reborn industrial empire
Chapter 102 Car Logo
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In order to merge the Lavida into the Octavia series they developed, Jin Xiaoqiang gritted his teeth and directly canceled the original Octavia model. After all, the appearance of the two models looked relatively close, while the appearance of the Lavida looked more different.
It seems more harmonious, and after the birth of Lavida, it has been very popular in the market with its appearance.
The modification went smoothly. After all, the appearance of the two cars was more or less related to each other, and the modified appearance seemed to be more in line with the aesthetics of the Chinese people in the eyes of other designers in the factory.
In this way, it can satisfy the consumer group who can't accept the too elegant and sci-fi appearance of Yidong, but feel that the original Octavia is too short.
The reason why he did not choose the upgraded version of the original Skoda Octavia Haorui to copycat is mainly because Jin Xiaoqiang felt that the C-pillar of that car was too ugly.
From his aesthetic point of view, the C-pillar of any car is simply ugly, which is simply the biggest failure. This is also the main reason why Skoda's Haorui has performed poorly in the Chinese market.
The Octavia series, which has been replaced with the appearance of Lavida, now has the temperament to build a family.
It has a moderate and harmonious appearance, coupled with the powertrain that Skoda Octavia is best at, and the 1.6 and 1.8 engines specially developed by Jin Xiaoqiang and others for this car, plus it is not unpleasant.
car name.
Jin Xiaoqiang believes that once this car is launched, it will definitely set off a fierce storm in the small and medium-sized car market!
Huayang Dynamics now has two car series, one is the Eado developed based on the original eighth generation Sonata, and the other is the new Octavia series developed based on the original Skoda Octavia and Volkswagen Lavida.
The appearance and powertrain of these two cars should be enough to cope with the Chinese market. As long as they are matched with the right price, Jin Xiaoqiang believes that it is only a matter of time before these two cars sweep the Chinese car market.
However, after choosing a name, it is time to design a new car logo. The shape of the car logo will also affect the future performance of a car in the market.
Jin Xiaoqiang also hired some specialized design teams to design a logo for the car, which could not only reflect the factory logo of Huayang Power, but also not lower the grade of the car itself.
Unfortunately, after several designs, none of them were satisfied in the end. In the end, Jin Xiaoqiang had to do it himself. After thinking hard for a few days, Jin Xiaoqiang decided to carry out the copycat to the end.
For the car logo, he chose the two wings of the later Ssangyong Motor, but in the middle of the wings, he added a pointed H logo similar to Honda's high-end brand Acura. But when the two car logos were combined, Jin Xiaoqiang certainly made it
Corresponding changes were made, so that the car logo now has both y and h, which represent the two letters at the beginning of Huayang Power.
The key is the domineering nature of this car logo, which is very impressive. In the end, this car logo was unanimously approved by the management. Everyone thought this car logo was very beautiful.
By the time I finished all this work, it was already the end of January. The progress at the factory was very fast, and the engineers from Germany and Sweden were also very responsible. After inspections and measurements, they always believed that the factory met the standards, and they only needed to wait for the machinery to be in place.
After that, you can immediately install, debug and prepare for production.
As for the engineering team, Jin Xiaoqiang spent a lot of money, so the contractor repeatedly told Jin Xiaoqiang that the project would be completed before the Spring Festival.
Just before the Spring Festival holiday, Jin Xiaoqiang also came up with his own plan for two hard-core off-road vehicles, which was approved after discussions with the company's top management.
At present, Huayang Dynamics has produced an Eado, two Octavia models of different lengths, and an urban SUV derived from the Eado. The models are still relatively few.
Now adding two hard-core SUVs is also a very good choice. You must know that the Beijing Jeep and Cherokee in the early years have cultivated a lot of loyal consumers for China's hard-core SUVs.
And the most important thing is that the designs of Jin Xiaoqiang's two cars are really beautiful. Although the appearance of the Wrangler seems to be a copycat of Jeep, the headlights and the grille are obviously more beautiful than the Wrangler.
Much.
And the most important thing is that Jeep’s Wrangler series does not yet have a five-door version, only the three-door Robin Hood.
Regarding this point, Jin Xiaoqiang could only chuckle in his stomach. You must know that Jeep started designing the five-door version of the Wrangler Sahara in 2007 and only launched it on the market in 2008. He can be said to have taken the lead in this area.
.
In the end, these two hard-core SUVs were recognized by Jin Xiaoqiang and a group of senior managers, and the model series was named the tough-guy series by Jin Xiaoqiang.
It's just that although the model has been approved, the chassis and engine powertrain have to be redesigned. You must know that the design of this hardcore SUV is completely different from that of sedans and urban SUVs.
From the birth of this car, it was destined to go bad. The chassis had to be equipped with beams, and in order to match the design of the entire vehicle, the materials needed for the body needed to be redesigned. In this way, the weight of the body would be reduced.
It will be very big.
