reborn industrial empire

Chapter 562: The Great Wall Comes for Help

Dear book friends, I am getting married this month, so in order to keep updating, I can only update 6,000 words a day. Ant is currently working hard to save the manuscript, and is busy with other wedding preparations every day, so this month I

I will be very busy. Please bear with me. I hope you will not reduce your subscriptions because of fewer updates. After all, this is related to the survival of Ant and this book. I hope you will continue to support Ant and this book!

Zheng Fuchuan left with his wish, and Jin Xiaoqiang was also happy with the long-term supply contract with BYD. Although the contract was a long-term agreement, both parties also stated in the contract that starting from next month, Tali

Sen will supply byd at a price that is 15% lower than the market price for a long time.

Although it seems that Talisen has suffered a bit of a loss, Jin Xiaoqiang knows that they still made a big profit. If nothing unexpected happens, in the next two years, the price of lithium ore resources will follow the market's demand for lithium.

The demand for batteries has soared.

Even though the price is 15% lower than the market price, being able to find such a long-term and stable merchant is much better than having to go around the market to find customers.

We must know that in the next few years, with the demand for lithium resources from the world's major battery giants, the development and mining of lithium resources will also increase rapidly. By then, the resource industry giants will compete for food in this industry.

, will also increase.

As resource suppliers, they will also face competition from resource industry giants from all over the world. After all, lithium mines are not as tight as oil, so the competition in this industry is still very high. Now they can find a long-term stable

For Talison, it is not a bad thing.

The senior shareholders of Talison Company will certainly not have any objection to the judgment of Jin Xiaoqiang, the big boss. After all, he is the big boss, and they have to do whatever they say when it is hot, and this

It's a deal that doesn't look so bad.

After sending away the people from SAIC, Ricky, Liji, and BYD, Jin Xiaoqiang thought he could relax for a few days, but someone from the president's office told him that negotiators from Great Wall had also arrived.

As early as last year, Jin Xiaoqiang had already started cooperating with Great Wall. In fact, in cooperating with Great Wall, he intended to swallow up the Haval brand.

Unfortunately, Great Wall's operating conditions are pretty good, its cash flow is relatively abundant, and the relationship between the Great Wall brand and the central government is still complicated. It is still difficult to win over such a company, so it did not take action directly, but adopted

I learned how to boil a frog in warm water and simmered it slowly.

Last time he designed an urban SUV and handed the drawing to Great Wall. After carefully analyzing the current market situation, Great Wall's engineers and leaders also recognized this SUV very much.

.

In the end, the two parties agreed that Great Wall would obtain the manufacturing technology of the trap urban SUV from Huayang Power, and would also purchase the powertrain from Huayang Seiko to support the operation of this urban SUV, and sell this SUV.

When purchasing new models, they will also give 7% of the profits to Huayang Power.

And it is precisely because of his ambitions for Great Wall that Jin Xiaoqiang has already arranged for a financial team of his to quietly acquire Great Wall's stocks in Hong Kong. It is estimated that he has quietly acquired 100% of Great Wall's shares listed in Hong Kong.

Five out of five stocks seems like a lot, but the standard line of thirty percent for attending the shareholders' meeting is much lower.

However, in order not to arouse the vigilance of Great Wall, Jin Xiaoqiang is not in a hurry and is just making acquisitions slowly. Although it has not yet reached the standard line of a major shareholder, the distance is getting closer step by step.

The two parties only reached a cooperation agreement last year. During this period, due to the stimulation of Huayang Power, Great Wall's first model of the Haval brand, the Haval h3, which was originally expected to wait until this year, was launched in September last year.

After several months of market testing, the market response to the Haval h3, the first product of the Haval brand, can be said to be mixed for Great Wall executives.

It has a pretty good exterior design, solid chassis skills, coupled with their years of experience in manufacturing pickup trucks, coupled with the reputation Great Wall has accumulated in the market over the past few years, and most importantly, very precise market positioning.

The market price of 100,000 to 120,000 yuan made this car very popular for a while.

After adapting to the market in the first one or two months after it was launched, when we rushed to increase sales at the end of the year, we actually achieved a monthly sales volume of over 10,000. However, after the new year, the sales of this Haval h3 increased rapidly.

The sales volume plummeted greatly. In January and February, the sales volume actually experienced a downward trend. Now it has dropped to about half of the monthly sales volume at the end of last year. This made Great Wall's senior executives feel very angry.

