reborn industrial empire

Jin Xiaoqiang soon figured out the purpose of Huazhong Automobile Factory. Like Li Ji, Ricky and others, they just wanted to get technology from themselves.

Sure enough, what Li Haiyang said next confirmed Jin Xiaoqiang's conjecture.

"Xiaoqiang, hehe, we are already acquaintances. You don't mind if I call you that!"

1”

Li Haiyang still felt that calling him Mr. Jin was a bit awkward and awkward, so he asked Jin Xiaoqiang with a smile. He also wanted to use some differences in titles to narrow the distance between him and Jin Xiaoqiang.

"Well, no problem. Don't let anyone see you, Manager Li. Just call him that! What's the matter with you coming to Huayang Dynamics this time?"

"Well, Xiaoqiang, actually, I don't have anything else to do when I come to you this time. I mainly want to talk to you about cooperation. 1 Xiaoqiang, you also know that our Huazhong Automobile has a cooperation with BMW.

Agreement, but in recent years, we have also learned a lot from BMW, so we also plan to launch some of our own brands, but currently in terms of engines and transmissions, the Germans are very aggressive and just won’t let go.

, so we want to come and talk to you to see if there is any possibility of cooperation."

Li Haiyang stopped beating around the bush and told Jin Xiaoqiang the reason for his visit.

When Jin Xiaoqiang heard this, he found that it was exactly what he had guessed. He came here for Huayang Power's engine technology and transmission.

In fact, at this year's Shanghai Auto Show, Huazhong Automobile launched their domestically produced mid-size car Junjie. If the original history had been followed and Huayang Power had not appeared, Huazhong Junjie would undoubtedly have shined at this Shanghai Auto Show.

A section of the car show.

When it comes to the Junjie brand, it is also full of glorious history. In the original history, it was the birth of this Feng that triggered the craze for domestically produced cars to be truly recognized and purchased by the Chinese people.

It can be said that the Junjie brand, historically, was the car that led the trend of domestically produced cars, making domestically produced self-branded cars widely accepted by domestic consumers.

Prior to this, Ricky and Liji were indeed the first to enter the domestic car market of their own brands. However, these two companies have been unable to open sales channels for mid-size cars.

Even though these two companies have both launched price cuts, their car sales, except for Ricky's QQ car, have never been able to make a brand that can be widely accepted by domestic consumers.

It is the appearance of this Junjie from Huazhong Automobile that really shines the spotlight on domestic consumers, giving them another option to choose from in the mid-level car market.

The large sedan body is completely different from the earthy appearance design of the mid-level cars of Ricky and Liji. The paint is in line with BMW, and the chassis tuning technology from BMW makes this car as soon as it is launched on the market.

It immediately attracted the attention of many domestic consumers.

And soon after it was officially launched on the market, it became popular among consumers.

But to be honest, this car is not without its weaknesses. For example, its engine is from Nanyang Aerospace Institute and Dongan Power, an old Mitsubishi head with a single overhead camshaft, not to mention the transmission.

has been criticized by consumers because of the difficulty in shifting gears.

Another point is that the level of finishing of this car is really poor. There are often problems such as excessive seams in the body, and even water intrusion into the headlights.

However, domestic consumers at that time were relatively tolerant. After all, they could buy a mid-range car with such an elegant appearance at a price of 110,000 to 20,000 yuan. Although it had some small flaws of one kind or another, everyone thought it was still acceptable.

.

This created a period of glory for Huazhong Junjie in a short period of time after its listing!

However, as time went by, as other domestic independent brands caught up, and Central China made its own mistakes, this car eventually became a complete work.

He had an extremely brilliant beginning, but also had a very sad ending.

First, after Huafeng Junjie achieved success in the Chinese market, the leaders of Central China miscalculated the situation and hurriedly announced that they would enter the European market without continuing to practice their internal skills.

At the beginning, some car sellers in Europe were very concerned about this car with decent appearance and cheap price. They thought that with the low price of this car, they should be able to win a certain market.

However, they ignored the conservative and even harsh attitudes of European countries towards cars coming to China. Junjie from Central China even received the lowest score of zero in the subsequent European crash test. Such a result is of course a disaster.

of.

