reborn industrial empire

Chapter 581: Menacing Opponents

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"No, Peter, don't blame yourself. I'm very satisfied with your current research and development progress."

Jin Xiaoqiang smiled lightly and said to Peter Reicher, if this is true, in fact, as Jin Xiaoqiang himself, he really has no plans to design a new car this year.

Peter's movements still surprised him. He didn't expect this guy to move so fast.

After chatting with Peter for a few more words, Jin Xiaoqiang returned to his office. The secretary of the president's office immediately sent him a report on the trends of Huayang Power's main rivals this year, as well as some market analysis.

These intelligence materials were obtained by Jin Xiaoqiang's investigation team in Hong Kong after several months of research.

Looking at this thick report in his hand, Jin Xiaoqiang felt proud, but at the same time, he was also stressed!

Huayang Power has expanded very rapidly in the past two years, launching new cars almost one after another on the market. Among low-level compact models, they have Octavia playing a leading role.

And although South Korea's Hyundai and Kia, as well as many domestic independent brands, are competing for food in the low-end car market, Octavia has always relied on the highest cost performance, as well as a stable and solid foundation to firmly dominate the low-end car market.

, occupying a place.

This is because Huayang Power's current main battlefield is not just in the low-end car market. If they changed their focus and entered the low-end car market, then there would have been a bloody storm there.

In the mid-to-high-end car market that Huayang Power has always attached great importance to, they even have three levels of car configurations: Eado, Qoros, and K-series.

You must know that if any large car company in the world can have a product or series in the mid- to high-end car market, it would be extraordinary.

But now Huayang Power is so luxurious that it has three car series, and they are all best-selling models in the market. This is enough to prove that Huayang Power’s competitiveness in this level of market is also based on its

The joint stranglehold of these three car series has established Huayang Power's dominance in the mid-to-high-end car market.

Even Volkswagen, which has a reputation as a legendary car, has been overthrown by them. The Japanese and American brands have been beaten away by them. Now they can only rely on price reduction promotions and the continuous launch of new cars to compete with Huayang Dynamics.

Huayang Power has three product lines in the mid-to-high-end car market, and these three product lines almost cover the low-end, mid-range, and high-end aspects of mid-to-high-end models.

First of all, Eado's entry-level model has basically started at over 150,000 yuan, and then from the lowest 2.0dvvt model to the 2.4t turbocharged model, there are eight models in total, covering prices ranging from 150,000 to 150,000 yuan.

The 220,000 mid-size car is in the entry-level market.

Although the K5 starts at 160,000 to nearly 170,000 yuan, its reliable power configuration, coupled with its beautiful sci-fi appearance, and a more solid chassis than the Eado, allow this car to cover the price range of 170,000 to 270,000 yuan.

There is room for a naturally aspirated engine worth 140,000 yuan.

As for the Qoros series, the configurations start from 240,000 yuan and go up to more than 400,000 yuan, covering all mid- to high-end price ranges of mid-size cars. The dynamic appearance of Qoros 6 and Qoros 8, and

Coupled with the powertrain combination of ecoboost-priced powershift, this car has initially acquired the technical capabilities to step into the threshold of high-end cars.

It is precisely because of this kind of market division and comprehensive research on consumer psychology that Huayang Power's three car series have basically monopolized China's mid-size car market.

Even Audi, the mid-to-high-end crossover car that used to dominate for a while, has begun to show signs of weakness in the face of Huayang Power's strong offensive in the past year or so.

In terms of purchasing mid-range and high-end cars, even government cars, Audi is constantly losing ground, while Huayang Power is quietly encroaching on Audi's position as the representative of China's high-end cars for many years.

It was the great success of the models he designed and launched in the market that made Jin Xiaoqiang feel that in the past one or two years, it was no longer the time to continuously introduce new products.

It’s time to digest the market and consolidate Huayang Power’s position as the leader in the Chinese market. Although in the past year or two, Volkswagen, Toyota, Honda, General Motors, and Ford have all made a series of big moves in the Chinese market, and even

Launch a series of new cars.

But based on Jin Xiaoqiang’s own understanding of them, the models they launch may not pose much of a challenge to Huayang Power for a while.

After all, in Jin Xiaoqiang's opinion, their new models are nothing new.

