reborn industrial empire

When talking about these three companies, Jin Xiaoqiang really admires BYD, which came from behind.

For no other reason than for the work attitude of this car company that dares to be the first in the world. Although their products are not without flaws, their enterprising attitude in the field of automobile industry really makes Jin Xiaoqiang appreciate it.

Yes, China needs such enterprises.

Look at these self-owned brand car companies in later generations. When Ricky paid compensation, it can be said that it was basically useless. The only impression they left on people was Ricky QQ. Other models were better than the last.

Ugly, every race is ugly. Let’s not talk about power and chassis. Other car companies are working hard on the appearance of new cars. While they are working hard on the appearance, they are still developing the kind of car that looks good as soon as it is taken out.

The car's appearance is reviled.

Moreover, even the Ricky QQ, on which they became famous and made their fortune, has not made any progress in the past few years. It had some problems a few years ago and will still have them in a few years. There is no improvement at all. The assembly of the whole vehicle is still about the same.

With such an attitude of just dawdling, such a car company really makes it impossible to see any hope.

However, this time Jin Xiaoqiang stepped in to give them a hand because he didn't want to see them eliminated prematurely. As for whether they will continue to follow the same path in the future, it can only be seen by themselves.

Although Li Ji did not have as many problems as Rich, but after the emergence of Emgrand Bi7, the company put more energy not on R&D, but on the integration of corporate resources and mergers, which really made Jin Xiaoqiang feel

I'm a little disappointed. Isn't it a little too early for them to do this? Especially the very unsuccessful acquisition of Volvo, which simply did not bring a profit point to the company, but bought a big burden.

Such a failed business strategy really made Jin Xiaoqiang feel a little unworthy of them, but fortunately, the current Liji is not the Liji in a few years, so it is appropriate to give them a try.

In terms of independent research and development, BYD really makes Jin Xiaoqiang feel a little admired. After experiencing the success of F3 and F6, they did not engage in other messy things. Instead, they concentrated on continuing to increase investment in research and development.

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They develop whatever advanced technology is popular in the world. Although they are suspected of carrying forward the copycat spirit of the Pearl River Delta region, their attitude of daring to be the first in the world really makes Jin Xiaoqiang admire it.

When many other domestic state-owned enterprises, as well as private enterprises, mention that foreign car companies are technologically superior to Chinese car companies, they shake their heads and say that they have history, technology, and rich heritage, and we are not qualified to compare with them.

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BYD people are working hard. Although they are doing reverse research, they have succeeded. Let’s not talk about anything else, let’s talk about their in-cylinder direct injection technology.

Although the hardware was imported from Bosch, they actually developed it and mass-produced it, becoming the first independent brand to dare to challenge foreign car companies in terms of engine technology.

This kind of spirit is indeed worthy of admiration. This kind of spirit of not admitting defeat and daring to show swords against large foreign companies is exactly what many domestic companies lack the most.

On the other hand, many domestic state-owned enterprises and private companies have richer technical reserves, talent reserves, and even financial reserves than BYD, but they are still stagnant in engine research and development.

When it comes to new technology research and development, people get headaches and complain about lack of funds, but on the other hand, they spend a lot of money on imported finished parts and components from foreign countries. This situation is really heartbreaking.

Therefore, in Jin Xiaoqiang's view, companies like BYD are the most worthy of respect. Although they also have serious corporate family problems and a series of other problems, their general direction is right.

Such companies that dare to work hard on technology and spend money are worthy of respect. Jin Xiaoqiang is very optimistic about their future development.

While helping three companies to get a car model each, Jin Xiaoqiang was also wondering whether it was time to buy a new car for his low-end models.

After all, the new cars I designed for these three companies were all aimed at the mid-to-low-end market, and now in China's mid-to-low-end market, there are companies like Hyundai and Kia that are making trouble.

Originally, Hyundai's Elantra and Sonata were positioned as mid-to-low-end models. Later, after being defeated by Huayang Dynamics' Eado in the mid-to-low-end field, in order to survive, even though Hyundai was very reluctant, they still decided to

They decisively downgraded these two cars into the low-end market.

If we follow the original history, without Huayang Power, the Hyundai Elantra would have started at more than 130,000 yuan, while the Sonata would have started at 160,000 yuan.

