reborn industrial empire

Chapter 553 That’s it

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Three days later, Jin Xiaoqiang and Chen Xiaoniu met again in the business building of Huayang Power, but this time the meeting seemed much more formal than the last time.

Both parties were followed by a team, and a vice president flew over from Shanghai. This vice president was obviously a senior executive of SAIC, but he was not responsible for the specific negotiations, he was just supervising the entire negotiation.

process.

Jin Xiaoqiang also invited Zhu Junxi, who was in charge of Huayang Seiko, to come over. After all, Lao Zhu was very familiar with the big bosses of some domestic auto manufacturing brother companies.

Sure enough, it didn't take long for Zhu Junxi to talk happily with the vice president named Gao who flew over from SAIC. The two were old friends before, but at that time, he was already a senior executive of SAIC, while Zhu Junxi was just a senior executive.

Just a chief engineer of China Automobile.

The specific persons responsible for this negotiation are Chen Xiaoniu from SAIC, and a young man named Guo Yi who came to Huayang Power under Wang Jiao. This young man named Guo Yi is in his thirties and was Wang Jiao's former boss.

The subordinates are the middle-level cadres that the company focuses on cultivating.

Jin Xiaoqiang, on the other hand, was completely out of the negotiation. After all, he didn't have to appear in person when negotiating with someone of Chen Xiaoniu's level. If he had to do everything personally for such a thing, it would be too low a price.

SAIC was very sincere this time. The conditions they offered were almost the same as those of Northern FAW. After the company was established, Jin Xiaoqiang served as the vice president of the Roewe brand and the title of chief designer, while Huayang Power

As long as they provide, their in-cylinder direct injection technology, and

A 6at automatic transmission or a 5at automatic transmission are enough. As long as they assemble such a powertrain for Roewe, Huayang Power can obtain 49% of the equity of the Roewe brand, and of course SAIC

It is to control 51% of the equity.

As the big brother in a state-owned enterprise, of course you have to keep this face. Remember, in order to obtain the automobile birth certificate, Ruiqi Group obediently handed over 17% of Ruiqi Group's equity to SAIC, and then obtained the

Did you get your birth certificate?

But now the situation is changing, and it is SAIC's turn to ask for help. But this time they have gritted their teeth and made great efforts to make the Roewe brand popular.

Furthermore, even the Northern FAW, which has always been rumored to have a rigid system and slow response, can generously offer 49% of its shares to cooperate with Huayang Power. So, SAIC doesn't have this kind of magnanimity?

Of course, the prerequisite for them to do this was that Jin Xiaoqiang first drew a few sketches of car designs to convince them of Huayang Power's sincerity.

You must know that Jin Xiaoqiang is now an internationally recognized car design master. For such a design master, any sketch he spends is worth thousands of dollars.

Not to mention his successful designs, even if he threw the design sketches he was dissatisfied with into the trash can, others were willing to dig them out and take them back for reference.

Moreover, people at SAIC have seen the models that Jin Xiaoqiang helped design for companies such as BYD, Liji, and Rich. Of course, the models that Jin Xiaoqiang helped design for those companies are the same as the models launched by Huayang Power itself.

There's no comparison.

But you have to admit that the design of those models is quite satisfactory, not particularly beautiful, but it has nothing to do with failure, and compared with the level of the so-called mainstream designers in China, it is simply inferior.

Thousands of miles away from those so-called mainstream designers.

Look at the models launched by Ricky and Liji before. Just by looking at their appearance, they would be considered low-end products. However, these two companies only need to take out the models designed by Jin Xiaoqiang.

If they are bright, they can immediately change people's views on them.

What's more, they can take up the reputation of Jin Xiaoqiang, an international design master, and hype it up, so they won't lose no matter what.

SAIC is certainly very impressed with Jin Xiaoqiang's design capabilities, but unfortunately there has been no opportunity for cooperation before.

This time in the second half of this year, they plan to officially launch the Roewe brand, but the works produced by the studio in the UK are still the original incomplete set of Rover works. To be honest, SAIC is a little worried.

If Huayang Dynamics did not appear in the Chinese market, they would still be confident that they could take over the so-called cigar-shaped model and operate it. However, now, they are very worried that consumers will not pay attention to their models.

If you don't catch a cold, you will even attack them and use the garbage they used decades ago to make a fool of yourself.

