reborn industrial empire

Chapter 551 Armed SAIC

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When Chen Xiaoniu saw that Jin Xiaoqiang didn't respond, and then looked at his face, he immediately knew that Jin Xiaoqiang might not be satisfied with this layering.

But there was nothing he could do. After all, the bottom line for cooperation set by the group headquarters was like this. He was just a manager responsible for project negotiations and did not have much influence on the decision-making level of the head office.

.

Although he has learned about the cooperation between Huayang Power and FAW from various channels, he feels that after all, the technical support provided by Huayang Power to FAW is much greater than the technical support he requires.

And this is of course also because FAW and SAIC cooperate with Huayang Power and choose different markets.

What FAW has chosen is the official car market, as well as the large commercial vehicle market, and the brand they want to make big is Hongqi. It is precisely because of the value of this brand that determines the pricing and technology of the brand that the two parties cooperate with.

The content cannot be too low.

But SAIC is different here. The market they target is the civilian passenger car market, not specifically the official market and high-end market, so they only require in-cylinder direct injection technology and dual variable valve continuous timing.

technology, and did not choose ecoboost technology.

In this way, the technical content of the technical support they chose is of course lower than that of FAW, so they offered 30% of the shares in exchange for Huayang Power's technical shares.

But now it seems that Jin Xiaoqiang is not satisfied with this request.

It is true that Jin Xiaoqiang is not satisfied. On the one hand, it is the conditions offered by SAIC, and on the other hand, he is also thinking about how to expand his share in the Roewe brand.

After all, in his opinion, if Roewe operates well, its future market share will definitely be greater than that of Hongqi, which means that the profits may be greater by then. If he provides such technical support to SAIC,

So should I bite harder?

The two cars of Huayang Dynamics, the Qoros 6 and the Qoros 8, use the Regal and LaCrosse models that were so successful in China a lifetime ago.

Because Huayang Power took the lead, it may be difficult for these two Buick models to appear around the world in this life. So which model will be equipped with the ecotec technology engine carefully built by General Motors?

GM is also considering introducing their new models and new technologies to counter the aggressive Huayang Dynamics. According to rumors, they plan to officially launch their Cruze in a few years, as well as the well-built new Jingcheng, as well as the new model from GM Chevrolet.

Under the subsidiaries, Malibu was introduced into the country early, and they seemed to intend to choose to install their ecotec engines on the models of Xinjingcheng and Malibu. (To be continued 89 Free Novel Reading "")

In fact, this engine is technically incomparable with the ecoboost engine currently used by Huayang Power. However, if it is placed in the low-end field of mid-size cars, such as the level of 150,000 to 160,000, it will be comparable to Huayang Power.

Compared with Yang Dynamics' Eado models, it still has certain advantages.

Maybe it’s not as powerful as the Eado equipped with a turbocharger, but the Eado series isn’t equipped with a turbocharger as standard in all series, right?

The low-end entry-level version is nothing more than a 2.0L engine with variable valve timing technology, and currently on the market, it is the Eado, this entry-level model, that is the most popular. In this

Among models in this class, although the prices of Camry, Accord and Passat have also been significantly reduced, they have not yet dropped to such a low price.

The Korean model has been completely suppressed by Huayang Power and can only live in the low-end car field. Therefore, in the entry-level mid-level car class starting from 150,000 to 160,000, Huayang Power has always been the entry-level Eado.

Duda, and the K-series entry version starting at over 160,000 yuan.

You must know that GM is the joint venture that is most willing to lower its profile. At that time, GM also had the lowest price among all joint ventures. It was precisely because of this that they were able to sit at the top of the domestic sales list for several consecutive years.

Therefore, if General Motors prices the new Jingcheng or Malibu equipped with ecotec engines at more than 150,000 yuan, or starts at more than 160,000 yuan, it will definitely have a certain impact on the Eado and K series.

What's more, it is said that they are planning to launch a lower-end Cruze this year. Jin Xiaoqiang is very aware of the power of the Cruze.

As soon as it landed in China, it created a boom in sales. The starting price was more than 130,000, the brand recognition of the joint venture brand, coupled with the solid territory of GM manufacturing and solid body safety, although

It has always been criticized in terms of power and fuel consumption, but its extremely thick body and relatively dynamic appearance have made this car favored by many young consumers.

