reborn industrial empire

Chapter 616: Second-hand car trading channels

Keep asking for support!

After walking around several office floors of Autohome, having close contact with the company's employees, shaking hands and chatting with many people, Jin Xiaoqiang was very satisfied with the working atmosphere of the Autohome website.

The original purpose of establishing this website was to open up a breakthrough for Huayang Power in the field of publicity. At that time, Huayang Power was not very powerful.

In the field of traditional advertising and publicity, the major traditional automobile manufacturers have always occupied the majority. It is very difficult to seize part of the publicity resources from them.

Moreover, at that time, Chinese people's thoughts on car consumption were mainly focused on joint venture cars and imported cars. Therefore, the main purpose of establishing this Autohome website was to take advantage of the booming online publicity field in the future.

On the other hand, it wants to reverse the traditional consumption philosophy of Chinese people.

In recent years, Huayang Power has developed rapidly and has successfully reversed the status of domestically produced cars in the hearts of Chinese people. Jin Xiaoqiang's original goal has been achieved, but he didn't know much about network operations and network profitability in his previous life.

, never thought that this Autohome website would be such a money-making tool.

From the beginning, he invested more than 100 million in capital, a large part of which was the cost of selling the office building. This means that Zhang Chi only spent tens of millions to build the website and recruit people.

Now the website has taken the position of China Automobile Portal. The company has more than 300 staff members, and the annual profit can exceed 500 million. How can such an achievement not surprise Jin Xiaoqiang?

The Autohome website is currently developing so rapidly. Of course, he hopes that his company can reach a higher level and bring greater profits to the company.

After going abroad for many inspections, Jin Xiaoqiang had a certain idea in his mind, which was to make the Autohome website bigger and stronger, and turn it into a world-class automobile forum website.

By allowing all car enthusiasts around the world to participate, the number of customer groups faced by the Autohome website will be unrivaled.

Fortunately, if this car home website operation is listed, I am afraid that its asset upgrade speed may be even more terrifying than that of my own company, Huayang Dynamics.

The large conference room on the 27th floor of the Autohome website was filled with middle- and high-level people from Autohome. In the past two years, as the Autohome website has grown, the number of managers within the company has also gradually increased. The current middle- and senior-level people

Many of the management staff were recruited later by Zhang Chi.

Moreover, many of them have not been engaged in the automobile industry before, and most of them are elites who specialize in e-commerce or online marketing. These people can be said to have made great contributions to the rapid expansion of the Autohome website in recent years.

People like Jin Xiaoqiang and Zhang Chidai are also very generous, with high salaries and good positions, plus generous dividends every year, which makes these people loyal to the company.

In 2006, when online sales were not as developed as they would be a few years later, the salary and development prospects of the Autohome website were quite attractive.

Although these marketing elites are all managers with extensive social connections and annual salaries of hundreds of thousands or even millions, when faced with Jin Xiaoqiang, they really admired him.

Not a few words.

Because in terms of personal assets and career prospects, Jin Xiaoqiang, who sits at the top, is undoubtedly the idol they can only worship!

"Hello everyone here, I think there are many people who are meeting me for the first time today."

Jin Xiaoqiang sat on the stage and gave a brief self-introduction, which was regarded as an opening statement. People in the audience had a good impression of Jin Xiaoqiang, a big boss with no pretensions.

"First of all, I would like to thank everyone here. It is your dedication to the Autohome website over the years that has made our Autohome website so brilliant today. It can be said that everyone here is a contributor to our Autohome website.

.So I must express my most sincere thanks to you!”

After Jin Xiaoqiang finished speaking, he stood up and bowed to all the elites present. Indeed, among the several industries under his banner, Huayang Power and Huayang Precision were the ones he spent the most on, even on that creature.

There is more thought put into the cell laboratory than on the website of this car home.

Apart from investing heavily at the beginning and adding several million in investments later on, he has basically been the boss of this website and has never managed it. He even only came to the company a few times to chat.

If you have any questions, you can just communicate with Zhang Chi on the phone.

But it is precisely because he doesn't care at all that the company's growth to this day really depends on these elites here, and in order to develop smoothly in the future, these people still need to be heavily involved.

of.

