reborn industrial empire

Chapter 473: Challenge to Golf, Civic, Corolla

Chapter 473: The Challenge of Golf, Civic, and Crown

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At this Detroit Auto Show, Huayang Dynamics is not unveiling all new cars. This is not in line with their habit of surprising consumer car audiences in recent years when attending auto shows.[]

At this auto show, Huayang Power plans to bring a new car, and this new car is the small steel gun series of small muscle cars that has been secretly developed in Huayang Power's laboratory for more than half a year and is nearing completion.

ou car.

This car is a model that was urgently developed by Jin Xiaoqiang after attending the Shanghai Auto Show in the first half of the year and after returning from Russia to participate in the Yukos feast.

At that time, Huayang Power was aggressive at the Shanghai Auto Show.

iRen’s performance, as well as the great success of the Qoros series since its launch, has led Huayang Dynamics’ many models to conquer the domestic and international automobile markets. The German Volkswagen and the two Japanese giants Toyota and

Honda is dead.

It couldn't continue like this, so they all planned to use their special skills to compete for the market with Tianchao and Huayang Power. It was under such pressure that Jin Xiaoqiang developed this car.

Its main targets are the three models that the public wants to get: the Golf from China, the Toyota Crown with price reduction promotion, and the Honda Civic, which is the first to have price reduction promotion.

Among these three cars, the Huā Guan is a sedan, while the Civic was originally a hatchback. Later, seeing that the sedan of the Huā Guan was selling well, a three-car model was launched.

Golf, on the other hand, does not have three products at all.

These three cars were originally sold in the Chinese market, but because they were marketed as having good performance, the prices were not cheap.

If the Huā Guan and Civic were based on their original history, they would still cost around 200,000 yuan these days, and the Golf, not to mention, has basically been sold for around 300,000 yuan.

However, due to the emergence of Huayang Power, the prices of these three cars have begun to drop one after another. The Crown and Civic have dropped to the level of 160,000 to 70,000 yuan. In order to maintain the pride of the Germans and the so-called brand image, the Golf has not only reduced their latest prices.

The fifth-generation golf was introduced to China, and its price dropped to around 200,000 yuan.

And in order to cater to the desire of Chinese consumers for sedans and to add new models, Volkswagen simply gave the Golf a face lift and made a nondescript new Sagitar.

And if we follow the original historical trajectory, the price of this new Sagitar is not cheap, but its sales volume in China has always maintained a good record, and it once occupied the top spot in the sales list of small cars.

In this life, due to the emergence of Huayang Power, the sales of these three models of these three companies have been greatly affected, especially Volkswagen, which has been hit by Huayang Power one after another, and its sales have declined the most.

This situation didn't happen until mid-July a few years ago, when they quickly introduced the fifth-generation Golf to China, which had never been introduced before, without reducing the specs, but also lowering the price, and incidentally launched the new Sagitar with reduced specs and a facelift.

It's gotten a lot better.

Toyota and Honda's Huā Crown and Civic are famous early on, and the appearance of small sedans is also more popular among Chinese people. Coupled with the strong price reduction promotions, these two cars have become more popular.

Sales have maintained and even increased slightly.

As soon as Americans saw this situation, they immediately accelerated the research and development of their new cars. Ford, in particular, decided to abandon Feist early.

It was decided to introduce Fox to the market next year, which is one year earlier than planned.

And GM, a company that originally did not have steel gun models, after seeing the profits and market share in this area, immediately announced a new research and development plan, which is to develop small performance cars to compete with these companies for the market.

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Currently, in the field of small performance cars priced at 150,000 to 60,000 yuan, also known as small steel cannon-level cars, Huayang Dynamics really does not have any good models.

That's why Jin Xiaoqiang is eager to launch such a small steel cannon, and he plans to start it all at once, just to compete with these large international car companies.

From a professional point of view, a small performance car that can be called a small steel cannon must have the following elements, such as a small first displacement, which is in line with people's concept of energy conservation.

Secondly, while you have a small displacement, you must also ensure the performance of your car, especially the acceleration performance, 100-kilometer acceleration performance, control performance, etc. In short, you must maintain the so-called sportiness and so-called

of driving pleasure.

