Reborn, I am a trendsetter

Liu Dalong and Liu Lei both figured out the benefits of the membership system. After thinking about it, they felt that Wei Tao's brain was really good. How did he come up with it?

Buying and selling, transactions are free. Customers come because your place is attractive, or the freshness and taste of the goods are superior, or the price has an absolute advantage. Now Wei Tao has added another one to this attraction.

No, it's one and a half.

For a normal family, firewood, rice, oil, salt, sauce, vinegar, tea, fruits and vegetables are all daily consumption. No one can say not to buy them. They will buy as much as they earn, or as little as they earn. They have to buy them anyway.

100 yuan of consumer goods can be exchanged for two pounds of eggs, which costs four or five yuan. It is very good. This is attractive to many ordinary families. It is the same and the quality is no worse than other people's. Basically, customers will know it.

Come to 'Xianshiguang' or 'Hongfu' for shopping. What's more, the things here are genuine and of good quality, and they have all the advantages. If you add a little more, it will be more attractive.

In addition, anyone can sign up as a member and accumulate points for consumption, which is equivalent to using the words of customers to help promote our store.

In the past, things were genuine and good. When asked by others, people who shopped here would say, "I bought them in Xianshi. The things are good. You can also go and take a look."

Now don't talk about taking advantage or not. I'm not letting my neighbors, colleagues, or ordinary friends suffer. I'm just introducing you to a fruit and vegetable supermarket. The stuff there is genuine. If there is such a store in your home, you might as well go and take a look, and let me know when the time comes.

With your membership name, you can buy their member discount products.

As a member, you can also take advantage of new customers who don't understand "Xianguang" to spend money and accumulate more points so that they can be exchanged for things.

It's like invisibly 'forcing' regular customers to promote the store.

Liu Dalong nodded: "Awesome, it shouldn't be a big problem. If we provide computers with advance payment, they will see the benefits and accept it. As for exchanging points for items, we are a family. Some people spend less with you but exchange them for gifts.

It is bound to happen that you spend too much here and exchange it for gifts from others. As time goes by, the number of customers and sales will increase, and they will understand."

Wei Tao: "Also, the unified store service this time is just the beginning. We both paid for it, and we have to provide a service concept, not whether you like to buy it or not. As we hire more and more employees, we must improve

Regarding the service concept of employees, when we go to a store, if the person who greets you talks like a spring breeze and gives people a good affinity, I will go there more. If it is an unfair face, it is not good to have a sullen attitude. I am a consumer

"Although small businessmen and vendors do not talk about the concept of God, they must use this method to retain as many repeat customers as possible. This matter must also become a reward and punishment system, and those who are reluctant to pay should at least become a fine system..."

Liu Dalong understood it, and so did Liu Lei. The father would explain it to his son later.

After the communication between the two bosses was completed, the new model began to be implemented in 'Hongfu' and 'Xianshiguang'. As everyone made money by leveraging their collective advantages, it became clear that the two bosses were not only integrating everyone, but also holding the

There are many supply channels, the newly slaughtered pigs, and the pork are placed on the chopping board, which is really rare. Once the neighbors have formed the concept of repeat customers, if you come to one, they will basically be divided by everyone that day, so good

The food is delicious and the price is the same as outside. Of course the people know how to choose.

Buying a computer is a bit expensive, but with the concept of advance payment, Liu Dalong even suggested that if the effect is not good, I will take the computer away without you having to pay for it.

The implementation of the membership system, some people don’t understand it, but they can understand it after being explained. It is nothing more than transforming the concept of small profits but quick turnover into a more proactive behavior of customers. It is no longer the initiative of merchants to lower prices to attract customers, but the willingness of customers themselves.

Walk through this door.

Everyone has accepted the concept of small profits but quick turnover, quick sales, and the membership system has no obstacles. Products such as fruits, vegetables, soy products, and meat are inherently fresh and timely. The retail price of an apple you buy for two yuan may be three yuan.

Or even higher, but this is not how you calculate the result if you buy a thousand catties of apples and eventually earn more than 50%.

Fruit profits are relatively large, but the losses before and after will significantly reduce your real income.

When you get it home, some bumps during transportation, as well as the quality degradation and even the rotting of small pieces along the way from the place of origin, all need to be factored into the cost.

During the running cycle at home, the quality will definitely decline. If you don't sell in the end, you will have to drastically reduce the price. If you lose money, it will be cheap. If you don't lose money, you can't sell it. In the end, it won't be worth a penny and everything will be ruined.

Lose.

Some fruit sellers make a lot of money, and some make little money. Occasionally, I hear someone say that I lost money by deducting a batch of watermelons two days ago. Don’t think it’s a lie, it’s really possible.

What is sold is money, and what cannot be sold is not even pieces of paper in the end. Therefore, small business vendors in this industry test their eyesight and their own repeat customers. When going to the fruit and vegetable supermarkets of Hongfu Fresh Fruit and Vegetable Supermarket, the test is

Supply, now Wei Tao has taken out another advantage in advance that will allow similar fruit and vegetable supermarkets to stand out in a few years.

