reborn industrial empire

The financial crisis is raging over there, but here in Frankfurt, the upcoming Frankfurt Motor Show, known as the Olympics in the automotive industry, is an unprecedented event.

Although during the financial crisis last year and this year, almost most of the world's automobile companies were severely hit and fell into serious losses, this year's Frankfurt Auto Show is no worse than in the original peaceful times.

The reason is also very simple. Everyone was affected by the financial crisis last year and this year. Since the market is so sluggish now, we must find a breakthrough point and develop the market. In other words, we must develop the market.

Strong, make the cake bigger so that consumers are willing to open their pockets to buy their products.

For the automobile industry, the harm of this financial crisis is no less than that of an asteroid hitting the earth. The three American giants, General Motors, Ford and Chrysler, known as the world's three largest automobile giants, are all struggling.

General Motors and Chrysler are about to file for bankruptcy protection, and only Ford is still struggling to survive.

Volkswagen's life is not easy either. Their sales have declined for several consecutive quarters, and their quarterly profit reports even showed substantial losses.

In the previous life, Volkswagen's life was not that difficult. Relying on the huge profits made in the Chinese market, Volkswagen did not fall into a serious crisis. They just adjusted the work and rest time of some factories to reduce the workers' working hours.

It's just working hours.

But this life is different, because Huayang Power's purely due to Volkswagen's market share in China has shrunk severely, causing them to fall into a serious loss situation, and in Germany they had to close five factories and laid off about 100 employees.

More than 10,000 workers.

Of course, not all companies have been hit hard by this financial crisis. For example, Huayang Dynamics, which comes to China, has benefited greatly from this financial crisis.

The car company that originally had a good time during the financial crisis was South Korea's Hyundai. A lifetime ago, they relied on aggressive price cuts to quickly win the favor of consumers. They also continued to poach employees from large European companies.

, formed its own new design team, and quickly relied on the new design to quickly open up sales in the market and gain a firm foothold.

There are also Japanese car companies. The two giants Toyota and Honda have relied on their consistent reputation to win the favor of consumers in the market.

The reputation of Japanese cars for being fuel-efficient and economical has played a big role in this. Toyota even pushed Ford out of the second place in sales in the United States, and became the second largest seller in the North American market, right behind General Motors.

Keeper.

In this life, the performance of these world-class car companies during this financial crisis is not as dazzling as that of Huayang Power. In the Chinese market, which everyone has always paid more attention to, they are constantly losing points due to the strength of Huayang Power.

, market share shrank sharply.

Huayang Dynamics, on the other hand, has rapidly expanded its market share in China by relying on its reputation for high-quality products, high quality and low price, and most importantly, durable and fuel-saving cars.

In particular, their small-displacement dual-fuel system Lavida model once occupied the top spot in China's automobile sales rankings within half a year.

The price is low, the quality is good, and the most important thing is fuel saving. In this era of economic contraction, the sales volume of Lavida has reached a peak in China in advance, and it has even been rising every month for several months.

Sales exceeded 30,000.

Moreover, following the opportunity of the World Games, Huayang Dynamics promoted their products extensively nationwide and around the world. This sponsorship event can be said to be particularly critical for Huayang Dynamics.

It is precisely because of this personal witness that Huayang Power's reputation has been guaranteed in the market. Many consumers who were not interested in the Huayang Power brand have now switched to Huayang Power.

Under the Dynamic brand, Huayang Dynamics’ sales in China skyrocketed by purchasing their products.

Especially in the past few months, their various car series have won a series of hot sales in China, and rumors have been spread in the country. It is said that later this year, in order to stimulate the growth of the national economy,

The country is likely to introduce preferential policies, which will make Huayang Power's performance in the market even more impressive.

Originally it only accounted for about 51% of the entire Tianchao automobile market sales share. However, just after the Olympic Games, it quickly climbed to two percentage points, reaching about 53%. This is what Huayang

In terms of power, I was overjoyed.

With the support of such excellent market performance, Huayang Power is fully confident to participate in the Frankfurt Auto Show this time.

