reborn industrial empire

After the great success of the first SUV in their Haval series, the Haval H3, Great Wall launched the second and third SUV models in the Haval series in full swing.

The second SUV model is very similar to the previous one, the Haval H3. They are both hardcore SUV models, and the changes in the appearance of the body are actually not big. It is just that the front face and interior have been adjusted.'[

]

In fact, there are not many changes in the configuration of the powertrain. It can be said that it is a new generation of products without changing the medicine. Although small adjustments have been made in terms of power, those changes are not enough to change the core of the entire car series.

However, the sales volume of that car has been good since it was launched. The credit must of course be attributed to Great Wall's market positioning mechanism. They relied on low prices to win over consumers and build their reputation.

As for their third model, Haval H6, Great Wall has made certain breakthroughs in this car. Although the breakthrough in powertrain is still not big, they have made great progress in body structure and body shape.

There was quite a breakthrough.

Finally, they created an urban SUV model suitable for urban driving, and changed the original hard-core SUV route into an urban SUV route.

After all, as far as the current domestic situation is concerned, there are fewer and fewer non-paved roads, and vehicles such as family cars are generally used on paved roads, even if they have to travel on some non-paved roads.

That is also a very rare situation. As long as you have a high body and ground clearance, coupled with appropriate power and driving skills, it is not a problem to cross some relatively small bad roads.

Moreover, most consumers who buy urban SUV models actually value the car’s spacious space and large cargo capacity and are not real off-road enthusiasts. Therefore, hard-core SUV models that are purely designed for off-roading are not suitable for off-road enthusiasts.

It is not very suitable for today's domestic situation.

The Haval h6 launched by Great Wall was a great success as soon as it was launched. After the financial crisis, the aftermath was still lingering, and international oil prices continued to rise. As a pure-blooded domestic car, it was still able to win such sales.

It is enough to prove the strength of this car.

Although the appearance of this car has been criticized by many people for copying Honda's CRV, or that the appearance of this car is too mediocre and has nothing new.

But it is precisely this kind of moderate appearance that makes this car win the love of many consumers. Especially in a ""-oriented country, the emergence of this car can be said to provide many consumers with the best

s Choice.

Many consumers only set the price of a car at about 100,000 yuan. However, consumers with such car purchasing capabilities do not necessarily like family cars. They may prefer the body of a car for one reason or another.

It is an urban SUV that is relatively tall and has a relatively spacious interior.

The Haval H6, Great Wall's urban SUV, satisfies the psychological needs of this group of consumers very well and just fills this market gap. This also makes the Great Wall brand more stable in the hearts of consumers.

In a few years, as Chinese consumers' understanding of cars deepens, more and more consumers will choose urban SUVs as family cars. After all, the tall body provides the driver with a wide field of vision, as well as the interior

space.

In addition, although this kind of car is a pseudo-off-road, it still has the ability to run on bad roads and has good passability, which makes this kind of car quickly become the first choice of Chinese consumers.

This can be seen just from the fact that a few years later, Honda's CRV sales exceeded 18,000 units in China every month.

But not everyone has the money to afford a car that costs more than 200,000 yuan, so Great Wall's Haval h6 has become the first choice for many people. This car was launched in 2011, and its sales have been rising, etc.

By June 2012, monthly sales exceeded 10,000 vehicles.

In an era when domestic independent brands are facing the encirclement and suppression of large international car companies and joint ventures, and are struggling to survive in the cracks, such sales performance has to be said to be a miracle.

Now Great Wall has agreed to Jin Xiaoqiang's conditions, but the premise is that when he comes up with a suitable model to take a look, of course the first thing Jin Xiaoqiang thinks of is this car.

Now their Huayang Dynamics Escape has pioneered the urban SUV in the Chinese car market, but because it takes a high-quality route, and its original purpose is to compete with Toyota's rav4 and Honda's crv.

, so Huayang Dynamics’ Escape can be said to be not cheap in terms of price.

The price of the Escape was priced at more than 200,000 when it was first launched. Now, in order to cope with the challenge of Honda rav4 and Honda crv, which have entered China in advance to compete for the market, the price has dropped to more than 190,000, but this price

relatively

For more consumers, it is still a big burden.

