reborn industrial empire

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The Great Wall brand has always been a domestic independent brand that Jin Xiaoqiang admired. As early as in his previous life, Jin Xiaoqiang once dreamed that if he had money, he would definitely buy a Great Wall SUV.

Compared with Ricky, which has always been unclear about its positioning, Liji, which has always been slow to introduce new things, and Byd, which likes to be aggressive and grab the position, it appears to be more moderate. Their products also have such characteristics, and moderation has simply become

synonymous with this brand.[]

But it is precisely because of this moderate style and low price that this brand has won countless loyal consumers in China.

In particular, they insisted on using low-priced SUVs as their entry point, and they had a good grasp of the psychology and pulse of market consumers, and achieved great success in the market.

While other automobile companies are still having a headache on how to compete with those joint venture brands, Great Wall, which is steadily advancing, has already quietly occupied their place in the automobile market.

In particular, their premium models, pickup trucks and SUVs, are not only popular among domestic consumers, but also have a large number of consumers abroad.

In Russia, Great Wall's SUVs and pickup trucks are sold well in Australia, and they even established a joint venture in Russia to handle orders from Russia.

Currently, considering his own brand image and the development of his main business in the future, Jin Xiaoqiang does not plan to expand production and add new brands within Huayang Power, so he made his decision to Great Wall Motors.

on the body.

In the past life, Great Wall launched the Great Wall Haval h3 next year. This car made Great Wall an instant hit in the hearts of many consumers.

The price quickly allowed the Haval series to gain a considerable reputation in the automobile market and attract a large number of loyal consumers.

Then three years later, they launched the Haval h5, and then they launched the Haval h6. At the same time, they also launched two family cars, the Great Wall c30 and the Great Wall c50.

They are not quick to introduce new technologies, but the biggest difference between them and other domestic independent brands is that almost every car they launch has achieved good reputation and results in the market.

For example, their first family car, the Great Wall 030, once achieved monthly sales of over 10,000, and the subsequent C50 also achieved good sales.

And the Haval H6, their first urban SUV that they carefully built over several years, was very popular among consumers as soon as it was launched.

It is this philosophy of taking things step by step and not following blindly that makes Great Wall stand out in the fiercely competitive low-end car market, and it has begun to have the capital to challenge Ricky, which is known as the leader of domestic independent brands.

This is what makes Jin Xiaoqiang feel most fond of this company.

However, this company is not without its own shortcomings, such as weak technology research and development capabilities, too slow innovation, sometimes poor workmanship and quality of products, etc. These are the common manifestations of this company's products in the previous life.

The problem came out.

However, these are not the main problems of Great Wall. The main problem of Great Wall is that their foundation in the research and development of gasoline engines is really poor. This can be seen from the fact that the Haval H6 SUV model they later launched still uses Mitsubishi's

You can tell from the old nose.

However, in terms of powertrain, it is now Huayang Power’s strength.

Jin Xiaoqiang was interested in this company and had his own plans.

In the future, with the expansion of the companies under his name, such as Yukos in Russia, the acquisition of coal fields in Mongolia, and venture capital companies in the United States, etc.

His energy may be more dispersed by the companies under his name, and currently the development of Huayang Power is on track, so it is unlikely that he will focus on this company as wholeheartedly as before.

And in terms of the future development of automobiles, competition in China's automobile industry will become even more intense in the future, especially after the financial crisis that affected the world in 2007 and 2008.

With the tilt of national policies and the promotion of energy conservation and environmental protection concepts, competition in the market for small-displacement low-end cars will become more intense, and this market will also become more and more important in the domestic automobile market.

a component.

But at that time, Jin Xiaoqiang really didn't know if he still had the time and energy to take care of Huayang Dynamics in front of him, especially since he had no plans to continue to expand the product line and add brands.

In the field of low-end cars, he does not plan to let Huayang Power compete, but that does not mean that he will give up on this market. He plans to find a spokesperson for himself in this market.

And the Great Wall Motors in front of him, with its steady style, naturally became the best choice in his eyes.

However, the current operating conditions of Great Wall Motors are relatively good. If I tell others that I want to invest in the company, I will most likely incur strong opposition from Great Wall Motors.

