reborn industrial empire
Chapter 583 Steel Cannon Off-Road
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Nissan originally designed this junk model mainly for the European market where small cars are absolutely popular. You must know that in this market, the most popular models are, without exception, small cars. //**//
The Volkswagen Golf, PSA's 30707, and Renault's QQ are all small cars without exception, but these small cars are among the best-selling models in Europe.
In the 1980s, due to limitations in engine performance, European designers, when designing small cars, had to consider the driving control and acceleration performance, so they had to design the models very small.
As a result, the body will be very light, thereby improving the vehicle's acceleration performance and achieving the purpose of energy saving and emission reduction.
However, in recent years, with the widespread popularization of a series of automotive engine auxiliary technologies such as turbocharging, in-cylinder direct injection technology, and variable valve timing technology, the performance of the engine has been greatly improved while maintaining the original displacement.
, performance has greatly increased, and many car designers have also begun to make a fuss about the physique of small cars.
This can be clearly reflected in the larger and larger golf and mini models. Later, mini even launched crossovers and five-door models. This is enough to show that large space is not
Only Chinese people like it, and so do Europeans.
It is driven by such popular concepts that in regions such as Europe and North America, more and more crossover vehicles have been upgraded from the original small steel cannon models.
However, the most successful and famous crossover among them is Volkswagen's Tiguan model.
At that time, when Volkswagen saw that Honda's CR-V and Toyota's RAV4 were so popular in China and even around the world, they couldn't stand it anymore and simply made a big push for their Golf.
Skin surgery has created the Tiguan, an urban SUV model.
However, this step was very thorough and very successful. This is just because the Tiguan model was a big seller as soon as it was launched in China. Some dealers even increased the price by 50,000, but it was still difficult to resist the car-loving gang.
His enthusiasm for buying cars can be seen.
Since the great success of the Tiguan, many companies that did not have urban SUV models have been wondering whether they should also produce an urban SUV model.
If you don’t have such a car model, just create a crossover car!
It is under this concept that Nissan created Junk, such a little monster car...
At the beginning, Nissan planned to build this car as a small urban crossover. Since the beginning of this year, it has been debuting concept cars of this car at major auto shows, but there has never been a big one.
area promotion.
I didn’t know that the mass-produced version of this car was officially launched in the UK in 20no, and it was very popular for a time.
So later, Nissan had to create an ultimate premium model Jun-R specifically for this car. The annual output of the Junk-R is 500 units. The starting price of the special edition is one hundred thousand US dollars. It is equipped with the 38L model of Nissan's God of War GTR.
The twin-turbocharger engine easily exceeds 500 horsepower.
However, even though the price of this car is so expensive, once the car is launched, it is still hard to find one in North America and Europe.
This shows how popular this car is in Europe and North America.
However, perhaps because of China's special car culture, this car has never appeared in the Chinese market. Even if someone owns it, it is a purely imported model imported from Japan.
Later, I went abroad several times to hear news that Nissan was planning to localize this car, but in the end it all ended in nothing.
And now Jin Xiaoqiang plans to completely copy this car and bring it to the Chinese market for mass production and testing. After all, the current Chinese car consumers, after being influenced by Huayang Power, have different car buying concepts than they did in their previous life.
There's a big difference.
It turns out that in a previous life, the first thing consumers in China looked at when buying a car was face. This also created a situation where joint venture cars were still best-selling in China even though they were equipped with more or less features.
But in this life, with the emergence of Huayang Power's models with high configuration, low price, and workmanship that are not inferior to European and American products, Huayang Power's products have been recognized by many consumers in China.
What's more, Huayang Dynamic's products are also extremely popular abroad, which has caused many old-school consumers who originally believed that anything foreign to be good to be quietly changing their inherent concepts.
After all, Huayang Power's products are recognized by even foreigners, which means that Huayang Power's products must have their own uniqueness.
Furthermore, Huayang Power's products are indeed cost-effective, rich in configurations, and cheap. If you don't buy a car like this, why should you buy other products?
