reborn industrial empire

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The room fell into silence for a while. Obviously Mark didn't expect that Jin Xiaoqiang would ask so straightforwardly. Isn't this too direct?

Just like that, the idea was put on Ford's head. Although Ford's current life is not easy, but...

In fact, as Ford's former president of North American affairs, Mark is very aware of the current predicament Ford is in. At the beginning of a few years, General Motors announced last year's performance report. General Motors suffered crazy losses of tens of billions of dollars last year.

At the same time, Ford and Chrysler are not having an easy time. Ford did not lose money last year, but it did not make much money at the same time. Not to mention Chrysler, they, like General Motors, also fell into a loss situation.

, it’s just that the losses are not as much as General Motors.

The reason why Ford started preparing for the transition last year was because they had predicted that if the business situation did not improve much this year, Ford would also fall into a loss situation, and the amount of the loss would be huge.

It will not be less than GM at all. The most important thing is that this loss cycle will be longer.

So when they formulated the transformation plan last year, they had been discussing it for more than four months before finally finalizing the plan.

And Mark was one of the most important participants and executors of the transformation plan. When the transformation plan began to be discussed, the reason why the plan was delayed for so long was actually the most important issue, which was whether to take action.

Some non-performing assets still have their own reasons, including closing some factories and laying off employees.

The people who participated in formulating the plan at that time went through countless rounds and discussions between the two plans before finally deciding to close part of the factory and lay off some employees.

But Mark, who was a major participant at the time, was actually more inclined to sell off some of the company's non-performing assets, such as Volvo's family passenger car segment, which is currently in operating difficulties, and the sale of struggling Jaguar and Land Rover. He even discussed

whether they can sell their Mazda shares.

Compared with closing some domestic factories and laying off more than 3,000 employees, this plan will undoubtedly make Ford and Mark feel much better. After all, if they choose to sell these sub-brands, Mark will not face so much pressure.

It is even possible that he will continue to stay in his position as president of affairs. After all, such a plan will not offend too many people.

But out(--house is the fastest updated

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) Considering the pressure from Wall Street and the negative impact that selling off these sub-brands would have on the company, as well as the fact that the long-term pain is worse than the short-term pain, sooner or later those workers will be laid off and the factories will be closed, Ford has learned from the painful experience and made up its mind first

Close the factory and lay off some employees.

Their plan is that if the company's operating conditions have not improved much this year, then at the end of this year or the beginning of next year, they will consider selling some of their non-performing assets, such as those sub-brands that are already in trouble.

We have now entered the middle of 2006, and it can be seen from Ford's performance report for the first half of the year that Ford's market performance this year is still poor.

And their drastic reforms last year obviously did not impress the cold-blooded guys on Wall Street. They even added insult to injury by rating Ford's bonds as junk. Now Ford's performance prospects this year can be said to be quite worrying.

According to Mark's estimation, it is inevitable that Ford will fall into losses this year, and the amount of losses will even be unprecedented. It will exceed any previous bad period.

In this way, Ford will definitely sell a considerable number of its sub-brands starting next year to obtain cash support to tide over the crisis.

The guy in front of him was really terrifying. Although he had agreed to work for him, before his work even started, he had already begun to think about using his connections to get Ford's ideas, but he didn't.

I know what part of Ford's resources he is looking for.

Seeing that Mark didn't answer immediately, Jin Xiaoqiang also knew that he must have felt uncomfortable in his heart. After all, he had spent his youth at Ford, and now that he was asked to switch to other companies, he immediately changed his focus.

This kind of thing is not easy for ordinary people to accept.

However, he was still very patient and did not force Mark to express his position.

But soon, Mark adjusted his mentality, turned to Jin Xiaoqiang and said with a smile.

"Mistkin, I think you must be aware of Ford's first half performance report just released this year. They have lost more than five billion US dollars in the market, and Standard & Poor's has just classified Ford's bonds as junk.

level, so I believe that in the second half of the year, Ford will definitely perform well in the capital market and the automobile market.

It will only get worse, and huge losses this year seem inevitable. As a result, they will definitely have to consider finding new homes for some of their sub-brands next year, because they will definitely need more cash.

