reborn industrial empire

Chapter 519: Embarrassed Public

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Just the day after the Detroit Auto Show, when Jin Xiaoqiang was still lying in bed in his luxurious hotel suite, someone from Volkswagen came to the door.

After the Paris Auto Show a few months ago, Volkswagen, which has always been proud and proud, found Huayang Power and Jin Xiaoqiang, and used the CVT gearbox technology that they didn't like very much, from Jin Xiaoqiang.

Xiaoqiang exchanged the cooling oil of the dual-clutch transmission here.

The purpose of their visit to Jin Xiaoqiang this time was also very simple, which was to get engine oil for turbine cooling.

In fact, as early as 2000, when Volkswagen introduced their mid-level sedan Passat to China, they did not expect that this car would be so popular in China.

At that time, China's automobile market did not have a clear concept of car classification. At that time, Toyota's Camry and Honda's Accord dominated China's mid-size car market.

After Volkswagen carefully observed the market and made adequate preparations, it finally transplanted the 1.8t engine they used on the Audi 100 model to the Passat, and used this Passat to sell mid-level and high-end cars.

Definition.

The Passat at that time was extremely popular when it was first launched. With an entry price of 220,000 yuan and a top-end price of more than 300,000 yuan, it was directly catching up with Volkswagen's high-end brand Audi.

At that time, Chinese consumers who had never seen a turbocharger engine were also flocking to this model. They also gave Volkswagen a thumbs up for this car, saying that they were kind and willing to install such luxurious configurations in a car.

For mid-range cars, you must know that such a turbocharger was a very high-tech concept back then. Although the Japanese had it, they never had the idea of ​​introducing it to China.

After experiencing the initial craziness of raising prices to purchase the car, and after it was in the hands of consumers for two years, people gradually became indifferent to the concept of Passat.

Because the Passat's turbine burns oil and is expensive to maintain, and it costs tens of thousands of yuan to replace one every 50,000 kilometers, this has made many consumers who were crazy at the beginning calm down.

So what followed was a series of criticisms of Volkswagen's unreliability, and then Japanese car manufacturers took advantage of the situation and launched price cuts and promotions, which caused Volkswagen to lose ground in the mid-level car market.

In addition, Huayang Dynamics, which suddenly appeared later, is constantly disrupting the market. As a result, Volkswagen's Passat is now not only unsaleable in the American market, but also difficult to use even in the Chinese market.

The original halo of the sacred car is gradually fading under the impact of the new Chinese automobile consumption concept introduced by Huayang Power.

In the mid-size car series, Volkswagen currently only has the Passat, which has a period of glory. Therefore, in the eyes of current Volkswagen executives, although the Passat is not performing well in the market, it cannot but be saved.

this brand.

You must know that the market share of Volkswagen's products in Europe is only 18.3%, while their market share in China, before the emergence of Huayang Power, once reached a maximum of 8%

ten.

Although in recent years, with the emphasis of Japanese car manufacturers on the Chinese market and the rise of Huayang Power, their share of the Chinese market has been shrinking. As of last year, their market share has dropped from its peak.

from 80% to 40%.

But even so, they are still the leader in the number of brand models in the Chinese automobile market!

Moreover, consumers in China have a difficult understanding of sedans, which leads to products like their golf and polo destined to play an embarrassing role in China.

At present, they are also vigorously engaged in development in the mid-level car market, but as far as the current situation is concerned, if they want to catch up with Huayang Power's technological content and the reputation of Japanese cars, then they must come up with a

A decent product.

So while they continued to save the Passat, they also planned to transplant a new car from their flagship model, the Phaeton.

At present, the name of this new car has been named Magotan. The transmission problem has been solved. As for the engine, they plan to make a 2.0ti model with in-cylinder direct injection technology and turbocharging technology. Such a model

Its technical content should be able to compete with Huayang Power, right?

And relying on the character they have accumulated in the past, as well as the reputation of the magic car they have touted, as long as the price of this car is not too outrageous, I believe it will definitely win a considerable market by then.

Volkswagen's calculations were good, but when they were researching a new engine, they got stuck. The reason for the jam was very simple, it was because of a problem with their turbocharger.

The problem of their turbochargers burning oil was clearly demonstrated on the Passat 1.8t model, and now it also appears on the Magotan, which they are focusing on developing.

I am most aware of my own problems. The previous problems with the Passat have not been solved, and it is precisely because of this problem that their Passat is losing ground in the Chinese market.

If this problem is brought to Magotan this time, will their Magotan still sell well?

You know with your buttocks that if such a product is put on the market, the public will be stripped of their pants when faced with the slogan of Huayang Power that our turbines are maintenance-free for life.

I finally mustered up the courage to do a stud, but ended up losing my pants. This is definitely not the cleanliness that Volkswagen’s leaders want to see, so before this car is launched, the problem of turbine cooling must be overcome.

Volkswagen engineers studied for about half a year and formulated a number of plans. Unfortunately, the final results were not very satisfactory. In the end, Volkswagen had no choice but to repeat its old tricks and buy a new Chinese model on the market.

Yang Dynamics' Eado and Qoros 6 are equipped with ecoboost engines. Then they disassemble their engines, open the turbine integrated unit inside, pour out the turbine cooling oil, and then use it in their own 2.0ti engines.

superior.

The result is the same as before when they used Huayang Power's transmission oil. This oil is also suitable for their turbines, and it also makes their turbines perform exceptionally well.

You must know the slogan of lifelong maintenance-free turbine. It is not difficult in theory to achieve it. That is to ensure that your turbine can always be stable within a certain temperature when it is working. If it exceeds this temperature, then

The turbine blades will face a corrosion problem.

