reborn industrial empire

Chapter 512 Brand Image

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In fact, the technology of turbocharger is basically a common thing in the eyes of car consumers after 2010. Many large automobile manufacturers in the world will use it to improve the performance of their engines, and

To save more fuel, they installed such a turbocharger on their engine.

Moreover, as early as the 1960s and 1970s of the last century, turbochargers were already a bad thing for Japanese car manufacturers. This kind of turbocharger was frequently used by them in various road racing cars.

Improve the performance of their racing cars.

Moreover, when Mitsubishi's evo and Subaru's sit were very popular and dominated the World Rally Grand Prix, they were also very popular around the world for a while.

However, after entering the 1990s, the use of turbochargers in engines gradually cooled down, mainly because as turbocharged engines were used more and more, the shortcomings of turbochargers were exposed.

It is also becoming more and more obvious.

Turbine lag effect, oil burning, high maintenance and maintenance costs, and the engine cannot be turned off immediately after parking. The turbine must be given time to cool down, and the turbocharger must be replaced after 50,000 kilometers. All these problems add up.

, will bring a considerable additional cost to consumers who purchase such models.

Therefore, since the early 1990s, engines with turbochargers have gradually declined, and naturally aspirated engines have become more and more popular. After all, compared with turbocharged engines,

Old-fashioned engines are more reliable and have lower maintenance and upkeep costs.

The world's major automobile manufacturers have been arguing endlessly about whether to equip their own automobile engines with turbochargers.

Moreover, in the future development direction of automobile engines, it has not been clear whether they should be equipped with such a turbocharger.

So at the very beginning, after Huayang Power suddenly appeared and became famous with the Eado model with a turbocharger engine, the world's largest automobile manufacturers did not pay too much attention to Huayang Power.

Because they are fully aware of the shortcomings of turbocharged engines, everyone is waiting to see how a company like Huayang Power, which takes the eccentric approach, will develop in the future.

You must know that at this time, even Volkswagen, the first company to use turbochargers in their mid-size car Passat, was hesitant to decide whether to use turbochargers because of the subsequent maintenance costs of this engine and the complaints it received from consumers.

We still want to stick to the path of turbine engines.

Who would have thought that at this time, a company like Huayang Power would suddenly appear that was willing to take advantage of others? Since this company is willing to pave a way for everyone to use a large number of turbocharged engines, then everyone will wait and see.

If they fail, then of course no one will pity them, but if they succeed, then everyone will follow up in large numbers.

However, what everyone did not expect was that Huayang Power, except for the turbochargers on the earliest generations of models, was an old turbocharger. However, less than a year later, especially in their ecoboost

Not long after the engine went on the market, when they launched the model, which was the Eado's minor facelift, the turbines of their turbocharged engines had been replaced with lifetime maintenance-free turbines.

At that time, Huayang Dynamics had been hyping these little things for a while, and explained them in their customer car buying guide and the car's operating instructions.

However, because Huayang Dynamics was not very famous and influential at that time, and what they said had not been verified, no one took it seriously.

But who would have thought that after more than a year of market verification and consumers' personal experience, the quality of Huayang Power's turbocharged engines is now being hyped.

In the past two days, the comparison between Huayang Power and Volkswagen's turbocharged engines has become more and more popular. Jin Xiaoqiang, who is well aware of the impact of future turbochargers on the development of automobile engines,

He also kept his cool and began to secretly add fuel to the flames.

Since everyone knows the benefits of turbocharged engines, why are Japanese naturally aspirated engines more popular in the United States now?

Volkswagen was the first to promote mid-size cars with turbocharged engines in the United States, but their Passat has this impression in the minds of American consumers.

You have to go to the repair shop frequently for maintenance, and their turbines still burn oil. Sometimes when you run long distances, you always have to prepare a bottle of oil in the trunk. And if you drive hard, you usually need to do it in five seconds.

Replacing a turbine every 10,000 kilometers adds up to a considerable expense.

