reborn industrial empire

Tao Leran didn't expect that Jin Xiaoqiang would be so disrespectful this time.

As soon as the technology transfer was mentioned, this guy immediately turned his back. This was completely different from the Chinese Autobots he had come into contact with in the past.[]

You must know that as the leader of FAW, he had contact with many people in the Chinese automobile industry, but no matter who he met, would that person dare not give him some face?

Of course he also knows that everyone is polite to him not because of how awesome he is personally, but because of the name FAW behind him!

After all, FAW is the big brother in China's automobile industry. It has deep connections in the economic and political circles, so everyone has to give it a bit of a thumbs-down.

But the Jin Xiaoqiang he met today completely subverted his previous concepts. This guy is really fierce! But his straight-forward character is from the Northeast, and I like it!

Jin Xiaoqiang was stopped by Tao Leran. He turned around and saw that this guy was sitting on a chair with a smile on his face. He also waved to him to sit down and talk slowly. Jin Xiaoqiang didn't want to get into trouble with FAW, so he had to turn around and sit down.

Down.

Xiaojin, maybe I didn’t express it clearly just now, but I don’t mean to ask you to transfer technology directly. What we mean is, can you provide us with your ecoboost engine and dual-clutch transmission?”

Tao Leran said to Jin Xiaoqiang with a smile. Although Jin Xiaoqiang's strength just now made him feel a little embarrassed, he has one advantage, that is, he can distinguish the situation very clearly. Now Jin Xiaoqiang and Huayang Dynamics have the power in their hands.

They want the technology, and they are awesome, so they have to lower their profile.

"Oh? After hearing what you said, I kind of understand. But Brother Tao, I want to ask, what do you want our engine and transmission for?"

People want their own most advanced engines and transmissions, and of course they want to ride in a car. But what Jin Xiaoqiang wants to know is what kind of car do they want to make?

"Hi! Let me tell you straight! Xiaoqiang, we at FAW want to cooperate with you this time to re-develop a new generation of Hongqi series cars, so that this old brand can regain its glory!"

Tao Leran stopped hiding it and spoke directly to Jin Xiaoqiang.

When Jin Xiaoqiang heard the name Hongqi, his heart was suddenly shocked, Hongqi!

What was once the pride of the Chinese dynasty and the special car brand for the supreme leader of the Chinese dynasty! Unfortunately, it has become a waste of yesterday!

"Hi! Xiaoqiang, you only work in the automobile industry. In this industry, you must have heard of how people scold us at FAW. I won't comment on other joint venture brands, but our FAW has never

I have never given up on independent brands. I don’t comment on other cars, but the Hongqi brand was once the pride of our country! Alas! It’s only our fault that we failed to live up to our expectations and forced this brand to become a brand.

so!"

Seeing the expression on Jin Xiaoqiang's face, Tao Leran obviously guessed what he was thinking, and he was also in a depressed mood, especially when it came to the independent brand.

He is a deputy manager of FAW, and the area he is now in charge of is FAW's independent brand series.

But when he took over this mess, he realized how badly FAW had been defeated over the years!

Originally, FAW still had a considerable accumulation of talent and technology, but in recent years, especially after it began to cooperate with foreign car manufacturers on a large scale, their original skills have long been abandoned in Java.

The talents in the original company were retiring at some point and changing jobs, and there were not many soldiers left at all!

In 1997, the company registered and established a branch, and began to specialize in the production of cars. However, at the beginning, it was also cooperating with Volkswagen or Mazda. The original Hongqi brand has undergone several changes, and has been made several times without changing the medicine.

Several models have been developed successively, one was developed based on the Ford Lincoln, and later another model was developed using the Toyota Crown as the prototype. Unfortunately, in the end, they were scolded to death as soon as they were launched, and they were not even launched on the market.

, it was already stillborn.

In the end, they shamelessly used the Audi 100 as the prototype and launched it on the market. As a result, not only the sales volume was negligible, but the Hongqi brand was directly ruined.

Tao Leran was just transferred to the post last year. After taking office, the first instruction he received was to comprehensively revive FAW's state-owned independent brands.

He was so worried that his hair turned gray because of this matter. Fortunately, he was quite tough.

First, a set of Mazda's chassis technology was stolen from Mazda, and then a set of 1.6l engine technology was very forcefully obtained from Volkswagen. Only then did they put together a basic set of domestically produced cars.

prototype.

