reborn industrial empire

Chapter 490: Just on the road

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At present, Huayang Dynamics can be said to be developing rapidly in China, and it is not an exaggeration to describe it as leading the way in the civilian passenger car market.

Since the beginning of last year, Huayang Power's sales volume in the civilian passenger car market can be described as a standout, and it has even left the big brothers of state-owned brands such as SAIC and FAW behind.

Even the joint venture brands of these two companies, SAIC-Volkswagen and FAW-Volkswagen, are no match for Huayang Power in the market. But can Huayang Power really be said to be invincible?

Wrong, if you really think so, you are so wrong.

It is said that it is competing with big comprehensive companies like FAW and SAIC. Even when compared with companies like China Second Automobile Works Co., Ltd., which seems to be in decline, or even companies like Dongfeng, Huayang Dynamics is not qualified.

You must know that SAIC and FAW not only produce civilian passenger cars, they also have their own different businesses in other neutral fields of automobiles.

Otherwise, SAIC would not have been able to remain firmly at the top of China's automobile sales rankings despite losing completely to Huayang Power in the civilian passenger car market in the past year.

If all model sales are included, even FAW would be ranked in front of Huayang Power.

The reason for this is that the current automobile market in China not only requires civilian passenger cars. In addition to this market, there is also a market for trucks and buses.

And Jin Xiaoqiang has a very clear view of this market. In the next few years, due to the soaring domestic economy, especially driven by the real estate and resource industries, the national transportation industry will develop rapidly.

This is a big opportunity for the logistics industry. Especially in the past two years, the logistics industry has quietly begun to rise in China. Even big names like Hutchison Whampoa in Hong Kong have come to the mainland to get involved in the logistics industry. It can be seen that the logistics industry will face a boom in the next few years.

Although in the next few years, we will face increasingly complex road conditions and high costs in the logistics industry, the sales of large trucks and large trucks will still remain high.

Moreover, more and more real estate projects are under construction, which will also require more and more loading and unloading vehicles, as well as engineering vehicles, and these are very good business opportunities.

Jin Xiaoqiang wondered whether Huayang Power, which has achieved certain results in the civilian passenger car market, should also enter this field?

You must know that the current domestic truck market can be said to be dominated by many heroes. Jiefang, Dongfeng, and Sinotruk are all current leaders in this industry.

Especially the two old brands Jiefang and Dongfeng are two long-lasting and prosperous brands in this field of China.

And over the years, with the continuous joint ventures with foreign-funded enterprises and the continuous introduction of technology from abroad, in recent years, a certain monopoly model has been formed in the domestic market.

Moreover, they are the ones who make a fortune in silence, which is very different from other companies who make loud noises but end up with meager profits.

It is precisely with the support of a brand like Jiefang that FAW was able to maintain its lead over Huayang Power in last year's Tianchao car sales rankings, ranking second.

Although SAIC does not have a truck brand, Wuling, a joint venture between them and General Motors, is doing well in the fields of light trucks, minivans, and small trucks, and its sales have maintained good results all year round.

These are also the shortcomings of Huayang Power. At present, Huayang Power's products are mainly concentrated in the field of civilian passenger cars, and the birth of Huayang Seiko only covers some famous passenger cars.

In the field of parts and components, as for their machine tool industry, although it can be said to be quite profitable at present, in fact, compared with other machine tool companies, it is just a small operation and has just started.

Huayang Power has not yet made any progress in exploring other machinery fields, even the fields of trucks, trucks, buses, and multi-functional mechanical engineering vehicles.

If you want to make your Huayang Power bigger and stronger and become a true overlord in the machinery industry, then you must expand your thinking and decentralize the industry.

So now go out and explore new areas. Even if you fail or the results are not beautiful, you still have to go out and have a try. This is the development tone Jin Xiaoqiang set for Huayang Dynamics in 2006.

At present, Huayang Dynamics has laid a good foundation for civilian passenger cars. Their products can be described as booming in both production and sales at home and abroad.

However, although a single business model has the advantage of being able to turn around in market operations, it also reduces the company's ability to resist the impact of external risks.

If an enterprise wants to become a group that can withstand most risks and impacts from the outside world, it must expand its business model, implement multiple modes of operation, and allow the enterprise to branch out.