The sales volume in the first few months really made Great Wall's senior executives happy, but how could they have imagined that it would be over so soon?

So the company quickly organized market research and a series of other measures. It took more than half a month to figure out why Great Wall's model, which had high hopes for it, was eliminated by the market so quickly.

Abandoned by the market.

It turns out that the current consumers in China's car market are not the car consumers of the original world. Their appetites have long been fed by the emergence of Huayang Power in this world.

Compared with the Haval H3 from Great Wall, it does have its own advantages compared with other models of the same level currently on the market, such as Huayang Dynamics' urban SUV Escape, Toyota's RAV4, Honda's CR-V, etc.

Fake.

For example, it has a non-load-bearing structure and has large beams on the undercarriage. Such a car is indeed safer and has better passability.

But the shortcomings are equally obvious. First of all, hardcore SUVs with large beams have good passability due to their high body height, but in terms of road driving comfort, they are not as comfortable as urban SUVs.

Moreover, Great Wall uses the same diesel engine they originally used in pickup trucks for this vehicle. Such an engine is noisy and vibrates a lot, not to mention the driving comfort.

Although they also got a 4-speed automatic transmission from Huayang Seiko to configure it on high-end models, their matching work was not very good.

They equipped this car with a 2.0l diesel engine, or in order to save costs, they got 2.4l and 2.0l old Mitsubishi engines from Dong'an and Nanyang Aerospace Institute. This kind of engine is similar to Huayang

Seiko's transmission, when installed together, really feels a bit overbearing. The driving controllability has improved, but the fuel consumption has not improved. This is also related to the tuning and matching capabilities of Great Wall engineers.

In addition, Great Wall had only begun to pay attention to the civilian SUV market at this time, so there were still loopholes in the quality control of the entire vehicle. Some areas that required finishing were not done very well, which also led to the failure of this Haval h3.

After it was launched, there were frequent problems. After several months of sales, it was often complained by consumers because of some minor problems of one kind or another.

As a result, the Haval h3 product quickly lost its original position in consumer psychology.

Although Great Wall positioned the h3 in the market very accurately, it was precisely because of this accuracy that they quickly lost popularity in the market at this price point.

Because in the price range of 100,000 to 150,000, consumers who buy SUVs are generally urban consumers who like models with large space and vehicles with good passing ability.

The main reason why these consumers did not buy urban SUVs from Huayang Dynamics, or urban SUVs from Toyota or Honda was mainly because they did not have enough money, so they settled for the next best thing and chose Great Wall SUVs.

However, the biggest difference between hardcore SUVs and urban SUVs is the driving comfort, and Great Wall is not very good in this regard.

Moreover, the problems such as the old engine, high fuel consumption, loud noise, and many minor problems suddenly broke out after several months of accumulation, and the market sales of Great Wall h3 were quickly reduced.

We must know that consumers who really like off-roading and can afford tough-guy models will not buy Great Wall products. Therefore, the market positioning of Great Wall products is specifically aimed at those car owners who have a little money and do not like small cars.

of.

However, the appetites of these car owners have long been fed by Huayang Power. Now that Great Wall has so many problems, consumers suddenly don't buy it.

So after learning of such investigation results, Great Wall's senior officials immediately panicked.

You must know that they made plans a few years ago. This Haval series of products will be their highlight in the next few years, and their first Haval series product, h3, is a product that the company has high hopes for. If

To fail in the market so quickly is a bad start for the Haval series, which can easily affect the company's current stock price in Hong Kong.

Once the company suffers losses and the senior management is blamed, there will definitely be a bloody storm within the company, and the most important thing is that if the Haval h3 is messed up, it will definitely affect their launch plan of the Haval h6, which will be launched in a few years.

You must know that this model was designed with the help of world-renowned designer Jin Xiaoqiang. All the people in the company have high hopes for this car. If something goes wrong with this car on the market, it will be over.

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I don’t know how many people will lose their jobs and hats because of this, so how could the Great Wall people still calm down and quickly sent people to Huayang Power to seek help.

After learning about Great Wall's intentions, Jin Xiaoqiang also felt a little surprised. In his previous life, Great Wall's h3a was very popular among consumers after it was launched.

The Haval series of SUVs given to Great Wall made a good start and allowed Great Wall to gain a firm foothold in the civilian passenger car market. Why did the Haval series have such a bad debut in this life?

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