reborn industrial empire

Chapter 120 Strange Status Quo

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The three new cars of Huayang Dynamics that participated in the European crash test all successfully passed the test and received high scores of five stars....

One stone stirred up a thousand waves. After this news spread, Huayang Power became even more popular. This car company, which had already appeared as a dark horse in front of consumers in China, is now even more popular.

Go upstairs.

This news may not be considered big news in Europe and the United States, because other people's cars are originally designed for high safety. It would be strange if any car from one of the major automobile manufacturers failed to pass the European crash test.

.

But if this car came from China and was designed solely by China, then the meaning would be completely different.

You must know that even with the development of reform and opening up today, there are still few Chinese car companies that dare to take the cars they produce to Europe for crash tests.

Even those joint venture manufacturers are the same. They just take the cars produced in their own countries and take them to Europe for experiments. After obtaining corresponding passing results, they will localize the cars in China.

However, once a certain car is domestically produced in China, consumers will understand that this often means reduced configurations, whether in terms of interior decoration or safety performance.

Many cars purchased in China for more than 150,000 yuan, especially joint venture cars, most do not even have body stabilization systems such as ESP, which would be unimaginable in Europe and the United States.

There are two factors in this. One is of course that these foreign manufacturers are malicious and irresponsible, and the other is also related to the habits of Chinese consumers.

Of course, it was the Japanese who were the first to figure out the habits of Chinese consumers. After Japanese cars entered the Chinese market, Japanese manufacturers discovered that Chinese people care about face.

Some cars don’t have sunroofs, but have parking sensors and ESP. The price of such a car is a little higher, but customers won’t pay for it.

But if you install a sunroof, which is the least useful for a car, and then don't install esp, the price will be the same, or even more expensive, and these consumers will pay the bill.

This also proves that Chinese consumers are stupid and have a lot of money. You must know that a sunroof is almost the most useless decoration for a car.

And if the assembly is not good, water leakage will occur over time. In terms of safety performance, a car with a sunroof is even more fragile than a car without a sunroof.

There are countless car accidents every year in which a passenger is thrown out of the sunroof. Moreover, after a sunroof is installed, the steel of the entire vehicle, especially the roof, is more fragile than a car without a sunroof.

The esp is different. It is a life-saving system in the event of an accident. The full name of this system is "Electronic Auto Stabilization System". Its function is to use its own steering wheel angle sensor and yaw sensor to stabilize the system.

Lateral acceleration sensor, wheel speed sensor, yaw angular speed sensor

Sensors and other sensors collect vehicle information. When the vehicle body slips or is about to slip (or is uneasy about the driver's intention to move), it cooperates with the vehicle traction control system and ABS system to allocate different braking force to each wheel.

Make sure the vehicle body is stable and operates in accordance with the driver's intentions.

To put it simply, it is anti-skid. 40% of traffic accidents are caused by vehicle sideslip, and the use of esp can reduce traffic accidents by 25% to 30% (2008, European survey). Maybe you don’t have the data

Concept, but the 25% to 30% reduction rate of traffic accidents is a very impressive figure in the history of the automobile industry. The birth of the ABS system only reduced traffic accidents by 18% to 20% (2003, US survey).

However, in the eyes of many Chinese consumers, such a system that can save lives at critical moments is not as important as a sunroof or several brand-name speakers on the car.

Needless to say, the cost of a sunroof and the cost of an esp system are higher, so Japanese car manufacturers began to work hard on appearance. The car interiors are exquisitely made, with many useless electronic functions, and the sunroof is extremely large.

When people look at this car, they feel particularly dignified.

As a result, Japanese cars began to gradually encroach on the market of mid-level German cars originally equipped with ESP systems. Later, the Germans also discovered this.

Oh, how is your relationship? It turns out that you Chinese people don’t value your own life so much. When you buy a car, you don’t just buy safety or performance. You just buy face, right?

As a result, German cars also began to reduce their configurations one after another. Later, both German and Japanese car manufacturers tasted the benefits. Basically, models purchased in China for less than 200,000 yuan are rarely equipped with ESP systems.

As long as the appearance is good, those Chinese fools will naturally pay the price. Sadly, the result is exactly as they predicted. These days, as long as you have a vw or h, or Toyota's bull head logo, what kind of car

All are easy to sell.

And after those people buy your reduced-spec car, they will go back and show it off to others.

