reborn industrial empire

Chapter 666: The Alternative Mazda

Please subscribe, please vote!

After Land Rover came into the hands of Ford, it did only experience a short period of glory. Then it quickly fell into business difficulties due to competition from Japanese car manufacturers and local rivals../--/--Full text of the advertisement

It cannot be said that Ford has not tried its best in the management of Land Rover and Jaguar. They have spent more than 10 billion US dollars on these two brands. However, the performance of these two brands during this period is...

No matter what Ford does, the performance of these two brands in the market can only be described as disappointing.

In fact, Land Rover's performance in the market can be described as unsatisfactory, but Jaguar's performance in the market can only be described as terrible.

This brand has shown considerable decline since it was still in the hands of Rover. Because it was originally defined as a high-end model, the prices of this brand's models have always been high.

And because it flaunts the British aristocratic style, the models under this brand are limited in their creativity. The British aristocratic plot is destined to be swept into the garbage in this ever-changing era.

Pile of.

In addition, neither the British nor Americans are very good at working on the refinement of the engine, so this car quickly became famous for its horrifyingly high fuel consumption.

Later, after Rover sold it to BMW, within a short period of time, BMW found that the brand was beyond redemption, and then directly sold it to Ford.

Ford's later adjustments to Jaguar were not very successful, and faced the embarrassment of not being able to sell a few vehicles every year. In the end, Ford simply drastically reduced production of the brand. In the end, before the sale, the brand even faced difficulties in producing it.

Later, after these two brands were dumped to India's Tata Group, they felt like they were coming back to life. Especially the Land Rover series performed well in the market. One year after Tata took over, it began to have a presence in the market.

Profitable performance.

As for Jaguar, due to the new models of the XJ series that were later launched, its performance in the market has gradually improved.

Of course, this is inseparable from the contribution of the Chinese market. As the European and North American markets no longer recognize these two brands, Chinese people have become the largest buyers of these two brands.

The Land Rover brand, in particular, has become the favorite model and brand of many Chinese wealthy people who have exploded in the real estate boom a few years later...-/--Full text of the advertisement

So this time Jin Xiaoqiang first set his sights on the Land Rover. If Mark agreed to help contact Ford, Jin Xiaoqiang felt that now was not the time.

Because although Ford is currently in deep crisis, it is still invincible and has not yet reached the point of making a living by buying the brand. Therefore, if you really ask the price at this time, you will inevitably be ripped off by the other party.

If they really want to sell, they might as well wait until the subprime mortgage crisis breaks out next year, when Ford is suffering from consecutive losses. Under such circumstances, I believe they should be very willing to sell some of their assets.

In a previous life, Ford did exactly this. In 2007, they started looking for buyers for Land Rover and Jaguar. Unfortunately, their appetite was too big and their asking price was too high. In addition, other companies also needed

The funds are self-rescue, and the performance of these two brands in the market has not been very good over the years, so Ford has not been able to find any suitable buyers.

It was not until 2008 that the final decision was made to package the two brands and sell them to India's Tata Group. The Indian gang also spent a total of US$2.3 billion on these two brands.

If it were him, he might be able to lower the price, after all, he has Mark here to help him.

And the most important thing is that I am not actually interested in the Jaguar brand. I am only interested in Land Rover. If Ford agrees to sell Land Rover to me, that would be better.

Moreover, in Jin Xiaoqiang's view, the acquisition of Land Rover is just a test. If Ford agrees to take over Land Rover, then he will buy Mazda next.

After all, compared to Land Rover and Jaguar DC, the most attractive sub-brand owned by Ford is undoubtedly Mazda.

Mazda is a company single-handedly supported by Ford. It was precisely because of Ford's intervention that this company, which originally started by manufacturing wine bottle corks, was able to develop to what it is today and become the fourth largest company in the Japanese automobile industry.

Mazda was founded in 1920. When it was first founded, it was just a company that produced wine bottle corks. After just ten years of development, it was renamed Toyo Industrial Co., Ltd. in 1927, and in 1931

He began to get involved in the automobile manufacturing industry in 2000, but at that time they only produced three-wheeled vehicles for agricultural use.

