reborn industrial empire

Chapter 552 Roewe 950 was born early?

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"Ah? Really?"

Chen Xiaoniu was almost stunned by what Jin Xiaoqiang said. What a huge pie hit him on the head!

In fact, as early as the beginning of coming to Nanyang, SAIC Group's headquarters had held a similar meeting internally, and senior officials had discussed whether it was possible to launch a comprehensive cooperation with Huayang Power.

Look at the companies that are currently cooperating with Huayang Power. Don’t they all follow the big ones and take advantage?

Needless to say, General Motors made a lot of money from the projects they cooperated with Huayang Power despite suffering serious losses globally last year.

Especially in North America, they have made a net profit of almost 800 million US dollars by relying on the sales network in cooperation with Huayang Power, which has provided a lot of blood to the parent company.

In Europe, their company Opel, which has been losing money for many years, actually reversed its decline with the help of a Qoros model. Although it still failed to escape the situation of continuous losses, the amount of losses was much smaller than before, and

Qoros models have even opened up the market in Germany, which is known as one of the most difficult markets to conquer in the world?

As for FAW? Although the cooperation with Huayang Power has not officially started and has not been officially announced to the outside world, they have quietly let the word out in the industry that they will cooperate with Huayang Power to revive the Hongqi project.

The stocks on the Shanghai Stock Exchange skyrocketed for several days, earning hundreds of millions.

As for the other small domestic manufacturers, it goes without saying. Didn’t they rely on the support of Huayang Power to gain a firm foothold in the market and have greatly improved their technology?

Regardless of these small companies, they cannot compete with joint ventures in the country. There are also some large domestic manufacturers, but they are ingenious and expand their markets overseas.

For now, Liji has opened markets in Egypt, the Middle East, and some regions in North Africa, and has even established several factories with an annual output of around 50,000 yuan with many local companies.

Not to mention Ricky, they have achieved certain breakthroughs in South America and Australia.

Great Wall went even further. They relied on the market opened by their early pickup trucks and expanded their sales. They also bought models supported by new technologies they obtained from Huayang Power to Russia and Australia, and

It is said that they have achieved good sales.

It is said that these companies sold about 400,000 cars in overseas markets last year. This is really a good thing.

Looking back at China, it seems that the only one that has not benefited from Huayang Power is the always arrogant SAIC Group. Perhaps it has been cooperating with an arrogant company like Volkswagen for a long time, and even SAIC has been contaminated by many Germans.

A proud spirit.

But last year, Huayang Power took the top spot in the annual car sales rankings, leaving SAIC-Volkswagen and SAIC-GM far behind. This was a severe blow to SAIC's senior executives.

Therefore, at the first annual meeting of several years, SAIC's senior leaders have been discussing whether to cooperate with Huayang Power this year.

However, after discussing for a long time, the final conclusion was just a trial of small steps. After all, Huayang Power severely repaired the two joint ventures of SAIC last year, and from the perspective of market competition,

The two families can be said to be mortal enemies. Although they have a certain degree of sincerity, they don't know whether Huayang Dynamics is willing to cooperate with them in all aspects.

Of course they know the benefits of cooperating with Huayang Power. You must know that if you cooperate with Huayang Power, you want to get technical support from them, but the technical support is much stronger than getting technical support from Volkswagen or GM.

And judging from the fact that Huayang Dynamics has always been kind and honest, even if they provide technical support to SAIC, they will definitely not be as evil as those foreign devils when asking for a price.

So in fact, today Chen Xiaoniu came to Jin Xiaoqiang for negotiation, and his biggest intention was to test the situation. If Huayang Power is sincere, then SAIC would not mind being more generous in the proportion of its shares.

But Chen Xiaoniu never expected that Huayang Dynamics would be so generous, Jin Xiaoqiang would be so sincere, and he would actually propose the concept of all-round cooperation. How could he not be overjoyed?

"Mr. Jin, no problem. How do you want to cooperate? If you have any requests, feel free to ask. I can discuss it with the senior management of the group when I get back?"

Chen Xiaoniu was excited. He could no longer remain calm. If this project was negotiated, he would be a major contributor to SAIC. Not only would he receive a lot of performance bonuses this year, but he might also be involved in the Roewe brand in the end.

As a senior executive, if he can manage the Roewe brand well, he will have a bright future. Maybe he will be able to take over the senior management of SAIC before he is fifty years old.

The longing for the future and the stimulation of career ambition make Chen Xiaoniu not excited?

"Well, this is what I think. It will probably take a while for you to integrate the resources of MG Rover in the UK, and I think you should be aware of the efficiency of those British people. They have

Ability is true, but are you willing to contribute at work?

, it’s hard to say. These are all unknown factors, so I won’t say more. What I want to say is that if SAIC wants to enter the domestic independent brand market with the Roewe brand, then in terms of models, it is

Can’t we just rely on an old design from Rover?”

Jin Xiaoqiang said tentatively, in fact, he had known about the bad habits of those at Rover for a long time. Aren't many of the models launched by Roewe later designed with Pan Asia's help?

Those British people are only suitable to receive box lunches, and then go home to eat and wait to die with their old idea that the Great Yin Yu Empire is superior to others.

"Then Mr. Jin, are you willing to help our Roewe brand design a new car?"

Chen Xiaoniu is already a little confused. You must know that Jin Xiaoqiang is a well-known design master in the design world. Not only in the country, but also in the world, he is also a well-known gunman figure.

Look at the models he has designed in recent years, the blockbuster Escape, the looks that once again shocked the world, and the K series that even Peter Reicher, known as one of the three famous designers in Europe, has to admire.