You must know that European consumers attach great importance to driving safety. As a result, just because they received zero points in the European crash test, many European dealers eventually quit the network, which directly led to the collapse of Huazhong Automobile

The losses were so heavy that even the plan to open a new factory in Slovakia had to be aborted.

Subsequently, Huazhong Automobile not only failed to adjust its thinking and work hard to practice its internal skills, but instead entered a vicious circle of internal fighting that the Chinese people are best at. This also has a great relationship with the state-owned nature of this automobile company.

After several consecutive leadership changes, all the enthusiasm that Huazhong Auto had when it first entered the Chinese automobile market was finally wiped out.

Although they later launched several new products of the Junjie series, because the technology was not updated and the workmanship precision was not improved, their sales performance in the market has been poor. In the end, they were overtaken by other private independent brands.

transcend.

In the end, Junjie, a once brilliant independent brand, could only be reduced to the status of a bystander in the independent car market. Although it could still guarantee a certain sales volume, it had been left behind by Ricky, Liji, and even BYD.

There are more than a few streets.

There are many reasons for the eventual decline of the Huazhong Junjie brand, but in Jin Xiaoqiang's view, the most serious one is the lack of ambition. Over the past few years, there have been no major technological updates.

You must know that when Junjie was officially launched, Huazhong Automobile and many domestic independent brands were on the same starting line in terms of engine and transmission research, and were even more than a step ahead of other domestic independent brands.

But in the following years, other independent brands have increased their research and development efforts in engines and transmissions. For example, Liji and BYD can be said to be the best in this regard.

Even Ricky and Great Wall have launched self-developed small-displacement Buddha engines, but only Huazhong has been stagnant. It was not until 2010 that it launched several small-displacement engines. However,

At this time, Liji, Ricky, and Byd had already left them several blocks behind, and they had already established their position in the market.

At this time, the Huazhong Junjie brand seemed extremely embarrassed.

There is also the improvement in processing. While Ricky, Liji, and BYD are making great efforts to improve product quality, Huazhong Junjie still adheres to the car-making philosophy of the old state-owned enterprises: it is almost enough. Of course, the result is that it is further and further away from others.

, when they also noticed this and improved the quality of their products, they were also left behind by others.

But now with the emergence of Huayang Power and Huazhong Junjie actually being willing to lower their stature and come to visit, Jin Xiaoqiang feels that maybe Huazhong Junjie's decline in the future will not be as fast as in the original history.

"Um, Manager Li, I wonder what kind of engine technology and transmission technology you want?" Although Jin Xiaoqiang thought a lot just now, it was all a matter of lightning and flint.

I have gone through the history in my mind. Although Li Haiyang didn’t say it now, Jin Xiao

Qiang is certain that Li Haiyang came to see technical support this time for their Junjie brand.

"Well, Xiaoqiang, we launched a new car at this Shanghai Auto Show. As you know, it's the Huazhong Junjie. The leaders of our company are unanimously optimistic about this car. But the current model car is not without its flaws.

The engineers and leaders of our company are not very satisfied with the engine and transmission of this car. Haha, in this regard, Huayang Power can be said to be the absolute leader in China, so our leaders sent me here.

I just want to seek your support in this regard.

Li Haiyang smiled and confirmed Jin Xiaoqiang's conjecture again.

"Well, Manager Li, which engine technology and transmission technology do you want? You must know that our Huayang Power's engine technology and transmission technology have been developed for several generations!"

"Well, actually we don't need your latest technology, as long as you can provide us with technology similar to that of Yidong, 1 Xiaoqiang, do you like it?"

Li Haiyang asked very cautiously, for fear that his request would offend Jin Xiaoqiang. You know, Yidong is selling like hot cakes in the market now!

Therefore, asking for the engine technology of this car is actually a bit excessive in his opinion.

You must know that this Eado's double overhead camshaft engine is also equipped with variable valve timing technology and a turbine. This kind of engine may not be considered advanced in the world, but it can be said to be definitely.

In the mainstream, the technology currently used by Toyota and Honda in their flagship cars is nothing more than that.

"Haha, that's it! Then we have to discuss it carefully. Let's discuss it."

Hearing that Jin Xiaoqiang did not refuse, Li Haiyang's face suddenly glowed with joy. To be continued.!