reborn industrial empire

Chapter 350: Big Brawl with Small Steel Cannons

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Finally, after losing two cities in a row at the Frankfurt Motor Show and the Shanghai Auto Show, Volkswagen and other international manufacturers can no longer sit still.

As early as the first quarter of this year, after Huayang Power's sudden rise in sales in China, everyone began to think about Huayang Power.

In terms of powertrain, Huayang Power's performance is impeccable, although their main low-end models still use some old technologies, which are nothing more than variable valve timing technology and turbocharging technology, which are nothing new.

Technology, but because it was properly tuned and entered the market at the right time, it took a lot of advantage. In addition, the Eado series has indeed excellent appearance design, so the Eado series is popular both at home and abroad.

It is a scene of great sales.

The new ecoboost series is relatively high-end, but for a company with a strong technical foundation like Volkswagen, it is not difficult. It is nothing more than combining variable valve timing technology, turbocharging, and in-cylinder direct control.

Have several cutting-edge technologies such as spray been integrated together?

If I were really ruthless, I could still get it done in a year or two!

But now time waits for no one. It will take one or two years for everyone to develop high-end technology that can compete with Huayang Power. However, this period of time is enough for Huayang Power to compete in domestic and overseas markets and occupy the market.

Established a reputation.

In such a situation, how can these foreign-funded manufacturers still sit still?

In Europe, Huayang Power's Qoros series and Eado series are encroaching on the market of Volkswagen and a group of European car manufacturers. The same is true in North America. The American models cannot be used in a big way, and the Japanese models have integrated Huayang Dynamics to compete equally.

In other parts of the world, the emergence of Huayang Power also disrupted the long-established structure of the world's major automobile manufacturers.

This situation made several major automobile manufacturers unable to sit still. Everyone began to study the weaknesses of Huayang Power. In the end, everyone only found one thing, that is, the current product line of Huayang Power is still

Not perfect enough.

At present, Huayang Power seems to have covered a series of product lines from low-end to high-end, but their market division is still not detailed enough. At least in terms of small steel cannon models, they are a shortcoming.

As the name suggests, the small car model has a small body, usually a hatchback, three-door version, or a five-door version. This type of car mainly focuses on acceleration performance and handling performance, and is the favorite of young people!

Major German, American, and Japanese car manufacturers all have their own special models in this regard.

Needless to say, the famous German small steel cannons Golf and Polo, the American brand currently carrying the banner is only the Fiesta mk6 of Ford's Fiesta, because Americans are not very keen on such small cars.

So in terms of this kind of car, there really isn't anything that can stand out.

The Japanese have many hot-rod models. Toyota has the GT86, and Honda has the famous Civic. Especially Honda's Civic, which had the reputation of being the king of naturally aspirated cars back then, which shows its superior performance.

The French also have the famous 307 series, and the Americans are technologically powerful and should not be underestimated. Even though the Americans don't pay much attention to this small steel cannon model now, two years later, Ford will come up with a Focus, and it is

It was the great sales of this Focus model in China that made these foreign car manufacturers officially crack down on China's gun-level car market on a large scale.

But to be honest, now, in 2005, all the small steel models of these large car companies were not particularly good when bought in China.

Because of the unique sedan style of the Chinese people, hatchbacks like this can actually be said to be a bit acclimated to the Chinese people.

Volkswagen's Polo and Golf can be said to be the earliest modern small steel cannon models to enter the Chinese market. In the 1990s, when models were extremely scarce, Volkswagen's Polo sold fairly well in China, especially in the south.

But later, as foreign car companies chose to cooperate with Chinese car companies on a large scale and introduced more models, the sales of Volkswagen's Polo gradually declined.

Of course, this is also related to the consistent arrogance of the Germans. The car has no advantage in terms of appearance, space, or power, but the price is extremely expensive.

That broken Polo is no better than Toyota's Camry or Honda's Accord in terms of performance, space, or appearance, but the price is not much different from others, even if it's a little less, but

It costs 170,000 to 800,000 yuan. Are you really treating Chinese consumers as fools?

Needless to say, their famous Golf is not much better than the two leading models of Toyota and Honda, but the price is up to more than 300,000 yuan. In the eyes of Chinese people, this

Of course, it’s a sign of being crazy about money.

