reborn industrial empire

~.-~

Peter Liukinko was very polite to Jin Xiaoqiang. He is the general manager of Volga Automobile Manufacturing Co., Ltd. in the Moscow region. Today, he only learned about Jin Xiaoqiang, the big boss of Huayang Power, after receiving a phone call from the person in charge of the factory.

News of Xiaoqiang's sudden arrival.

And he, who has always had a keen sense of smell, immediately sensed the opportunity here. If he can grasp it well, then in the next few years, his status within the Volga Company may skyrocket, and he may even be able to settle in the company in the future.

The company's board of directors might also have great opportunities, so he rushed directly from the main office in the city to the ckd factory in the suburbs at flying speed.

It turns out that since the disintegration of the former Soviet Union, Russia's heavy industry system has entered a period of decline. A serious brain drain and a shortage of funds have made the once world-famous Russian heavy industry stagnant.

The Russian automobile manufacturing industry is not very developed to begin with. The early GAZ cars started by imitating the Wesley Jeep of the United States during World War II. The reason why Volga Automobile Factory's Lada became famous all over the world was also based on Fiat.

The imported models and technologies, as well as their own R&D technology, have never been very strong.

In addition, during the period of the former Soviet Union, the local industrial sector of the former Soviet Union spent all their attention on the defense and heavy industry. Compared with this, they did not invest much in the automobile industry. Therefore, at that time, the Russian automobile manufacturing industry was out of control.

Except for some enterprises related to national defense that have achieved certain development, breakthroughs and technological accumulation in the field of civilian automobiles have been modest.

After entering the Russian era, Russia's domestic economic and political situation has been in a state of chaos. The entire country's economy, let alone development, can even be said to have regressed for ten years.

During that period, because ordinary people were short of money, and Russia itself was not short of oil, in addition, it was also a period when Russian people opened their eyes to see the world, and had a fierce collision with the ideological and cultural ideas of Western Europe and the United States. In addition, at that time

The income of ordinary people in China is not very high.

Therefore, the old Lada cars produced by the Volga Depot at that time were still sufficient for the domestic situation and people in Russia. Therefore, the Volga Depot lived a relatively comfortable life in those years and was able to continue to monopolize the domestic market.

Acting as the big brother in the domestic automobile market.

However, with the penetration of the Western economy and the deepening of domestic people's awareness of the outside world, some people have gradually no longer like the ugly square-shaped vehicles produced by the domestic Volga depot that have not changed in twenty years.

box, and it has a lot of minor problems, and it’s a Lada that consumes a lot of fuel.

This can be seen from the fact that the Far East market is dominated by Japanese second-hand cars and Korean cars. From that time on, the Volga Automobile Factory began to devote great efforts to single-computer design and produce a new car that truly belongs to Russia.

Unfortunately, their car design and manufacturing culture is really poor, they have a serious brain drain, and they are very short of funds, so their new car plan has been delayed in taking shape.

But during this period, the European part of Russia, the best part, also began to be penetrated economically by the economically developed Western European countries. Some tycoons who became rich first among the private sector began to purchase luxury cars from abroad. On the streets of Moscow and St. Petersburg,

Luxury cars such as Mercedes-Benz, BMW, and Cadillac are gradually becoming more and more popular.

And ordinary people have begun to follow suit. Even if they cannot afford expensive European luxury cars, high-quality and low-priced Japanese cars, Korean cars, and even Chinese cars are also very good choices.

As a result, Volga Auto's position in the market began to become precarious, and their market share loss was increasing.

Even in the end, even their traditional position, the Russian government's orders for purchasing official vehicles, began to be lost one after another and were snatched away by the large Western European automobile manufacturers.

The ministries of commerce and resource departments of those rich countries have all purchased Mercedes-Benz or BMW from Germany to make official cars. In the end, even the relatively poor Moscow police department began to purchase Mercedes-Benz and BMW from Germany to make police cars, which made Volga Company

It feels hard to accept.

In the past, the police department, which had the largest proportion of official vehicles, used the Lada brand of police cars produced by the Volga Depot. It is strong and durable. Even if it is an old car that is more than 20 years old, it can still be used on the road.

On duty.