However, in order to cope with the pressure of Huayang Dynamics, as well as Japanese, German, and American models, they have reduced their prices to maintain market share. Hyundai has simply adjusted its sales strategy.

The Sonata is directly priced at a starting price of 140,000, while the Elantra is directly priced at a starting price of 110,000. Kia's Cerato is priced directly at 90,000 to compete with the Octavia in the market.

In this price range, many models have recently squeezed in.

Volkswagen has cut prices across the board for Jetta and Santana, entering this price range to protect sales. The new Bora, originally produced by FAW-Volkswagen, has also joined the battle for this price range, with substantial price concessions, allowing this car to continue to sell.

The tepid car model has become popular recently.

In addition, Toyota has also adjusted the sales price of the Corolla, bringing the price of this car into the price range of less than 150,000. Honda followed closely and pushed the price of the Civic into this price range.

In just a few months, the number of car models in the price range of less than 150,000 yuan has suddenly increased. Originally, it started in the year g, with the fierce competition in the automobile market, resulting in a large-scale

The price reduction situation suddenly appeared in advance due to the sudden appearance of Huayang Power.

In the mid-to-high-end market, while several forces are fighting to the death, the low-end market is also full of smoke. Under 150,000 yuan, this low-end market that foreign car companies originally dismissed, also because of Huayang

With the advent of power, competition has become increasingly fierce.

In the price range of less than 150,000 yuan, Huayang Power currently only has one Octavia model to support the market.

The basic starting price of the Octavia is more than RMB 10,000 and nearly RMB 100,000, which has brought benefits to many Chinese people. However, there are suddenly more models under RMB 150,000, giving people more choices.

Although Huayang Power's Octavia is known for its durability, fuel economy, and quietness. In terms of safety, it is equipped with e-concave as standard for all series and has an advantage in warranty. However, with the fierce competition among many models, Huayang

Even though the power production capacity is still slightly insufficient, many consumers still switch to other brands.

Because the models of these brands were originally high-end products, but now they are being sold like crazy clearances, which inevitably makes many people want to pick up bargains.

And now the three models that Jin Xiaoqiang has designed for these three independent brands are all priced at less than 150,000 yuan. As a result, at the beginning of next year, the low-end car market will probably become even more lively.

Jin Xiaoqiang feels that if things continue like this, it will be too difficult to dominate the low-end market with only two models, Octavia and Fabia.

If Huayang Power wants to maintain its position in the low-end market, it must launch a new car next year.

But which model is better to choose?

For the powertrain of the Octavia, Jin Xiaoqiang chose the powertrain of the original Octavia Skoda. It can be said that it is nothing new, but it is definitely sufficient in the price range of less than 150,000 yuan.

As for the appearance, he chose the appearance of the Lavida that was later launched by Volkswagen. After all, the appearance of this car is more in line with the aesthetics of the Chinese people than the original Octavia. After all, it can be seen from the fact that the monthly sales volume of this car in later generations often exceeds 10,000.

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But if you want to come up with a new model in this price range, you have to come up with something different. Originally, their Octavia can only be classified as a small car in terms of length and wheelbase, so the new model will be

It must be much larger than the original one.

Moreover, in order to cope with the competition from Huayang Power, General Motors has also accelerated their original copying speed. The Cruze, which was originally copied from Daewoo in a few years, is now said to be on the verge of launching a project, targeting...

In the low-end market with a price of less than 150,000 yuan, this car will be a best-seller in the future and will be a champion sales model.

I designed such a new model myself to prepare myself for the challenge of the Cruze.

After much deliberation, Jin Xiaoqiang had no choice but to continue to imitate a later model of German Volkswagen in terms of the model of this low-end car. This model became very popular in the next 12 years, allowing Volkswagen to regain its dominance in China.

The Passat is the sales champion of mid- to low-end models.

In terms of appearance, this car is relatively tough, not sharp. The round appearance of the original Passat has been removed, making the whole car look more square, but the front face still looks grand and average.

, which is exactly in line with the aesthetic preferences of the Chinese people.

The sales volume of this car after its launch also proved that Volkswagen's designers' ideas were correct, and Jin Xiaoqiang's copycat spirit and appropriationism were also very desirable in his own opinion.