Reborn in Hong Kong: The Tycoon Grows Up
Chapter 87 Los Angeles Electronic Technology Show 9
On the fourth day of the exhibition, this time it was Siemens of Germany who found Heiyun Company. After seeing that Sony had already taken action in advance, Siemens couldn't sit still. They didn't care about the Walkman, but they couldn't turn a blind eye to the small CNC machine tools.
Siemens AG, founded in 1847, is a global leader in the field of electronic and electrical engineering. And it had already entered the Chinese market in 1872, making it one of the earliest among large foreign companies.
What Heiyun Group values is Siemens's technical advantages in the field of motors, while Siemens values Heiyun Company's innovation in small CNC machine tools. In this way, the two sides started talks.
Siemens is also looking forward to this negotiation. After all, Heiyun Company has become the largest customer of Siemens servo motors in recent times. In order to reflect the importance attached to this negotiation, the Siemens negotiator was temporarily replaced by Peter von Siemens, the current president of Siemens.
Peter von Siemens is the great-grandson of Werner von Siemens, the founder of Siemens. He is the fourth generation leader of Siemens, an old technology company, and he is a forward-looking person who knows well the direction in which German companies want to develop.
In Germany, almost all people with the word "von" in their names are from aristocratic origins, and Peter von Siemens also retained some of the clothing and lifestyle of the East Prussian aristocracy.
Wearing a decent tuxedo and a gentleman's hat that does not belong to this era. After Bao Zixuan entered the door, he saw the head of Siemens, and Peter von Siemens was also looking at Bao Zixuan.
After the two parties introduced each other, Peter von Siemens said: "Mr. Bao is younger than I thought. He is truly a hero. When I was your age, I was still studying peacefully in school. I didn't expect that not only did you not delay your studies, you also Being able to run the business so well at the same time. Heiyun Company can already talk to us on an equal footing, which is indeed an amazing achievement."
Bao Zixuan: "That's because you didn't have the opportunity to practice at the time. If you were in my position, you might have done better than me. Siemens is a great company with more than 100 years of history, and it is driving the advancement of this era in the electrical field. As a transformative enterprise, Heiyun still has a long way to go to achieve such achievements."
"There is no Heiyun Company in this world. People are still living their lives, and the children may be sad. But without Siemens, we are likely to return to the steam age."
Peter von Siemens: "Thank you for your evaluation of Siemens. As for the servo motors you want, Siemens can give priority to them, but it requires the transfer of patents, technology and even production lines. Siemens has no consideration in this regard now. This is not in line with Siemens's long-term plan."
Bao Zixuan: “I am a technician, just like Mr. Werner von Siemens, the founder of Siemens. I don’t want to be controlled by others. If Siemens does not provide me with motors and accessories that day, then all my machine tools will be It can be used as a decoration. If you can provide me with technology, Heiyun can also share small CNC machine tool technology with Siemens."
Peter von Siemens is a little angry here, this guy is overestimating his abilities. How dare you compare yourself with your great-grandfather? Why doesn't he compare with Einstein and Newton? It’s arrogant to achieve even a little bit of results, and sooner or later you’ll suffer a loss.
Peter von Siemens said coldly: "Siemens will not transfer servo motor technology and patent licensing. This is Siemens' bottom line. Apart from this, you can make other requests."
Bao Zixuan: "I have no other requirements. I suggest that we find engineers to re-evaluate the value of each other's patents and technologies, and then negotiate on a new date!"
The two of them broke up unhappy like this. This was the first time that Bao Zixuan's negotiation failed after traveling through time. You stubborn German, wouldn’t it be possible that without you, Butcher Zhang, I would have to eat pigs with hair on them!
The first thing Peter von Siemens did when he returned to the company was to instruct technicians to develop small CNC machine tools. Siemens has strong technical reserves in this area. At present, it seems that there are only some shortcomings in the software control system. With sufficient funds, this is not a problem.
