reborn industrial empire

Chapter 520: Technology for market

Please subscribe, please vote!

Jin Xiaoqiang has long been dissatisfied with the public. While they are making a lot of money from China, they use the money to subsidize Europeans, while turning a blind eye to some of China's technology transfer requirements.

On the one hand, it can only be said that our side is not tough enough, and in terms of technical capabilities, we do not have the confidence to challenge others. But on the other hand, it also reflects the fact that the Germans do not pay attention to Chinese consumers at all.

That's the main reason why he was so forceful in asking Volkswagen to exchange their quattro technology. This quattro technology is one of Audi's core technologies.

Like Audi's all-aluminum body and all-aluminum engine technology, it is called the three crown jewels in Audi's technology field.

Unfortunately, Jin Xiaoqiang doesn't like the other two. What he likes is the quattro full-time four-wheel drive technology.

In the field of civilian passenger cars, if we talk about full-time four-wheel drive technology, it is no longer a new term in various high-end cars and off-road vehicles.

Many high-end models of car companies are equipped with this device. Even some high-end cars and off-road models of Huayang Power are also equipped with such a configuration.

However, their full-time four-wheel drive device is basically derived from Jin Xiaoqiang's early design, and Liu Changshan later used his knowledge to imitate Mercedes-Benz's four-wheel drive technology.

Although the performance and effect are good, there is still a certain gap when compared with experts in this field.

Currently in the world, there are only two companies that are best at using full-time four-wheel drive technology for civilian passenger cars, one is Toyota and the other is Audi.

Needless to say, Toyota's Land Cruiser is known as the best off-road vehicle in the world. This is not bragging, but is the result of many years of sales testing of this car in the world.

Even in China, the current tough guy series of Huayang Dynamics has formed a very strong challenge to this car. However, on the roads in the central and western regions of China, this Land Cruiser is still the one that runs the most.

.

The reputation created by years of brand image and Toyota's technical strength is not in vain.

It can fly over any steep terrain as if it were on flat ground. Its strong off-road capabilities, coupled with good fuel consumption, a very small failure rate, and a relatively suitable price make this car a great choice.

This level of off-road vehicle is the king.

In other parts of the world, whether in Central and South America, where there are dense jungles and overgrown weeds, or in the African deserts and harsh wilderness environments, this Land Cruiser from Toyota has very unique features.

Not a bad performance.

Although Huayang Power's tough-guy series of hard-core off-road vehicles perform very well in terms of power performance, if they want to compete with Toyota's Land Cruiser in terms of off-road capabilities, they may still have many shortcomings.

The most important point among them is the full-time four-wheel drive. In this regard, the Japanese's purely mechanical four-wheel drive system is indeed very unique.

There was no interaction with Toyota at all before, and in comparison, he hated the Japanese even more, which finally made Jin Xiaoqiang extend his black hands into the pockets of the Germans.

After all, when it comes to full-time four-wheel drive, the Germans' technology is much higher, but the German's quattro full-time four-wheel drive technology is more expensive, so not many people can afford it, which leads to

Compared with the Japanese, this technology is not that famous.

However, anyone who is familiar with Germans, especially those familiar with the Audi brand, will know that quattro's full-time four-wheel drive technology is actually the pride of the Germans.

So it’s no wonder that Carl Newman was so angry when he heard that Jin Xiaoqiang actually proposed to use their turbine cooling oil in exchange for their quattro’s full-time four-wheel drive technology.

After all, compared with quattro's full-time four-wheel drive technology, Huayang Power's turbocharger cooling and fuel saving seems a bit too cheap.

But is this actually the case?

It seems not!

Because the deal that Jin Xiaoqiang wants Volkswagen to make is just a transaction of exchanging technology for the market. It is also the transaction that Volkswagen and his Chinese partners have made over the years.

It's just that Jin Xiaoqiang doesn't know whether Volkswagen can win the market this time, but if they want to enter this market, they must come up with certain technologies.

If you want to produce it directly from China without providing any technology like before, then get it to China for assembly, and then occupy the market and fool the people of China, don't even think about it.

Now in the mid-range car market, Volkswagen's Passat has been a complete failure. The proud Germans have paid a heavy price for their pricing strategy this time.

