reborn industrial empire

While many American consumers were waving their checks and looking crazy for several products of Huayang Power, Jin Xiaoqiang was hiding in the luxury suite of the Hilton Hotel in Detroit, looking at a

Report...

This report is a report on U.S. car sales in the second half of last year, that is, from July to December 205, as well as American car fans' evaluations of car satisfaction.

This is a very important report, because in the United States, the most mature and largest automobile market in the world, such a sales report is the most important touchstone for any car company in the world.

Among them, the one that best represents the strength of major car manufacturers in the world is the sales performance of mid-size cars.

The first place undoubtedly belongs to Toyota's Camry. Its performance in the last six months of last year was amazing, especially in the US market. They sold a total of 16 units, and during Christmas in the last month

In this season, this car sold an insane 29,913 units.

The second place also undoubtedly belongs to a Japanese car. It is Honda's Accord. In the last six months of last year, a total of 183,817 units were sold. In the last month of the Christmas season, this car sold 183,817 units.

The cars also performed amazingly, with a total of 2,869 units purchased.

The third place also belongs to the Japanese. This car is Teana that came to Japan. It performed equally well in the second half of last year. A total of 183 units were sold, which is only more than 100 units less than the Accord.

Two cars were sold during the Christmas season in the last month.

From the ranking of the top three, we can see how much the American people love Japanese cars and the reputation Japanese cars have won in the United States. Although Huayang Dynamics has caused a whirlwind around the world, their sales have not

There is still no way to compare with Japanese cars.

The sales volume of Huayang Dynamics' Eado is slightly stronger than that of Hyundai's Sonata. After more than a year of market cultivation, the American people finally recognized Huayang Dynamics, a brand from China.

Hyundai Sonata's sales in the last six months of last year reached 138,390 units, and sales in the final Christmas season exceeded 20,000 units, reaching 20,978 units.

As for Huayang Power's Eado, in the first half of last year, because it had just entered the US market, its performance was a bit low-key, and its sales had been tepid. However, after entering the second half of the year, there was a sudden blowout.

of the outbreak.

In the last six months of last year, sales continued to catch up, surpassing South Korea's Hyundai Sonata in one fell swoop, reaching 5 units.

And during the Christmas season in the last month of last year, this car's performance was even more promising. In the last month, its sales even surpassed Honda's Accord and was close to Toyota's Camry, reaching 298,886 units.

Jin Xiaoqiang is extremely pleased with the report card handed over by Eado. This model can be said to be the pioneering work of Huayang Power.

In terms of powertrain, it is a bit behind compared to the eo80ost of the Qoros series and the Chuangchi Blue Sky Technology engine of the K series.

The powertrain of this car is basically a variant of Mitsubishi eo's 4063 series, but after Jin Xiaoqiang's careful tuning, he said that the performance of the power is coupled with his carefully designed

The appearance of this car makes this car full of power and stamina in the mid-level car market....

In this competition, Volkswagen's product Passat, which has a reputation as a magic car in China, only sold 601,141 units in the last six months. In the last month of the Christmas season, this car was no more than

Only 9,194 units were sold.

Such a sales data can be said to be very shabby, let alone compared with the Toyota Camry or Honda Accord, even compared with the Hyundai Sonata and Huayang Dynamics' Eado.

Are Volkswagen products so unpopular in the United States?

After seeing this sales report, Jin Xiaoqiang couldn't help but ask himself, despite his previous trips to the United States and world tours, he has long been aware of the influence of the Volkswagen brand around the world.

, but he really didn't expect that Volkswagen would perform in such a miserable state in the United States, the world's largest auto market.

But next, after he read the consumer satisfaction report, he was a little confused, because in the consumer satisfaction report, in the consumer satisfaction list of high-end and mid-size cars, Volkswagen Passat still ranked first.

Famous in the world.

This shows that American consumers are quite satisfied with Volkswagen's products, but why do such cars not sell well in the United States?

Then Jin Xiaoqiang looked at some of the information obtained by his research team in the United States during the second half of last year, as well as through follow-up interviews with consumers.

It turns out that there are several reasons why Volkswagen is not well received by consumers in the United States.

The first reason, and the most important reason, is also the main reason why this car is the most popular in China. This really makes Jin Xiaoqiang feel a little dumbfounded. The main reason why Chinese consumers buy Passat, and in China

The United States has become the least popular reason.

It turns out that in terms of appearance, the Passat's round, silly, low-key and mediocre shape is the main reason why American consumers are so angry about this car, and it is also the car that is the least popular in the American market.

The main reason for seeing.

It turns out that the United States is a country that places great emphasis on freedom and individuality, so in the eyes of many people, this country is a free and undisciplined country.

The American people's pursuit of individuality has been pushed to an extreme in recent years, especially in the era of developed Internet culture.

The free-spirited American consumers are not interested in the old-fashioned family-style front design of Volkswagen. Compared with Toyota's Camry, Honda Accord, and Huayang Dynamic's Eado, the appearance of this Passat is really good.

It's too bad.

In the eyes of Chinese people, its low-key, steady and rounded appearance is indeed a silly and dull appearance in the eyes of American consumers. In the eyes of American consumers, this car is stupid and extremely stupid.

.

Even if your performance is good, your appearance will make people feel upset at first glance. Who will pay for this car?

