reborn industrial empire

Chapter 532 Japanese Auto Market

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Nick Reilly actually made a decision in his mind not long after Jin Xiaoqiang proposed the idea of ​​entering the Japanese market, that is, he must lobby the company's senior directors to get them to agree to let go of their Suzuki shares.

Give Huayang Power, no matter what, you can't sell it to Toyota, and Suzuki...

Let the catfish Huayang Dynamics go to Japan. Anyway, at least Huayang Dynamics may have to face two endings, one is ugly, and the other is niche success.

As a senior executive of General Motors, Nick Reilly is very aware of the exclusive nature of the Japanese automobile market. As the suzerain country of Japan, the United States has such strong car-making capabilities, but their products are still discounted in the Japanese market.

Ji Shensha, the sales volume in Japan in the past two years is even lower than that of Germany's Volkswagen and Audi. This shows how different the Japanese people's taste for cars is.

Their tastes are so sophisticated that Nick Reilly feels a little less confident in Huayang Power, a car company that is currently enjoying a string of wins around the world.

After all, Huayang Dynamics has only been around for a short time. Although their products are very cost-effective and of good quality, their brand influence is not that great yet.

And the most important thing is that Huayang Power is Japan's mortal enemy and a brand from China. How can it be so easy for such a brand to succeed in Japan?

Therefore, he is full of pessimism about Huayang Power's future trip to Japan, and the most important thing is, if Huayang Power wastes too much energy in Japan, will the company become weak by then?

Too bad, can we take advantage of the opportunity?

You must know that although General Motors seems to be losing money for many years and is extremely weak, this company, like many American companies, has a very deep background in the government, and it also has very strong ties with the major banking consortiums in the United States.

Deep friendships and close relationships.

So even though GM seems to be very weak now, if there is a chance, this behemoth will still not mind showing off his terrifying appetite in front of the world.

Nick Reilly's thoughts can be described as insidious, but Jin Xiaoqiang here didn't think so much at all. On the contrary, he was still thinking about what he would do if he got the shares of Suzuki from General Motors.

Although it is true that the Japanese hate Chinese people very much, can they fight against money? Will they rebel against their bosses waving checkbooks?

This is really difficult to evaluate, but thinking about the Naruto Shinyuki he met before, well, I'm afraid he is a stubborn person, and he won't have trouble with money, right?

What's more, GM owns a lot of Suzuki stocks. If all of them are transferred to itself, then it is very likely that it will become the largest single shareholder of Suzuki. By then, it will have absolute power in the company.

The right to speak, if anyone doesn't want to, they can get out.

Furthermore, it can be said that Naruto Shinyuki has been living smoothly in Japan in the past two years with his own support. His original company has been revived, and in recent years, he has quietly helped himself

The business of smuggling machine tools is continuing to grow and develop.

If he hadn't been relatively low-key before, I'm afraid he would have already become famous in Japan's industrial machinery industry.

If I acquire Suzuki's shares this time, I can just put him in front. As long as I do it more covertly, I believe it won't cause too much shock in Japan.

As long as the Japanese people can calmly accept this, the rest will be much easier to handle.

But the remaining half of the work is how to pry open the Japanese automobile market. When studying a market, the first thing to study is the people there and the preferences of consumers there.

It can be said that the most popular brand in Japan is of course Toyota. More than 30% of the car brands you can see on the road are Toyota.

There is almost no doubt about this, because although Jin Xiaoqiang has asked Naruto Shinyuki to engage in the machinery import and export trade in the past few years, he has also not relaxed his investigation of the Japanese automobile market.

Even starting a year ago, he separated a team from the investigation team in Hong Kong and sent it to Japan to work with Shinyuki Naruto to investigate the latest technology of Japanese cars and sales in the Japanese car market.

situation, as well as the preferences of various consumers for cars, etc.

So although it seems a bit rash that he and Nick Reilly want to enter the Japanese market, in fact, behind the scenes, he has also made quite full preparations, and he can be said to have a very good understanding of the Japanese car market.

of.