If we talk about it, among the new models that these car companies want to withdraw, I am afraid that the threats of several new cars that General Motors will launch are relatively greater.

Volkswagen will launch several new cars this year, including the Sagitar with a facelifted version of the Golf, the new Passat, and their highlight, the Magotan with reduced parts and facelifts from their flagship Phaeton.

And their Tiguan, which was modeled after the Golf.

Among these models, the new Sagitar poses little threat, and the compact model has no bright spots in terms of powertrain. If Volkswagen still follows their usual arrogance and resorts to increasing prices and reducing configurations on these models, then

They will just die ugly.

Don't think about the Sagitar and Passat. Volkswagen will definitely not make adjustments in terms of power, but there are still some highlights in the Magotan and Tiguan.

In the previous life, Magotan was scolded for its dual-clutch transmission, but now Volkswagen has obtained transmission cooling oil from Huayang Power, so the transmission problem will not be the biggest problem of this car, but the key is still to look at

Public pricing.

As for the Tiguan, if it is average in terms of power and has no highlights, what matters most is its pricing.

In a previous life, this car was a hit when it was first launched. Volkswagen dealers even coaxed the slogan of increasing the price by 50,000, but they may not have this opportunity in this life.

Not to mention the price increase of 50,000, I am afraid that if Volkswagen dares to set the price of this car that much higher, they will die in an ugly way.

As for Toyota, I heard that in order to respond to the challenge from Huayang Dynamics in the mid-size car market, they not only launched the latest generation Camry, which they plan to launch in China at the same time, but also take out a model from their high-end Lexus brand.

The car was renamed Reiz and joined Toyota's mid-level car series to cope with the strong challenge of Huayang Power.

Similarly, the most critical issue they have to face is pricing. If they maintain their own identity and set the price on the high side, they will definitely die in an ugly way.

Honda also has to face this problem. They will launch the latest generation of Accord this year, and it is said that it will make its world premiere at the Beijing Auto Show in China to show its importance to the Chinese market.

At the same time, they will also take a model from their high-end brand Acura and join it under Honda's brand, and they plan to name it the Splendid.

Their problem is also the pricing of these new cars...

The actions of these car companies, as well as the successive launch of new models, also made Jin Xiaoqiang feel a little pressured, and even more surprised.

In the original history, Reizhi was indeed launched in this year. Magotan, Tiguan, and Sibo Rui were all launched in advance. This also shows that these large international manufacturers are gradually increasing their emphasis on the Chinese market, and their emphasis on Huayang Power.

Competitors' attention.

These car manufacturers have made a lot of moves, but Jin Xiaoqiang doesn't care too much about them. Needless to say about Volkswagen, the Germans have always looked down on the Chinese people. After working in the Chinese market for more than 20 years, they thought they had already treated the Chinese people.

The consumer psychology of Volkswagen has been thoroughly understood. Furthermore, although the reputation of Volkswagen's legendary car has weakened a lot, its luster is still there, so they will definitely not lower their prices and set the price of new cars too low.

The same goes for Toyota and Honda. Although Japan is not well-meaning, like the Germans, they also look down on Chinese people, so the price of their new cars will definitely not be too low. In addition, they have always wanted to compete with Germans.

Based on people's mentality, the price of their new cars will only be a little lower than that of German cars, but it will certainly not be too low.

These companies have overestimated their self-righteous brand image!

However, in addition to these companies, General Motors in the United States has also made significant moves. The Excelle, Cruze, and Mairuibu were launched ahead of schedule, as well as the ecotec engine born under the global resource integration strategy. From these models and power systems, all

It can be seen that General Motors must have spent money this time.

The most important thing is that GM has always been the most willing to put down its dignity among foreign companies. When their Cruze first entered China, its entry price of more than 130,000 yuan immediately triggered a sales frenzy.

But now that global sales are declining and technology is not leading, GM will definitely lower its stance and the price will definitely be lower than it was in a previous life.

And if this happens, relying on GM's reputation as a world-leading manufacturer, they will really be able to compete with Huayang Power in the low-end mid-size car market and the compact car market...

This is really a tough opponent!

After a comprehensive comparison, Jin Xiaoqiang discovered that the biggest impact on Huayang Dynamics this year is actually likely to be General Motors.

But soon he saw some research reports on domestic car companies, so he quickly summed up countermeasures...

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