reborn industrial empire

Chapter 407: The Prius of "Quietly" is so confused. Please bear with me and give me some help. I've been running around for two and a half months, but I've been persisting. Everyone can see my efforts!

There is no doubt that at this Paris Auto Show, Huayang Power from China once again became the biggest winner!

And Jin Xiaoqiang is also thinking about the next development of Huayang Power. These days, not only others are inspecting various models of Huayang Power, but he is also quietly investigating the movements of various opponents.

Basically, at this auto show, apart from their Huayang Dynamics, the French PSA paid the most attention, but they did not launch many new models at this auto show.

After the Picasso C4 was launched, it can be said that it received rave reviews. In France, there are still some romantic French people who can appreciate the unique effect of this car. However, this car has received rave reviews all over the world.

of bad reviews.

This hurts the ambitious PSA, even though in recent years, Mitsubishi has made successive mistakes, and Fuji Heavy Industries has also made continuous mistakes in the transformation of new cars.

The PSA team has monopolized the WRC championship title for five consecutive years, but this cannot cover up their weakness in the market.

Their champion models, the 206 and Citroën's Senna, could still be sold in China after the Senna transformed into Fukang, but in other parts of the world, their models have always been unpopular, that is, they can only stay in France.

We can make a living in China, and the rest is to find overseas sales in North Africa, South America and other places.

However, this can hardly cover up the fact that PSA sales are declining.

This time the C4 Picasso is making a big impact, but the designers of PSA feel very hurt. It turns out that not everyone will pay for their French romance, and now this product may be out of hand.

The French were silently licking their wounds and weeping, and the Germans were having a hard time. The latest generation of golf was launched on the market early, and in order to ensure pressure on Huayang Power models.

This time they did not castrate the S, which is the supercharger, in this so-called TSI model, which greatly increased the cost of this car. At the same time, the DSG equipped with this car has recently begun to be used in

Feedback from the market is that there are frequent problems, such as death flashes, sudden flameouts, etc., which have made the public a little confused.

Although the Scirocco concept car IRC they launched this time is suitable for attracting attention, it cannot hide their embarrassment. They originally wanted to get suitable transmission case oil from Huayang Power, but they also tried various methods.

.

The first person sent there was obviously rejected by Huayang Dynamics because of his arrogant attitude. Afterwards, he was sent several times to obtain negotiators with a humble attitude, but also suffered soft nails.

This made Volkswagen feel helpless and extremely annoyed at the same time. They had also tried to obtain that kind of transmission oil from Huayang Power through extraordinary means, but unfortunately, the cost was very high.

, a bit uneconomical.

They also tried to unlock the secret of this transmission oil, but they also failed and spent tens of millions of money, but they got an inexplicable result, which made several major leaders of Volkswagen

Feeling very disappointed.

In the mid-range market, it lost ground one after another. The Passat lost to the Toyota Camry, and the price war between Honda and the Accord was completely destroyed by the Eado. In the end, I could only ruthlessly tear off the last fig leaf and start fighting with these manufacturers.

A price war started.

The Tianchao Passat started from the original price of 220,000, and has now begun to quietly reduce the price to 180,000. This has ensured a certain sales volume, but it is still showing a downward trend.

At the low end, the status of Santana and Jetta is not safe, but in this low-end market, Volkswagen simply broke out and made several hemorrhaging price cuts in a row, reducing the prices of these two models.

The price was raised to about 100,000 yuan, or even lower, and only then was a part of the market share retained.

Because Chinese consumers have strict requirements for car models, especially sedans, this makes Volkswagen, which originally focused on hatchbacks, feel a bit awkward. Before Huayang Power appeared, they felt they could handle it, but now

After the emergence of Huayang Power, Volkswagen felt that they were struggling in the Chinese market.

Especially when mid-to-low-end models can only compete with Japanese cars in price wars, their mid-to-high-end models, Audi, are also beginning to face challenges from Huayang Dynamics Qoros.

Moreover, they have been repeatedly dismissed by Qoros. Currently, a few months after Qoros was launched, their Audi has been underperformed by Qoros in terms of sales for several consecutive months, and sales have also begun to decline.

trend.

Today's Volkswagen still looks very good from the outside, but internally, especially the top management, they have begun to feel some internal and external troubles and are in a hurry.

