reborn industrial empire

Chapter 491: Broad prospects

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In the next few years, the country's economic policy will continue to adjust its direction as the export industry grows increasingly saturated. At present, it has been basically determined that the real estate and automobile industries are the main drivers of rapid economic development.

Starting from this year, 2006, the real estate industry will usher in a stage of rapid development, and even the automobile industry will usher in a golden five years of rapid development.

Under the continuous stimulation of the country's favorable policies, the automobile industry in China will develop rapidly, and the number of civilian passenger cars will show a momentum of leapfrog growth.

And in the next few years, there will be an unbelievable step forward, becoming a large market accounting for 7% of global annual automobile consumption, and becoming the world's number one automobile consumer.

Of course, there are multiple factors driving this wave of growth. On the one hand, it is the country’s favorable stimulus policies, and on the other hand, it is also the joint stimulation brought about by the explosion of the real estate industry.

You must know that the real estate industry is an industry with a lot of influence and a very long industrial chain. The rise of this industry will not only drive housing prices, but also cement, building materials, transportation and many other related industries.

The impact of this industry on related industries, especially transportation, is also crucial, which will have a large-scale impact on future truck consumption, as well as the sales of various construction equipment, especially engineering vehicles.

It was under this premise that Jin Xiaoqiang planned to enter the truck market. After the outbreak of the world financial crisis in 2008, the country proposed a series of stimulus measures in order to stimulate economic growth, especially for

The real estate industry and the automobile industry have provided great support.

For example, the 4 trillion yuan invested in infrastructure construction, the tax reduction and exemption for small-displacement vehicles, and the mini-cars going to the countryside campaign that the country later vigorously promoted, etc.

These are very powerful incentives for people or companies to consume trucks, because minivans, various dump trucks, and trucks all fall into the category of trucks.

As a person who has experienced this, Jin Xiaoqiang is well aware of the influence and scope of activities of this micro-facet on the rural areas of China.

I think that when the country promulgated the policy of bringing cars to the countryside, the main target was actually this kind of micro-faceted car. This kind of car can not only pull goods, but also people, and has low fuel consumption. Generally, the displacement is set at

A mini car around 1.0.

The cost is also quite low, and the selling price is generally around 30,000-50,000 yuan.

At that time, Jin Xiaoqiang often needed to go to the countryside to work for a period of time, so his main means of transportation during that time was this small minivan.

This kind of small car is not only spread all over the countryside in China, but even in cities, it has become the best choice for many small businesses to sell goods.

Many companies that used to specialize in manufacturing this kind of micro-noodles were very successful in those years and made a lot of money. Later, many foreign-funded companies were very jealous of it and began to look for joint venture partners.

to develop this minivan.

SAIC-GM simply supplied a large number of Wuling 1.0l engines they produced specifically for this small-displacement micro-vehicle, and they also made a lot of money.

Don't underestimate this inconspicuous little thing, it has made a considerable contribution to the popularization of automobiles in China.

To do this, there are one first and two basic conditions, and the rest are all redundant. As long as you understand these elements, you don't have to worry about the rest of your car not being able to sell, even if the profit is relatively low, but

It’s enough for you to make more than a fortune.

The first question is that you need to figure out who the customers you are targeting and what they need? In this way, you will have a very good market positioning for your product.

Jin Xiaoqiang is very aware of this problem. The customers for this micro-faceted model are actually the vast number of rural customers or small and medium-sized enterprises in the city, especially those that often need to transport goods.

What do these potential consumers need?

It's very simple. Firstly, the car should be durable and have fewer breakdowns. If it can be repaired, it should not be repaired. Secondly, it should be fuel-efficient. The third point is that the car should be able to pull people as well as carry cargo. It should be multi-functional. The fourth most important thing is

That is to say, the price of your car should be quite cheap.

As for the sunroof, interior, horsepower, noise, control, etc. that need to be considered for a family car, these are all secondary. As long as your car can achieve the four points mentioned above, then your car will be completely useless.

Worry about selling.

Such a model can be said to be an easy task for the current Huayang Dynamics. So if you don't eat such simple and delicious fat, do you have to eat those hard-to-gnaw bones?

