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Unlike the many twists and turns in Japan, Prius sales in the United States can be said to be smooth sailing.

While Europeans, as well as Americans, are still burning money on their unrealistic alternative energy plans of hydrogen fuel cells, the Japanese have quietly begun to work on hybrid vehicles.

Jin Xiaoqiang has a good understanding of Toyota's Prius model. Currently, the sales of this car in the United States are on track.

And after nearly a decade of market cultivation, as well as problems such as rising oil prices caused by a worldwide oil shortage, hybrid vehicles like the Prius have begun to be widely accepted by the majority of car users in the United States.

Especially those born in the 1970s and 1980s in the United States. In this year, many people have begun to start families and start businesses. The American lifestyle makes them inseparable from cars, but the excessively high gas prices have made it difficult for them to live without cars.

They had to start to shy away from those large-displacement pickup trucks and SUV models.

At this time, the emergence of the Prius can not but be said to cater to the appetite of the new generation of urban petty bourgeoisie, so the popularity of the Prius has become inevitable.

Jin Xiaoqiang remembers clearly that in 2005, the U.S. government began to introduce preferential policies for the purchase of hybrid vehicles for the first time. In this year, the annual sales volume of Prius in the United States exceeded 100,000 units.

Reached 107,897 vehicles.

In the past few years, due to the strengthening of the U.S. economy and the sharing of post-war dividends, Prius sales in the United States have been tepid, but they have never been less than 10,000 units. In 2006, they sold

In 2007, they sold 181,221 vehicles, reaching an unprecedented peak. In 2008, they also achieved sales of 158,884 vehicles.

Being able to achieve such annual sales in a country that is crazy about large-displacement pickup trucks and SUVs shows that ordinary Americans have begun to gradually accept such hybrid models.

In the following years, as the United States passed on the financial crisis to the rest of the world, the economic environment of Americans eased, so the annual sales volume of Prius also began to decline. However, it has never been less than 100,000 units.

It is under such circumstances that the Prius continues to move forward quietly while groping, and gradually leaves players from other countries in the world behind.

And they have even made an ambitious plan to sell 1 million Prius units in the United States by 2020.

And just when Americans began to pass on the financial crisis to the whole world, Prius sales dropped in the United States, but it detonated the Japanese market. The annual sales of Prius in Japan soared even more that year.

It reached more than 70,000 vehicles, reaching 73,110 vehicles.

And by 2009, due to the economic crisis, Japan's economic situation became increasingly severe, and the Japanese government had to adopt more preferential policies to stimulate the Japanese economy.

This includes tax exemptions for environmentally friendly models, as well as preferential policies such as purchase subsidies. In this year, Toyota's Prius sales reached a record of more than 200,000 units, reaching an annual sales volume of 208,876 units.

, and this year the Japanese also made a lot of money, sowing the seeds finally bore fruit.

In 2010, the annual sales volume of Prius in Japan reached a record of 315,669 units. Toyota finally waited for a good harvest.

It was also in this year that other large car manufacturers in the world began to wake up from their dreams. It turned out that there were still such huge profits in hybrid models, so everyone began to develop hybrid models.

If things continue to develop according to the normal development trend, Toyota will probably still be the best in the field of hybrid vehicles, leaving other latecomers far behind.

But maybe God is displeased with the Japanese and arranged a major earthquake for the Japanese in 2011. This also led to the delay of Toyota's production plan and the shortage of many products. It also caused problems for other players.

Time to catch up.

But even under such circumstances, Toyota's Prius has sold nearly 400,000 units worldwide, bringing huge profits to Toyota.

Moreover, the Japanese did not give up investment in the research and development of hybrid vehicles because of the impact of the earthquake. On the contrary, in order to minimize the impact of the earthquake on their car exports, they even increased the number of new models of Prius this year.

R&D efforts.

Just in 2012, when Toyota had just restored production capacity, they launched the latest generation of hybrid Prius C model.

Once this car was launched, it became very popular in Japan and the United States. It ranked at the top of the sales list for three consecutive months and had a backlog of 120,000 orders. Toyota's factory in Iwate Prefecture continued production day and night, and even

Production has expanded to 30,000 vehicles per month, but it still cannot meet people's demand!

