reborn industrial empire

Chapter 646

Audi mode

The Russian government's model is different from that of the Western and American governments. Although this country has entered the Russian era, there are still many places that retain the traditions of the former Soviet Union, such as the procurement of government official vehicles.

And because the national conditions are somewhat similar to those of China, the government's official vehicle procurement has a great impact on private purchases. It can be said that it also serves as a weathervane.

The Volga and Lada produced by the Volga Depot back then were only able to gain popularity among the private sector through the purchase of government official vehicles, not to mention the Gas Jeep back then.

Therefore, the Volga Company still attaches great importance to the procurement of government official vehicles, because the procurement of government official vehicles is a kind of recognition for a brand, and it is the most powerful organization in the country, and it has a strong influence on your products.

Recognition.

Once this organization recognizes your product, your product will have a certain degree of persuasion among the people, and people will be willing to pay for your product.

Therefore, the continuous loss of points in the procurement of government official vehicles has been the most head-scratching thing for Volga Company in recent years. They wanted to regain lost ground in the procurement of government official vehicles, but they had no choice but to compare their products with those of Germany.

The products really lack comparability.

Whether it is the appearance of the car or the crucial power, not to mention the ride comfort, in this regard their products are really inferior compared to other German products.

miles distance.

Government vehicle purchasers have been losing points one after another, and now in the domestic ordinary civilian market, they are also being rejected one after another. Ordinary people with some money are willing to buy European cars, especially German cars. After all, government civil servants buy them.

Why don’t we buy German cars?

Those who cannot afford German cars will turn to Japanese and Korean cars that are more fuel-efficient and economical. Although these two products are not comparable to German cars from the bottom of their hearts, they are better because they are cheaper and more

To save fuel, the most important thing is to ensure the quality. You don’t have to go to the repair shop every once in a while like buying a Lada. This will also save a lot of money.

What's more, there is now another Huayang Power product on the Russian market. This Huayang Power product is of poor quality and low price compared to the previous products that left a very bad impression on the Russians.

Tianchao products are different.

The quality of their products is no less than that of European and American products, and the most important thing is that the price is at least one level lower than that of European and American products. They are on par with Japanese and Korean cars, but they are technically better than them all.

.

Volga has cooperated with Huayang Power, so of course they have a clear understanding of the feedback from consumers on the market about Huayang Power products.

The products of Huayang Dynamics are indeed good, so now that they do not want to become competitors with Huayang Dynamics, but want to become partners, they must no longer be as arrogant as before.

Volga Company is now eager to regain lost ground in the local market, and they have hurt the hearts of the people too much before. Now if they want to regain the confidence of the local people in their products, they must improve their sales model and final

There have been breakthroughs in key core products.

And they chose this breakthrough to regain the procurement of government vehicles. In the past two years since President Putin came to power, Russia's economic situation has improved greatly than before.

With the improvement of the economic situation and the competition for national economic and tax revenue, the buttocks of government civil servants have also been raised. We are no longer the people who are satisfied with just having a Lada car as before. You have already seen it.

What are the advantages of German and Japanese cars?

Therefore, it may be difficult for these people to choose Volga products again, unless Volga can come up with a product that can really compete with German and Japanese cars.

In terms of software, Volga Company believes that what they are doing now is not bad. They have been practicing hard in the past few years, and the quality of Russian workers is not bad. As long as the company gives them serious training and a suitable reward and punishment system,

Then the assembly accuracy of the company's models will immediately rise several levels.

So the minor problems like those in the past have disappeared in the current Volga models, but the worst thing about them is the car's appearance design and the car's powertrain.

After all, they have been producing boxy box cars for twenty years. Now it is really difficult for Volga designers to design a more beautiful car with a streamlined appearance.

Previously, we negotiated with the executives of Huayang Power to introduce their Qoros model. When we entered into the joint venture, we annoyed them because we did not have a good attitude towards the negotiation. In the end, Huayang Power unilaterally stopped the joint venture on the Qoros model.

plan.

Now Volga has been looking around, but they really can't find a suitable substitute. In the end, they have no choice but to turn to Huayang Power's Qoros model.