Later, during World War II, this company inevitably became a war criminal who helped the Japanese invaders. At that time, the Japanese government forced this company to start producing ordnance for the Japanese army.

However, it was the accumulation of technology and funds during the war of aggression against China that gave Mazda a certain technical foundation and rapid development after the war.

Then in 1967, they purchased the Jihad rotary engine patent from Wancker Company, and then began to produce unique rotary engine cars, and quickly achieved success in the market.

However, due to the oil crisis in 1973, Mazda also suffered a heavy blow. Their rotary engines were quite fuel-inefficient, so they had to pick up the manufacturing of piston engine cars again, and soon relied on low-cost

Price wins the market.

And in the late 1970s, they quickly won a reputation as practical, economical, and fashionable in the market, and accumulated a large amount of funds.

After experiencing the crisis that almost bankrupted Mazda, Mazda also realized that they should find a big tree to shade themselves, so they approached Ford and started cooperation with Ford. In the following years,

This allowed Ford to control a large amount of Mazda's shares. By the time Ford intended to sell Mazda's shares in 2008, they had already controlled 33.5% of Mazda's shares and became the largest single shareholder of Mazda.

During the cooperation with Ford, Mazda received a lot of benefits. They received a lot of technical support from the Americans, and Ford spared no effort to help Mazda. Ford helped Mazda open up many markets, such as Africa and Europe.

.

It was only with Ford's help that Mazda entered these markets. And it was with Ford's help that Mazda was the most exported car from Japan in the early and mid-1990s for a long time.

enterprise.

It can be said that the reason why Mazda has grown into an international brand so quickly and become the fourth largest automobile manufacturer in Japan is that Ford's contribution cannot be denied.

At the same time, in return for its enthusiastic help to the Americans, Mazda can be said to have spared no effort in helping Ford open up the Japanese domestic market.

They have introduced many American models to Japan, such as Ford's Explorer large off-road vehicle and pickup trucks. However, these models have not won the favor of Japanese consumers due to the conservative nature of the Japanese consumer market.

Mazda's traitorous behavior has also attracted a frenzied siege from other Japanese car companies, including Toyota, Honda, Nissan, Mitsubishi, and many other car companies, which have launched a frantic siege against Mazda.

Because they can't stand Mazda, an American lackey, continuing to exist in the market.

It is precisely because of such crazy sniping that the Mazda brand encountered a huge crisis in the late 1990s. Product sales were not smooth and the market did not recognize it, resulting in a significant tight cash flow.

At this time, it was Ford's help that allowed Mazda to overcome the difficulties.

In 1996, Henry Wallace, the new president of Ford and the great-grandson of Henry Ford, personally helped Mazda formulate the New Millennium Plan and invested a lot of money and technical support for Mazda.

It was with this support that in 2002 Mazda launched the all-new Mazda6, a sports sedan that was all the rage.

This car, which inherited Mazda's fashionable, innovative and sporty spirit, immediately amazed the entire Japanese market as soon as it was launched. Even Japanese consumers who originally regarded Mazda as a lackey of the Americans had to change their view of Mazda because of this car.

impression.

In just two months, more than 10,000 units of this car were sold in Japan. Once this model landed in Europe, it caused a frenzied rush and even achieved monthly sales of more than 10,000 units.

A record of 36,000 vehicles.

It was this Mazda 6 that set off a youth storm in Europe. BMW and Mercedes-Benz began to think about working on their own headlights. In order to cope with the current crisis, BMW once simply copied Mazda's Eagle Eye.

Crystal lamp.

It stands to reason that Mazda should not be short of money after achieving such an achievement, but who made its owner an American? Later, when Ford's management was not doing well, it was natural that they would draw blood from Mazda.

In this way, Mazda has not grown up because of the hot sales of Mazda 6. It can be said that it succeeds or fails.

This series of history also made Jin Xiaoqiang realize a long time ago that Mazda is definitely an alternative among Japanese car brands. Because it is close to Americans, their car-making style is closer to European and American standards.

Moreover, they do not object to cooperation with foreign car companies, and they do not even mind the introduction of domestic models in Japan. The most important thing is that their brand effect is much greater than that of Suzuki.

If you want to complete your layout in Japan, then this Mazda will play an absolutely indispensable role...

www.ptwxz.com