reborn industrial empire

Chapter 354: Revolution in Car Appearance Design

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If they had not heard about Jin Xiaoqiang's design ability, the people at SAIC would really doubt whether there was a whole team behind Jin Xiaoqiang designing for him.

However, through various aspects of understanding, this is simply impossible. Moreover, after people heard about their own definition of the Roewe brand, and then later designed the entire set of models, and it seemed so irrelevant, this can only mean that

, that person is a monster!

Genius is no longer enough to describe his amazing talent!

You must know that in order to ask Jin Xiaoqiang to help design a car model that was relevant to the title, they gritted their teeth and took out the design drawings of the Roewe 750 and gave them to Jin Xiaoqiang as a reference.

If it were an ordinary designer, he would definitely make some modifications around the original Roewe 750 model and then come up with a new model.

But Jin Xiaoqiang completely overturned the design of the Roewe 750 and designed a brand new Roewe 950. This can be seen from the completely different external performances of the two cars.

There is no blood relationship whatsoever.

In other words, Mr. Jin Xiaoqiang and Mr. Jin didn’t take a fancy to their Roewe 750 at all. Which car is trash in their eyes, otherwise they wouldn’t come up with a completely different Roewe 950.

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And you can tell from the name of the car that it is called Roewe 950, which is a head taller than your Roewe 750. And in terms of body size and appearance, this Roewe 950 is better than them no matter how you look at it.

The Roewe 750 brought over by SAIC looks more domineering and stable!

This is strength and sincerity!

Before several engineers could express their opinions, Chen Xiaoniu had already decided in his heart that this car would be under the Roewe brand no matter what, which meant that no matter what, he had to convince the upper management to adopt Jin Xiaoqiang's car.

This design.

So before the negotiation started, the SAIC people only looked at the drawings designed by Jin Xiaoqiang, and the SAIC representative Chen Xiaoniu left with a few engineers, leaving the Huayang Power people in the dark.

This was not their intention, but Chen Xiaoniu was just too happy. He wanted to talk to Mr. Gao who flew over from SAIC. The two of them had to agree on their opinions, and then talk to someone from the head office.

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Mr. Gao did not appear at the negotiation meeting at this time. He was accompanied by Lao Zhu, enjoying the scenery of the northern country in Nan#yang. He just went to the ski resort yesterday to ski, and today he is going to the hot spring resort to soak in the hot springs!

However, Chen Xiaoniu's responsible negotiation was the key. When he saw Chen Xiaoniu and several engineers with equally excited faces appearing at the door of his hotel room, he knew that Huayang Dynamics must have brought out the treasure this time.

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"It is indeed beautiful. It is worthy of being the work of an international design master. This President Jin is really no ordinary person!"

After looking at the drawings that Chen Xiaoniu and the others brought over, this high school student who also came from a technical background sighed.

High school students were among the first batch of college students after the reform and opening up. They worked at SAIC as soon as they graduated. After working for a few years, they were even sent by the company to Germany for training.

Although he has lost track of automotive technology for more than ten years after switching to management, his skills are still there.

And after working in the automobile industry for so many years, he can tell which cars are good and which are bad just from the appearance and size of the car.

What's more, they don't have to worry about the powertrain now. Huayang Power has already agreed to their conditions, so all that's left is the appearance design of the new car.

To be honest, in terms of the car's appearance design, SAIC has always been worried about the Roewe brand being able to officially take root in Chinese soil. The aesthetics of the British and the aesthetics of the Chinese are completely different.

However, in such a short period of time, it is really difficult for those British designers to design a model that meets the tastes of Chinese consumers.

But without a suitable model, it is difficult to say whether their Roewe brand will be successful. You must know that only after the emergence of Huayang Power, the aesthetics of car consumers in China have been completely spoiled by Huayang Power.

If your car model cannot keep up with Huayang Power's car design trends, it will have no choice but to be abandoned.

This can be seen from last year’s car consumer questionnaire. Last year, Huayang Dynamics’ Qoros models firmly occupied the sales king position in the high-end mid-size car market, even surpassing Audi, which has held this position for many years.

One end, and according to the questionnaire survey.

The reason why consumers buy Qoros models is first of all the appearance of the car, and secondly the powertrain of the car.

In the low-end market of mid-size cars, Huayang Power's Eado is even more dominant, leaving the Camry, Accord, and Passat far behind.

According to a questionnaire survey of consumers who buy Eado models, appearance is also the most important factor that consumers choose first when purchasing this car.

