reborn industrial empire

Chapter 351 Steel Cannon vs. Steel Cannon

Please subscribe, please vote!

In fact, when talking about small steel cannon models, we have to mention the big brother in this field, Volkswagen's golf model!

This model was put on the design agenda in 1973. It was born in 1974 and became very popular. By 2000, it had sold a total of 20 million units worldwide.

For Volkswagen's other classic Beetle, it is completely replacing it. You must know that it took 56 years from the birth of the Beetle to sales of 20 million units, while the Golf only took 29 years to surpass this

record, and has maintained this advantage!

Volkswagen's Golf can be said to be a popular model all over the world, except for two places, one is the United States in North America, and the other is in China.

Americans don’t like Golf because this car is too small and feels a little incompatible with American car culture. You must know that the United States is never short of oil and there is no need to consider the problem of high oil prices, so the American people prefer it.

There are more muscle cars and larger displacement models.

The reason why Chinese people don’t like Golf is simply because the car is too small and it doesn’t fit in with what Chinese people think of a sedan.

The most important point is that for such a small car, the price in China is not cheap. It starts at around 200,000 yuan and can be purchased for more than 300,000 yuan at the highest price.

At this price, you can definitely buy a suitable sedan model in China, so this Golf has never become popular in China.

And Volkswagen is not stupid. They have been in China for so many years, and of course they are very familiar with the consumer psychology of Chinese people. They know that Chinese people like sedan models, so although the golf model has not been a big seller in China, this car

derivative models, but they have been sold well in China.

For example, the pickup truck Jetta derived from the second-generation Golf has been very popular in China. If it were not for the sudden appearance of Huayang Power, this car would probably continue to be popular in China at this time!

It is now 2005, and it is the critical moment for Volkswagen's many models to be updated. In China Volkswagen's system, there is really no model that can compete with Huayang Power.

The mid-level sedan Passat is no match for Huayang Power's Eado series, and they have no advantage. The low-end Jetta can only rely on frequent price cuts to compete with Huayang Power.

The powered Octavia series barely reached a tie.

Audi, a high-end car, has frequently failed under the impact of Huayang Power's Qoros series, so Volkswagen must now come up with a model that can take the lead and compete with Huayang Power.

In 2003, they had developed the fifth-generation golf product equipped with TSI and dual-clutch. However, this product has not been launched on a large scale due to immature technology. Now after two years of

After training, they plan to officially promote this car at this year's Paris Motor Show.

Moreover, in its original history, this car was not introduced to China at all. What was later introduced to China was this fifth-generation luxury car, the Sagitar.

But now the Sagitar's pickup truck is still in the computers of Volkswagen designers and cannot be directly formed. So this time Volkswagen has no choice but to bite the bullet and bring their hatchback version of the Golf to China and China.

Yang power is hard to shake.

And they are also ready to lower the price of this car. After all, it is not a sedan. If they still want to maintain the original high price, the end will definitely be ugly. After all, now with Huayang Power, China's consumption

Or, you already have a very good candidate for comparison.

And now in Volkswagen's development plan, the sixth-generation Golf is also being intensively designed, and a skin-skinned version of the sixth-generation Golf will be launched directly.

Volkswagen's sixth-generation Golf was unveiled at the Paris Motor Show in 2008. According to the original history, this car was introduced to China as soon as it was unveiled. However, the sales volume in China was average, but the popularity of this car as a new car

Passat

, but it has earned Volkswagen enough face. In the mid-size car market, it has helped Volkswagen regain lost ground. It has stood out among many Japanese cars. With three punches and two kicks, it has regained the throne of the mid-size car sales champion.

.

And now the reason why Jin Xiaoqiang chooses to compete with Volkswagen on the small steel cannon model that Volkswagen is most proud of is to disrupt Volkswagen's rhythm and make all the models they are proud of originally developed.

Dying in the cradle is what Jin Xiaoqiang wants best.

He wants to completely defeat the masses!

In fact, there are currently two small cars in Huayang Power's product line that can be classified as steel cannon models. One is their low-end small car model, the Fabia.

This car uses the original SAIC mg3 model. It has a fierce and powerful appearance, and is powered by the same 1.6dvvt naturally aspirated engine as the Octavia series. The price is of course lower than that of the Octavia, which only starts at 60,000.

