reborn industrial empire

Chapter 814 The Golden Key

I wish you all good luck in the New Year, all the best, prosperity, and good health!

The Bozao Consortium originally did not have many ideas about introducing automobile projects into the country, but at the time of the Puhai Auto Show, Mr. Simonson of the Bozao Consortium happened to be attending an international financial conference in Puhai.

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And he himself is also a car enthusiast. He was also interested in the Puhai Auto Show, which happened to be held during the International Financial Summit, and came to participate in the auto show with great interest.

As a car enthusiast, Mr. Simonson has long heard about the reputation of Huayang Power, especially after last year's Frankfurt Auto Show, Huayang Power launched several high-end luxury cars and sports cars. Simonson

Mr. Mori admired them very much, and he himself purchased the Skyline Light series and the Fire Horse. However, as a high-end business person, he happened to have a Son of Darkness supercar in his garage.

So just taking advantage of the opportunity of this Puhai Auto Show, Mr. Simonson planned to see if he could drive a Dark Son at this Puhai Auto Show. However, he did not expect that when visiting the auto show, Mr. Simonson happened to

After seeing the methanol dual-fuel vehicle launched by Huayang Power, he immediately became interested.

You must know that despite its large land area, Brazil is also rich in various mineral resources. However, Brazil has always been very lacking in petroleum.

The leaders of Brazil also attach great importance to domestic energy security. With the development of China's economy in the past two years, Brazil has also followed suit.

As a country rich in natural resources, Brazil has made a lot of money just by selling resources in the past two years. The soybeans and iron ore powder exported to China every year will bring huge benefits to Brazil.

With the competition for income from international trade, the domestic economy has gradually emerged from the financial crisis in South America that year, and the lives of ordinary people have gradually become better. Like the Celestial Empire, the people's pursuit of quality of life is also gradually increasing.

.

In recent years, the Brazilian people's enthusiasm for buying cars has gradually increased, and car sales have increased year after year. As the leading consortium in Brazil, the Bozão Consortium has certainly been able to get a share of this industry for a long time.

They have tried to contact skilled and capable manufacturers in Europe, America and Japan before, but they have not achieved any decent results.

Fiat and Volkswagen, which account for the top two car sales in Brazil, are both long-established European companies that wear the same pants. They have technology and capabilities. Moreover, they have been operating in Brazil for many years. They have their own connections with the government.

Zanao wanted to find someone to cooperate with, but they didn't like it at all.

General Motors and Ford, which rank third and fourth in sales volume in the United States, are already wealthy Americans, and they have unclear connections with the Brazilian government.

For example, the Brazilian government has been very strict in controlling internationally imported vehicles in recent years, and generally imposes heavy taxes. However, it has no way to deal with the American factories in Mexico. Every year, a large number of Ford or GM products pass through Mexico.

into Brazil.

Regarding the actions of the Americans, the Brazilian government can only turn a blind eye and dare not take action if it wants to.

As for the Japanese and Korean car series that have entered Brazil in recent times, these guys are even more like thieves. They entered Brazil at a very good time.

Fortunately, the period from 1996 to 2002 happened to be the period when Brazil was most severely affected by the South American financial crisis.

During this period, the entire Latin American economy was messed up by the Americans. Their shearing move this time caused great harm to Latin American countries like Brazil and Argentina.

Argentina, which was known as the fifth largest economy in the world at that time, was suddenly wiped out by the Yankees' sheep-shearing operation. Their economy would not be able to recover within decades, not to mention hundreds of years.

As the largest country in South America, Brazil was severely damaged during the sheep shearing operation, but everyone dared not speak out against the Americans.

During that time, the Brazilian government had to open its doors and attract large amounts of investment from abroad. In order to attract foreign investment, they had to offer many preferential policies. At this time, those Korean companies and some Japanese companies,

I took the opportunity to enter the Brazilian car market in a big way.

At that time, the Bozanao Consortium also seemed to be involved, but unfortunately they were powerless. At that time, most of their energy was involved in the restructuring of some domestic state-owned enterprises.

Although the Bozão Consortium took advantage of the domestic economic system reform in those years, such as Brazilian Airlines, several major Brazilian banks, and the large iron ore mines in Brazil, they all received considerable shares and

operating rights.

But when it comes to cars, they have not been able to gain much benefit. Brazil's domestic car market is now basically monopolized by these foreign brands.

