reborn industrial empire

Jin Xiaoqiang's words made Mark feel very strange. When they first met last year, the president was very interested in several branch companies owned by Ford.

For example, he was very interested in Volvo, Land Rover, Jaguar, and Mazda. I remember clearly at the time that the Mazda seemed to be the one he was most interested in.

But now why has my taste changed again and I don’t like Mazda anymore? It’s really strange, but after all, I am the boss, and I will do what others say.

Mark followed Jin Xiaoqiang's instructions and left in a daze, while Jin Xiaoqiang looked at Mark's back and could only feel depressed secretly.

Nick also saw something was wrong. He was also present when Jin Xiaoqiang and Mark talked last year. At that time, he also vividly remembered Jin Xiaoqiang's interest in several brands owned by Ford. But now, in the blink of an eye,

It was strange enough that he had changed his tune again.

But he is the boss, and he can do whatever he wants. Since he is not interested in several brands owned by Ford, GM still has some decent stuff. I wonder if he is interested.

"Boss, someone from GM has contacted me. It is said that they are selling Saab and Opel. Are you interested?"

Last year, through his help, Huayang Power and General Motors came together to buy and sell automobile brands. Huayang Power took over Suzuki and part of Daewoo's shares from General Motors.

But GM is still having a hard time this year, so GM wants to get rid of some brands. For example, they have two European products, one is Saab and the other is Opel.

Needless to say, Saab was also a famous Swedish car back then. It was the first brand to use turbochargers in the automotive field. But over the years, especially after it was acquired by General Motors, it was suddenly replaced by General Motors.

It was a miserable experience.

Especially the Tonghe platform policy that has become popular in recent years. In fact, to put it bluntly, it is to develop a platform with the strongest overall adaptability, and then use the routine of facelift surgery all over the world.

Putting different product logos on cars all over the world and then selling them will immediately make many consumers who originally like individuality lose interest in GM products. If you do this, you might as well just sell all these so-called new cars.

They already have universal vehicle logos, so why go to all the trouble of putting all these cars with other vehicle logos?

General Motors Europe has two brands, Opel and Saab. Moreover, General Motors also sells its own cars in Europe. This often results in three different pickup trucks being sold on the market at the same time.

The appearance is different, the car logo is different, but the internal configuration is not different, from the powertrain such as the engine and transmission to the interior and console of the car. There is almost no difference. How can consumers accept this?

.

And no matter how these cars are improved, they still have a common problem, and that is the fuel consumption of the GM brand that can never be reduced. Therefore, after so many twists and turns over the years, Saab, which was still alive and kicking, has been tortured by GM.

It was very strong, but now I only have three points of strength left to take a breath.

As for Opel, it goes without saying. Under the strong siege of Germany's three major brands, it can only be described as lingering. It has been losing money year after year for more than ten years. Who would dare to take over such a company?

Anyway, Jin Xiaoqiang didn’t dare.

"Forget it, Nick, you also know the current situation of the company. We cannot expand too much. We really don't need GM's Saab and Opel at the moment."

Nick also expressed his understanding, nodded without saying anything, and then went out, leaving Jin Xiaoqiang alone to sit there and ponder.

Saab and Opel are both in poor condition right now, and they really don’t have any technologies that they particularly like. If other domestic car companies want to acquire these two companies, it will actually be for their transmissions, and

As for the chassis technology, there's not much to say about the engine. It's far behind the current Huayang Power engine.

Therefore, Jin Xiaoqiang really doesn't like the few cards held by General Motors. Now looking at the brands held by these American car companies, he can actually like Land Rover and Mazda held by Ford.

There is no need to say more about Land Rover. No matter how popular this brand is abroad, it is always a best-seller in China, no matter how expensive it is, even if it is several times more expensive than similar products abroad.

He is still very popular in China.

Although the domestic car consumption environment has been much better than before, the mentality of buying luxury cars to save face is almost ingrained among Chinese people. An ordinary means of transportation has been given another dimension in the eyes of Chinese people.

layer of special meaning.

The early reputation of Land Rover is very important to Chinese consumers, especially wealthy consumers. Although the price of Land Rover is always low, the more expensive it is, the better it sells in China.