The focus of Jin Xiaoqiang's work during this period was to examine the operating conditions of several major competitors. He wanted to make a judgment on the future development direction of Huayang Power.

For now, companies like PSA and Volkswagen seem to be experiencing some decline, but Jin Xiaoqiang also knows very well that companies like them that have very close ties with their country's government and consortiums will be difficult to be eliminated.

Knocked down.

American car dealers are still very low-key at present. They have not had any outstanding models in the past few years. However, they still maintain considerable competitiveness in the European market and the North American market.

The Japanese car dealer's auto show this time was also unusually low-key, which made Jin Xiaoqiang feel extremely weird.

However, after Jin Xiaoqiang carefully read some of the research reports from his research team, he understood why Japanese car manufacturers were so low-key at this auto show.

Currently, the most successful automobile manufacturing companies in the world can be said to come from Japan, because they export the largest number of cars abroad.

The United States is their largest export country, and in other parts of the world, their cars are also very popular because of the reputation they have accumulated over decades.

In Southeast Asia, Africa, South America, and Oceania, Japanese cars can be regarded as the most popular foreign cars.

Therefore, although they have received challenges from Huayang Dynamics in the Tianchao market, it is not enough to make them feel uncomfortable. After all, they have many other huge overseas markets that can guarantee their sales.

This is the biggest difference between them and Volkswagen. In China, when people think of buying a car, the first thing they think of may be the Volkswagen car, but outside the scope of China, the first thing people think of may be Japanese cars.

After all, compared to being economical and affordable, Japanese cars have a better reputation than Volkswagen. Anyone who has been abroad may have a certain understanding of this.

Therefore, with the rapid rise of Huayang Dynamics and its aggressive market dominance in China, it was Volkswagen, not the Japanese car dealers, who suffered the most serious damage.

Secondly, in recent years, although the Japanese seem to have made few new achievements in ordinary car research and development, they have been working hard on hybrid vehicles.

The biggest bet here is Toyota. As early as the 1970s and 1980s, after several oil crises, mankind began to look for the future development direction of the automobile industry.

Everyone invariably mentioned the new energy strategy. In the eyes of American and German car manufacturers, the only alternative energy solution that can perfectly solve the problem of oil is liquefied hydrogen fuel.

Large companies such as General Motors, Mercedes-Benz, and BMW have spent billions of dollars on hydrogen fuel cells over the years. Although some concept cars have been launched for audition, they have never been able to make more progress in marketization.

One step closer.

At this time, the Japanese quietly started the research and development of electric vehicles and hybrid vehicles in order to determine the development direction of new energy vehicles and set a benchmark.

They know very well that once they take the lead in seizing this market and becoming a benchmark, they will become the game rule makers in the new era of new energy vehicles, and others will have no choice but to play behind them.

So as early as the 1990s, they had begun to research electric vehicles and hybrid vehicles, and it was Toyota who introduced the first-generation Prius to the market in 1997, thus beginning the development of electric vehicles and hybrid vehicles.

The new energy vehicle era of power vehicles.

Over the years, it can be said that Toyota has been losing money and making money, just to sell more Prius and let more consumers accept such electric vehicles.

Of course, the Japanese government has been silently supporting Toyota behind the scenes, giving Toyota a certain amount of financial subsidies every year. Otherwise, Toyota might have been dragged down by their electric car plan in the past few years.

From its launch in 1997 to now in 2005, Toyota's Prius sales in Japan have been fluctuating, while sales in the United States have been rising steadily.

Even when it began to be sold in North America in 2000, the sales volume that year was more than 5,000 units, and sales have continued to increase year after year.

However, domestic sales have been stagnant, and Toyota almost chose to abandon this plan. However, fortunately, the Americans chose to fight another war with Iraq during this period.

While this battle saved the American oil oligarchy, it also saved Toyota's Prius.

The annual sales volume of Prius in Japan went from 6,698 units in 2002 to a sudden vengeful growth in 2003, which suddenly jumped to 17,040 units, almost tripling.

In 2004, the number suddenly increased to 59,761 units, which was more than three times the number in 2003. By 2005, Prius had sold 43,670 units in Japan, which was considered to have completely established a firm foothold.

And in 2005, Toyota's Prius had officially begun to make a profit, saying goodbye to government subsidies, and already occupied more than 51% of the US hybrid model market!!.

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