reborn industrial empire

This negotiation is just tentative. After all, the current Ford is not the Ford that will go bankrupt next year. After all, it is also one of the three major automobile manufacturing companies in the United States. It has a history of a hundred years. Even if it wants to go bankrupt, it will not be that easy.

Falling down.

Moreover, Ford still holds the belief that the U.S. government cannot just watch them fall. After all, this is a large enterprise that involves dozens or even millions of people's jobs. If they just watch like this,

If he falls, then the U.S. government will definitely follow suit.

So just after Jin Xiaoqiang asked Mark to test Ford for the first time, he asked Mark to come back. Now is not the time, and it is not the most difficult time for Ford, so it doesn't make much practical sense to negotiate with Ford now.

In fact, Ford performed best among the three major American auto giants during this financial crisis. Although they also experienced serious losses, they have not yet reached the most difficult period of their lives.

Moreover, Mark's weight-loss plan for Ford in the past two years has shown great value to Ford at this time. Because it has closed some unprofitable factories and laid off a large number of workers, Ford is currently one of the three major automobile giants in the United States.

They have the most liquidity, and now they still have money on hand.

After all, the century-old company still has a very rich family fortune, and Ford, GM, and Chrysler have different business philosophies. They have made great achievements in the field of small cars, especially in Europe. Unlike GM, which is losing ground, Ford's Focus

Since its launch, it has been among the top three sales in the European market.

Therefore, Ford's life is far less difficult than imagined, at least until now. They are doing well. They can still manage to survive by the beginning of next year, but by the middle of next year, it should be their most difficult period.

It's time, and it should be much easier to negotiate the deal with them until then.

Since there was nothing left to talk about, and the U.S. stock and futures markets had also died down, Jin Xiaoqiang did not stay too much in the United States, but returned to China.

Domestically, the financial crisis in the United States has had a huge impact on domestic thinking. However, due to the system, many places in our country are not in line with international standards. So for now, this subprime mortgage crisis has had a huge impact on the domestic economy.

The impact is not too great.

The real crisis should come at the end of this year and the beginning of next year. Because Europe and the United States are affected by the severe financial crisis, the domestic export economy has been hit hard. After the myth of the stock market last year was shattered, a lot of hot money

I started to enter the real estate market.

That is to say, starting from the beginning of this year, the real estate market in China has become extremely popular. Housing prices in good locations in several major first-tier cities across the country have begun to rise like somersaults.

House prices in the core area of ​​Yangcheng even exceeded 30,000 yuan at one time. And the house prices in the core areas of Beijing also exceeded 30,000 yuan. In Puhai, 30,000 yuan is no longer a figure worth mentioning.

However, after the outbreak of the financial crisis, the domestic real estate market also slumped, and many companies began to wait and see. Scenes of crazy investment and construction like the first half of the year began to appear rare in major cities.

All major real estate companies are planning to tighten money and prepare for the winter. This is not only the case for real estate companies, but also for many other industries.

The impact on the automobile market has also been considerable. It was originally expected that the total sales of automobiles this year would exceed 10 million units, an increase of about 27% compared with the same period last year, and maintain the same growth rate as in previous years. However, I did not expect that

With the arrival of the financial crisis, the transaction volume of the automobile market immediately began to slow down.

Many consumers who originally had the idea of ​​buying a car have stopped moving forward at this time. Everyone has begun to hesitate in the face of market conditions. In order to cope with the crisis and reduce sales, many car companies have begun to carry out substantial discounts and price cuts.

Among them, Japanese and Korean models are the representatives, and the price reduction of models is the craziest.

In recent years, Japanese cars have been suppressed. Before the emergence of Huayang Power, they were the most likely car series on the market to challenge Volkswagen's annual sales championship.

Toyota, Honda, and Nissan have entered the Chinese market one by one, and they have also cut prices significantly, which has muddied the market. Volkswagen's reputation as a legendary car is crumbling in the face of the impact of the top three Japanese brands.

After the emergence of Huayang Power, the surge in sales of Japanese cars in the market suddenly slowed down. Originally, people bought Japanese cars because the German cars were too expensive and not cost-effective, and they often used mark-ups to sell cars.

There are various reasons such as defective products, arrogant after-sales service, indifference to consumers, etc.

Japanese cars are cheap, have excellent assembly quality, are fuel-efficient, and have fewer minor problems. In addition, people don’t have many other choices, so they can only choose Japanese products.

But when Huayang Power appeared, this taste completely changed. Before, everyone had no choice but to choose Japanese products. In fact, if we tell the truth, Japanese products are really not cheap. The price seems to be much lower than German products.