The third thing is that you have to have a sense of movement or have a beautiful appearance, of course this is the least important.

As long as you have the above three points, you can be called a small steel cannon car. If you don't meet it, I'm sorry, then you can only be called a QQ or a normal version of a mini car.

These conditions seem very simple, but if you want to achieve them, it is really very difficult. The biggest contradiction in developing such a model is actually the first and second conditions.

, because these two conditions are inherently contradictory and a difficult problem.

I want to have a small displacement, save fuel and be environmentally friendly, but I also want the engine to maintain high performance and be able to provide a steady stream of power to the car when speeding up. Isn't this contradictory?

Therefore, although there are many companies in the world that can manufacture cars, there are really not many companies that can actually build small steel cannon models.

However, the Germans are the best in this regard, because they are in Europe. When redesigning, many designers have to take into account the narrow streets and congested traffic in older European cities, so when designing small cars

On the other hand, they have decades of history, coupled with the environmental protection concept that has become popular in recent years, high-performance miniaturized engines are not a problem in their opinion.

The Japanese also have their own uniqueness in this aspect. Because of the lack of resources in the country, the Japanese have a sense of crisis. In the last century, they paid great attention to models that were fuel-efficient but not weak in performance.

Just like Honda's Civic type

The model is one of the best small steel cannon models that has been proven a long time ago.

Now that Huayang Dynamics wants to challenge the German and Japanese companies in their traditional advantage areas, it really has to show some real skills.

Fortunately, their leader is Jin Xiaoqiang, who is such an astonishing bastard. In his mind, there are countless small steel cannon models that are much better than the Golf and Civic these days.

The development of general vehicle models takes a long time, especially in the initial project establishment stage and the final actual vehicle testing stage.

Before project development, a team often has to hold many meetings about the development purpose of this new car and the goals to be achieved, and continuously summarize and discuss them before they can select the most appropriate opinions from all the opinions.

, and then start development.

The design engineers draw sketches on the drawings, and at the same time, the power engineers want to complete the powertrain of the car as soon as possible, while other electrical engineers have to actively prepare and debug the car's electronic system.

After several teams have finished their work, they assemble it together to produce a prototype. Then the most critical part of the vehicle development is the road test of the actual vehicle.

First, a noise test and a wind resistance test are conducted, and then a road test is conducted, where the car is run under a variety of extreme road conditions in order to discover any undesirable configurations and reactions. After feedback to the engineers, the engineers will conduct based on these conditions.

Make adjustments.

At the same time, the safety of the entire vehicle must be tested. After all this busy work, it will take about 18 months just to test these actual vehicles.

During this period, countless manpower and material resources will be wasted, so ordinary car companies do not dare to develop new cars too easily, because if the new car developed is unsuccessful, the losses they will suffer will not be so small.

.

However, from the perspective of Huayang Dynamics, these problems do not exist at all, especially where a "design genius" like Jin Xiaoqiang exists.

He single-handedly undertook the project establishment, preview, sketch design, powertrain design and matching, etc. of new car development. This alone is work that usually takes dozens of engineers several months.

But if it were handed over to him, he would be able to complete this part of the work in just a few days.

And because the models he designed are all mature models that have undergone strict company inspections and market inspections in later generations, once the models he designed are manufactured and built into physical cars, they will be tested on the road.

Problems rarely occur.

Even when tested under various extreme conditions, the models he designed will perform well, which saves Huayang Power's less mature engineers a lot of time.

Although the team of engineers recruited by Huayang Power in recent years are more mature and have grown a lot than when they first joined Huayang Power, they still do not have the same capabilities as the engineers of international car manufacturers.

But they are also constantly growing, which makes Jin Xiaoqiang feel very gratified.

In the past few months, the model that Jin Xiaoqiang had designed previously had the appearance of the Audi A1, plus the new model of Captain America's small steel cannon. After he became the boss of the boss, he has been in those...

It was born in the hands of engineers.

He has not named this car yet, but the performance of this car has been rumored to be amazing by many engineers who have participated in the development of this car.

The engineers in the company who have participated in the development and testing of this car can't help but praise the performance of this car. The completion of this small steel cannon can be regarded as making up for a shortcoming of Huayang Dynamics!

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