Therefore, this has become the main reason why Volkswagen's models, represented by Passat, have been underperforming in sales in North America. Moreover, due to the failure of Passat, Volkswagen has announced in the past few days that other models of theirs

A car, a higher-level elongated Passat, the Phaeton is withdrawing from the US market!

Seeing the American give the German a big slap, Jin Xiaoqiang also felt extremely comfortable.

The second reason is the performance of the car.

Although Americans are wealthy, many Americans are still very concerned about the fuel-saving performance of mid-size cars. Japanese cars rely on fuel-saving to win the love of Americans, but the Passat is equipped with a turbocharger.

It's not bad in terms of fuel economy, but why is it so unpopular with Americans?

What was revealed in subsequent investigations was that it was the fundamental difference in car-making concepts between German and Japanese cars that created today's situation.

The concept of Japanese car-making is to treat the car as a tool, a helper for human beings, or just a means of transportation. Therefore, they are more meticulous in the humanization of car driving, and have very few glitches.

This will further save the pockets of consumers who buy cars.

However, German-made cars regard the car as a toy and place more emphasis on the joy of driving and the integration of man and car, so their cars are indeed not as good as the Japanese in terms of humanization.

And for a family car that is mainly driven on stop-and-go crowded roads in big cities every day, how many drivers can enjoy the so-called bullshit driving fun you emphasize?

Moreover, the Passat uses an engine equipped with a turbine, which is also a nightmare for American consumers. Even Chinese consumers are familiar with the problem of this engine, which is burning oil. This problem is even now, the Germans are still familiar with it.

Couldn't solve it.

Obviously, American consumers who are accustomed to comfort and enjoyment do not like to constantly add oil to the car while driving, or frequently enter the garage to perform maintenance and repairs on the car. You must know that this expense can be

Not low.

Therefore, in the eyes of American consumers, German turbine engines are obviously not as reliable as Japanese naturally aspirated engines.

The third reason is that some time ago, Volkswagen's DSG dual-clutch transmission had frequent accidents. Although Volkswagen has begun to recall a large number of problematic vehicles in the United States, this will inevitably affect Americans' views of German cars.

Among these reasons, the one that Jin Xiaoqiang is most concerned about is the dissatisfaction of American consumers with Volkswagen's engines with turbochargers.

You must know that the reason why Huayang Power's automobile engines have been accepted by most consumers in the world in such a short period of time is precisely because of the reliability of their turbocharged engines.

Unlike Volkswagen's 18t Passat, which has received a cold reception in the United States, Huayang Power's 20t turbocharger or 2 dozen Escapes are very popular in the United States.

And this is precisely because their turbochargers are more reliable than Volkswagen's!

In fact, Jin Xiaoqiang had already considered this problem when designing this engine. In fact, compared with Volkswagen's engines with turbochargers, Japanese engines with turbochargers also face the problem of burning oil.

question.

However, among the major car manufacturers in Japan, the ones that attach great importance to turbochargers are Subaru and Mitsubishi.

Moreover, their models with turbochargers are all road racing types and are not popular mid-size cars. Therefore, Japanese cars obviously have much fewer problems in this regard than Germans.

When Jin Xiaoqiang designs each of his new engines, he almost always considers adding such a turbocharger, but at the same time, he also takes into account the embarrassment that Volkswagen has encountered with turbocharged engines.

He has also been looking for a solution. You must know that in the era after 2010, the trend of the world's automobiles has completely entered an era of turbocharged engines.

For a time, all major automobile manufacturers in the world, except for the major Japanese manufacturers, have launched their own engine models with turbochargers.

After all, with more and more emphasis being placed on reducing engine displacement and keeping power unchanged, only a turbocharger can allow your engine to do this effectively.

Even companies like Mercedes-Benz and BMW, which have always been very reserved and refused to use turbochargers, have begun to install such a turbocharger on the engines of their performance cars.

The use of turbochargers in Daxiewei will definitely become a general trend in a few years.

Therefore, Jin Xiaoqiang has been paying close attention to the use of turbochargers a long time ago.

If you can make a good turbocharger, it will undoubtedly bring your engine performance to a higher level and win more praise from consumers.

But if you don't do well, then you can only end up like the rest of the public.

Therefore, Jin Xiaoqiang has always been concerned about how to use the turbocharger correctly without causing the turbocharger to cause more trouble to consumers.

At the beginning, he used to design a water-cooling system for the car's turbocharger like Volkswagen did. But later, after he used his unknown nano-cells to conduct experiments on cooling engine oil, especially

After achieving great success in cooling the transmission oil, he quietly began to work on the task of cooling the engine oil.

Because of the singleness of the cells and the orientation to accept orders, he quickly overcame the problem of cooling the oil. Therefore, among the products of Huayang Power that were later launched, all models with turbochargers were

The engine oil used is all tuned by Jin Xiaoqiang's special secret recipe.

The performance of this kind of engine oil in engine cooling has never disappointed Jin Xiaoqiang. Among the many models of Huayang Power with turbochargers on the market, so far, there has never been any information about turbochargers.

Compressor cooling failure, or complaints about oil burning.

American consumers, after personal experience, quickly accepted this, that is, only the turbocharged engines from Huayang Power are reliable, and the others all burn oil!

This is also the main reason why the sales of Huayang Power's Eado with turbocharger rebounded strongly in the United States in the second half of last year!

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