This car is currently very popular among Chinese consumers due to its very unique appearance, good powertrain, and affordable price.

Although there are many low-end cars in this price range, such as the Ricky QQ, the price starts as low as 30,000, but after all, the workmanship and powertrain of the Ricky QQ still have quality issues, and there is no three guarantees.

, all make them appear to be completely different players from Huayang Dynamics.

Therefore, many consumers who do not have much money but do not want to buy inferior products still choose Fabia from Huayang Power. After all, Huayang is now well-known, has guaranteed quality, and has good models.

As a result, the current Fabia model is relatively popular in China, and abroad, Fabia is even more popular. After all, compared with other models of Huayang Power, the price of Fabia is much cheaper, and

Taking into account factors such as power, appearance, etc., the price-performance ratio of this car is still very high, so this car is also very popular abroad, especially in Oceania and Europe.

Huayang's other high-end small steel model is undoubtedly the Qoros 3 model. The original model of this car is the later GM Hideo hatchback.

However, the configuration is much higher than that of the original model. It uses the 1.8 version of the ecoboost engine tuned by Li Qiming. It is equipped with a 6-speed manual speed, an automatic manual, or a dual-clutch transmission.

Because it is classified as a high-end model, the price of this car is very expensive. It starts at more than 200,000 yuan in China, and the price is not low abroad.

In this way, due to price factors and the sedan plot of domestic consumers, this Qoros 3 is not particularly good when purchased in China. Compared with its other two brothers, it feels a bit different.

While both Qoros 6 and Qoros 8 have monthly sales of more than 8,000, or even over 10,000, the monthly domestic sales of this car are only two to three hundred.

Abroad, in Europe, we can get more than 3,000 orders per month. In other places, the total orders are only one or two thousand, so the sales of this car are a bit embarrassing.

After all, it is equipped with a high-end powertrain, and it is classified into a high-end car series, so the price of this car cannot be too low, which will affect its two brothers, so it cannot be sold at a low price today.

A terrible scene.

Now Jin Xiaoqiang wants to create a pure small steel cannon model to compete with Volkswagen's upcoming domestic golf model, so the two models in front of him cannot be chosen at all.

Fabia has been characterized as a low-end entry-level car, while Qoros 3 needs to slowly find breakthroughs in the future.

Now in Jin Xiaoqiang's mind, what he wants is to redesign a small steel cannon model, but this model must be like Volkswagen's Golf, be of its own kind and be able to independently support a sky.

Therefore, he considered a lot when choosing the appearance of the car. Now just for this model, in his mind, there are many models to choose from.

The 2012 Hyundai Veloster, or the later Kia K2, or the 2012 Volkswagen Scirocco are all within the scope of his consideration.

However, after much selection, Jin Xiaoqiang still felt that he was not satisfied with any of these models. What he wanted to create was an independent brand equivalent to Volkswagen's Beetle or BMW's Mini.

If positioned in this way, then these models will have an unreliable appearance!

The Hyundai Veloster is a bit too similar to the current Escape. At first glance, people will think of them as cousins. And if Kia's K2 is now used by myself, how will Peter's K series be completed in the future?

Volkswagen's Scirocco? This model is a complete example of a 13-pack. It has a shell and is useless. Especially the latest generation of products has been plagued by quality problems since its birth. If Volkswagen hadn't had enough money, those would have been smashed.

The news media didn't dare to speak out, maybe Volkswagen's brand name would be damaged by this car.

What's more, the latest generation of this car has already been studied by Volkswagen. It will be officially launched on the market at next year's auto show. If you copy it now, you will easily be sued for infringement.

So which model is suitable?

Jin Xiaoqiang actually felt a headache when designing the appearance of a car for the first time after his rebirth.

In terms of small cars in the world, BMW's Mini is undoubtedly the leader. Volkswagen's Beetle was once famous, but later it gradually declined due to the emergence of the Golf.

The most popular one at present is Honda’s hatchback version of the Japanese small steel cannon, this car has made great achievements for Honda.

After much deliberation, Jin Xiaoqiang did not expect that there would be any new successful small steel cannon models in the future?

*