It’s hard to get along in this world!

So they can only ask Jin Xiaoqiang to help design a work. Even if the model Jin Xiaoqiang helps design cannot be officially launched in the second half of this year, can it still create some gimmicks as long as the concept model is unveiled?

Let consumers feast their eyes, or give those consumers a deep impression. As long as the first impression is good, then there is no fear of losing the market in the future. This is what SAIC and these veterans have said to China over the years.

Experience summed up in the automobile market.

After listening to Guo Yi's report, Jin Xiaoqiang said that there was no problem, but asked him to go back and let the SAIC people wait for a few days before he could hand over the sketch to them.

After all, these guys at SAIC are adhering to the usual shrewdness of southerners, that is, they are not afraid of rabbits. They are also forced to hurry, and time is running out!

Roewe will be listed in the second half of the year. If it fails to get off to a good start and messes up instead, then I don’t know how many people will be removed. After all, SAIC is still a state-owned enterprise, and the system is very different from Huayang Dynamics.

.

A week later, when Guo Yi photographed the set of design sketches he had taken from Jin Xiaoqiang in front of SAIC negotiators, the SAIC people were shocked.

They had long heard of Jin Xiaoqiang's reputation as a design genius, but after all, they had never had personal contact with him.

Before, they just briefly relayed their design ideas for the Roewe brand to Jin Xiaoqiang through Guo Yi, but they never expected that Jin Xiaoqiang would come up with design plans and sketches so quickly?

You must know that they have also been engaged in automobile manufacturing for decades, and in terms of automobile appearance design, they can also be said to be the earliest enterprises in China. From the early modification of Santana to some of the face-lifted products of SAIC Volkswagen,

Their engineers are also involved.

Therefore, they are all very familiar with the process of car appearance design. First, multiple engineers must work together to define the consumer group for which the brand is named, study consumer psychology, and then conduct a general discussion on the appearance.

Catering to different classes of consumers.

Then when the project is approved, multiple appearance design engineers will brainstorm, draw sketches, hold meetings, discuss, summarize, and finally make a choice. A set of processes will be followed. In the end, the product appearance design they need will take at least three steps.

About a month.

But they never would have thought that Jin Xiaoqiang could actually finish it in more than a week. Is he still a human being?

Immediately, several Volkswagen engineers who participated in the negotiations expressed their dissatisfaction in their hearts, wondering in their hearts, you, Jin Xiaoqiang, are you trying to fool us Volkswagen people?

But when they took a look at the set of drawings that they had photographed on the table, these engineers were immediately dumbfounded!

The first thing that catches the eye is a few big characters, the design sketch of Roewe 950, and then looking down, the appearance of a rich and majestic business sedan is beginning to take shape on the first piece of paper.

Then the second drawing shows a slightly modified car model, and the next few drawings are more and more detailed. By the tenth drawing, the appearance and context of this car are basically clear.

The next few drawings are about coloring and interior design. Until the thirtieth drawing, the appearance of this Roewe 950 has basically been finalized. The next twenty or so drawings are about some powertrain combinations and so on.

When they saw this, the engineers at SAIC were already convinced. No wonder they are called geniuses. It is true that such amazing and unique abilities are not possessed by any of them.

Let alone any one of them who can compete with Jin Xiaoqiang, even if they were added together, they probably wouldn't be able to come up with such a beautiful car model in just ten days.

No wonder they were able to make Huayang Powerful in just a few years. In just over two years, SAIC was knocked out of the top spot in domestic sales. This design

His ability is really not something to brag about.

No wonder even foreigners have to bow their heads when they see him. With such design skills, no one can stand in front of him!

The engineers stopped talking, but Chen Xiaoniu over there was still anxious to wait. You must know that he was also a technician. Although he has now switched to management, he still has considerable appreciation for the quality of car design.

Seeing that several engineers were silent, he snatched the drawing over and opened it to read. He could read much faster than the engineers. When he saw the Roewe drawing on page 30

When the image of 950 clearly appeared on the paper, Chen Xiaoniu could no longer remain calm.

Isn't this exactly the image and temperament that SAIC Roewe seeks most? Business, grand, calm, honest, unassuming, and the company's brand definition of Roewe as 'innovative honor, majesty all over the world' are so appropriate.

Already...

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