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In the current world automobile field, there is a saying that the world is dominated by those who win mid-size cars!

This sentence has been verified in North America, and in most car markets in the world, this sentence is also a proven classic. It is true that mid-size car owners can win the world.

But do all consumers really like mid-size cars? Especially in China, which has a very different consumption concept from the world!

As an experienced person with an extremely profound understanding of the future automobile world, Jin Xiaoqiang has a deep understanding of the future development of China's automobile industry and even the development of the world's automobile industry.

In the automotive world in the next few years, due to the impact of the financial crisis, the future automotive market will be very seriously polarized.

In the future automobile market, the best-selling models will not be mid- to high-end sedans. In addition to some government departments and companies, more private wealthy people will shift their attention to large luxury SUV models.

above.

After all, compared with those high-end luxury cars, the space of high-end luxury SUV models is more comfortable to drive.

Moreover, the functions are also complete, the safety is higher, and the price is lower, making it the main model sold in the luxury car market.

It is precisely because of the consumption concepts of these rich people and the increase in ordinary consumers' understanding of car knowledge and use that ordinary car consumers have also begun to pursue off-road vehicles with large space and better passability.

Of course, this kind of consumption concept has a lot to do with the jerry-built roads in China. It is true that roads are repaired every year, but these roads are repaired only one or two years later, and they have to be repaired every year, causing uneven roads and making it difficult for cars to pass through.

If it doesn't go well, the chassis will often be scratched, or the glass will be broken by flying stones. This is also one of the main reasons why more and more consumers are choosing SUV models that are taller and have better passability.

This is also one of the main reasons why after a few years, private independent car companies such as Li Ji and Ricky were in full decline, but Great Wall was still doing well!

Because everyone's strategic positioning of vehicle models is naturally different, this is one of the main reasons why these companies face different dilemmas in the market.

This year, Ricky will launch the second urban SUV model developed by a private enterprise after Huayang Dynamics. This model was also the one that made the Ricky brand very popular and made a lot of money a lifetime ago.

That Ricky Tiggo model that is so popular!

I think back in my previous life, when this model first came out, it really attracted a lot of attention.

And this Tiggo has been the sales champion of its own brand in the SUV market for many consecutive years, and once challenged the Japanese CRV and RAVP.

Unfortunately, Ricky's side lacked stamina. A few years after the launch of the Tiggo, the styling remained unchanged, and the powertrain system was not updated for several years. In addition, Ricky's finishing process had not been improved for many years. In the end, it all became

The car gradually sank into decline.

With the quality of Great Wall's SUV models getting better and better, Ricky's Tiggo model was finally overthrown by Great Wall's Haval series and quickly sank.

But no matter what, in my previous life, this Ricky Tiggo set a precedent for domestic SUV models!

In this life, because of Huayang Power and the emergence of their Escape, urban SUV models have long been common in the domestic car market.

Because Huayang Power launched the Escape relatively early, and coupled with Huayang Power's consistently good reputation, beautiful appearance, and exquisite powertrain combination, this Escape has never been popular since it was launched.

The sales champion of SUV models has come and gone.

Even though Toyota and Honda later introduced their RAVP and CR-V to China in advance to compete with the Escape, they have never successfully challenged for the title of volume champion.

But today, when he saw the Tiggo urban SUV that Ricky planned to launch this year, Jin Xiaoqiang was suddenly moved. What moved him was not the Tiggo car, but the concept that this car brought.

The most critical reason why this car was so successful in the market at that time was that the price of this car was very low.

To be honest, as an urban SUV model, this Tiggo is mediocre from any aspect and has no redeeming features. If it hadn't taken advantage of a loophole in the pricing of low-end SUVs, it would have never been

There is no possibility of success at all.

First of all, in terms of appearance, the model is smaller than other SUVs. It is basically a sedan chassis with a large body added.

Secondly, from the perspective of the powertrain, it is even more mediocre. It still uses the old engine head from Mitsubishi. Although it has been adjusted several times, the power performance has never been too outstanding.

In addition, there are no good features in the transmission and chassis, not to mention other interior decorations, workmanship and the like.

In short, this car has no bright spots from any angle. The only bright spot is its pricing. The price range of 80,000 to 100,000 completely makes up for the lack of money in many pockets.

However, consumers who like SUV models have no demand for SUV models in this price range.

And it is because of this price advantage that Tiggo has been able to sell well in China for many years. Although it has been exhausted in the last few years, it is not because of the faults of this car. It can only be said that Tiggo is faulty.

The leaders' lack of attention to this car and the lack of attention to the upgrading of the model finally led to such a model that was a blockbuster at the beginning, but in the end it could only end up hurting Shinaga.

Although the ending of this Tiggo was a bit pity in Jin Xiaoqiang's opinion, from Tiggo's side, Jin Xiaoqiang saw a very worthy inspiration.

That is a blank area of ​​​​the market. In the Chinese market, there are many consumers who like cars, especially those who like Yaospace models. Their car prepayments are worth 100,000 yuan for SUV models with outstanding comprehensive performance.

Although before this, he had handed over the task of occupying this blank consumer field to Great Wall. He also designed a Haval hz and Haval for Great Wall, but now in his view, Jin Xiaoqiang, it seems that there are still some shortcomings.

, it seems that Huayang Power must have a model of its own in this field.

Think about it, how did the Nissan Qashqai succeed in this market? It relied on a sedan chassis and a thin iron skin to create a Qashqai. They once dominated the sales of SUV models.

Champion's throne.

This is something Jin Xiaoqiang really doesn’t want to see in this life.

Speaking of that Qashqai, Jin Xiaoqiang is very angry. Is that a Shenma JB gadget?

To say it is an SUV is to overstate it. It has a low body, and compared to other SUVs, it has a pitifully small body space, not to mention its safety.

But just relying on the Nissan engine and that car logo, with a starting price of 140,000 yuan, it managed to dominate the SUV sales championship for a year.

If it hadn't been for the tragic death of the family of five, it is estimated that this car would still be the SUV sales champion for a long time. It is just a large crossover car.

But since I have been reborn in this life, I will never let this Nissan Qashqai continue to dominate the field of SUV models.

The current Huayang Power Escape is already the lowest-priced urban SUV on the market, but the entry price is around 170,000 to 180,000 yuan.

This shows that there is still a lot of room for survival in areas below this price range.

As for the Great Wall brand and hz, it is estimated that it will take a long time to grow up, and it is not small. Great Wall has high expectations for this car, and the price is not expected to be too low.

This shows that the SUV market at this level must still have great potential and there is room to explore, so Jin Xiaoqiang suddenly came up with the idea of ​​designing a product in this low-level price range.

The first model that popped into his mind was the Japanese model that later became known as the Little Monster, the Nissan Junk!

This Nissan junk has been famous in the automotive industry since its birth that year. It has a powerful powertrain configuration.

Later, Nissan even specially configured an R model for this car, which shows the power advantage of this car!

Moreover, since this car was born, it has not been widely promoted on the market. It has always been sold as a special model.

Later, Nissan also launched the Junk-R model with more than 500 horsepower, which allowed this car to win the reputation of the small steel cannon among Cras models, and more praises followed.

A series of names like urban little monsters, steel cannon monsters, etc. were added to this body, making this little monster SUV famous all over the world!

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