Although this method not only brings benefits to the development of an enterprise, but also brings certain risks, but Jin Xiaoqiang has already defined his enterprise as an industrial empire model in his heart, how can he do it?

To satisfy the current situation of only producing high-end passenger cars.

His own career now, to him, is like a game of Monopoly. Others think that he has achieved quite remarkable achievements and can be said to be successful, but in Jin Xiaoqiang's view, he is just a

He has just started on the road, and he is still far away from real success!

He has just started this game and is playing it enthusiastically!

Therefore, in the eyes of others, this is a very risky and indispensable first step in outward exploration, but in Jin Xiaoqiang's view, it is a must-take.

Although Huayang Dynamics now has an industry scale of 20 to 30 billion, it seems that it is already a little overlord full of tendons in the industry, but you must know that the liberation of this brand alone has hundreds of billions of assets.

scale, and Dongfeng also has assets of more than 70 billion.

Not to mention SAIC, FAW, and other major state-owned automobile brands with larger assets, so if it wants to truly grow, Huayang Power still has a long way to go.

The truck market is Huayang Power's first step in exploring the outside world, because as a veteran, Jin Xiaoqiang knows how powerful the expansion of China's truck market will be in the next few years.

And if you want to enter the equipment manufacturing industry in the future, then the most entry-level industry, leaving aside the high-precision CNC machine tools, is the multi-functional engineering vehicles, which is also the entry-level industry of the equipment manufacturing industry.

The foundations of these industries are all developed from trucks, so whether trucks are successful in this step will have a crucial impact on Huayang Power's future entry into the entire equipment manufacturing industry.

At present, the field of large vehicles can be basically divided into four fields: trucks, special vehicles, trailers and engineering vehicles.

Trucks include light trucks, pickup trucks, minivans, trucks, tractors, dump trucks, etc.

After trucks, there are some more professional special vehicles. This field includes oil tank trucks, sprinkler trucks, concrete mixer trucks, refrigerated trucks, etc.

Engineering vehicles include wide-body mining-specific dump trucks, cranes, pump trucks, mine trucks, etc.

Trailers include trailers, powder material trailers, oil tank semi-trailers and other types of vehicles.

The basis of all these models is the truck from the very beginning, and many subsequent models are almost all derived from the truck platform.

At present, many well-known large companies in the world make a living by manufacturing such large trucks or engineering-specific models, and they are doing quite well.

For example, companies such as Volvo, Mercedes-Benz, Scania, Renault, Isuzu, MAN, etc. are doing very well in this industry. Another one is the cat company hidden behind these companies, the industrial overlord Catpi from the United States.

Le!

If any of these companies were to pick up a hair from their legs, they would be thicker than Huayang Power's waist. Therefore, Huayang Power still has a long way to go in order to become a true industrial overlord.

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To break into the truck industry this time, Jin Xiaoqiang has chosen several breakthrough points.

One is a minivan, one is a light truck, and the other three are dump trucks, trucks and tractors!

As for the pickup truck, needless to say, Huayang Dynamics already has a pickup truck in production, and this model is not particularly popular in China yet. It is just used by some companies such as road administration, electricity, and telecommunications.

As for this kind of car, ordinary people rarely choose this kind of car.

As for micro-trucks and low-speed trucks, Jin Xiaoqiang really doesn't like them very much. In Jin Xiaoqiang's opinion, these two models have low technical content, and the current competition is very fierce, so they are not suitable at all.

Enter this market.

In terms of micro-trucks, Jinbei and JAC are the bosses, and there are a bunch of domestic brands behind them. There must be room for these people to survive, and there is no need to mention low-speed trucks. Go to the countryside and have a look.

All those running on the ground are cargo tricycles. This thing can be made by ordinary workshops, but there is really nothing to do.

Even if it does, it will be suspected of lowering its value. Therefore, Huayang Dynamics does not intend to make these two low-end products in the field of trucks.

As for the other low-end product, micro-facet, Jin Xiaoqiang has a clear idea of ​​how rapidly this product will develop in the next few years, so this is definitely a product that needs to be treated differently, unlike any micro-card.

Compared with low-speed trucks, this product is completely different...

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