Because this auto show is held during a special period of the world economy, the slogan of this Frankfurt Auto Show is energy conservation and environmental protection.

And just from the models launched by the major manufacturers participating in the exhibition, we can see that the theme of this auto show is definitely new energy and new power.

From last year?p>

The Yankees have started to turn on the money printing press. Although they have used all kinds of tricks, in the past year alone, they have invested nearly 300 billion U.S. dollars one after another.

Arrived at the market?p>

Of course, all this money is put into the market in the name of capital injection into banks, large companies, and investment institutions, but in the end the result is a direct depreciation of the U.S. dollar.

As for the depreciation of the US dollar, the oil tycoons in the Middle East are definitely unwilling to give in. Therefore, starting from this year, world oil prices have begun to rise. There is no sign of the sharp depreciation of oil prices during the usual financial crisis. This situation seems very strange.

.

But as a steady stream of U.S. dollars flowed into the market, the price of oil began to soar.

Nowadays, even buying a car is a problem for ordinary people, and they have to face rising gas prices. How can this be tolerated?

Therefore, many consumers who originally owned cars also planned to sell their original cars and look for a new replacement. Or consumers who originally planned to buy a car also had the idea of ​​​​taking another look.

See if there are any more fuel-efficient cars on the market.

During this period, Toyota's Prius and Huayang Power's Captain America began to sell well around the world. Even in the United States, the Prius was sought after by ordinary urban white-collar workers, and consumers who were more inclined to power began to

A large number of people choose Captain America. After all, although this small car only has three cylinders, its power cannot be underestimated, and its fuel consumption is astonishingly low, even competing with Toyota's Prius. Although such a car is a bit smaller,

But it's still very popular.

It is precisely because of this inspiration that the world-famous car manufacturers participating in the Frankfurt Motor Show this year are paying great attention to the research and development of new energy vehicles, as well as small steel cannon models represented by Captain America.

There are even many world-renowned large-scale automobile manufacturers. The concept cars they focus on, which are the main models that will be launched in a few years, are new energy or hybrid vehicles, or cannon models.

Finally, when Jin Xiaoqiang got the information, he realized that this auto show had quietly turned into a feast of new energy vehicles.

A total of 62 car manufacturers from 30 countries participated in this Frankfurt Motor Show. They brought a total of 82 new products, and 19 of them were new energy vehicles.

One of them is a fuel cell vehicle, nine others are hybrid energy vehicles, and nine are pure electric vehicles.

World-renowned brands such as Mercedes-Benz, BMW, and Audi all have new energy vehicles appearing this time. Among them, Mercedes-Benz has invested the most. They brought the only fuel cell vehicle to this auto show and two hybrid hybrids.

power and two pure electric vehicles.

BMW and Audi were relatively slow to respond. This time they each brought a new energy vehicle. Audi brought a pure electric car, while BMW brought a hybrid car.

French cars, which originally had no outstanding performance in the field of new energy, can be said to have made a big splash this time. Renault and Peugeot brought a total of five new energy vehicles.

Toyota, which has always been the leader in the field of hybrid power, is of course not to be outdone this time. They also brought two new hybrid cars, but the most eye-catching one is their Prius.

The remaining hybrid vehicles belong to some miscellaneous companies, such as Hyundai, Jaguar, etc.

Huayang Power has quietly brought a hybrid model this time, but in this field everyone is focusing more on Toyota's Prius. After all, in this field, Prius has established its king status.

.

In fact, Jin Xiaoqiang also knows that at this Frankfurt Motor Show, these European and American car companies must have sore cheeks, because they must have never imagined the automobile market structure like today.

In the field of new energy research and development of European and American cars, they have always been dismissive of the hybrid models advocated by the Japanese. After all, compared with hybrids, pure electric models or fuel cell vehicles are more thorough.

However, after so many years of research and billions of dollars in research funding, they pessimistically discovered that it is obviously impossible to break through the shackles of new energy with the power of modern human science and technology.

But if you want them to lower their heads and follow the Japanese all over again, they are obviously not willing to do so.

That's why everyone pulled so many stunts this time...

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