Brazil is short of oil. In recent years, the domestic government has often held meetings together, and the Bozão Consortium has also participated. The main topic discussed is how to solve Brazil's domestic energy crisis.

The Americans are uneasy and plan to put a chain around the necks of the Brazilians. They hope that Brazil will import a large amount of oil from the world. After all, the international oil price and several major crude oil producing areas are controlled by them. In this way

The more crude oil Brazil imports, the more they make.

In order to ensure domestic energy security, Brazil's Ministry of Energy does not think so. They hope to use Brazil's own advantages to produce sugar cane on a large scale, and then turn to refining alcohol from sugar cane and processing ethanol gasoline, thereby alleviating domestic problems.

energy crisis.

However, such an approach requires the cooperation of domestic automobile manufacturers, and most of the European and American automobile manufacturers are linked to their own country's energy interest groups.

Faced with the heated energy restructuring plan discussed within the Brazilian government, they refused to cooperate. Brazil wanted to produce ethanol gasoline on a large scale, but they just refused to cooperate. They just insisted on producing cars that exclusively use gasoline as fuel.

This puts the Brazilian government in an awkward position. You refine and process ethanol gasoline, but all the cars on the market are specifically designed to be low in gasoline. How can the people who buy cars buy your car?

Even if people know that ethanol gasoline is cheap, they still have to buy pure gasoline fuel for the sake of their own cars?

This situation has made the Brazilian government very angry, and it has tried to work on it from all aspects, but unfortunately the results have not been great.

It was not until 2003 that the Germans took the lead and broke this balance. Unlike companies such as France, the United States, and Japan, there were no major energy groups in Germany. Among the large international oil company giants, there were simply no

Not for the Germans.

In order to occupy the market, the Germans took the lead in launching a 1.6L flexible fuel system Polo car in the Brazilian market, which suddenly broke the ice of the blockade of foreign car companies.

So Korean car companies and Japanese car companies followed suit one after another. In the end, even Fiat, the big player in the Brazilian market, couldn't stand it any longer, so more and more cars with flexible fuel systems were introduced in the market.

However, the attitude of the Americans and the French remains the same. They do not produce flex-fuel vehicles to cooperate with the Brazilian government's energy actions, which also gives the Brazilian government a huge headache.

The shoe and automobile market has grown rapidly in the past two years, and the Bozanao Consortium has long been interested in it. Some time ago, the Bozanao Consortium just held a meeting with several domestic consortiums. They plan to build an ethanol network across the country together.

The refining and transportation network will greatly improve ethanol refining and processing capabilities, with a total investment of approximately US$10.5 billion.

If we could introduce an automobile company to the country at this time to cooperate with this plan, wouldn't it be killing two birds with one stone?

Even if your US and French governments are very powerful, and even if your cars still occupy a large market share in our market, if we continue to fight like this, will you still be able to compete with us?

These are the main ideas of the Bozao Consortium planning to introduce an automobile company. Of course, Mr. Simonson would not tell Jin Xiaoqiang these things.

But as early as when he learned that Simonson was going to visit him, Jin Xiaoqiang had already organized people to collect various information about the Brazilian market. His investigation team was very powerful and had a clear understanding of the situation in Brazil, so

Jin Xiaoqiang's think tank team had already guessed the general situation.

Now Simonson said a lot of praises to himself, and finally invited himself to go to Brazil to start construction of a factory. Of course, Jin Xiaoqiang would not refuse such a good thing. The two parties could even say that they hit it off. After all, this was a win-win situation.

By introducing Huayang Power to Brazil, the Bozano Consortium can blatantly enter the Brazilian car market that they have been coveting for a long time. Huayang Power can also rely on its alliance with the Bozano Consortium, which will go smoothly.

Started to expand its South American market.

Such good things do not come to your door automatically every day, so how could Jin Xiaoqiang miss it? You must know that the governance situation in South America is very complicated. If there are no local snakes like the Bozanao Consortium to lead the way, Huayang Power alone can

It would be very laborious to develop.

Therefore, the two parties quickly finalized the general direction of cooperation. As for the specific details, they will have to wait for the inspection team sent by Huayang Power to complete the inspection of the Brazilian market. The two parties will hold negotiations to determine specific cooperation matters.

The emergence of the Bozão Consortium really seems to be a key, a golden key to open the South American market!

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