Think about the past life, after the country's 4 trillion yuan bailout, there were more and more rich people on the market, and more and more Land Rovers were on the road, let alone first- and second-tier big cities, even

You can almost always see it in third- and fourth-tier small cities.

How did the Tata Group survive after taking over Land Rover? It was not because of China

Market? Don’t even think about such a good thing in this life for those Indian Asans.

There is also the Mazda brand. It is a pity to give up this brand now. In fact, among the brands owned by Ford, Mazda is the one that Jin Xiaoqiang admires the most.

Mature chassis technology, strong powertrain tuning skills, and several classic products give this brand full confidence.

However, due to Ford's repeated efforts, the company's vitality has been damaged. In the early years, they made a lot of money with their flagship product, the Mazda 6.

However, because of Ford's poor management and losing money almost every year, it had to withdraw a large amount of funds from Mazda. As a result, the company fell far behind in the research and development of new products, so product updates were naturally slow.

Come down.

Mazda has been in decline in the past two years. It has been dragged down by Ford for two consecutive years of losses. It seems that life is not getting any better. Originally, this time was a very good acquisition opportunity.

Unfortunately, considering the disharmonious relationship between China and Japan in the future, Jin Xiaoqiang really dare not make this determination. Moreover, the domestic automobile market in Japan is basically dominated by the traditional top three, especially Toyota, which is almost the only one.

trend.

After he took over Suzuki from General Motors, Suzuki's sales in Japan have not been ideal. Originally, he wanted to introduce some Huayang Power technology to Suzuki, but considering the complicated national sentiment in Japan, Jin

Xiaoqiang could only wait and see.

Fortunately, Suzuki is still up to par. Its performance in Japan is mediocre, but the products purchased in China are very good, especially their newly launched Swift and Tianyu. They are both small and cheap, and the technology is better than that of the same level.

The cars are in place, so there is still a small market.

And in Southeast Asia and Oceania, Suzuki's sales are pretty good. After some training from Shinyuki Naruto, the company finally stopped losing money and turned into a profit, although the profit margin was not large.

But he finally stopped losing money, which made Jin Xiaoqiang relieved.

However, although Suzuki's performance is average, Daewoo, which is related to Suzuki, is doing well in South Korea. Especially after basically giving up the family car market, Daewoo specializes in the light truck market and the passenger car market. Its domestic sales in South Korea are quite high.

The rise was good and the performance was good.

As one of Daewoo's largest shareholders, Suzuki has also made a lot of money relying on Daewoo's strong performance in the Korean market.

However, Jin Xiaoqiang still feels that the current situation of these two companies is a bit average and they still need to work hard. However, it is not the time to touch these two companies yet. We can only wait and see after some time.

Mark, who went to Detroit, quickly sent back the news. This time, Ford had no obstacles in selling the brands he owned. Mark just said hello to his original boss, Bill Ford, but unexpectedly he was

Bill's warm hospitality did not mean to embarrass him at all.

From Bill's enthusiastic attitude, Mark could see that Ford was eager to get rid of several packages. It seemed that Ford had been severely hit by the financial crisis this time.

Mark had some contact with Bill Ford, the current head of Ford, and after exchanging their intentions, Ford quickly got confirmation that if Huayang Power was interested in taking over, Ford would also be willing to sell it.

There are several brands, none of which are non-negotiable.

From Volvo, Land Rover, Jaguar, to Mazda, any one can be discussed. The reason why Bill Ford agreed so happily is because they have formulated a future plan after a long period of pain, and the future

The core of the plan was Ford's slogan 'one'

d!’

There is only one Ford and no other brands. In fact, this kind of integration is quite good and can save a lot of resources for the company. If possible, Jin Xiaoqiang is not willing to acquire these messy Ford brands, but now because of some Chinese

Due to the special national conditions, these brands cannot be accepted.

Ford's answer was straightforward. You can buy whatever you want, including Volvo for 8 billion, Land Rover and Jaguar for 3 billion, and Mazda for 5 billion.

Jin Xiaoqiang was immediately offended by the price. How long has it been since then and you are still being hypocritical like me? If you are not sincere, then we don't have to talk...

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