Jin Xiaoqiang's statement made all the middle and senior managers of the Autohome website here very moved. You must know that these days, especially when private networks are just emerging, various websites are springing up like mushrooms after a rain.

, but due to fierce competition, not all online merchants are having an easy time.

Many of them even lived a precarious life when they worked for other Internet companies. However, after coming to the Autohome website, not only did their lives and jobs become stable, but the company's salary and benefits were very good.

The salary is not low, not counting the monthly high salary and good job. During the New Year and holidays, either cards or money are issued. This kind of treatment, even in large state-owned enterprises, is not something that everyone can enjoy.

Moreover, when the big boss of the company came to the meeting, it was not like the large-scale meetings they had attended before. They started talking at length, talking empty words and clichés. Instead, they were approachable and sincerely thanked everyone. This also made

The managers attending the meeting were very moved. This was really the first such humane Chinese company they had encountered in China!

After expressing his gratitude to the managers who had passed on, Jin Xiaoqiang said some lively words and had some interactions with the company's managers, asking them to put forward some suggestions and opinions on the company's future development.

The atmosphere of the meeting suddenly became lively.

Come on, after all, we are not the kind of old-fashioned state-owned enterprise veterans. Everyone has their own unique perspectives and opinions on the future development of the company. They are all insights. The experience of these managers really makes Jin

Xiaoqiang felt a little enlightened.

"Okay! Now that everyone has spoken freely, let me also put forward some of my views and opinions on the future development of our company. Regarding the future development of the company, I think we should not just limit ourselves to the Internet, e-commerce and other businesses.

We should also get involved in the service field. In the next few years, our country's automobile market will develop very rapidly. The private ownership and annual sales of automobiles will also increase at a very fast rate year by year. At the same time, the elimination of automobiles will

The speed will also become faster accordingly, so what we should pay attention to is the second

The development of the handcart and rental car market. Especially second-hand cars. Now many car owners want to exchange their cars, so their second-hand car sales have become a problem. They go to 4S stores to replace them, and the prices are too low. So go look for second-hand cars.

business, the price will be pushed even lower, then we

Is it possible to establish a nationwide platform that is subdivided to the township level? When car owners from all over the country want to eliminate their second-hand cars, can they publish their car information on the Internet, and then directly communicate with interested parties?

Communicate with car buyers?”

Jin Xiaoqiang expressed his thoughts. The second-hand car market in China is not very standardized. Many second-hand car owners who want to exchange their cars suffer from no sales channels and can only exchange their cars to 4S stores at low prices.

Or they are sold to second-hand car dealers at a low price, which will cause many car owners to suffer financial losses.

In foreign countries, second-hand car websites like the one he proposed are very popular. Many consumers who want to buy a car can communicate directly with the car owners who want to buy a car, view the car on the spot, and reach a purchase intention.

Moreover, such websites are heading towards glory in foreign countries with developed car culture. Jin Xiaoqiang feels that such websites are also worth a try in China.

The website managers of Autohome present here also began to think about Jin Xiaoqiang’s proposal.

"I have inspected such second-hand car trading websites abroad many times. Their business model is very interesting. The website is an auction website. Car owners who want to sell their cars can mark their cars with a minimum price and then set a cut-off price.

Date, and then potential buyers who are interested in this car can communicate with the owner on the phone, or go to the site for an on-site inspection

Buy a car, and then bid on the website. The one with the highest price will get it. Of course, whether the final sale can be completed depends on the communication between the traders. This online purchasing method is very fair and also makes it easier for people who want to buy and sell cars.

Che people provide a good platform, so I think this model is worth learning from. I wonder what everyone thinks?"

Jin Xiaoqiang smiled and once again stated the conclusions he reached after inspecting foreign second-hand car trading websites, and then provided them to the managers present.

This kind of business method is really novel for these website managers. Everyone has never experienced such a second-hand car trading model before, and it does sound very attractive.

"Okay, it's really good, and we can also bring in those second-hand car dealers and provide them with an additional trading channel. Can they also have multiple sales channels?"

www.ptwxz.com