reborn industrial empire

Chapter 568 Haval h7

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People at Great Wall have an overwhelming attitude towards this cross-country car. Jin Xiaoqiang’s work did not excite the people at Great Wall too much.

After all, such a model has never appeared in China before, and we don’t know how the market will accept it. Producing such a crossover model is really a bit of a waste for a company like Great Wall.

What a pity.

After all, if such a model appears in China, it will definitely be a pioneering work. However, Great Wall Company is not an industry giant like Huayang Power. They are not as big as Huayang Power, so if this product fails, they will

It's really unbearable.

But, after all, this model is the work of Jin Xiaoqiang, the world-renowned car design master. When did Mr. Jin make a mistake?

If Great Wall doesn't give face to the thing he's optimistic about, other manufacturers won't mind and buy it back for production. What if this crossover car becomes popular in the market?

As for the Great Wall, shouldn't it be laughed at as the world's stupidest fool?

Therefore, the attitude of Great Wall people towards this model is really ambiguous. Some engineers believe that what Jin Xiaoqiang said makes sense. In terms of the market described by Mr. Jin, it is indeed a blank in China at present, but this

No one can guarantee how big the gap will be.

Another group of engineers believed that if we embarked on this project, it would cost a lot of money from mold opening to later adjustment of production. If it went wrong, Great Wall would not be able to afford the loss.

In short, there were a lot of discussions among them, and they could not form a conclusion for a while.

However, Jin Xiaoqiang is not in a hurry. He believes that in the end everything will still be decided by the strong lady in front of him, Mr. Wei.

"Stop arguing. Now is not the time to discuss this. Haven't you finished reading these drawings? Hurry and look behind you to see what gifts Mr. Jin has prepared for us?"

Mr. Wei spoke up, and the quarrel within the Great Wall team ended. Only then did the engineers notice that the drawings Jin Xiaoqiang gave them were not only for this one model, but it seemed that there was another model.

The drawings are placed below.

So they immediately started to look through the drawings below, and Mr. Wei looked at Jin Xiaoqiang opposite with a smile. This young man is really not easy. In just two days, he was able to prepare two sets of drawings. Look.

You are really sincere!

If we talk about the first drawing of the cross model, Great Wall engineers still had quite a debate, but when they saw the second drawing, they immediately became silent.

The drawing in front of me has only one feeling for many engineers here, and that is the car model on this drawing. It is so awesome. It definitely fits the style of our Great Wall and the drawing of the h6 given by Mr. Jin last time.

Same, it’s really perfect, this is definitely our Great Wall dish!

When Manager Wei saw that the engineers in the team were silent, she felt a little strange. As soon as she turned her head, several very capable engineers immediately sent the drawings to her.

Over the years, Mr. Wei has been working closely with Mr. Wang. Although she is not a car designer, she can still tell the difference between good and bad cars after so many years of experience in the automobile industry.

So when he saw the drawing in front of him, Mr. Wei immediately understood that this is definitely a good car. As long as it can be produced and put on the market, he will never worry about selling a good car.

.

This is a model that uses a load-bearing body, but in terms of body shape, this car is larger than the h3 they are currently producing and the h6 they are about to produce.

Judging from the appearance alone, this car is more majestic than the h6, and its temperament is more moderate, which makes people look and feel very comfortable. However, if you only understand this car from these aspects, it will be absolutely biased.

Mr. Wei turned his attention to Jin Xiaoqiang, and Jin Xiaoqiang also began to explain eloquently.

"In my opinion, our Tianchao Automobile market will become more competitive in the future. However, among the competition among many models, I am more optimistic about SUV models. And the Great Wall brand still has a strong presence in the market.

It has a certain influence, but due to technical limitations, the Great Wall

At present, for some time in the future, it will be unlikely to transform into a higher-level high-tech car company. So I think Great Wall should pay more attention to the civilian SUV market in the next few years. That is, the price is positioned at 100,000

To the price range of 130,000, 130,000 to 180,000."

When Jin Xiaoqiang said this, he looked at Mr. Wei. She had no expression on her face and did not express too many opinions on Jin Xiaoqiang's words. In fact, what Jin Xiaoqiang said was exactly what Mr. Wei later said.

