reborn industrial empire

Chapter 376 Korean cars have become the aircraft carriers of low-end cars

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"Oh? So that's it! Haha, I'm so sorry. If you didn't tell me, I would have forgotten it!"

"Mr. Jin, please don't take it seriously! I'm in such a hurry!"

When Zhu Junxi heard Jin Xiaoqiang's tone, he immediately became anxious.

"Haha, okay, don't worry, don't worry, I have remembered all these things. I will help you. I will draw a sketch first and then send it back. You can ask the people from their manufacturer to come and take a look. If they think it is suitable, then

We will continue to help with the design. And don’t forget, this new model design is not for nothing!”

Jin Xiaoqiang said half-jokingly.

"Don't worry, Mr. Jin, I saved these things. There is no free lunch in the world, hahaha!"

When Lao Zhu heard that Jin Xiaoqiang agreed, he was also very happy. Now he finally lived up to the trust of his friends.

After a few more pleasantries and understanding the situation from Zhu Junxi, Jin Xiaoqiang hung up the phone.

When he originally met with the bosses of these manufacturers, Jin Xiaoqiang was quite enthusiastic and told the leaders of those manufacturers that he wanted to help them design new models.

Jin Xiaoqiang was also kind-hearted at that time, because to be honest, designing a new car is no joke, especially a flagship model, which is a matter of a platform.

Moreover, everyone was still in the early stage of contact at that time, so many heads of car companies were not confident about letting Jin Xiaoqiang help them design new models.

Later, Jin Xiaoqiang also roughly understood that he was just wishful thinking at that time. Although he had good intentions, in the eyes of others, this kind of thing might involve many other things.

So when he later met and negotiated with the bosses of other car companies, he never mentioned such things. Later, he handed over the cooperation with other manufacturers to Zhu Junxi and no longer participated.

, and just forgot about such a thing.

However, the situation in the market is different now. Huayang Power has turned the domestic car market upside down. In order to cope with the aggressive Huayang Power, foreign manufacturers are also rushing to develop new models, or they are discounting and reducing the price of original models.

Do a promotion and compete with Huayang on price.

There are even many manufacturers that have directly entered the low-end market that they originally disdained to compete with domestic independent brands.

Hyundai and Kia are the representatives here. It turns out that these two Korean car companies are quite ambitious. They position their cars as mid-to-low-end models, and their prices are a little lower than German and Japanese cars. However,

But it’s still 30,000 to 50,000 yuan more than a domestic car.

Before there was Huayang Dynamics, they were quite successful in China. Later, because they made enough money in China, they boldly innovated and made improvements. As a result, they became a strong competitor for mid-range cars, and even

Both have entered the top ten car companies in the world.

But this life is different. Just when they were about to rise, they were almost killed by the Huayang Power created by Jin Xiaoqiang.

The model is not as beautiful as Huayang Power, and the powertrain is directly outperformed by Huayang Power. It originally settled in Beijing and started cooperation with BAIC, aiming at the Beijing market and planning to use the Beijing market to drive the entire market.

China’s sales volume.

As a result, before the dream came true, Huayang Dynamics beat him to the ground. If the script of the original world was followed, the streets of the Chinese capital would have been full of modern taxis at this time, but now

The most frequent taxi on the streets of Beijing is indeed the Octavia of Huayang Dynamics.

Huayang Dynamics is now in the Chinese car market, not only competing fiercely with German, Japanese, and American cars, but even not falling behind. However, it has suffered greatly for Hyundai and Kia, who originally had great ambitions to enter the Chinese market!

These two car companies were beaten to the ground by Huayang Power. Finally, under the aggressive situation of Huayang Power, they adjusted their sales strategies at the beginning of this year.

Well, our models are not as beautiful as yours, our powertrains are not as developed as yours, and our design capabilities are not worth mentioning because of the existence of Jin Xiaoqiang and Peter Reicher.

These two Korean companies simply lowered their status and directly joined the competition of China's low-end cars.

If we say that in the mid- to low-end models, Hyundai and Kia have retreated across the board, but if they really lower their profile and enter China's low-end market, then they can be called aircraft carriers in this ranks.

Although these days, Hyundai's main models, Sonata, Elantra, Kia's main models, Rio, and Cerato, are not much better than Ricky, Li Ji and others in terms of appearance.

But you can’t stand it, their powertrain is better than yours?