Currently in the Russian market, Huayang Dynamics' Qoros models are selling very well. Not only are the rich and wealthy, Qoros's high-end luxury products are also liked by ordinary middle-class families.

Because compared with German and Japanese products of the same level, it is cheaper, has fewer minor problems, and has a more beautiful appearance. The most important thing is that this Qoros model has higher technical content, is more fuel-efficient, and is more powerful.

When you drive it out, it shows that Beier has a lot of face, so in Russia, everyone from the top to the tycoons, government servants, and the common people can't put it down. This car is often sold out in Russia, and there are even frequent price increases.

car phenomenon.

Peter Liukinko has long noticed this market feedback, so he has always been the main supporter of cooperating with Huayang Dynamics to produce Russian-made Qoros models. Unfortunately, at that time, he was a low-key person within Volga Company and had no influence at all.

People care about their opinions.

But things are different now. The guy who messed up the negotiations with Huayang Dynamics before has been removed from power, and the company still can't let go and is negotiating with Huayang Dynamics to introduce a Qoros model joint venture.

So Peter Liukinko had an idea. If he could persuade Jin Xiaoqiang, the big boss of Huayang Power, to agree to cooperate with Volga to produce this Qoros model, wouldn't he be making a great contribution?

So after hemming and hawing all morning, he finally sorted out his thoughts before lunch, and after lunch, after clearly expressing his wishes to Jin Xiaoqiang, Peter Liukinko began to sit there and play drums in his heart.

You must know that he is just a manager of the Volga Company in the Moscow area. He can only be regarded as a middle-level and high-level person within the company, not even a core figure. If he negotiates privately with a big shot like Jin Xiaoqiang, if it fails, he will definitely be

Because of the anger of the company's senior management, you may lose your job in any minute.

Jin Xiaoqiang, who was sitting opposite him, was not angry because of Peter Liukinko's rashness. He didn't know much about the Russian official car market before, but just now, Peter Liukinko didn't play tricks on him, but took the official business in Russia into account.

Jin Xiaoqiang introduced the situation of the car market to Jin Xiaoqiang. At the same time, he also introduced to himself the sales situation of his Qoros car series in Russia, as well as Volga's great hope to introduce the Qoros car series for a joint venture.

Summarizing several pieces of information, Jin Xiaoqiang realized that the Russian market

Maybe there is really great potential to be tapped. Before entering the Russian market, I had a corresponding understanding of this market, but at that time I just knew that the demand in this market was huge. Because of the vast land and sparsely populated areas, this

The market demand for cars will be very large.

However, Huayang Dynamics was still in its infancy at the time. It had a certain degree of confidence in entering this market, but it did not have a firm belief in growing in this market.

But now that he heard Peter Liukinko introduce himself to him, he suddenly became interested. It seemed that it was not impossible to become a big player in this market, or even become the only one in the market.

I can definitely learn from Audi's model in China, which is to get closer to the government and make its products official vehicles purchased by the government. In this way, I can quickly increase the influence of my brand in this country.

force

Although the government of this country is the federal government, Moscow's resolution can only affect Moscow and surrounding areas, and the impact on some other states is not absolute, but this is at least a breakthrough. When the time comes, the Volga people can completely help

Expand the market yourself.

You must know that this is their home stadium, and they have a natural advantage. This Volga will soon be equivalent to China FAW back then? And aren't they also equivalent to Audi back then?

And the most important thing is that when Audi entered the Chinese market, it was beaten badly by Mercedes-Benz and BMW internationally. It was not considered a real luxury brand at all, but it relied on the nourishment of the Chinese market for nearly two decades.

They have stood up again and become a real giant that can compete with Mercedes-Benz and BMW.

But now the Qoros car series of Huayang Dynamics under its own brand is much better than Audi, which was in decline back then, so Peter Liukinko's idea is really very feasible...

"Peter, this matter is not too big. I think you can't make up your mind. So, you might as well call your headquarters and ask them to send a few people who can make up their minds. I will also ask Hua

Yang Dynamics will send a negotiation team as soon as possible, and let's have a good talk about cooperation..."

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