reborn industrial empire

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"My purpose of coming to Mr. Jin this time is very clear. I just want to ask if there is any possibility of cooperation between the two of us?"

When Yan Zhongxun saw that Jin Xiaoqiang was straight to the point, he simply went straight to the point. He had long known Jin Xiaoqiang's style of dealing with people from GM and rumors. He knew that he liked to go straight and didn't like to beat around the bush, so he followed him

The road started to speak.**《《》》*

"Oh? Is that so? Then I don't know what kind of cooperation you mean by Mr. Yan?"

In fact, when he saw the other party's business card, Jin Xiaoqiang had already begun to think about the other party's intention to come to him, and had already guessed that Yan Zhongxun might want to cooperate this time. Now that the other party said this, it was obvious that he

You guessed it right.

"Mr. Jin, you have heard of our Longyu. Do you know the development history of our Longyu?"

Yan Zhongxun looked at the slightly playful smile on Jin Xiaoqiang's face, so he asked Jin Xiaoqiang. In his last life, Jin Xiaoqiang had a general understanding of the company Longyu. After all, this company, to put it bluntly, was

Similar to domestic SAIC-Volkswagen and Volkswagen, it is an assembly factory, so he really doesn’t know much about this company.

So Jin Xiaoqiang shook his head, and Yan Zhongxun began to explain the development history of Longyu to Jin Xiaoqiang.

"As early as the 1940s, my father and mother came to Baodao from the mainland with Mr. Chiang. Later, in the 1950s, he hesitated and felt that the national defense industry was lagging behind. Mr. Chiang proposed the concept of saving the country with engines, so my father

He and his mother spent all their savings to establish Baodao's first automobile manufacturing company. At the beginning, the road was not smooth. It was not until we cooperated with Japan's Nissan that our automobile company

That’s when we’re on track..."

Yan Zhongxun began to explain the development history of Longyu Automobile, while Jin Xiaoqiang and Guo Siming were listening. This kind of Chinese entrepreneurial history is worth learning from for younger generations like them, so everyone took it seriously.

"Later, after we cooperated with Nissan, we received a certain amount of technology transfer. However, the Japanese held the core technology firmly in their hands and did not give it to us at all. My father and mother were both in the last century and experienced Japan's invasion of China.

People who fight war, say from the bottom of their hearts to the Japanese

.It can be said that they hate it deeply, but for our manufacturing industry, we have to cooperate with the Japanese. But in their hearts, they have always had a dream, that is, to create our own cars. A completely

A car of our own."

When Yan Zhongxun said this, his attitude was full of helplessness. Presumably, the mood of the Yan family's parents who endured humiliation and cooperated with the Japanese also existed in his heart.

Jin Xiaoqiang and Guo Siming secretly felt sad after hearing this. Indeed, there are countless such things. Who made us fall behind so many others back then?

"Later, after Longyu had a certain amount of capital and capabilities, we also launched two independent models, such as the Jade Bird series and the Feiling series. Unfortunately, because the technology was not up to standard, we did not succeed in the end. Later, we also cooperated with General Motors

We started the cooperation just to achieve a breakthrough in technology, but these foreign devils, Mr. Jin, you must also know their virtues and core technologies, and they must be firmly in your hands.

We are not relaxed at all. The effect of our cooperation with GM is not very good at present. But we have never given up the idea of ​​building a Chinese car. Although we failed this time, we

But I will never give up and keep trying. Seeing that most of the cars on the road in Baodao are Japanese and foreign cars, I, who is engaged in the automobile industry in Baodao, feel very heavy in my heart."

When Yan Zhongxun said this, the expression on his face was indeed very ugly.

It is true that the consumption habits of people in Baodao are similar to those of mainland people. They all like famous brands and foreign products. Many of them are skeptical about domestic products and do not really agree with them.

"Originally, I thought that we would have to continue groping for a long time on this road, but it wasn't until not long ago that Huayang Dynamics led by Mr. Jin appeared, and quickly established a foothold in the mainland, opened up the situation, and was internationally recognized.

It has also become famous. You even won the sales championship in mainland China last year.

position. And I have also communicated with colleagues in the industry in mainland China. Until Mr. Jin, you have always been very relaxed about the technical support for our Chinese state-owned brands. So this time I came to Mr. Jin because I wanted to talk to you.

Let’s talk and see if there is any possibility of development in your cooperation with us, Longyu?”

In fact, Jin Xiaoqiang has been thinking about how to enter the Baodao market a long time ago. You must know that despite the slow economic development of Baodao in the past two years, the consumption level of Baodao people is still higher than that of the mainland. After all, what people say

It was also one of the Four Asian Tigers.