Combining the two aspects, the final conclusion is that the appearance of a car actually accounts for 60% of the factors that determine whether consumers will buy this model.

This shows that the appearance of a car has an impact on its market sales. So by 2006, the world's major car manufacturers were working like crazy on the appearance of their cars.

Audi is thinking about changing the headlights and whether to change the model. As for the mid-level car, the Passat model is already confirmed. In order to make up for the absence of the Passat in the mid-range car, Volkswagen even put their famous Phaeton into the market.

I have had my skin smoothed and I plan to launch a Magotan!

GM plans to bring out the Cruze, the Chevrolet Landscape with similar appearance, and the Malibu. Mr. Gao has seen the application drawings of these cars.

Toyota's Camry and Honda's Accord are also planning to update their appearance. Even the Mazda 6, which has become popular due to its appearance in the past few years, is considering whether to change its model.

Ford is even planning to launch a new generation of Mondeo, as well as a small car called Focus.

And even Hyundai and Kia, which have completely entered the low-end car market, are gathering car exterior design talents from all over the world to update their cars.

Hyundai has increased investment in their automotive design bureau in Southern California, while Kia is advertising aggressively in Europe and poaching from other car companies to recruit automotive exterior design talents.

Even Mercedes-Benz and BMW, which have always been arrogant, are considering whether to tamper with the appearance of their new cars...

Domestically, private enterprises such as Byd, Liji, and Rich are even more responsive. Last year, they already asked Jin Xiaoqiang to help design new models. Even the big brother of Northern FAW, who has always been slow to respond, also lowered his profile and came to Jin.

Xiaoqiang talks about cooperation to jointly develop and design a new generation of Hongqi.

It can be seen from this that how great is the impact of the revolution in car appearance brought by Huayang Power in the past two years?

Therefore, when SAIC held a high-level meeting at the beginning of the year, it had already predicted that the competition in the domestic automobile market in the past few years was destined to be fierce.

Various new technologies will definitely make their debut, and new models will definitely be unveiled one by one. If the technology is not good, those gringos will definitely use their brand advantage, but this trick may not work in China.

Your appearance is not as good as that of others, and your technology is not as good as that of others. Moreover, the reputation of Huayang Dynamics is not necessarily weaker than yours. Why should people buy your car? Just because of your brand? Don’t be kidding, even Volkswagen now

The reputation of the sacred car is no longer guaranteed, so you still talk about the brand with others?

Therefore, SAIC's senior executives held a meeting and discussed, combined with last year's automobile market research report, they finally concluded that in the next few years, the battle between major brands in the automobile market will definitely be more fierce, and the final result

, it may only turn into a price war.

And just this year, if they want to withdraw from the Roewe brand, they must come up with something unique of their own.

We can wait and see about the price, but the appearance of this car must be decent. The Roewe 750, which originally looked pretty good, is definitely no longer able to meet the aesthetic needs of consumers.

But what if we take out this Roewe 950 designed by Jin Xiaoqiang himself?

You must know that Jin Xiaoqiang's name alone is already worth a lot of money now. As long as his name is shown, consumers from all walks of life will definitely buy it.

This is the influence brought by the brand Huayang Power and the name Jin Xiaoqiang!

Without saying anything, Mr. Gao immediately called other senior executives of the group who were still waiting for news at SAIC. Then everyone held a video conference with SAIC's senior executives in the hotel conference room.

Over here, Chen Xiaoniu has already faxed the drawings of the Roewe 950 that Jin Xiaoqiang helped design to the headquarters of SAIC. The drawings were soon available there, and engineers from the car exterior design department were specially hired to come over for inspection.

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The engineers were quickly impressed by Jin Xiaoqiang's design, and the senior executives of SAIC were also moved by the appearance of this Roewe 950.

How do you look at this car, how do you find it pleasing to the eye, how do you look at it, and how do you feel that this car is designed specifically for the Roewe brand, because in terms of appearance and connotation, it already fits the definition of the Roewe brand too well.

So when both parties reached a consensus, the meeting did not last long. It only took two hours to finalize and immediately launch full cooperation with Huayang Dynamics.

Huayang Power does not need to worry about the site and machinery of the new company. These are all handled by SAIC. However, during this period, SAIC will send a team of engineers to work with Huayang Power engineers to develop this Roewe.

950 design, and improvement work.

Once it's done here, we'll produce a prototype here, and then conduct road tests, trying to get the car ready as quickly as possible...

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