, but where are the materials for the car?

The interiors of mid-level cars are all made of soft plastic, which makes the car taste odorless. However, the Japanese cars that cost more than 100 to 200 thousand yuan still use hard plastic to fool you, and the car skin is as thin as paper. There is really no safety at all. Online

There is too much evidence of a broken axle and the entire car body being torn apart. What’s more, many people have an inexplicable feeling towards the Japanese, that is, they hate them. So if they don’t have a lot of money in their hands, most people won’t go there.

Buy Japanese cars.

But as soon as Huayang Power's products appeared, the situation immediately changed. The engine and transmission technology are comparable to those of the Germans, and they are also fuel-efficient. Moreover, after several years of testing on the market, Huayang Power's products have always had a good reputation, and the assembly is also good.

It's not much worse than Japanese cars, and the price is lower than Japanese cars. How can such a cost-effective car not be popular?

In addition, the slow technological update of Japanese cars in recent years has also been reflected, so Japanese cars have become increasingly marginalized in the Chinese automobile market.

Just in time to take advantage of the financial crisis, the three major Japanese brands have all reduced their prices. The prices of their representative mid-level car products, Camry, Accord and Teana, have dropped to the same level as Huayang Dynamics' entry-level mid-level car Eado.

Even the entry-level price in some places is lower than the entry-level Eado of Huayang Power.

They have finally found their suitable positioning, but even so, there are still not many consumers in the market paying for them.

After all, everyone knows that the safety of Japanese cars is not guaranteed. Why not buy Huayang Power products at the same price and with good performance?

And the Germans are no longer trying to save their face this time. In the past, the Germans would never lower their prices in the Tianchao market.

Let’s not talk about Passat or Audi for now. I have bought Santana and Jetta for many years without even negotiating the price.

But this time it doesn't work anymore. Let alone next year, this year alone, their sales in the mainland and Europe have dropped by 9.2%, and Volkswagen can no longer hold on.

Models such as the new Passat, the new Magotan, and the new Sagitar, which were originally launched last year, have seen price reductions across the board, and even the high-performance Golf, which they have been bragging about for a long time, has also started to reduce prices.

And not only Volkswagen has cut prices, but Audi has also followed suit. The starting entry price of the Audi A4 has also dropped from the high price of nearly 300,000 to just over 200,000. It looks like the Qoros 6. Over the years, Qoros has given Audi

The impact is not small, and they also know that if they don't lower the price at this time, it will definitely not work.

Audi lowered its prices, and Mercedes-Benz and BMW couldn't sit still anymore, so they also lowered their prices one after another.

Not to mention the price reductions of these three companies, it has really stimulated the Chinese car market a lot, especially in the production of mid-to-high-end entry-level luxury cars, such as the Audi A4 and BMW 3 Series, etc., the sales in China have skyrocketed.

After all, no matter how you say it, these two are also traditional international famous brands, and their influence cannot be compared to the current Huayang Dynamics.

However, in the ordinary mid-size car market, Huayang Dynamics is still the dominant company.

In response to this financial crisis, Huayang Power has also launched a lot of price reduction promotions, but the magnitude and proportion of price reductions are not as severe as those of German and Japanese brands.

After all, price reduction is a double-edged sword. If you don't do it right, you will easily ruin your brand. A good product can easily be regarded as a cheap product.

Therefore, although Huayang Power has many activities and price cuts, the price cuts of each car series are not very large, which is maintained between 3,000 and 7,000. Compared with other brands, discounts of more than 10,000 to 20,000 are often available.

Can't compare.

But even so, Huayang Power's products are still the best-selling products in the market. Who makes Huayang Power have a good foundation? And in the past few years, coupled with the three guarantees, it has long been

It has established a reputation among consumers.

Moreover, after so many years of edification and training, the vast number of consumers have become very practical. It is much better than the previous situation where they only paid attention to the appearance and did not pay attention to the interior when buying a car. The standard configuration of Huayang Power's cars is too affordable

, the performance of the car’s engine is even better. Why don’t you grab a car like this if there is a discount?

In such an atmosphere, competition in the domestic automobile market is becoming increasingly fierce. However, these battles are mainly concentrated among several large foreign companies in the past, such as Japanese, German and American companies. However, Huayang Power has become

The transcendent pure existence.

By the end of the year, according to statistics, domestic car sales for the whole year were only 9.8 million, which was actually a lot lower than last year. Although it was still the second largest car market in the world, the weight had dropped somewhat at that time.

The market shares of major manufacturers have also been re-divided, but this time Huayang Power is still the standout, occupying 51% of the entire market... (To be continued...)

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