Reborn Entrepreneurial Giant

"Call me so soon, is it short of money?" Xiong Ge joked

"I want to ask about something, let's see if you know." Qu Li said directly

"Oh, what's the matter, tell me." Xiong Ge was unambiguous

"Are there any music and dance games under development in China, for girls."

"A girly game?"

"Well, I want to find a game that can combine music, dance and fashion, and put Xiangyun and Danlin's clothing in it. If someone is developing it, I will invest in it. If no one develops it, I plan to invest in a game company myself. .”

"..." Xiong Ge was hit, Qu Li is really unreliable

"Why do you do this?"

"Our clothing is aimed at young people, and online games are basically played by young people. If the game is fun and has many users, it will subtly affect a large number of target audiences. Now that we have invested tens of millions, it may be more cost-effective than our advertising. .” Qu Li explained that investors’ money should not be spent indiscriminately.

"If not, I will pay for it myself, and I won't take money from Jumei to develop games." Qu Li felt that it was necessary to explain that the provincial Xiong Ge thought that he didn't do e-commerce and make games.

"Let me help you ask, is this matter urgent?"

"As soon as possible, the game development cycle is long, and I have to prepare in advance. If I am too busy in a few months, I may not have time to arrange things for the game company."

"Okay, I'll do it as soon as possible." Xiong Ge felt that his 5% stake was at a disadvantage compared to Sequoia's 15%, but Sequoia's information channels were not as wide as IDG's, and it was useless to find Shen Nanpeng. The situation might change in ten years' time.

From the very beginning, Jumei relied on publicity to develop rapidly. Qu Li will not give up his own competitive advantages, but he will not forget to develop new competitive advantages and build a moat, which is an advantage that is difficult for others to match.

The domain name of Jumei Youpin website is jumei, and he has also applied for many pinyin domain names, so I won’t introduce them here. But what surprised Qu Li was that he was still qualified for the position of product manager. He instructed these programmers to build the website according to the three-click principle, that is, to find the required information from the homepage, only three clicks are needed.

In fact, under the premise of no need to think, it is okay to click a few more times. Anyway, this is the principle of three clicks. At that time, Jumei Youpin was criticized by a young man on a TV show because the website design had 32 floors. It couldn’t do the most basic things well. No wonder it failed later.

It's a pity that what Qu Li can remember is limited after all, and he can only discover problems slowly during use. The supply chain issue he is most concerned about requires long-term efforts. The last time the signing ceremony was broadcast on CCTV-2, it was much easier for them to find well-known cosmetics suppliers.

For example, before VCs join in, suppliers don’t trust you, and you need to pay first, at least part of the funds, to purchase products. Even if there are brands willing to pay after Jumei, the categories and quantities will be limited. Now with venture capital and central support, most cosmetics brands are willing to give Jumei a certain payment period.

Since Jumei is positioned as a fashion e-commerce company, it is impossible for unknown brands whose quality and safety are difficult to be guaranteed to appear on their shelves. But the top brands are not so willing to sell through the Internet, so Jumei faces many problems in its development.

Qu Li is not familiar with cosmetics, and has a little knowledge of the clothing industry, but he still needs more professional talents. For example, he plans to recruit an editor-in-chief from a top fashion magazine in China. Of course, it will not be Su Mang, who has more than 600 yuan for a meal and is too little. , but (fictional) Liu Shulian.

I won’t talk about the specific background. Anyway, I am familiar with international fashion, have taste and aesthetics, but not extreme, have my own thoughts, and do not worship foreigners. He was excluded because he opposed too many European and American images in magazines and lacked oriental aesthetics.

"The system I want to build is roughly like this: designers submit electronic design drawings and requirements to the data center, and then randomly arrange production, or continue to cooperate with manufacturers familiar to designers, and all other intermediate links are completed by Jumei. We will try to shorten this time to 15 days in 5 years and 10 days in 10 years.

Designers are divided into internal and external, and the external only cooperates with famous or potential designers, so that they can focus on design instead of manufacturing and quality supervision. That is to lower the threshold for designers to start a business.

The internal designers mainly study, refer to and learn from international fashions to produce products that meet our needs. As for the promotion of internal designers, how to evolve from design migrant workers to design masters, I have no idea, and everyone needs to work together.

Our focus must be on the cultivation of the internal designer team, including the acquisition of well-known external teams, but the external designer team will definitely exist for a long time, and only in this way can the vitality of the entire platform be maintained..." After meeting with Liu Shulian, Qu Li began to talk about his thoughts , a platform-based clothing platform, is very different from various current domestic clothing brands.

There is no way, a clothing company called PPG has emerged in China. Its business model is exactly the same as that of Jumei, and it has rich supply chain experience. It received 20 million US dollars in financing in August.

It is easy for financial reporters to link Jumei and PPG for comparison, while Qu Li's positioning of Jumei fashion e-commerce is considered to be an avoidance of war.

"What you said is very interesting, but how can you guarantee that you can do it?" Liu Shulian is an old man, so she won't be fooled so easily.

"Of course I can't do it if I'm the only one. Lin Bing, engineering director of Microsoft Asia Research Institute, will join Jumei as a co-founder in the next year. I don't think you will have any doubts about IT technology?" Qu Li said Tiger Skin

"Microsoft?" Bill Gaizi's title as the world's richest man is too famous, and the influence of a giant like Microsoft in China is astonishing.

"That's right, he was originally invited by Deputy Li Kai to join Google, but a friend notified me. After the exchange we had today, he finally chose to take risks with me. He bought part of the shares from me and the venture capitalists with his own money. , became the majority shareholder of the company.”

This is even more convincing. The elites of Microsoft believe that Qu Li can do great things. It can be seen that Qu Li's bragging skills are indeed very strong. Even if he only achieves half of it, it will be very challenging.

"What can I do in your company?" Liu Shulian was curious that she was just an editor-in-chief who had worked in a fashion magazine.

"Use your rich fashion knowledge and aesthetics to help Jumei establish a fashion image in the eyes of consumers. Simply put, as long as it is a matter of fashion and aesthetics, such as the choice of clothing designers and design styles, the design style of specialty stores, etc. Everything is within your purview."

"Money is not a problem, the basic income is double, equity incentives, you know that as long as Internet companies are successfully listed, executives of your level will not be short of money in the future."

"There are definitely risks. The ideal is too big and the reality is too far away. It depends on our team to balance it. I am trying to build an excellent team and do everything well. If it fails, your biggest loss is equity incentives. Turned into a piece of waste paper." Qu Li continued to fool around

"You trust me so much that I can do a good job?"

"You think too much. You are our best choice, but not the only choice. To join Jumei, you have to learn a lot and insist on a lot, such as creating a clothing brand that is really suitable for Chinese women." Qu Liwei serious

"Your words are too heart-wrenching..." Liu Shulian exaggeratedly collapsed on the seat

"..." Qu Li was stunned, what should I do?

"But I still agreed to accept your so-called challenge."

"..." How did I convince her, why did she agree so quickly?

Liu Shulian looked at Qu Li with a cute face, and smiled triumphantly. Although she is a genius, she is still a kid. She is unemployed now, and she is old. Where can she find a better job than the Internet industry?