In fact, this is also the impact of two different car cultures. People from China, who are closer to Japan in East Asia, naturally prefer Japanese cars, and Volkswagen, two of its unbeatable models in Europe, will

When he came to Heaven, he immediately became acclimatized.

Before there was Huayang Power, Volkswagen didn't really care. After all, they still had Passat, Audi, Santana, Jetta and other models that were competing with Japanese cars.

American cars don't pay much attention to this kind of car, which they think is a complete flea. Instead, the French 307 took advantage of the fact that everyone didn't pay much attention to it, and it became popular for two years. However, the French were not kind and technical.

Due to the blockade on the market and the policy of reducing allocations, their 307, which had been prosperous for two years, was gradually going downhill.

However, it is the boom of the 307 in the past two years that has allowed the public to see a way to compete with Huayang Power to seize the market.

Among the cannon-level models, Huayang Dynamics is really blank. If they can work hard in this area, maybe they can really grab a lot of share from the Chinese market!

After all, no one was serious about steel cannon-level models before, but now in the Chinese market, there really is no model that can compete with Huayang Dynamics. If their steel cannon-level models are allowed to compete at this time,

It would be a good choice to resist the banner and buy some time for their laboratory.

After all, the replacement Santana and Passat are also under intensive development and will be ready soon.

So they planned to introduce the latest generation of golf, polo, and other models to the Chinese market. However, this time they did not dare to shout high prices like before, and the prices had to be set very carefully.

Targeted, this point has been reached by China Volkswagen and the headquarters of Volkswagen.

In fact, the current Polo is already available at SAIC, but this time it is mainly introducing their highlight, Volkswagen’s treasured fifth-generation Golf.

In the original history, golf from this area was not introduced into the country at all, mainly because their TSI dual supercharger was still immature, and Chinese consumers did not like hatchbacks, so they later introduced golf from this area.

The pickup trucks Sagitar and Magotan were brought in.

But things are different now. No matter what, we must attack Huayang Dynamics first, and we cannot allow them to continue smoothly like this. Therefore, it has become Volkswagen's established strategy to introduce the fifth-generation golf to the Chinese market and then significantly reduce the price.

Moreover, the third-generation Scirocco model that will be born next year will also be introduced to Tianchao to compete with Huayang Power.

People in China don’t like hatchbacks? It doesn’t matter, we can make them like them in terms of price. As long as a few are suitable, we don’t believe that people in China can resist the temptation of our German products!

The Japanese car side is also gearing up. To be honest, the popular 307 some time ago has made them very envious, so during this period, hatchback Civics, Swifts, and Yaris are all ready.

The Americans are also working hard on their Focus, but now they can only let the Fiesta series take the lead.

Even the French are quietly preparing their new 207, and even plan to introduce this car, which has not originally appeared in China, into the country to have a foot in it!

Several manufacturers have already made preparations for the launch of new cars and price cuts. After all, it is a hatchback. As long as the price is only ten thousand or twenty thousand lower than Huayang Power's Eado, but as a hatchback, you can still buy it for ten thousand.

At a price of 30,000 to 40,000, it is still quite profitable.

Moreover, their research on the consumer psychology of Chinese consumers is quite good. As long as the price is right, Chinese consumers are quite interested in foreign products.

When Jin Xiaoqiang saw the market research report in front of him, he really felt a little funny. How could these foreigners think of such evil tricks?

You actually want to use the small steel cannon series to fight against yourself?

To be honest, this gave Jin Xiaoqiang the feeling that the small torpedo boat was going to challenge the cruiser. The other party actually wanted to use a group of A1-level cars to fight against his B-level cars. It was really looking for death.

You must know that the Chinese people like sedans, but it will never change no matter what time. What they do will only make them lose more miserably.

But since they plan to use a small steel cannon-level model to challenge themselves, shouldn't they also prepare a small steel cannon for Huayang Power?

To be honest, regardless of the small steel cannon-level car, it is not easy to buy in China, but around the world, such a car is a very popular car, whether in Europe, South America, North America, or Oceania

, such models are the favorite models of young people.

With a small body, low fuel consumption and powerful performance, it is definitely the first choice for young foreigners who have just owned their own first-hand car, and it is also a good way to cultivate a loyal customer base.

After all, the quality of the first car in life can greatly affect a person's awareness of a brand.

Well, since they want to use a small steel cannon to make an argument, then I will prepare a small steel cannon for them and see who is afraid of who?

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