Later, the Japanese also tried to introduce the Prius, which was selling extremely well in other parts of the world, to China. However, due to the high price and after-sales maintenance problems, the car encountered acclimatization after it came to China.

In an embarrassing situation, it can be said that sales performance has always been tepid.

In 2011, when international oil prices soared to highs several times, exceeding $100 a barrel at one point, and even without bargaining for several weeks, Toyota also saw an opportunity.

At this time, Toyota's other international competitors also began to adjust their strategies to catch up, intending to share a share of the hybrid power market with Toyota.

Just in 2012, major automobile manufacturers around the world launched their own hybrid models.

Honda has launched the Insight, General Motors has launched the Regal hybrid version, and Volkswagen has also launched several hybrid models. Even high-end models such as Mercedes-Benz, BMW and Audi have also launched hybrid versions.

Mercedes-Benz has launched the s400 series, BMW is planning to directly add hybrid mode to its 5 series models, Audi has launched the hybrid q5 and so on.

Although they cannot pose a threat to Toyota in the market for a while, at least this has shown an attitude that everyone has begun to pay attention to hybrid vehicles. Toyota used to be the dominant one.

Gone forever.

But despite being surrounded by powerful enemies, Toyota is still the best performer among these large car companies.

Because just in 2012, they had directly moved hybrid power to their flagship model, the Toyota Camry, and they did not do what other car manufacturers did, which was to sell a hybrid car at a high price.

The price of their hybrid Camry actually starts at only 260,000, and in terms of data, it is also quite attractive!

It is this situation of leading step by step that gives Toyota a good start in the competition of hybrid models.

After such a period of research, Jin Xiaoqiang finally understood the main reason why Japanese car manufacturers were so low-key at recent major auto shows.

It turns out that while they are trying their best to maintain their existing market, they are also trying their best to expand their hybrid vehicle market share in a low-key manner.

At major auto shows, Toyota does not launch new models and new power technologies as aggressively as before. It just relies on companies such as Honda, Nissan, Mazda, and Mitsubishi to take the lead.

At the same time, they were quietly working hard on the hybrid vehicle market and began to quietly occupy this blank market.

By the time other car companies react, they have become the well-deserved leader in the hybrid vehicle market. As oil resources decrease and mankind enters the post-petrochemical energy era, hybrid vehicles will naturally

Take up the banner of new energy vehicles and become an elite model in the new era.

And relying on the close relationship between these large domestic car companies in Japan, Jin Xiaoqiang believes that car companies such as Honda and Nissan will catch up soon.

This is a big game, and it may take twenty or thirty years to lay out this game, but there is no doubt that the Japanese have begun to quietly lay out their moves on this game, and they have gained a considerable advantage.

While other large car companies in the world are still competing for territory in the automotive field in the petroleum energy era, the Japanese have already stepped away from the outside world and begun to prepare for the arrival of the new energy era.

This situation may have started when the Japanese began to call for the Kyoto Conference to discuss the global warming issue, in the name of paying attention to the global warming issue and the environment.

They cleverly took advantage of human changes in the world's climate and started to raise topics to make people pay attention to the pollution caused by car exhaust emissions to the world's environment. Then when countries began to limit car emissions, they began to launch hybrid cars.

Quietly laid out.

In this way, the concept of energy-saving and environmentally friendly cars has begun to be deeply rooted in the hearts of the people as governments of various countries pay attention to it. Even in a few years, the world's oil energy will not be exhausted, but their energy-saving and environmentally friendly hybrid cars may be of the future.

Electric vehicles will gradually become the replacement for cars in the current petroleum era.

Even if it cannot be completely replaced, such models will gradually be accepted by people who have grown up with environmental protection concepts!

This is a very smart move, although it may not yield much results in the next few decades. After all, the world's oil resources have not yet reached an era of exhaustion.

But the new energy era has quietly begun to arrive.

The Japanese have undoubtedly taken the lead in the field of new energy vehicles, especially hybrid vehicles, and electric vehicles, but now that Jin Xiaoqiang is here, he will certainly not sit back and watch the Japanese continue to develop quietly like this.

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