reborn industrial empire

Chapter 409: Know yourself and the enemy

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Now is the time to join forces. The Japanese have begun to deploy electric vehicles. The hot sales of their Prius have even quietly occupied most of the hybrid vehicle market.

If we don't intervene at this time and wait a few more years, it will be over.

However, judging from the current situation, it is still quite difficult to popularize hybrid vehicles in China. The biggest problem first is the price issue.

I think the Japanese also brought the Prius to China back then, and at the end of this year, Toyota will introduce this car to China. However, the hatchback shape design, coupled with the price of more than 200,000, makes this car

The sales performance of the car has always been very weak.

The price is 100,000 yuan higher than the average price of similar cars, and there are also high maintenance and upkeep costs. In addition, the Japanese are not good-hearted, and the Prius they get from China can almost be said to be defective. This has long been the case.

This is the main reason why hybrid vehicles have always had a bad impression in the minds of Chinese consumers.

In his last life, Jin Xiaoqiang had contact with several Chinese car owners who had purchased Prius, and learned a lot of news about such hybrid cars from them, and few of those car owners did not share their bitter feelings with Jin Xiaoqiang.

The Prius that the Japanese brought to China can be said to be the most mature second-generation Prius model, but the most critical part of this car is also the battery of the real car.

However, the battery of this car bought by the Japanese in their own country and the United States can last a lifetime, which means that it can be driven until the car is scrapped.

However, the batteries of the hybrid cars that come from China usually have to be replaced after tens of thousands of kilometers. As a result, the car owners have to spend thousands of dollars more every time they perform maintenance, or even

It cost tens of thousands of dollars to replace the battery of the car.

In this way, in the final analysis, the extra expenses are not as cost-effective as buying a fuel-powered car. Even if the fuel-powered car is driven until it is scrapped, the gas money spent is not as good as maintaining this Prius.

The flowers are expensive.

It is for this reason that Chinese consumers are not very interested in the Prius. Even when hybrid cars are selling like hotcakes in the United States and Japan, there are very few hybrid cars in China.

And because of this situation, domestic automobile manufacturing companies are not willing to make great efforts to develop hybrid vehicles. This directly caused us to lag behind the Japanese in the start of hybrid vehicles.

Originally, we are lagging behind the Japanese and Europeans in terms of fuel vehicles, but hybrid vehicles are a brand new system after all. If we can start researching them early, then maybe we can make some achievements in this new model.

.

But it is precisely because of the disruption caused by the Japanese that we once again fell behind in the research and development of hybrid vehicles.

In the following few years, although the country has introduced a lot of subsidy policies and guidance, and done a series of work, in the end, the research and development of hybrid vehicles has always been a big deal in China.

The situation has not developed at all.

Later, there was also a company in China that was diligently researching hybrid vehicles. This company was byd, although the sales performance of hybrid vehicles in the domestic market has been poor.

However, this company has never given up on this series of products, and has never reduced its investment in this research project.

It is precisely for this reason that Jin Xiaoqiang particularly appreciates this company. Although it is a private company, they insist on their own research and development direction and are willing to invest money in research and development. Jin Xiaoqiang feels very admirable.

.

Although they have not made much breakthrough in hybrid vehicles, it is their persistence that has retained the right of Chinese car companies to have a say in hybrid vehicles.

Later, in 2011, when the situation in the Middle East was in chaos and world oil prices soared, once exceeding one hundred dollars a barrel, hybrid vehicles began to appear frequently on the stages of auto shows around the world.

When everyone began to increase their investment in hybrid vehicles, this company had already quietly been ahead of other car companies.

Now that Jin Xiaoqiang has been reborn and created Huayang Dynamics, which is advancing by leaps and bounds, how can he let the Japanese's wishful thinking play out again like before?

Anyway, now the Japanese have opened up the hybrid car market for everyone. If you don't step in and take some food from the Japanese, you would be really sorry for the Japanese.

However, if you want to defeat the Japanese in hybrid vehicles, or grab a certain amount of cake from them, then you must have your own thing, which means you must have your own unique and leading technology.