These days, Ricky's main models are the Qiyun, Son of the East, and QQ, while Li Ji's only models are King Kong, Vision, and Beauty Leopard.

These models of theirs are three levels behind in terms of appearance, and when compared with Hyundai and Kia in terms of powertrain, they are even worse.

Hyundai and Kia can at least be called international brands at this time, especially Hyundai. Many of their models have been launched in the United States and Europe, and they are not bad to buy.

If you really put down your body and crush Li Ji and Ricky, you can really crush them to pieces.

Originally, Ricky and Liji were determined to introduce core technology from Huayang Dynamics and then develop it themselves. But now that Hyundai and Kia have joined the competition in the low-end market, they suddenly panicked.

Originally, their foundation in the low-end market was not that solid. If Hyundai and Kia were to take away their jobs at this time, they would really be in trouble.

Compared with Li Ji and Ricky, which were belatedly aware of the situation, BYD, a company that was historically more radical and more down-to-earth, came to the door at this time and asked itself to help develop new models, which shows that this company

, it’s really forward-looking.

Byd entered the automobile market in 2003 by acquiring Qinchuan Automobile. After that, it continued to invest heavily and acquired several automobile manufacturing-related companies, thus establishing a firm foothold in this industry.

Then they started to develop their internal skills in a very low-key manner, and their market target was also very accurate, which was the low-end car market.

After two years of hard work, they brought their new model F3 to the Shanghai Auto Show this year, which is actually a complete copy of Toyota's Corolla.

Although it has not yet been officially put on the market for sale, the car's beautiful appearance and low price have also won the recognition of some consumers.

Of course, this was only due to the pressure from Huayang Power. In the original world, after BYD’s F3 was launched, the price was quite serious. Later, when it was first launched in 2006, it was also very small.

It became popular for a while, until in 2007 BYD's Mr. Wang saw that this was not going to work, so he gritted his teeth and directly gave the car a big price cut. Only then did F3 win the popularity in 2007, and became the first to enter the club with monthly sales of over 10,000

of domestic car members.

The success of f3 is related to their pricing on the one hand, and also to the fact that their parent company started out as an electronic component. You must know that the rich electronic equipment of BYD cars has always made other domestic models drool.

of.

The F3 has not yet been officially launched for sale, but BYD has already felt the pressure from Hyundai and Kia. They also know that it is impossible to continue to mess around like this on their own, and they must find a breakthrough, so they found Hua.

Jin Xiaoqiang from Yang Dynamics asked him to help design the vehicle.

In fact, when I met with the big bosses of these car companies last year, Jin Xiaoqiang enthusiastically volunteered to help them design new cars. Jin Xiaoqiang already knew what kind of new cars to design for these car companies.

.

In the next few years, each of these three car companies will launch several classic models of their own.

In 2008, Ricky launched the Ricky a3, which later became a small hit. In 2009, Liji also launched the very classic Emgrand ec7, a domestically produced car. In 2011, BYD even launched a very popular model.

The eye-catching G6 and so on, these models can be regarded as some of the best models among domestically produced cars in a few years.

But that was a lifetime ago. At that time, major international manufacturers still looked down on the low-end car market, so they were the only ones messing around in the low-end car market. They didn't feel too much pressure yet, so

In the past few years, I have made a lot of money and accumulated considerable experience by relying on the principle of small profits but quick turnover.

But things are different in this life. With the emergence of Huayang Power, both Hyundai and Kia have entered the low-end car market early to disrupt the market.

Nowadays, German and Japanese cars have absolutely no benefit from Huayang Dynamics. Jin Xiaoqiang is still a little worried. Once they see Hyundai and Kia succeed in the low-end car market, they will not be able to win.

They will also directly disrupt the situation in low-end cars, bringing forward the scene of a fierce price war for low-end cars that was supposed to happen a few years later.

You must know that he does not want several domestic car brands to be messed up by these foreign car companies. After all, these car companies are the foundation of Chinese car companies!

If all these independent brands are messed up by those foreign car companies, then it will be very troublesome for the pure Chinese car companies, such as Huayang Power, to unite and suppress themselves.

something.

Therefore, Huayang Power, which has already vaguely ascended to the status of leader of domestic car companies, must make a statement, and at this time, Jin Xiaoqiang must show his sincerity to support these companies.

It seems that the classic domestic cars of later generations will be born early!

……