You must know that in a few years, with the advent of the financial crisis, China's automobile industry will also fall into a period of consolidation. During that time, it will be difficult for all automobile companies in the world to survive.

Even though Huayang Dynamics is so strong now, no one can tell what situation Huayang Dynamics will encounter when that time comes.

Therefore, when the time comes, everyone will need a new market to support their own companies. By then, the stick noodle pastry, which many companies have looked down on before, will become a delicacy.

It is better to start early now than to rush in and compete with others to compete for the market.

The second biggest growth point in the truck market may be the category of light trucks. When it comes to light trucks, everyone may not be too impressed, but when it comes to Foton trucks, everyone may immediately think of them.

The shape of that kind of car appears in it. Yes, that kind of car is a light truck.

This kind of truck is almost extinct abroad, because there is really not much demand for this type of truck abroad, especially in developed countries like Europe and the United States. People generally only use heavy-duty trucks for transportation. In cities, people

They use special minivans or pickup trucks, and such pickup trucks are rarely used.

But in China, this kind of car model has developed vigorously, from Isuzu, which was popular for a while, to Iveco later, and now Beiqi Foton, which has almost bought it all in China.

In various wholesale markets and building materials markets in various cities, or in rural market towns, as long as there is a need to transport goods, you can almost see this kind of light truck parked at the entrance of the market, waiting for employers to come up and negotiate freight.

, and their lazy car owners.

For many self-employed people engaged in transportation, they cannot afford large trucks, and they are unwilling to suffer the pain of long-distance transportation, so this kind of light truck with a load of less than 6 tons has become their best choice.

tools of livelihood.

This also led to the prosperity of the light truck market. In 1958, China introduced it for the first time and began to produce light trucks exclusively in Nanjing. This is how my country's first light truck "Yuejin" was born.

When the production of this type of car first started, the national annual output of this type of car was only 20,000 taels. Twenty years later, in 1978, the national annual output was only 150,000 taels. However, in the market this kind of car

Models have always been in short supply.

It was not until my country began to reform and open up, especially after the automobile manufacturing industry was opened to private capital, that the production of light trucks began to explode.

From 1993 to 2000, my country's light truck production has maintained an average annual output of about 300,000 units. Then after 2000, it began to enter a blowout stage. Not only in domestic production and sales, Well, a considerable part of the products are exported.

After that, light trucks became my country's most important export product with certain technical content. Of course, these products were mainly exported to Africa...

By 2008, my country had become the world's largest producer and consumer of light trucks. The world's light truck production that year was 1.7 million units, and my country produced 940,000 of them, accounting for 1.7 million units of the world's light trucks. With 55% of the total output, it has become the world's well-deserved number one light truck manufacturer.

940,000 vehicles?

This is definitely not a small amount. Don't look at it. The output may not be as much as that of a civilian general-purpose model casually produced by Huayang Power. However, the profit that this kind of car can bring is much higher than that of that kind of car.

There are many more cars for civilian use and family use.

With a selling price of 70,000 to just over 100,000, this car seems not expensive, but the profit of this car is also much higher than that of a family car.

Like the microfacet, this kind of car does not require comfort, nor does it require luxurious interiors or electronic systems. It only requires the most basic electronic product configuration, and the technology of engines, transmissions and other accessories, as well as noise control

, there are no requirements at all in terms of control fun and so on.

Therefore, the technical difficulty of manufacturing such a car will be much lower than that of ordinary family cars, so the manufacturing cost will of course be much lower, which will bring a pretty good profit margin to the car.

Moreover, this kind of light truck is a traditional and advantageous product exported by China. How can I not make good use of such advantages?

In expanding the market overseas, Huayang Power has considerable advantages over other domestic companies. You must know that as the family cars produced by Huayang Power are sold all over the world, the brand of Huayang Power has also spread.

Come.

To the west to economically developed Europe, North America, and to the south to Oceania, South America, and Africa. Currently, there is no place on earth that has an enterprise like Huayang Dynamics. I am afraid that except for the uninhabited Antarctica, it is really

It’s rare!

Therefore, the prospects of this market can be said to be very broad!

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