It is precisely because there are many consumers who have gradually formed such a concept of car consumption that Jin Xiaoqiang has the confidence to take the idea of localizing the little monster JU that has an extraordinary and advanced concept.
However, before bringing this car over for localization, Jin Xiaoqiang will of course have to make certain adjustments to the car.
The first thing he has to do is to give this junk car a facelift to change the appearance of a small car that is no longer a small car, and a small steel gun rather than a small steel cannon.
The size of the original junk model is the same as that of a golf model. However, in terms of body height, it is much taller than a golf model. It looks a bit like a smaller model.
SUV models.
This is why Junk is called a little monster, because his shape and size are so nondescript.
Such a car model may be difficult to receive in the consumption philosophy of Chinese consumers, especially now. Even though Jin Xiaoqiang has confidence in the vast number of Chinese consumers, he does not dare to take too many risks.
So he decided to slightly lengthen the body of this little monster to make it look more muscular. Even if it cannot be compared with models like CRV, RAVP, and Tiguan, it should at least be comparable to Qashqai.
Competing with such models.
In this way, the sci-fi, alternative appearance of the original junk model is retained, and the corresponding interior space is retained.
Why was the Qashqai so popular in China back then? Isn't it because it has the style and comfort of a car, the space of an SUV, good noise control, and most importantly, fuel efficiency?
As long as you implement all these points in the little monster model you want to manufacture, are you afraid that this little monster model will not be popular?
The powertrains that will be equipped on this car will be divided into several categories.
For low-end models, Jin Xiaoqiang plans to only equip them with 16dvvt or 18dvvt engines. Such engines have been tested for many years in low-end cars of the Octavia, Fabia, and Yuedong levels, and their technical performance is very good.
It is reliable, mature, stable, and has a good reputation in the market.
As for mid-range models, Jin Xiaoqiang plans to test his TVS super supercharger on this car.
You must know that this supercharger had nine models at that time, which could cover all displacement engine models. The most famous one at that time was the TVS 950 model used on Audi's 30tfsi engine.
But in fact, the small model of this TVS super supercharger is also very famous, and it performs very well in terms of performance. This has been very well received in the Golf and Scirocco equipped with such a supercharger.
Good verification.
However, the models equipped with this super supercharger at that time were only sold in Europe. Golfs purchased in North America and China were generally models with the supercharger part removed, so Chinese consumers were not interested in this mechanical supercharger.
The impression of the supercharger is limited to Audi’s supercharger.
This time Jin Xiaoqiang plans to take out a small model of this supercharger and mount it on the engine of "", adding more excellent power performance to this model, making it a small steel cannon.
Super crossover.
As for high-end models, Jin Xiaoqiang plans to add a small turbocharger while installing the TVS super supercharger to achieve true mechanical, turbo-bi-supercharging, and Volkswagen
of golf performance.
And such a model with a dual supercharger system can definitely enter the category of high-end models.
Thinking about the time when Nissan's junk model could be purchased for an entry price of one hundred thousand dollars, Jin Xiaoqiang believed that as long as he built such a model well, his own model could also enter this high-end product category.
.
After all, it has such a dual-supercharger system engine, and it also has the aura of being designed by the world-famous designer Jin Xiaoqiang. This model has both technical content and a reputation. It is difficult to think of a model like this whether it is popular or not.
.
The original junk model, in Nissan's design concept, was just a small urban crossover, but now it has been modified by Jin Xiaoqiang and turned into a model that has the power system of a small steel cannon and the space of an SUV.
and a crossover hybrid of sex.
As soon as such a model is launched, it will definitely cause a sensation in the automobile market.
After all, the mini countryman caused a sensation when it was born, and the concept of a hybrid crossover vehicle with off-road and small steel guns began to emerge from that time.
It's just that because of Mini's high price and its lack of thorough crossover in SUVs, that car has never been able to become popular.
But now with Jin Xiaoqiang's training, he believes that the car he has trained will definitely set a precedent in this category and will definitely become popular.
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