Therefore, the cooling of the turbine is particularly critical for a turbocharged engine. Now Volkswagen has finally figured out the main reason why Huayang Power's turbine can be maintenance-free for life, and that is that the cooling oil is used well.

So there is another problem before them. One is to put aside Huayang Power and do it by themselves to figure out the formula of this kind of engine oil. However, this may cost hundreds of millions of euros, and may also cost several dollars.

It may take years or even more than ten years, and the final result may not be ideal.

And the public cannot afford to wait for such a long time and bear such huge risks.

Then in the end there is only one option left, which is to come to Huayang Power and negotiate with Jin Xiaoqiang, and buy such engine oil from them just like last time.

The person who came to negotiate with Jin Xiaoqiang this time was the same Datong vice president who had dealt with Jin Xiaoqiang last time, Carl Newman!

"Haha, Mr. Newman, I didn't expect us to meet again! How are you doing lately? How are you doing?"

When he saw Carl Newman in the conference room, Jin Xiaoqiang greeted him with a smile.

It’s only when I’m doing well that I have trouble. If it weren’t for your Huayang Dynamics’ constant pressure, I don’t know how comfortable my life would be.

Carl Newman shook hands with Jin Xiaoqiang who came over, while he was complaining about the case in his stomach. The guy opposite arrived.

Carl Newman, who was a technician by training, admired Jin Xiaoqiang's design ability very much. In his opinion, this guy was really a genius.

However, as a leader who competes with Huayang Power, he hates Huayang Power and Jin Xiaoqiang with all his heart. It is this company that has suddenly risen in the past two years and has stolen many jobs from the public.

"Haha, hello, I'm doing well lately. Thank you for your concern."

In order to show his respect for Jin Xiaoqiang, Carl Newman even said hello to Jin Xiaoqiang in the Chinese he had just learned with a strong accent.

Jin Xiaoqiang felt a little surprised after hearing this, but he soon felt relieved. This guy was originally going to be appointed as the president of Volkswagen Tianchao region this year or next year. Later, he was still involved in Volkswagen's dual-clutch issue, which was widely discussed in Tianchao.

He was dismissed by the public only after the outbreak.

Now it seems that it is also because of the problem of the dual-clutch transmission that the date for his appointment in China seems to have been advanced. If he knew the truth, he would really have to thank himself!

After the two parties exchanged greetings, they each took their own people and sat at both ends of the long table in the conference room.

"Tell me, what is the reason why you came to me this time?"

Jin Xiaoqiang asked Carl Newman with a smile. Although he had already guessed the purpose of the other party's trip, in order to take the initiative in the negotiation, it was of course better for the other party to make the request.

Carl Newman certainly knew what the little fox opposite was thinking, but he was helpless. Before the emergence of Huayang Power, in the field of mechanical technology, only Chinese people asked the Germans for help. But he didn't expect that in such a short period of time,

After several years of hard work, the Germans are now coming to seek help from the Chinese people. What a turn of events!

"Okay! Mr. Jin, let me get straight to the point. This time I come to you to negotiate, mainly for the cooling oil specially designed for your turbine engine. I hope that both of us can cooperate again on this oil!"

Karl Newman told Jin Xiaoqiang that the Germans are really helpless regarding the chemical industry.

Especially in the field of petrochemical industry, although the Germans can be regarded as world masters, they are really not among the top in the world. The Americans are far ahead in this regard.

In the original history, Ford's transmission cooling oil made their dual-clutch stress-free, and it was also the turbine of their ecoboost engine, shouting the slogan of lifetime maintenance-free.

If Jin Xiaoqiang hadn't had those kind of rice-forming nanobiological cells in his hands in this life, he would probably be able to catch up after a hundred years of development if he wanted to reach the strength of Americans!

"Oh? That means you want to buy turbine cooling oil specially designed for our turbocharged engines?"

Jin Xiaoqiang's knowing questions made Carl Newman feel very uncomfortable, but who asked him to ask for help from others, so he could only endure it.

"Yes, we want that cooling oil!"

Carl Newman replied.

"Okay then, what price are you going to pay?"

Jin Xiaoqiang asked Carl Newman with a smile again.

Carl Newman looked at the smiling face in front of him at this time, and he really had the urge to step forward and punch that face hard twice. This guy is really hateful. How can he let someone reveal his trump card?

Carl Newman was expressionless and did not answer Jin Xiaoqiang's question, and Jin Xiaoqiang had long been accustomed to this guy's cold poker face.

"Okay! Since you have made your request, I will mention my conditions. I want quattro's technology..."

Jin Xiaoqiang said with a smile, but as soon as he put forward his conditions, Carl Newman's face turned green.

"This is impossible? Mr. Jin's condition is a bit too much..."

Carl Newman is really angry. These Chinese people are really bandits. They only sell us some engine oil and want our Audi special skills. Do they really think of us as fools?

"Um...Okay then... Mr. Carl Newman, how about you go back and think about it first, and then we can talk? Sorry, I have some other things to deal with today, let's go another day

Let’s talk some time!”

After speaking, Jin Xiaoqiang stood up with a cold face, led his team and left the conference room quickly, without giving the public any room to react.

It was so rude. Carl Newman could guarantee that in his entire life, he had never seen such a rude and arrogant negotiating opponent. He really wanted to chase him out and give that guy two hard blows, but he didn't dare.

.

To be honest, this was indeed Jin Xiaoqiang’s intention to make Carl Newman look bad. He was dissatisfied with the public for more than a day or two. He thought that when the public made a lot of money in China, it was not good at treating his Chinese supporters.

Hey, Japanese and American car series have lowered their prices, but they are raising their prices.

At the same time, the money earned from China will be used to subsidize European consumers, allowing Volkswagen to reduce the prices of its European models.

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