If it weren't for the fact that the current software system cannot support it, he would have wanted to introduce the activity of recharging and giving money. That is the binding method of real high-end thinking.

A restaurant gives you 200 for a top-up of 500. It seems to be a lot, and the customers take advantage of it, but in fact, there are some ordinary people who always go out to the restaurant to eat.

It's different when you recharge. The first meal cost more than 100 yuan. When you take the membership card, you always think about it. I still have more than 500 yuan in the card. What kind of treat or treat does your family want in the future?

Of course I came here to satisfy my cravings.

Invisibly, the number of times you spend in this store will increase significantly, and the guests you attract for dinner will also invisibly promote this restaurant.

It may seem like you are making a lot less money, but in fact, if the food in your restaurant is not particularly delicious, after spending more than 100 yuan for the first time, the next time the family goes to eat, they may choose another restaurant, even if you spend more than 100 yuan.

If you make more than forty or fifty, it is just a one-time gain.

Five hundred is given as a gift of two hundred, which is a small profit, but a steady flow of water.

………………

Anshun Street's "Fresh Times" must be the first place to implement the new service system. Zhou Xinglian, Pang's mother and daughter, and new employee Xiao Hai all changed into employee uniforms and were told to serve with a smile. Liu Dalong and Wei Tao only

You are responsible for conveying the new model to the store owner level, and you, the employees, will constrain it yourself.

Some people don't intend to obey the orders completely, and the two of them don't care. You bought the computer, and there is a membership points system. We give you clothes for free, and you manage the service yourself. When you see with your own eyes that other people's businesses have become better because of good service.

, you also know that these seemingly commanding requirements are all for your sake.

A sky blue T-shirt with a bright logo printed on it. After wearing it, no feedback came. Wei Tao felt much more comfortable. When he entered the store, he would also change into a T-shirt, so that when customers came, regular customers would not be counted.

When new customers come in, they will know at a glance who is the customer selecting the goods and who is the employee sorting the goods.

With the supply of goods in hand, these franchise stores dare not disobey. The subsequent franchise stores also chose to join as a member of 'Hongfu' and 'Fresh Times' because of the supply of goods and overall advantages, so they were mentally prepared to obey to a certain extent.

The order is to advance and retreat together. As long as it does not directly harm our personal interests, we must follow the footsteps of the two leaders.

As soon as the membership points system was launched, sales increased first, obviously. The feedback from each store was the same.

Except for the newly opened ones and those with unstable customer base, those old customers learned about this good thing. I obviously only planned to buy some apples, pears and vegetables today, but I learned that 100 yuan will give me two pounds of eggs. I just don’t have many eggs at home.

If you spend 50 this time, you will run out of eggs. If you spend 50 again, you will get two kilograms of eggs for free.

Wei Tao did not hide it, but revealed it to Liu Dalong.

The two of them were sitting at the door of a newly opened 'Hongfu' fruit and vegetable supermarket. The membership system has also attracted some customers to this new store, and the brand effect of 'Hongfu' and 'Fresh Times' has indeed been created.

Just a few days ago, the two of them personally handled an incident where a box of gift fruit sold to a customer in a store was damaged a lot. When the customer found the store, the boss didn't want to admit it. He wasn't being a rogue, but he thought that the customer was probably deliberately looking for trouble. My

Things are fine.

After making a lot of noise, the customer rode a motorcycle, dragged the box of fruit, and found another store directly. He asked directly whether you are the same boss. If so, find the boss. If not, which of you is responsible for hanging a sign?

Find people.

Liu Dalong didn't just wave his hand and I'll exchange it for you directly. Instead, he actually came forward to investigate and confirmed that this was a box of fruit that was crushed during the purchase. He didn't blame the store owner or the customer. It means that there is something wrong with our chain franchise store. You

Just contact us. We and the store owner will take half of the responsibility and replace the customer with a new one.

I don’t care about the money, but what I want is to deal with this matter and show the integrity of the brand to the neighbors. If you buy our products, you don’t need to worry about one family running away. How can so many of our families run away together?

It's nonsense to say that you have trust worth tens of millions, but if you buy something worth two hundred or three hundred and leave the money to run errands and go to work, someone will naturally deliver what you selected to your home. You don't need to

Don't worry about quality, don't worry about package swapping, don't worry about no one claiming the money.

My parents’ house, my father-in-law’s house, my own house.

As soon as the membership point system came out, some people were quick to think. Three or four families use one membership. Your family has daily consumption, and mine also has it. I think 100 is more, and I need to spend a few days, so let's use one membership, three

We collected 100 points in two days, and whoever was short of them could exchange them. With such a bargain, we could take full advantage of it.

On Anshun Street, the membership system has been open for a week. Guan Jinyue helped make a statistics. When the computer was brought over, there was no need to manually calculate the data. The computer directly calculated the results. Compared with last week, Anshun Street's "fresh time"

Overall sales increased by 40%.

Privately, she calculated that the net income was only less than 10% higher.

"I'll do whatever it takes to make money. It's only been a week."

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