Jin Xiaoqiang believes that there will definitely still be a large space for survival in the low-end SUV market, which is being ignored by major automakers.

At present, Huayang Dynamics does not have the energy to participate in the competition for this market, and it does not intend to participate. After all, they want to leave some living space for other domestic brother companies.

Now, as international manufacturers begin to pay attention to the low-end car market under the pressure of Huayang Power, Jin Xiaoqiang does not mind and allows Great Wall to occupy the low-end SUV market first with his help.

.

After all, the Great Wall, in his heart, has become a very important puzzle piece in the territory of his future automobile kingdom.

Great Wall's Haval h6 is actually not without its shortcomings. In terms of appearance design, although it is unremarkable and mediocre, it is not that easy to attract current consumers with such a simple and unpretentious appearance.

.

In the past two years, the emergence of Huayang Power has brought a variety of powertrain configurations with high technical content to the Chinese automobile market, so Chinese consumers have begun to be picky about the powertrain configuration of each car.

.

As for the powertrain, it has always been a weakness of Great Wall. You must know that the powertrain configuration of the Haval h6 they developed a few years later is actually not outdated. It has been used by Nanyang Aerospace for many years.

The head produced by old Mitsubishi.

And in the transmission of this car, Great Wall's transmission also uses technology derived from an old manual transmission of Aisin, but in order to save costs, they made some changes in the design of that transmission.

But it was such a simple change that turned out to be the downfall of the entire transmission. The most common complaint from consumers who bought the Haval H6 in later generations was that the gears of this car were difficult to shift, especially the first and second gears.

The gear positions are also not clear, making it difficult for consumers to feel the driving pleasure.

However, Great Wall has been slow to respond to this. After all, in their view, you can buy an SUV model for only about 100,000 yuan. What else do you want?

A car at this price range should have such configurations. You should also consider us as manufacturers. We can't lose money doing business, right?

At that time, Great Wall thought that consumers' complaints were not a big deal and they did not take them seriously at all. But today, in Jin Xiaoqiang's eyes, such an attitude is absolutely unacceptable.

Nowadays, the technical threshold of China's automobile manufacturing has been raised by the sudden appearance of Huayang Power, and the appetite of China's consumers has also been whetted by the new cars that Huayang Power has continuously launched.

If Great Wall still uses this attitude to fool consumers, then no matter how well designed this car is, it may not be able to escape the fate of being eliminated by the market.

What's more, Great Wall's customer service has always been notorious for its reputation?

So when he first started 'designing' this car, Jin Xiaoqiang had already planned to equip this car with a suitable power configuration to turn this car into a car that truly satisfies consumers.

Jin Xiaoqiang did not make too many changes to the body shape design, except for the interior. He changed the gear design of the original Haval H6, which imitated the Honda CRV, and turned it into a normal placement.

In this way, although there will not be a larger space near the central control like the original h6, it will make the whole car less imitative and copycat.

Moreover, the engine he configured for this car is a castrated version of the Eado engine that they had previously negotiated with Great Wall. In fact, it is the red-top engine used by Mitsubishi, with the variable valve timing technology removed.

There are also two engines with turbocharged technology, 20 and 24L.

Although these two technologies are missing, the dual overhead camshaft and multi-point electronic injection technology are retained. Moreover, even without those two blessing technologies, this engine still maintains very good data in terms of data.

Otherwise, this engine would not be called a classic.

The transmission uses the five-speed manual transmission they currently use on the Octavia model. This transmission is completely copied from the mq200 transmission used by Volkswagen on the Polo, which has been called a classic for many years.

This kind of powertrain configuration, coupled with the car's elegant and mediocre appearance, made this car very popular when it was handed over to Manager Zhao, and he assured him that this car would be a success.

They will definitely let the car go, and there will definitely be no problem cooperating. Mr. Jin is such a brother."

Jin Xiaoqiang, on the other hand, just smiled. As long as the Great Wall takes this first bite of bait, it will be difficult for them to get rid of their dependence on Huayang Power in the future."

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