What's more, when you go to a repair shop for regular maintenance on your car, you have to take into account the terrible labor costs in the United States. Sometimes the labor cost of car mechanics is more than the cost of engine oil and other parts.

It's more expensive.

So even though the American people have money in their pockets, not all of them like to be taken advantage of.

In this way, although turbocharged engines are better than naturally aspirated engines in terms of fuel performance and engine efficiency, when considering the high maintenance costs, many

Consumers now understand that this is also the main reason why Volkswagen's models have been selling poorly in the United States.

On the contrary, although many models of Huayang Power have also launched many models with turbochargers, except for the first few generations, these models of Huayang Power all use the so-called

A lifetime maintenance-free turbine means that as long as your car has not been crashed and the engine is regularly maintained, your turbine will not have quality problems. This makes many consumers feel more at ease and does not need to

No more worrying about the terrible labor costs for car repairs and the terrifyingly high costs of turbine replacement.

In addition, during this period, Jin Xiaoqiang, Huayang Power, and GM secretly added fuel to the flames, which made Volkswagen's products and Huayang Power's products clearly comparable, and through this controversy, turbocharging

The concept of utensils was thoroughly popularized.

With the acceptance of concepts such as better performance and more fuel economy, it is natural that Huayang Power's models with turbine engines are extremely popular in North America!

The idea of ​​Jin Xiaoqiang and others is to use this shareholder style to hype up the quality of Huayang Power's products. Then will such a concept be established in the minds of consumers in the future, as long as turbocharging is mentioned?

Engine, the first thing people think of is the entire brand of Huayang Power, because it is they who truly popularized turbocharged engines and carried them forward!

As long as people have such a concept formed, the impression of the Huayang Power brand in the minds of American consumers will be solid, just like everyone knows that BMW and Mercedes-Benz specialize in manufacturing luxury cars.

When people mention Japanese cars, the first thing they think of is that they are cheap, fuel-efficient, and of good quality. When they mention Huayang Power, they think of their turbocharged engines that are very reliable, of good quality, fuel-efficient, and not expensive.

.

Once this concept forms a subconscious impression in consumers' minds, Huayang Power will soon become a brand that can compete with Toyota and Honda in the US market.

After all, compared with naturally aspirated engines, everyone knows the benefits of turbocharged engines.

With the same displacement, a turbocharged engine will produce more energy, perform better, and be more fuel-efficient than a naturally aspirated engine. In this way, Huayang Power can openly launch initiatives like Toyota and Honda.

Challenged.

This is brand strategy!

You need to find a very clear brand positioning for your brand, so that when people mention the brand, they will think of its strengths and benefits. In this way, the image of the brand will spread in the hearts of consumers, and will be passed down from generation to generation.

Continue.

Just like when people think of General Motors, they think of V8 large-displacement engines, when they think of BMW, they think of its inline 6-cylinder engine, and when they think of Toyota, they think of high quality and low price.

After this secret push, as long as Huayang Power's turbocharged engines can establish a benchmark image in the hearts of Americans, then when people mention Huayang Power, they will think of high performance.

The more fuel-efficient brand image ignores the fact that the prices of this brand's products are actually rising quietly.

And in the next few years, turbocharged engines will be widely popularized in major car brands around the world, and even Mercedes-Benz and BMW have joined the fray.

Moreover, as European and American automobile manufacturers attach great importance to turbochargers, lifetime maintenance-free turbochargers are no longer a new thing.

But what people will always remember is that Huayang Power was the first to set a benchmark in this field. As long as Huayang Power continues to maintain its advantages in the field of turbocharged engines, people will mention turbocharged engines in the future.

, the first thing that comes to mind will still be Huayang Dynamics!

Two days ago, after reading the semi-annual report on North American car sales in his hand, Jin Xiaoqiang had already decided that from now on, turbocharged engines will be the brand image of Huayang Power!

As for Saab, which started the turbocharging era? Sorry, aren't they about to go bankrupt?

Huayang Power will be the new benchmark in this field in the future!

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