reborn industrial empire

This time the Frankfurt Motor Show was a crowded one, with many big names present, including the famous German Iron Lady Merkel. It seemed that everyone was fully aware of the impact of the financial crisis on the automobile industry.

Especially for a large machinery manufacturing country like Germany, whose main export products are automobiles, German automobile manufacturing companies are having a very difficult time under the double squeeze of capital and market.

Moreover, affected by the financial crisis, there were many fewer car fans visiting this auto show than in previous years. In addition, the collective absence of heavyweight models from the three North American giants who are deeply in debt crisis also made this Frankfurt Auto Show eclipse.

few.

Although most of the world's well-known automobile manufacturers are still present, amidst the pessimistic momentum, there are still many economists who are not optimistic about this German auto show. In their view, in such a situation today

Under the pessimistic economic situation, it is difficult for global car consumers to regain their enthusiasm for car consumption with just one auto show, especially in such a

In today's environment, governments around the world are bailing out major financial institutions, but people's wallets are gradually shrinking. Coupled with the rising oil prices due to the depreciation of the U.S. dollar, in the eyes of economists,

, this crisis is not only a matter of the financial industry, but also the automobile manufacturing industry, which is closely related to the financial industry, will also usher in a cold winter.

In such a pessimistic atmosphere, this year's Frankfurt Motor Show opened like this.

Sixty-two large automobile manufacturers from 20 countries around the world are all present, and there are also quite a few news media from all over the world. It can basically be said that all the automobile media who participate in such a feast of the automobile industry are all present.

They are all here, but this time the number of delegations they released is much smaller than before.

After all, this is a period of financial crisis, and life is not easy for everyone. Especially for these traditional media, life is not particularly easy for everyone. It is difficult to maintain the scale of the past just relying on automobile news.

However, there is one group that is quite special, and that is the news media from China. They still organized a large number of news reporting teams to participate in this World Motor Games.

It seems that this world crisis will not have a big impact on China's automobile market. In fact, although this is not the case, it is not much different.

After the outbreak of the global financial crisis last year, one of the few economies in the world that still maintains stable economic growth is China.

And just from the perspective of automobile consumption. In the era of the financial crisis, the entire market share shrunk by a small amount, and even the country that was able to maintain a certain degree of growth was China.

More and more consumers are supporting this market, which also makes more and more international automobile giants pay more and more attention to this market, and it even seems to be a battleground for military strategists.

Germany's Volkswagen, which was originally the dominant player in this market, has encountered severe challenges in this market in recent years. The rapidly rising Chinese company Huayang Power is not only encroaching on the Volkswagen market in a large way, but also has plans to expand its market share.

The marginalization of the public means that these German manufacturing companies are very anxious.

Not only the German Volkswagen, but also the market share of Japanese and American cars in China has been declining rapidly, which makes these foreign car companies feel very anxious.

After all, in an era when the world's major economies are sluggish, growth is sluggish, and people's purchasing power is declining, the importance of the Chinese market has become highlighted.

This is a fast-growing emerging market, and people here are also willing to buy foreign-funded cars, but if you want to gain a foothold in this market, you must show your true ability.

In the past, everyone had an attitude of attaching importance to the market in Tianchao, but also despising it. The reason for attaching importance to it was that the market was growing rapidly and consumers had strong spending power.

The reason for the contempt is also very simple, that is, consumers' blind trust and blind growth in foreign brands have led to these car companies not needing to bring some high-tech models to China, but only need to bring some outdated technologies to China.

, you can buy out of stock by hanging their car logo.

But with the rapid rise of Huayang Power in recent years, such scenes are gone forever. Now these foreign car companies have realized that if you don’t show some real skills and come up with some world-class first-class products,

Technology, you simply can’t survive in this market.

Because Huayang Dynamics is such a hateful company. Their technical level is now basically on par with the world's major automobile manufacturing companies. In some areas, they have even shown to be ahead of everyone.