You see, my German cars are solid, and my Japanese cars are fuel-efficient, so German cars are mythical, and Japanese cars also make many people think they are full of dignity.

Jin Xiaoqiang can only feel extremely bitter about this strange current situation.

You must know that in countries such as Europe, America and Japan, cars without ESP systems are not allowed to be put on the market at all...

However, as a reborn person who is still engaged in the automobile manufacturing industry, how could Jin Xiaoqiang allow such a situation to happen? Maybe he is still alone and cannot affect the consumption concept of the entire Chinese consumer, but he definitely will not

Cutting corners on your own car.

He must let the consumers of Tianchao feel that the products produced by Huayang Dynamics must be high-quality and full of sincerity.

Although some face-conscious people don’t understand what the esp system is used for, they also don’t understand why the European crash test got a five-star rating.

But this does not hinder the evaluation of Huayang Power by some people who know a lot about cars.

Leaving aside foreign countries, the newly established Autohome Forum was already abuzz with excitement after all three of Huayang Power's three cars received five-star ratings from European Collision.

"Huayang Dynamics is really kind. All its models are equipped with ESP as standard. Such a kind car manufacturer must be praised..."

"That's right, that's right. I'm not doing anything right now. I'm just waiting for the auto show in Beijing. I'll go see the car on June 10. As long as it's really the same as the one introduced, I'll place an order right away..."

"Let's go together, let's go together, I've bought all the tickets for the car show..."

"Brothers in Beijing are happy, but we are suffering because we can't go to the auto show. What should we do? I don't know if there will be a Huayang Dynamics 4S store in xxx. I don't know where to go if I want to buy a car.

..”

"Hey, brother upstairs, come to Shanghai. Isn't your place quite close to Shanghai? I have heard that there are several franchisees in Shanghai. It is said that they are attending the franchise conference in Beijing now. Specialized maintenance personnel

, has been sent to Nanyang for training. It is said that it will be launched at the same time on June 10th. Although there will be no auto show in Shanghai this year, there will definitely be cars on display at those 4S stores then..."

"Really? Brother upstairs, may I ask where the address of the 4S point in Shanghai is..."

"It's over at the Auto Parts City on xxxx Road. I've visited it several times. Several stores are being renovated. It is said that it will become the flagship store of Huayang Power in Shanghai. The investment is not small...

"

"Haha, I'm an insider of Huayang Power. I have a few photos of new cars here. I'll share them with you. I hope Mr. Jin won't mind. This isn't considered a leak..."

After several photos of this man were posted, the entire forum became more popular. Everyone asked the brother who broke the news about the situation of Huayang Dynamics.

After all, Huayang Power is too mysterious. In April this year, it suddenly sent a car to challenge the Nürburgring track, and then it passed the five-star evaluation by Oupeng. Now everyone knows about the company’s headquarters.

Outside of Nanyang, we really don’t know much about other places.

Moreover, Huayang Dynamics has done a very good job of keeping secrets. In addition to the Eado coupe that has been revealed, everyone can only vaguely see some outlines of the other two models participating in the European competition on the Internet.

Of the cars, I only know that one is a sedan and the other is an urban SUV.

However, no one knows what the specific model is. At this time, the insider's revelation has made everyone jealous.

"Ah... so handsome... Brother upstairs, can you post some pictures? Show all the interiors and exteriors? And what are the names of these two models? They are so beautiful.

Ah, just looking at the appearance, it’s not as bad as those foreign cars? Especially this SUV, it’s so damn stylish.”

"Haha, that sedan seems to be named Octavia, and that urban SUV seems to be called Escape. In fact, I prefer that SUV..."

"It's over. I've been poisoned. What should I do? All of these cars are beautiful enough. I really don't know which one to choose?"

"Hey, I'm the same, I'm poisoned, but I'm more focused. When I saw the Mobile and Octavia, I was a little excited, but when I saw this SUV, I calmed down, because I knew that this

This is my car. I originally wanted to return the CRV, but now it’s fine. This is the car. What the hell is the CRV? Go to hell..."

"It's over. Me too. I don't like cars very much. The feeling of driving on the floor is really uncomfortable. I have always wanted to change to an SUV. Unfortunately, I don't like the ones on the market too much. Imported ones

The price was too expensive, but now it’s better. With Huayang’s Escape, why should I hesitate? I’m just waiting for this car..."

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