, plus Captain America, who has recently become famous in North America!!!

Which car is not a world-famous classic?

With such a design master, how many car companies would want to get his designs?

Not to mention getting his designs, even if they could get his guidance, those car design engineers would probably be overjoyed.

Look at companies like Byd, which started early, Li Ji, and Ricky. They are currently intensively road testing several new cars. Although the closure is relatively tight, SAIC still uses some internal personnel of their companies.

Got sketches of those vehicles.

After looking at the sketches of those cars, let alone the interiors and powertrains of those cars, in terms of appearance alone, SAIC's own engineers said that these cars are laughable

Proud of the domestic independent brand market!

So to be honest, let alone international ones, is there any domestic automobile manufacturing company that doesn’t want to get the design sketches drawn by Jin Xiaoqiang himself?

Even if it is a shapeless sketch drawn by Jin Xiaoqiang, or a design sketch that he thinks is a failure, as long as it can be obtained by other automobile manufacturing companies, it is a treasure. For their own model design, these sketches are valuable.

It has very high reference significance.

Now Jin Xiaoqiang actually said that he could help them design a new car. This big pie really made Chen Xiaoniu fall into a whirlpool of happiness. He felt like he had won the lottery today? Or maybe his ancestral grave was covered in green.

Smoked?

"Haha, I think so, but I have to see if your senior management at SAIC can get through?"

Jin Xiaoqiang looked at it with a smile. He stood up unknowingly and even walked to his desk. Chen Xiaoniu, who was still a little excited and at a loss, said.

"Don't worry, don't worry, Mr. Jin, if you are willing to agree to help us design the Roewe model, any conditions are easy to negotiate. I will go back to have a meeting with our company right away. Don't worry, we can agree to any conditions."

After saying this, Chen Xiaoniu hurriedly shook hands with Jin Xiaoqiang, and then left, feeling a little dazed when walking.

Originally, many people in China did not correctly understand the car design process, and models such as Volkswagen's Santana and Jetta have also ravaged the aesthetics of domestic consumers for a long time.

While Santana and Jetta have been selling well in China for less than 20 years, domestic automobile manufacturing companies do not pay attention to the design of car appearance at all. Everyone believes that in fact, the appearance of a car is not important, as long as the car is well made.

This concept only changed after Japanese cars entered the Chinese market in the late 1990s. However, at that time, there were no independent private enterprises in the domestic automobile industry, and big brothers like FAW and SAIC did not pay attention to independent research and development at all.

After learning about the emergence of Huayang Dynamics and the epoch-making model they brought, the Eado, some domestic companies suddenly woke up. It turns out that the appearance of a car has a huge impact on its sales.

How can the image power of a brand be so great?

However, years of neglect have already caused a talent gap in the field of car design. Nowadays, these domestic car series want to make a fuss about car design, but plagiarize and imitate other companies' models. What else can they do?

Creative?

Only Huayang Power, an alternative company, under the leadership of Jin Xiaoqiang, has continuously launched new models, and each of them has become very popular around the world.

And this Jin Xiaoqiang is also generous enough. Not only does he design a new car for his Huayang Power, he also generously gives away the team he has trained so that other competitors can also obtain new designs from them.

Such a mind is something that not everyone can possess.

But the most important thing is to get his personal guidance. Without Jin Xiaoqiang’s guidance, what would the new car designed by those people look like?

Now that Jin Xiaoqiang has agreed to help the Roewe brand design new cars, how can Chen Xiaoniu be unhappy? A world-class car design master recognized by Europeans is responsible for the design. Do they still need to worry about the Roewe brand not being popular?

At that time, there will definitely be a bloody storm in the market of independent brands. With Jin Xiaoqiang’s design, coupled with SAIC’s car-making technology, they will definitely be able to kill those low-level companies! In the power of independent low-end brands

Stand firm!

Chen Xiaoniu left happily, while Jin Xiaoqiang was thinking about the image of the Roewe brand and how he could help design it!

Soon, a car model emerged in his mind, which was the Roewe 950 later launched by SAIC Roewe in 2012.

After the establishment of the SAIC Roewe brand, they successively launched multiple brand images such as Roewe 750, 550, and 350.

The Roewe 750 was a little popular when it was first launched, as were the subsequent 550 and 350. However, compared with the Roewe 750, the Roewe 550 and the Roewe 350 are more likely to be recognized by consumers.

However, the Roewe 550’s peanut-shaped headlights and the bullshit pricing measures still affected the performance of this car in the market.

However, on the body of the Roewe 950 that was later launched, all the mistakes that Roewe had made in appearance were corrected.

First of all, in terms of appearance, you have to admit that the appearance design of the Roewe 950 is quite satisfactory and business-like, which is relatively easy for most people to accept.

Coupled with the chassis on the same platform as the Buick LaCrosse and the powertrain from the GM Buick Regal, this car can be recognized by consumers both in terms of appearance and internals.

It's a pity that the car had a big problem with pricing in the end, which ultimately led to poor sales results, but this does not deny the success of the car's exterior design!

Maybe it's because GM has to pay a 30% technology transfer fee for every car sold, which is why the price of any car remains high.

But in this life, with its own appearance, I am afraid that this car will not only be born in advance, but the pricing will not be as exaggerated as in later generations, right?

And with its own technical support, Roewe does not need to pay the 30% technology transfer fee like General Motors. I am afraid this will make Roewe feel better.

Although with its own technical support, the proportion of its shares in the Roewe brand will be greatly increased, but in this way, the market share of the Roewe brand will also be greatly improved, and it will completely get rid of the problems of the previous life.

At that time, that kind of living state without embarrassment or embarrassment!

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