And relying on this model, SAIC-GM has been pushed to the top of the annual domestic automobile sales rankings for several consecutive years!

So how should Huayang Power respond to the challenges coming from General Motors?

It seems impossible for the Eado and K series to lower their prices at present, because doing so will undoubtedly destroy the Great Wall. On the one hand, it will be difficult for consumers who have already purchased the car to accept it. On the other hand, it will also undermine the brand that Huayang Power has just established.

The mid-range brand image is unsustainable. After all, these two products are currently Huayang Power's flagship products, accounting for more than 50% of their total car sales!

Moreover, Jin Xiaoqiang also plans to successively upgrade the technology of these two flagship products. If he starts selling them at reduced prices now, on the one hand, many consumers who want to buy these two cars will continue to pay attention to these two products.

On the other hand, it will also damage the brand image of these two brands.

Therefore, it is completely undesirable to let the mobile and k-series reduce their prices to compete with GM. However, among the products at the level of 100,000 to 150,000, Huayang Dynamics only has one Octavia and products like Captain America.

This would not be appropriate.

Therefore, in Jin Xiaoqiang’s view, it is necessary to arm SAIC’s Roewe brand, but how to arm it and how many shares it will hold in this brand will be appropriate. This is the biggest thing that Jin Xiaoqiang needs to consider now.

problem.

"Mr. Chen, can you explain to me in detail the independent brand you are launching at SAIC this time?"

Jin Xiaoqiang asked Chen Xiaoniu. In fact, he had known for a long time that the brand SAIC was going to launch was Roewe, but now SAIC has not announced it to the public. If he said it himself, wouldn't it arouse suspicion?

So in order to avoid suspicion, it's better to let Chen Xiaoniu explain it to him.

"Um...Okay! In fact, Mr. Jin, maybe you have heard that we established an automobile design and R&D center in the UK last year..."

After Chen Xiaoniu thought about it for a while, he simply planned to explain the matter to Jin Xiaoqiang in detail. After all, sooner or later, he would have to show it to people, and he also wanted to cooperate with them, so it would be better to get straight to the point early.

So he told Jin Xiaoqiang about SAIC's plan to merge the mg Rover brand, and also told Jin Xiaoqiang about the new brand that SAIC Group planned to establish.

While listening, Jin Xiaoqiang pretended to nod his head frequently, and at the same time, he was also thinking about the most suitable way of cooperation.

When Chen Xiaoniu roughly explained SAIC's plan to establish the Roewe brand to Jin Xiaoqiang, Jin Xiaoqiang pretended to be suddenly enlightened, hemmed and hawed a few words, and then looked thoughtful.

Chen Xiaoniu was always on edge. Jin Xiaoqiang refused to let go, which made him feel even more unsure. Now that Jin Xiaoqiang has such an attitude, he feels even more unsure.

"Mr. Chen, when do you plan to officially launch this brand? If so, what is your main model this time? Can you let me see the design of the car?"

Jin Xiaoqiang asked tentatively, but he also knew that this was a bit difficult. How can any car company be willing to show his company's design drawings to just anyone?

"Uh... This... Okay! Our company currently plans to launch this brand between June and September in a few years. As for the design drawings, actually

The model used is an unlisted model from the original Rover Company, but we are not very satisfied with the engine, which is why we came to see you, Mr. Jin..."

Chen Xiaoniu was straightforward and told him everything he knew. He had indeed reached this point and had nothing to hide. Moreover, he also trusted Jin Xiaoqiang. He was not only the CEO of a company, but also a world-renowned automobile manufacturer.

The design master probably didn't mean to plagiarize SAIC's design.

"Oh...that's it! Actually, what I mean is that if you are willing, we might as well expand the scope of cooperation. I believe you have heard of it, Mr. Chen. My design team and I have helped various domestic companies.

Shao Automobile Company has designed new models. Since you have only launched one model, but you plan to make a bigger brand. Then I think, why can't we expand the scope of cooperation, and then my team and

Will you cooperate with your design team in the UK to jointly design more models for the Roewe brand?"

Jin Xiaoqiang smiled and told Chen Xiaoniu that he just planned to take out several other models of Roewe earlier and then expand his holding scope in the Roewe brand.

After all, he believes that with Roewe joining him, he will definitely do better than he did in his previous life...

(To be continued 89 Free Novel Reading "")

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