Japan's automobile market has a small land area, long and narrow terrain, and poor resources. Therefore, Japan's annual automobile sales cannot be compared with large global markets such as the United States or China.

Their monthly sales are generally around 300,000 to 500,000 vehicles, and their annual sales are between 4 million and 6 million vehicles, mainly depending on the country's economic situation.

In the past decade or so, Japan has been suffering from vomiting and diarrhea because of the Plaza Accord it signed in the 1980s, which was caused by the joint efforts of Americans and Europeans, leading to a lost decade.

Although the Asian financial crisis in 1998 followed, the Japanese believed that they devalued the yen significantly, which allowed their national economy to gradually get out of the quagmire.

However, due to the accompanying aging of the population, slow economic growth, the rise of the Chinese Empire and other reasons, Japan's economy no longer has the same rapid growth momentum as it did in the past.

Over the years, Japan's political arena has also been experiencing ups and downs. Since Koizumi stepped down, changes in prime ministers have become more frequent. However, the efforts made by each government to improve people's livelihood have not been very effective.

But there is one thing they pay great attention to, and that is their country's automobile policy. You must know that Japan is a country that attaches great importance to exports, and automobiles are their main export commodity, so the country cannot but pay high attention to this.

Therefore, in order to stimulate consumption, the Japanese government not only pays attention to and subsidizes automobile companies that export to foreign countries, but also provides a large number of preferential policies for its citizens to purchase cars.

Especially in the past one or two years, because of the need to support Toyota's hybrid vehicles, the Japanese government has given substantial preferential policies to consumers who purchase cars, especially new energy vehicles. Therefore, in the past two years,

It can be said to be the golden age of Japanese car sales.

Starting from the lowest point in July 2004, Japan's automobile consumption has been increasing month by month, and until now, it has shown no sign of decreasing.

But if you want to enter the Japanese market and win the favor of Japanese consumers, you must pay attention to the models that Japanese consumers love.

In Japan, the models that people pay most attention to are often labeled with these labels.

The first is travel models, the second is small displacement, the third is modification, the fourth is SUV, and the fifth is hybrid!

These elements are currently the most popular key elements of cars in Japan!

Touring models are almost extinct in China. Of course, this is related to the unique car culture of China itself. However, in foreign countries, especially in countries with relatively developed car culture, this type of car can be said to be very popular.

This is especially true in Europe and Japan, countries with small territories and relatively high population density, but with developed economies and widespread paved roads.

Because ordinary families have more children and are not willing to bear the fuel consumption and post-maintenance costs of large SUVs, station wagons have become very popular in Japan and Europe.

This can be seen from the Audi a4 travel model that can often be seen on the streets of Japan, and even the Chrysler 300c has specially launched a travel model to cater to the Japanese market...

The second point is the small displacement, which is easier to explain. Currently, Japanese people are more concerned about environmental protection, and the high oil prices have made more and more car owners pay attention to the displacement issue of their cars.

Therefore, it is not surprising that models such as Yaris, Fit, and March are popular in Japan.

The third point is modification. The roads in Japan are full of various modified cars, including Nissan's road-going Skyline, Mazda's ridiculous rx-7, not to mention Mitsubishi's evo and Subaru's Impreza.

People who like to modify their cars even buy Mustangs and Chevrolet Escalade SUVs from the United States, modify them, and then drive them around on the road...

As for SUVs, those popular rav4s bought abroad, or urban SUVs like CR-V, have average sales in Japan.

On the contrary, hardcore SUVs such as Toyota's Land Cruiser, or the Overbearing, or the Chevrolet Escalade and Mitsubishi's Pajero from the United States are very popular.

Moreover, most of these models are modified models, which shows how popular the culture of modified cars is in Japan.

From this point, we can also see the extreme nature of the Japanese. They either like small and extremely fuel-efficient cars, or they like large, spacious and extremely fuel-efficient cars.

As for hybrid cars in the fourth point, it goes without saying that since last year, the Japanese government has subsidized owners of Prius cars. This shows that the Japanese support and care about their hybrid cars.

So if you want to enter the Japanese car market and be successful, you must pay attention to these factors!

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