It may even lead to a strong rebound from this company. You must know that this company, which is located in a city near the capital, has a considerable background in the hub.

These are not terrible, but what is terrible is that if there is a backlash from Great Wall, it will bring a blow to the image of Huayang Dynamics.

You must know that Huayang Power is currently the largest technology provider and partner of many independent brands in China. For many independent brand automobile companies, Huayang Power has always had a very friendly image, and everyone is now in the process of cooperation.

honeymoon period.

However, if their attempt to forcefully acquire a stake in Great Wall triggers a strong backlash from Great Wall and becomes hyped, it will not be so good for Huayang Power's image.

Moreover, it will also arouse the wariness of other independent brands. It is not impossible to even choose to terminate cooperation with Huayang Power in order to avoid Huayang Power. In that case, the losses caused to themselves will be too great.

This is also the main reason why Jin Xiaoqiang was so magnanimous and patient in this negotiation with the Great Wall. Now that someone from the Great Wall who can talk things over has arrived and has shown considerable interest in his proposal, then

That is the best way to start boiling the frog in warm water.

My ultimate goal is not to completely control Great Wall Motors, but to choose to cooperate with them. However, compared with Huayang Power, which is already at the aircraft carrier level, Great Wall Motors is nothing more than a light cruiser.

If you don’t want to scare the other person away immediately, then you must be gentler and slower at this time.

Sure enough, after listening to Jin Xiaoqiang's suggestion, Manager Zhao who came to Great Wall was very moved. Huayang Dynamics really seemed to be a good friend.

They are actually able to propose such superior conditions, but are they a little too enthusiastic? You know, there is no such thing as a free lunch in this world?

Many years of business career made Manager Zhao quickly become more vigilant, because no matter from any angle, Huayang Dynamics' conditions were too generous, and they were a bit too generous.

"Mr. Jin, what is the price of your conditions?"

When Manager Zhao saw that Mr. Jin was a cheerful person and showed considerable sincerity, he simply asked Jin Xiaoqiang directly, "You are so enthusiastic, what do you want?"

"Well, we don't want much. For every car I design for you, if you finalize it, you will give me 10% of the profit. And if I help you manufacture it in my factory, the cost of the work will be

The fee must also be paid to us according to a certain proportion. After you have production capacity, you will pay us a one-time fee of 30 million..."

This is only 2005, not yet the era of the stock market explosion in 2006. The government has not yet begun to increase the power of the money printing press, and 4 trillion yuan has not been printed yet, so the purchasing power of 30 million yuan at this time is still considerable.

When Manager Zhao heard this, he suddenly felt a little painful. It was true that Huayang Dynamics was really helpful, but he was also ruthless when killing people!

He is given a 10% profit tier for each car, and a certain production fee is charged for OEM cars. After that, he has to pay a one-time fee of 30 million. Each of these may not seem like much, but

If you add it all up, it's a big deal.

However, it was precisely this price that made Manager Zhao lower the vigilance he had just raised. After all, the other party's asking price was so harsh, which meant that the other party had not made any other plans of his.

"Mr. Jin's 10% profit is a bit high, I think 5% is just right?"

"Nine percent..."

"Six percent..."

"Eight and five percent,,,"

In the end, the two parties finalized the share ratio at 7%, and then Manager Zhao started a series of negotiations with Jin Xiaoqiang on other details. Both parties showed a certain degree of sincerity. In the end, the negotiations lasted from the morning of that day

After talking about it until ten o'clock that night, a certain consensus was reached on quite a few details.

After reaching a consensus, Manager Zhao immediately informed the headquarters of the results of the day's negotiations and waited for the headquarters' decision. This time, the response from the Great Wall headquarters was very fast, and their reply was very concise.

The conditions are acceptable, but please ask Mr. Jin to take a look at the new model he wants to design for Great Wall before talking!

For such conditions, Jin Xiaoqiang has already been prepared. Regarding the new models to be provided to Great Wall, he has already made plans in his mind. One of them is the Haval h6 that they will independently develop in a few years.

The other one is the fourth-generation CRV launched by Honda a few years later!

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