If Jin Xiaoqiang's design is followed, the weight of the five-door version alone will exceed 2 tons. This kind of weight will definitely be a giant even in a hard-core SUV.
In this way, it is not enough to just rely on the engine powertrain part that Jin Xiaoqiang and the others currently have. You must know that even if they use their largest 2.4-liter engine so far, even if it is equipped with a turbine, it will
The weight of a car with such a big weight is not enough.
In order to avoid the suspicion of a small horse pulling a big car, they must come up with a high-power, large-displacement engine.
Moreover, this car has been designed to be a luxury car since its birth. You must know that there will be many rich people in China's car enthusiasts in the future.
Rich people never care about money when buying a car. They only care about whether the car is beautiful, whether it is unique enough, and whether it is powerful enough.
As for oil prices and fuel costs, that is completely out of their consideration.
Therefore, in later generations, high-power luxury off-road vehicles with a displacement of 4.0 or 5.0 points can be seen everywhere on the streets of China. Mercedes-Benz, BMW, and Land Rover are everywhere in the streets.
Therefore, from the time of its birth, this car was destined to be associated with a high-power engine.
It just so happens that Jin Xiaoqiang is currently considering developing a new engine that can be ahead of the times, so these two issues are coincidentally combined.
But it is already the end of January or the beginning of February, and the Spring Festival is coming soon, so this problem can only be solved after the new year.
After finally arranging the vacation time for the workers, and discussing next year's work progress with the management, Huayang Power took its first annual vacation on the Spring Festival day.
The newly recruited workers are on a voluntary basis. Those who live locally and are willing to stay and work overtime for training will be given overtime pay. Those who are unwilling to work overtime will of course go home for the New Year.
After arranging the duty schedule for the New Year, Jin Xiaoqiang went home to prepare for the Spring Festival.
As of this day, he has invested exactly one billion in Huayang Power, including wages and benefits for workers, two pieces of land purchased, and a large amount of machinery and equipment purchased.
However, he doesn't pay attention to this amount of money at the moment. He believes that as long as their products are put on the market after a year, they will be able to make back their capital and profits soon.
When Jin Xiaoqiang returned home, Jin Guozhu and his wife had just arrived from Xigangzi in a hurry. Although the family lived in two places, they still contacted each other by phone every day.
Jin Guozhu knew everything Jin Xiaoqiang did. When he learned that his son had actually started a car company by himself, Lao Jin couldn't help but feel dissatisfied.
However, his son's performance in the past six months made him feel that his son was a monster. Even if Jin Xiaoqiang said that he could produce rockets and send them to the sky in the future, he would still believe him.
When the family met, they first exchanged greetings with each other, and then Jin Xiaoqiang asked Jin Guozhu about the current situation of their family's mining company.
When I mentioned this, Lao Jin immediately became excited. Since the end of October, coal prices across the country have started to rise. Coal prices have jumped from the original bottom of about 160 yuan per ton to almost 300 yuan per ton.
The price of iron ore has also been skyrocketing.
Fortunately, Jin Xiaoqiang helped Jin Guozhu buy a lot of mining equipment from Japan. These machinery and equipment helped Jin Guozhu relieve his old worries.
At present, their mine has the largest daily output in the Xigangzi area. It can produce about one thousand tons of raw coal every day, and its iron ore has already exceeded one thousand tons.
And the price of coal and iron ore has been rising three times a day. Now the orders Jin Guozhu has received have been scheduled for half a year. There are still a lot of them that he cannot refuse.
You must know that according to the current market conditions, Jin Guozhu does not want to buy so much at all. He just wants to wait for the market to continue to explore highs in the past century before selling goods.
But for now, the money is enough for him to repay the loan. However, this time Jin Guozhu was not in a hurry to repay the money. Instead, he used the more than 500 million in cash he received recently to buy a large piece of land next to their mining area.
, where he has discovered that there are rich coal and magnesite resources underground.
Moreover, due to the current popularity of the resource industry, the Xigangzi District Government is also rising. It has achieved a bumper harvest in tax revenue this year, and has promised to build a high-grade road there next year to satisfy the difficulty of the majority of mine owners in shipping goods.
After chatting about home affairs, the dinner that Li Shulan ordered at a restaurant outside arrived. The couple had just rushed back from out of town. They didn't even have time to prepare any New Year's goods, so they had to order from outside.
After having a hasty New Year's Eve dinner, Jin Xiaoqiang and Jin Guozhu discussed the issue of reporting their car to the Ministry of Industry and Information Technology.
You must know that although they now have a production license catalog, before each new model is launched on the market, it has to report to the Ministry of Industry and Information Technology, which means it must pass the review of the Ministry of Industry and Information Technology, the Ministry of Environment, and the Ministry of Public Security.
Only after it is confirmed that your car has no defects, that the pollution will not be serious, and that it will not cause major traffic accidents due to problems with the car itself, will they give you a marketing approval.
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