There was no agreement with Siemens, which made Bao Zixuan realize clearly. Rebirth is not a panacea. After all, many times you have no advantage when facing these established companies. Heiyun only wins on creativity and pioneering. In terms of technology, apart from the cooperation of MIT, there is no other way. Advantage.
Thinking that the next negotiation with Philips must be pragmatic, if the other party's demands are not particularly excessive, Heiyun will only suffer the immediate loss. The negotiation with Sony went smoothly because Heiyun's products and technologies were in urgent need of them. There is no reason for another company to tolerate your mistakes.
When negotiating with Philips, Bao Zixuan's request was very simple, that is, he hoped to obtain some of Philips' shaver patents and servo motor patents and technology.
These two items are simpler than servo motors. After all, they are not their main business. But Philips shavers are definitely their leading technology in the world. In his previous life, Bao Zixuan had always used Philips razors. There were several future razors that he knew very well. All they lacked was basic technology authorization.
This negotiation was relatively smooth. Heiyun Company used the Walkman patent license in exchange for the basic patent license of Philips electric shaver. Heiyun Company has purchased the patent licensing and production technology of a total of 12 Philips motors for US$20 million.
These 12 motors include shavers, 3 brushless motors, and 3 electric shaver micro motors.
The moment the contract was signed, Bao Zixuan knew that what he didn't get from Siemens, he got back from Philips. Although the performance of Philips motors is not as advanced as that of Siemens motors, I know the development of the motor field and can avoid many detours. The big one finally gets its own powertrain.
And with the brushless motor, it will be much easier to enter the field of home appliances in the future. After all, air conditioners, washing machines and other household appliances are driven by brushless motors.
Philips electric shavers are already in a leading position in the world. They think that licensing Heiyun's motor and technology is irrelevant. After all, there are many companies buying patent licensing and production technology from Philips. Now Heiyun does not have any technical reserves, Bao Zixuan He's just a young boy who wants to do everything but can't do anything well.
Indeed, this time Heiyun has exchanged and purchased patent licensing and production technologies in so many other fields, making many large companies feel that Heiyun is no longer a concern. After all, Bao Zixuan is still young and doesn't know the importance of a steady business. He believes that he will suffer big losses soon, and then it will be the best time to invest in Heiyun Company.
With so much technology exchanged and purchased, only electric shavers could be a project right away, and the two first versions of electric shavers were already in my mind. The rest needs to be digested slowly. Heiyun doesn't have the strength and energy yet.
As for the remaining negotiations with Panasonic and RCA, it is not that important at all.
After returning to the Heiyun Exhibition Hall, I saw that Panasonic Miyuki had returned. And when explaining the performance of the Walkman to customers, Bao Zixuan is not prepared to license too many Walkman manufacturers. After all, this is a product that can be sold for 20 to 25 years. In the previous life, Sony alone bought 220 million units. The average annual sales volume is more than 20 million units, which is very stable.
After finishing the communication with the customer, Panasonic Miyuki came over to Bao Zixuan and said, "Zixuan Jun, my grandpa wants to see you, let's eat and drink tonight."
Bao Zixuan: "Okay! Should I go alone, or should you go with me, somewhere."
Miyuki Matsushita: "At the Springfield Restaurant 3 kilometers away from here, my grandfather will have a meal there every time he comes to the United States. Mr. Springfield is his friend for many years. My grandfather didn't ask me to come with him, so you can only go alone."
Bao Zixuan: "Okay, then you can go with the people from the company!"
It was hard for Bao Zixuan to ask Matsushita Konosuke why he wanted to have dinner with him now, but the last patent he needed was in the hands of RCA, so who cares! The soldiers came to stop him. Water comes with soil. This time I just want to find out what conspiracy this old fox has.
After calling Chambers to arrange some things in the company, Peng Yifei drove Bao Zixuan to Springfield Restaurant.
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