can do things more systematically, and I can also talk about some strategies."

, to ensure the success of the matter.”

Yao Yi said: "That's okay, you can tell me your general framework first."

Mr. Rothjod said: "Let's break it down into several parts. For the first part, we'll just talk about the four major wineries. I want to know how much money Duke Yao is willing to invest?"

Yao Yi thought for a while and said: "I would like to ask, what is the maximum number of shares I can own in this newly established wine company?"

Mr. Rothjod said: "If we don't go public, you can do whatever you want, depending on the amount of capital you have."

Yao Yi smiled and said: "Okay, in that case, I can hold 80% of the shares, including the controlling stake in Chateau Latour."

Mr. Rothschild said: "Duke Yao, if the 80% is only about 4 billion US dollars, isn't it a little too little?"

Yao Yi said in surprise: "Four billion U.S. dollars is still a small amount of money? This is already a huge number."

Mr. Rothschild said: "I think no matter what, we have to invest 10 billion US dollars. Only in this way can we impress the other two heads of the winery, don't you think?"

Yao Yi smiled and said: "I don't have any objections to injecting funds, but the crux of the problem is why does a new company need so much funds now? There is absolutely no need for you to do this now."

Mr. Rothschild said: "Duke Yao, it's like this. If you just maintain the daily operations of these four wineries, you won't really need so much money. However, in my personal plan, I want to expand the business among countries around the world."

We all need to build our own wine retail wineries, and this is where a lot of capital is needed."

Yao Yi smiled and said: "Mr. Rothschild, have you ever thought about it, our current wine production is very small and it is impossible to sell it all over the world. By then, I'm afraid we will be dragged down by these retail wineries.

It collapsed." Mr. Rothjod said: "I have considered this. You should know the marketing development history of Chateau Lafite. The reason why Chateau Lafite is so famous is because they have hundreds of retail stores around the world.

The wineries are helping them promote, and my goal is to set up at least a thousand retail wineries to help us promote invisibly. As for the problem of insufficient production, this is not a problem, because the wines of our four major brands are all high-end wines.

, through publicity and hype, the price is at least three to four times the current price, and it is sold in limited quantities. However, what we sell in large quantities is other French brands of red wine. Their prices are lower, the quality is lower, and the natural quantity is also higher.

Big, to put it bluntly, we make a lot of money from the wines of the four major wineries, while other brands of wines maintain normal operations."

Yao Yi said with a smile: "I didn't expect that Mr. Rothschild was actually a marketer. No wonder he led Mouton into the ranks of first-class wineries. However, I think ten billion US dollars is still a bit much.

We can take our time and develop step by step, there is no need to expand rapidly.”

Mr. Rothschild said: "Duke Yao, he has a lot of funds, which is a very attractive condition for wineries like us who have been troubled by funds. In this case, it will be easy for me to convince several other wineries.

The head of the village. If Duke Yao agrees to inject 10 billion US dollars, I can help Duke Yao acquire the three major luxury brands of Louis Vuitton, Dior and Chanel."

Yao Yi smiled and said: "These three major brands have always been doing well, how could they be willing to be acquired? You are kidding me."

Mr. Rothschild said: "Do you think I am joking? What I say is true, and I am very confident that I can help Duke Yao acquire these three major brands. As long as Duke Yao is willing to inject a large amount of

funds."

Yao Yi looked at Mr. Rothjod and said: "In my impression, isn't France quite wealthy? Why is it so short of money? And I don't understand what you mean. As long as I can inject funds, I can acquire three

Big brand?”

Mr. Rothjod said: "You don't know this. It seems that we are very rich, but a large amount of our funds have been invested in overseas markets. Therefore, the domestic market is in considerable need of funds, and the four major companies like us

The winery has been suppressed by Chateau Lafite for a long time, and its survival is indeed very difficult.”

Yao Yi said: "Well, tell me how you helped me acquire these three major luxury brands? I at least have some confidence in my heart before I can make a decision. Otherwise, I won't be able to make a decision in any situation."

If you don’t know, it’s hard to make a decision.”