After all, Toyota has always been famous for its fuel economy and exquisite workmanship. Now that their Prius has generally won market recognition, if Huayang Power wants to participate in the hybrid vehicle market, it must have

His own special skill.

If you want to defeat your opponent, you must, as Sun Tzu said in The Art of War, know yourself and your enemy before you can win every battle.

Therefore, if you want to defeat the Prius and seize food from Toyota, you must understand their Prius series products.

In 1997, the Japanese invited many economically developed countries in the world to Kyoto, Japan, and held the World Environment and Climate Conference. The main purpose of this conference was, firstly, to enhance Japan's responsible image as a world power; secondly,

I came here to discuss the impact of global warming on the world's natural environment.

It was also in this year that Japan's Toyota took the lead in launching a new generation of hybrid new energy vehicles, the first generation Prius.

The powertrain of this first-generation Prius was composed of a 1.5L four-cylinder gasoline engine and a permanent magnet AC motor powered by a 288-volt nickel-metal hydride battery pack. At that time, the gasoline engine was able to provide 58 horsepower and

102 Nm of torque, while the electric motor can provide 40 horsepower and 305 Nm of torque.

At that time, the cost of such a car was US$32,000, but the price on the market was only about US$17,000. And because it was a test model, this car was only sold in Japan and was not widely exported to other countries.

foreign.

Although this car was only sold in Japan, its excellent fuel-saving performance resulted in a large number of second-hand cars being sold to the United Kingdom, Australia and New Zealand, where it continued to cultivate the market and take root.

In 2000, the Japanese felt that the time was almost up, so they began to bring the Prius out of the country. This first-generation Prius began to enter markets such as the United States, Europe and Australia.

However, in order to cater to the needs of the United States and overseas markets, the Japanese also made slight adjustments to this first-generation Prius, that is, increasing the output power and torque of the gasoline engine and electric motor.

The market price of the Prius at this time was around US$20,000, and at this time, the Prius had basically gotten rid of the embarrassing situation of losing money and making a profit, and was basically able to break even.

In 2003, due to the Palestinian-Israeli conflict and the U.S.'s troubles in Iraq, international crude oil prices continued to rise, once exceeding $55, an increase of more than 73%.

It was at this time that the Japanese appropriately launched the second-generation Prius. This generation of Prius has completed the transformation from the original small three-box shape to the five-door flipback shape.

Although the appearance of this new car may seem very weird to Chinese people, this appearance gives the Prius unparalleled wind resistance. At that time, the wind resistance of this car was a record low of 0.26.

Its comprehensive fuel consumption of 5.2L per 100 kilometers made this hybrid vehicle very popular as soon as it was launched on the market. It won Toyota more than a dozen awards of various sizes that year.

The 1.5L gasoline engine used in the second-generation Prius has been lightened and optimized, and its power and torque have also been improved to a certain extent, as has the electric motor.

Then this second-generation Prius began its journey in the United States and Japan. Its sales skyrocketed and it began to be accepted by the majority of car consumers on a large scale.

In 2005, that is, at the end of this year, Toyota officially introduced this car to the Chinese market. However, due to the excessive price, high maintenance costs and other problems in the future, this car struggled to survive in China for three years.

years, and finally in 2009, production in China was completely stopped.

And his efforts were not in vain. His greatest contribution was that he made many Chinese car manufacturing companies see the embarrassing situation in which hybrid vehicles exist, and at the same time made many Chinese companies give up the idea of ​​developing hybrid cars.

In 2009, the third generation of Prius was launched. With the success of the previous two generations, sales of this generation of products were overwhelming once they were launched. In just two years, in 2011,

, 1 million units have been sold worldwide.

And Toyota has finally seen the light of day. The Prius hybrid project can be said to be a success. But at this time, just when Toyota has quietly created a classic brand with sales of more than one million vehicles, other brands in the world

The large-scale automobile manufacturing company suddenly woke up. It turns out that the Japanese have been building plank roads openly and secretly building warehouses?

So starting from this year, everyone quietly joined the competition for hybrid vehicles. General Motors, PSA, Volkswagen, Audi, BMW, Mercedes-Benz, and even many Chinese automobile manufacturers began to join the race.

Join the battle group to seize the market.

But is this market really that easy to grab?

…

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