The route set for the Great Wall.

In the next few years, China's automobile market will become very polarized, which is also very similar to China's wealth distribution method.

Rich people often spend a lot of money to buy luxury cars. They can buy several luxury cars worth over one million yuan, which is not a problem for them. Moreover, for the sake of comfort, most of these people buy luxury SUVs.

Because they have money, they don't care about fuel consumption at all, so for the sake of safety and comfort, luxury SUVs are even more attractive to them.

This is the main reason why in a few years, you can see Cayenne, Mercedes-Benz GLK, BMW X, Audi Q7 and other models in any city in China.

For ordinary people, being able to buy a civilian SUV with a reasonable price, large space, low fuel consumption and post-maintenance costs, and the ability to travel on bad roads has become the best choice for car consumers.

This is precisely the main reason why, a few years later, the country's economy was also struggling under the impact of the European debt crisis and the U.S. financial crisis, and the automobile market was in a slump, but it only excelled in the sales of SUV models.

In later years, the main reason why Great Wall became the most potential and most worthy of investment automobile company in China was because they insisted on following the R&D and sales route of SUV-based models, and they adhered to the civilian route.

It also allows them to become more and more successful on this road.

In 2012, when other car manufacturers were trying various means such as price cuts and promotions to ensure sales and maintain their own territory in the market, Great Wall was living a happy life and did not have to worry about the lack of sales of their models.

, their Haval h6, which was launched in the first year, has made great contributions to the Great Wall.

Now, the reason why Jin Xiaoqiang is trying his best to promote the civilian SUVs he designed to Great Wall is because, to be honest, these models are all masterpieces launched by Great Wall and have been very successful in the market.

These products originally belonged to the Great Wall Company, but they were taken out by me a few years in advance. The reason for doing this was firstly to strengthen the competitiveness of the Great Wall Company in the market, and secondly to enable me to knit my own products.

This nationwide private car industry has formed a large network to jointly fight against the fierce competition from foreign car companies.

I think back in my previous life, when the U.S. economy continued to slump and Europe was plagued by the prevailing European debt crisis, car companies from Europe, the United States, and Japan were heavily promoting price cuts in China.

The prices of Mercedes-Benz and BMW have plummeted frequently, and even the price of a Mercedes-Benz car has jumped to millions. Faced with such a price impact back then, China's independent brands were completely hit.

Many independent car companies can only follow the price cuts and struggle to survive in the market.

The current situation is different from what it was in a lifetime. Once a Chinese company like Huayang Dynamics came out of the blue to disrupt the situation, companies from Europe, the United States, Japan, and the three countries have completely retreated from China since last year.

And next year, a large-scale global financial crisis is about to break out. Jin Xiaoqiang doesn't know whether those car companies will unite and launch big price cuts in advance to increase the sales of their products in China.

competitiveness.

If that era comes early, Huayang Power will not worry about its own survival, but if this happens, the survival of other domestic brother companies will be difficult.

Therefore, Jin Xiaoqiang feels that these companies must be armed in advance so that they have a certain ability to protect themselves in the face of such market shocks.

You must know that if you want to make China's automobile industry bigger and stronger, it won't work just by relying on Huayang Power.

Moreover, the existence of these enterprises is of great benefit to the survival of Huayang Power. After all, technologies that they do not need or are facing obsolescence can still continue to use their waste heat and have a place to go.

"Well, what Mr. Jin said makes sense. The market in the future will always be more segmented, so the more product models, the more advantageous it will be."

Mr. Wei finally spoke. Jin Xiaoqiang did not expect that Mr. Wei had also considered the issue of market segmentation. It seems that Mr. Wei is really not simple!

"Yes, our Great Wall Light produces SUVs for civilians, which is not possible. In order to enhance the company's image, it is also necessary to produce some more high-end products, so I helped design this h7. Of course, I think this

The product, as it should be a relatively high-end product in the Haval series, is mainly used to fill the needs of consumers who want to buy a large urban SUV but do not have sufficient funds..."

Jin Xiaoqiang's remarks were approved by Mr. Wei, who nodded frequently. When Jin Xiaoqiang saw Mr. Wei's expression, he knew that this cooperation must be possible.

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