But now, with the concept of energy conservation and environmental protection taking root in the hearts of the people, and the inflation caused by the rising oil prices, even in oil-producing countries like Russia, people are feeling the pressure of inflation.

Moreover, ordinary people and civil servants are tired of the fact that after buying Volga products, they have to frequent car repair shops. Therefore, the market share of Volga's Lada brand has begun to improve two years after President Putin came to power in 2002.

After that, it started to shrink continuously.

And this shrinkage will intensify in the next few years. Until last year, even the entire Moscow public sector vehicle purchase order, their Volga depot actually received only 10%.

This situation finally angered the leaders of the Volga Company. On the one hand, they began to lobby various parliamentarians in the Kremlin. They even blew the wind to President Putin through their connections, hoping that the country would support them.

Volga Corporation, after all, no matter how unsatisfactory this company is, it is still a Russian automobile manufacturer.

Buying domestic products and letting the meat rot in the pot is, in any case, a support for local enterprises. Such rhetoric moved President Putin and many senators.

But after all, there is still a reality out there, that is, the quality of the products produced by the Volga Company is too~~--网.Update first~~, the fuel consumption is too high, and there are too many minor problems. Even the Russian people have a very strong

Tolerance, but now we have entered the 21st century, but you are still fooling consumers with old products from the 1960s and 1970s. Are you embarrassed?

Even if you are kind and President Putin wants to help you, it is not easy to speak for you in public. After all, your products are too unconvincing.

So while Volga Company was doing the work of several important leaders of the country, it also began to look for cooperation partners all over the world.

However, due to the Yukos case two years ago, Russia does not have many real friends in the world. They have successively contacted PSA in France to discuss their intention to cooperate.

However, PSA's conditions were very harsh, and they even required the acquisition of part of the Volga Company's shares, which the Russians found difficult to accept.

After that, they went to Volkswagen in Germany, but Volkswagen seemed to be too stupid to make money in China and did not pay attention to Volga Company at all. Even if they agreed to discuss cooperation, their conditions were very harsh.

Later, they also contacted the Japanese. Unfortunately, the conditions of Toyota and Honda were higher. Cooperation was possible, but there was no way to transfer technology.

This made Volga feel desperate at the time. Fortunately, the president at the time recommended Huayang Power to them. Originally, Volga did not think highly of Huayang Power, but later Huayang Power made a series of achievements at the international auto show.

This move gave them a complete new understanding of this company.

Companies that can disgrace companies like Volkswagen, Toyota, Honda, Mercedes-Benz, and BMW at several auto shows really have their own unique features.

Moreover, their technology, after verification by Russian experts, is indeed advanced from that of Europe and the United States, and they are indeed a very good partner for cooperation.

Then the two parties started cooperation negotiations, and with both parties showing full sincerity, the cooperation agreement was quickly finalized.

However, the Russian side also has certain dissatisfaction, because in this cooperation, the two parties have only finalized the technology transfer issue of the 1.6l engine used in Octavia, and even such engine technology has to wait until

After five years of cooperation, technology transfer for Volga models will be carried out.

They are not anxious about this technology transfer. What they are anxious about is that they want higher-level technology, which is Huayang Power's ecoboost engine technology.

This technology, with the rise of Huayang Power in the past two years, and the Qoros car series equipped with this technology, have become popular around the world. It has become the top engine field in the automotive industry and the top level in the ordinary civilian field.

The technology can even be said to have become a classic.

Models equipped with such an engine are very popular in the market because they can not only meet people's needs for high horsepower, but also meet people's needs for fuel economy. It can be said that it is a perfect combination.

And if the Volga Company wants to regain the Russian government's official vehicle orders from those German companies, then they most need such top-level civilian technology that is currently popular in the world.

It's a pity that the idiot who was responsible for the negotiation with Huayang Dynamics was really bad. His attitude was too tough and finally angered the negotiators of Huayang Dynamics, who did not agree to transfer this technology to Volga Company at all.

, there was no need to even talk about cooperation. At that time, Volga did not behave too humiliatingly for the sake of face.

But now they have finally reaped the consequences. The purchase list of Russian government official vehicles for several years has been released, and Volga is still lagging behind, not even retaining last year's 10% share.

How can the Volga not be in a hurry?~.-~

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