But what I’m curious about now is, I don’t know Misterkin, but which sub-brands are you interested in in Ford’s hands?”

Mark was very frank, and his question was worth pondering. Jin Xiaoqiang didn't know whether he should tell him directly, but after thinking about it for a while, he still opened his mouth.

"Okay! Let me tell you straight, I am interested in Jaguar and Land Rover, two brands owned by Ford."

After Jin Xiaoqiang finished speaking, Mark couldn't help but frown when he heard Jin Xiaoqiang's answer. Jin Xiaoqiang felt this very keenly, so he smiled and asked Mark.

"What? Does my answer surprise you?"

"Indeed, to be honest, maybe you are more interested in Volvo because of Mistkin?"

Mark replied.

"Oh? Why do you think so?"

Jin Xiaoqiang asked Mark with a smile. In fact, what he cared about more was not Jaguar, Land Rover, or Volvo. What he wanted most was the shares in Mazda.

And Mark, an old fox, also vaguely guessed the real purpose behind Jin Xiaoqiang's Xiangzhuang sword dance. In his heart, he vaguely felt that Jin Xiaoqiang must be more interested in Mazda, but now he said

He was really not sure about being interested in Land Rover and Jaguar.

"After all, Huayang Power has developed so far and has become a mature manufacturer of modern urban family passenger cars. And as far as I know, Huayang Power's current products are mainly passenger cars for urban families.

Mainly, so this is very consistent with Volvo’s model concept, so I think so.”

However, Mark was not an idiot. Of course, he would not point out Jin Xiaoqiang’s intention directly, so he said he also gave an ambiguous explanation.

After hearing this, Jin Xiaoqiang just smiled and didn't say much. In fact, it was true that he cared about Ford's Mazda shares, but he didn't have any feelings about Jaguar and Land Rover.

Especially for the brand Land Rover, whether in the previous life or in this life, Jin Xiaoqiang felt that it might be difficult for any man to resist that kind of big boxy iron box, which can climb mountains and ridges as if walking on the ground and is full of wildness.

The beauty of an off-road vehicle is alluring.

As a representative of luxury high-end off-road vehicles, Land Rover is undoubtedly the most representative model.

Although many well-known high-end brands such as BMW, Mercedes-Benz and Porsche have launched their own luxury off-road vehicles, although these models they have launched are already superior to Land Rover in some aspects, they are still difficult to replace Land Rover.

This brand holds a high position in the hearts of many people.

This vehicle was born in the 1940s. It was originally developed as an agricultural vehicle specifically for British farmers. To be able to achieve such achievements today, it can indeed be said that it has a very rich historical heritage.

And in a previous life, although Land Rover could not survive in the hands of Ford, after it was handed over to the hands of India's Tata Group, the car quickly revived.

Especially in the emerging market of China, many car owners are in love with this boxy muscle car. Even though it has high fuel consumption, it does not stop more and more wealthy people from China from buying this car.

, as a symbol of one's own identity and face.

At that time, the four-wheel drive and unlimited off-road functions of this brand's models had been weakened. In that distorted era, it was a symbol of identity and status because of its high price.

At that time, the models of this brand in North America and Europe had been surpassed by Japanese off-road vehicles, as well as Chrysler and Ford off-road jeeps. However, this car achieved quite good sales results in China.

At present, Huayang Dynamics also has several high-end off-road vehicles with very good quality, such as the tough guy series and the S6 in the Qoros series. However, due to considerations of localization and consumer acceptance, and

Considering the consumer psychology, these cars are not expensive to buy, and none of them cost more than one million.

This is where Jin Xiaoqiang feels a little regretful, but there is no way. After all, the consumer psychology of the Chinese people will be difficult to change for a while. Foreign monks like to chant sutras, and foreign products are high-end and good. This view is in the minds of many consumers.

It is indelible even for a moment and a half.

Therefore, building a pure high-end car with good reputation quietly took root in Jin Xiaoqiang's heart. Instead of all the money being made in vain by foreigners, it would be better for him to make all the money back.

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