In the Chinese market, Huayang Power currently firmly occupies the top spot in the mid-size car market by relying on its continuous innovation of new technologies and its very good price/performance ratio. The Eado has been at the top of the mid-size car sales list for ten consecutive months.

, and the newly launched k series has caught up from behind, with sales increasing dramatically in recent months.

Needless to say, the Qoros car series. Ever since it was included in the government car purchase list and purchased in large quantities by the government, those consumers who had long been fed up with Audi's uniform appearance have become more interested in this car.

It's like a flock of ducks.

What's more, this car has performance and configuration that are not inferior to luxury cars, but it has a lower price? And Huayang Power also has a three-guarantee policy!

Therefore, currently in China's mid-size car market, the sales of Huayang Power's mid-size cars can be said to be rising step by step, and their market share is increasing rapidly.

Japanese cars, on the other hand, rely on their solid technical capabilities, long-established reputation, and constant price cuts to firmly hold some of the inspected brands.

As for the American leader SAIC-GM, in the mid-size car market, it originally had the lowest price among joint ventures. Now it has launched a new generation of Chevrolet Jingcheng, and then lowered the price to a price lower than that of Huayang Dynamics.

Mid-size cars are still a bit low-end, and such a down-to-earth and pragmatic style has also won it some consumers.

On the other hand, the public, because of its traditional contempt for Chinese consumers, has been slow to respond in price setting, but it has ignored the fact that consumers are actually the most responsive group to prices.

In the past, without Huayang Dynamics, they could turn a blind eye and keep prices unchanged when facing challenges from Japanese and American cars.

That’s because Japanese cars and American cars, both in China’s products, have their own flaws. Japanese cars have thin skins and large fillings, while American cars are oil-hungry and have many minor problems. Therefore, consumers have no choice when choosing.

, you can only choose the public.

But now with Huayang Dynamics, they have both technology and conscience. They have a three-guarantee policy, and the prices are very close to the people. In short, they are not inferior to you in everything, even if you buy purely imported products.

If it comes over, it may not be better than Huayang Power's products. In this case, who will buy your Volkswagen order?

In addition, the halo of Volkswagen's legendary car has also completely disappeared under the influence of the frequent outbreaks in the past two years of turbine engine oil burning, dual-clutch transmission flashing failure accidents, and the subsequent shirk of responsibility during subsequent handling. Volkswagen has put them aside.

Most of the character accumulated through Santana and Jetta was consumed.

Therefore, combined with various reasons, Volkswagen's market share in China dropped sharply last year. Their market share suddenly dropped from 80% of the market retention rate.

At a discount of half, by the end of last year, their market retention rate was only about 40%.

You must know that outside of Europe, China is Volkswagen's largest overseas market. Now that this market is in trouble, how can Volkswagen not be in chaos?

Passata is now moved,k

As well as Toyota's Camry and Honda Accord, they were a complete failure in the Chinese market. Coupled with the problem of the turbocharger, they have even been reduced to the point where few people care. In the last month of last year, with increased discounts,

They actually sold less than 7,000 of them.

Audi also lost 30% of the market due to the impact of Qoros and also because of turbocharger problems.

The Passat's replacement, the Magotan, is also stuck with the cooling problem of the turbocharger. With all these factors combined, it's no wonder that the public is in a hurry.

The mid-size car market is the key to whether a company can successfully survive in this market. Volkswagen will not give up this market to it under any circumstances.

But if they want to survive in this market, allow Passat to continue to remain competitive, and allow Magotan to be successfully born, then they must obtain Huayang Power's turbine cooling oil.

In this way, in order to maintain their market share in China, and even retain the hope of competing with Toyota, Honda, Huayang Power, and General Motors in this market in the future, they must make a choice. The four pairs of companies are willing to give up their technology.

, come in exchange for this market!

It's just that the people they are negotiating with this time are not the original officials from China, but a company from China!

And Jin Xiaoqiang made such a request just after he had figured out the foundation of the Volkswagen. Otherwise, how would the always rigid and arrogant Volkswagen consider this option?

But now they have no choice, either get out of the Chinese market, or come up with special skills!

Technology for market? This choice is really a dilemma!

!#

www.ptwxz.com