There is a market with considerable consumption power, but due to political factors, the people of Baodao do not seem to be very friendly to mainland products and mainland companies, so Huayang Dynamics gave up the idea of ​​entering the Baodao market.

.

But now the future head of Longyu came to visit, and even proactively proposed cooperation with him. How could Jin Xiaoqiang miss such a good opportunity?

"Well, to be honest, I have always had the idea of ​​entering Baodao, but I don't know, Mr. Yan, how do you plan to cooperate with our Huayang Dynamics?"

Mr. Yan said it so straightforwardly, so of course Jin Xiaoqiang couldn't beat around the bush, so he asked Yan Zhongxun.

"In fact, we have been cooperating with GM since 2003, acting as sales agent for GM's brands, and also spent a lot of money to build sales channels for GM products in Baodao, including brands such as Cadillac, Buick, and Opel, and even

We also plan to further

With further cooperation, we have set up a joint venture factory in Baodao to carry out CKD assembly cooperation. But Mr. Jin, you also know that the development of GM has been sluggish in the past two years, and the island’s economy has also fallen into a downturn. It can be said that Baodao’s automobile industry

It’s a bleak situation. General Motors started the year

We were notified to give up the cooperation, but some of our joint venture factories have already started to break ground, and the sales channels have been integrated. I think it is a waste to give up like this. If Mr. Jin is willing, I don’t know if we, Longyu, can

Agent for your Huayang Power products

Products will be sold in our treasure island. And we can continue to build those joint venture factories. You don’t have to worry about funds, Mr. Jin. We, Longyu, are still very rich in funds, but in terms of joint venture products, we hope to be able to

Hang up our Longyu brand!”

Yan Zhongxun finally explained the focus of this negotiation. It turned out that he hoped that Jin Xiaoqiang and Huayang Dynamics would take over the mess left by GM earlier.

"Forehead....."

When Jin Xiaoqiang heard that this cooperation was likely to involve General Motors, he couldn't help but pause in his heart. It seemed that General Motors was really worse than Wang Xiaoer's New Year every year.

Unexpectedly, when Yan Zhongxun heard Jin Xiaoqiang's pause, he felt a sudden shock in his heart. Why couldn't Mr. Jin be happy?

So Nashang continued: "Don't worry, Mr. Jin, please rest assured that we will definitely show our sincerity in the transfer of shares?"

"Huh? I don't know, Mr. Yan, how much do you plan to sell the GM shares for?"

Jin Xiaoqiang tentatively asked, "When GM and Longyu built so many sales channels, they must have built many 4S stores in major cities in Baodao, and they must have spent hundreds of millions of Taiwan dollars."

I wonder how much money Yan Zhongxun is willing to give up?

"The sales channels we cooperated with GM, as well as the joint venture factories, cost us no less than 1.5 billion NT dollars in total, and GM holds 49% of the shares. If Mr. Jin and Huayang Power are willing to take over, then

We are willing to transfer 49% of GM's equity to you at the price of one New Taiwan dollar!"

"What?"

Jin Xiaoqiang almost didn't shout out. Even Guo Siming, who had been sitting silently next to him, had a look of shock on his face. Apparently he didn't expect that his old friend from Baodao would come up with such a big deal.

.

Not counting GM's investment for the time being, Longyu alone spent NT$1.5 billion. Even if this money was converted into RMB for settlement, it would be almost NT$300 million or nearly NT$400 million.

Yan Zhongxun directly sold it to Jin Xiaoqiang and his Huayang Power for one New Taiwan dollar. Wouldn't this be a free gift to Jin Xiaoqiang?

This sincerity is really full of weight!

In fact, what they didn't know was that Yan Zhongxun was just a good guy. It turned out that since GM and Longyu began to cooperate in 2003, and until a few years ago, the cooperation between the two parties could be said to have been in a state of loss.

The people of Baodao, like people all over the world, don't really buy into GM's products. Therefore, GM invests money in building channels every year, but faces losses every year. They have long been interested in Helongyu.

I am a little impatient for the cooperation project.

They had even started negotiations with Longyu's side and wanted to give the package to Longyu himself, but Longyu's side never let go.

The cooperation between Longyu and Nissan and the agency of Nissan products can still make money in Baodao, and they make a lot of money, so their cash flow is very abundant, so they can not afford to lose money in the cooperation with General Motors.

But last year, GM lost billions of dollars globally, and they really couldn't afford to lose money. So when they were negotiating with Longyu at the beginning of this year, they had already decided to cut their teeth and simply not want this cooperation project. They decided

Transfer all 49% of the shares to Longyu for one yuan! (To be continued...)

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