At last year's Frankfurt Auto Show, after Huayang Power announced the most advanced ecoboost engine technology, he started thinking again. He had been wondering at the time whether there was any possibility of cooperation between the two companies.

This Tao Leran is not only a technical official, he is also an administrative official. Now that he is in his current position, he certainly hopes that he can make further progress.

And he also understood that if he wanted to make further progress, he had to make some outstanding achievements, so he set his sights on the Fuxing Hongqi brand.

As a national-level courtesy car, Hongqi must come up with something convincing if it wants to rebuild the brand, and first of all, it must start with the powertrain.

However, this aspect is indeed not FAW's strong point, so they naturally turned to Jin Xiaoqiang's Huayang Power.

Tao Leran also tried to test it out at first. If Jin Xiaoqiang was bluffed by FAW's name and talked about it, then of course it would be best. If he was not bluffed, then he would have to come up with the second plan and work hard.

Jin Xiaoqiang didn't know what was going on in Tao Leran's stomach. At this time, seeing him lowering his posture and constantly condemning himself, he felt a little bit sorry in his heart.

The fact that the Hongqi brand has become what it is now is not the responsibility of any one person. This is inevitably related to the current general environment of the entire Chinese dynasty.

"Brother Tao, you don't have to blame yourself too much. Tell me, how do you want to cooperate?" Jin Xiaoqiang saw that Tao Leran was still in that kind of regretful and self-blaming relationship, and couldn't help but feel a little soft-hearted, so he persuaded him a few times.

sentence.

"Hey! Xiaoqiang, you also know how important the Hongqi series is to us at FAW. We have also tried to introduce some advanced technologies from foreign-funded enterprises, but these guys are trying to get money from us...

That's fine, but when it comes to transferring technology, they start to pretend to be fucking deaf. I've negotiated with them several times, and every result has been achieved. The Germans, the Japanese, and the Americans all have it.

A good thing."

When Tao Leran thought about the previous negotiations with foreigners, he felt even more depressed.

"The Hongqi series of cars used to be the pride of our Chinese people, but now that they have declined, every one of us Chinese car people has a responsibility.

Now that we are re-establishing this brand, each of us at Tianchao Automobile has an even greater responsibility. This time we are determined to re-establish this brand. But Xiaoqiang, you also know that this brand of cars

Meaning, once it is born, it must be a high-end car, but you may also know the current technical conditions of our FAW

, now the production of engines and transmission parts have to be directly imported from foreign countries and then brought back for assembly. It is nonsense to have independent production capabilities. But after you Huayang Power announced the latest engine technology

, we were thinking, what if we could put this powertrain on our Hongqi car? Wouldn’t it be a perfect match?”

Tao Leran started to talk eloquently, while Jin Xiaoqiang also listened and nodded.

Indeed, if Hongqi can be equipped with their ecoboost powertrain, it will be a radical change. This powertrain can be said to be one of the highest-level powertrains in the world.

"What do you mean?"

"1 Xiaoqiang, do you think this will work? If Huayang Dynamics is willing, we can jointly set up a company to specialize in the Hongqi brand. The new models of the Hongqi series will be completely left to you to design. After all, you

Now you are a famous car design master with overseas reputation. We, FAW, absolutely trust you. We will use your ecoboost for the powertrain.

The powertrain, as for the other manpower, venues, etc., are all provided by us, what do you think?"

Tao Leran was generous and expressed his thoughts directly.

After hearing this, Jin Xiaoqiang was indeed very interested. If he could cooperate with FAW, it would indeed bring a lot of benefits to Huayang Power.

You must know that although FAW is now unable to compare with SAIC in terms of sales and other aspects, this company is still the eldest son of the automobile industry in the Republic and has a very strong influence in many aspects.

And the most important thing is that making the Hongqi brand well has a very strong appeal to Jin Xiaoqiang!

Hongqi sedan, once the pride of Chinese people, is now a pain in the hearts of Chinese people. If this brand can be resurrected in front of Chinese consumers, it will definitely have a very strong brand appeal.

And compared with the Qoros series, which is specially prepared for senior officials at the provincial and ministerial levels, it should be much easier for this Hongqi to enter the eyes of these senior officials at the provincial and ministerial levels.

"Well! This proposal is indeed very attractive. If Brother Tao and we cooperate, how will the proportion of shares be divided?"

"How about 50/50?"!.