And the most important thing is that this damn Huayang Power will price their products very cheaply. In this way, relying on local advantages, price advantages, and technical advantages, this will allow Huayang Power to quickly expand in the local market.

The rise has driven major foreign car companies out of this new market.

When this company first emerged a few years ago, their market share in China could quickly occupy 20% in the first year, 30% in the second year, and 4% in the third year.

10, and so far this year, they have occupied more than 50% of this new market.

They alone occupy 50% of the market share, and the remaining 50% of the market share will be divided up by more than a dozen other large and small foreign-funded car companies, and they will have to compete with other companies.

The fierce competition between China's independent car companies was something that no international car company had ever expected.

How could this happen? This is a question that many international giants have asked themselves countless times.

Not to mention that there was no such opponent in the past, even when such a budding competitor first appeared, they only needed to say hello, and their collaborators in China would take action to destroy that company.

But what now? Even if they say hello, their partners will just grunt and start working hard. They are simply not working hard. This makes investors like Volkswagen, Toyota, Honda, etc. who have invested hundreds of millions in Tianchao very frustrated.

Annoyed.

If partners do not contribute, it is equivalent to the non-national treatment they enjoyed before.

In fact, the reason is that Volkswagen, Toyota, and Honda are also very clear about it. It is because they have too strict restrictions on technology transfer, which makes these partners very angry.

Think about it, Volkswagen and SAIC have been cooperating for more than 20 years. Relying on SAIC's relationship, they have occupied the market in China and grabbed a huge amount of wealth in the past 20 years. However, when SAIC asked them to transfer some technologies,

But they are not even willing to transfer the old 1.6 engine technology used in the old Santana that has been used for more than 20 years.

And he still has a condescending attitude. Such an attitude is completely inconsistent with the market exchange for technology that was promised back then. SAIC also has to be responsible to the country. Some leaders from above asked you how you have cooperated with them for so long. How did you learn technology?

How do you ask people to face questions from upper-level leaders?

Moreover, companies like Volkswagen and Toyota Honda have always looked down upon and even disdained Chinese car consumers in the past, but now they are finally getting angry.

Volkswagen's ability to be held up as a sacred car back then was also a product of a specific environment. But now with the broadening of the horizons of the people in China and the competition from Huayang Power, Volkswagen's problems have been exposed.

A series of problems such as poor assembly, serious car body noise, increased price to pick up the car, lack of attention to consumers, private price increases at subsequent service providers, etc., have caused more and more Chinese consumers to abandon Volkswagen.

So just before this auto show, Volkswagen had made up its mind to change its business philosophy in China and put away all its previous arrogant attitude.

This time, they have invested a lot of money. Not only do they plan to increase cooperation with China's competitors, that is, to open up the issue of technology transfer, but they also plan to increase their investment in China, that is, reducing the price of models, and developing new products in the future.

They will pay close attention to services and severely crack down on phenomena such as increasing prices for car pickup. They even plan to completely launch a three-guarantee agreement for consumers next year.

As soon as Volkswagen's plan came out, BMW had already taken action on the other side. On the day of the Frankfurt Motor Show, they announced a blockbuster, that is, to strengthen cooperation with Huazhong Automobile in Nan#yang. They planned to build a car in Nan#yang.

Yang invested in building a new factory with an annual output of about 150,000 vehicles, and they will build this factory on a European scale, and except for the engine, all other parts will be produced in China, and in the future

They also did not rule out the possibility of producing engines in China.

On the other hand, Mercedes-Benz can't sit still anymore. They are looking for suitable cooperation partners all over China. I heard that they are currently in contact with BAIC. The purpose is also very simple. They also plan to open a new factory in China.

As soon as these two main rivals got into trouble, the public immediately became nervous. This guy was obviously trying to be cute before me, to gain attention and favor, right?

We couldn't let them succeed like this, so on the day of the Frankfurt Motor Show, Volkswagen also announced that it would form a closer alliance with its two partners in China, SAIC and FAW, and transfer some engine and transmission equipment to them.

Production technology, and will also increase investment in China...

{PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}