reborn industrial empire

Chapter 727 What to be afraid of, what to come!

Five hundred million euros, what the hell am I talking about with you?

Now Jin Xiaoqiang is very confident. First of all, there is a technological asymmetry between his Huayang Power and BMW.

In the past, BMW was definitely ahead of Huayang Power in all aspects of technology, but now in the field of supercharged engines, Huayang Power is the absolute dominant player, and other manufacturers can only follow Huayang Power's

Ideas and their rules are at play.

And now they have the luxury car benchmark such as 8at, so they should be said to have the advantage in this negotiation.

And the most important thing is that the two companies position themselves differently. BMW positions itself as a luxury high-end product, while Huayang Dynamics positions itself as a comprehensive automobile manufacturing company. Its products cover everything from low-end to high-end cars.

.

Therefore, in the market, the two companies are not in the most direct competitive relationship, and Huayang Dynamics is a newcomer to the field of high-end luxury cars. Their main product sales are still concentrated in the mid-range and low-end markets, so

Even if he lightly captures BMW's tiger whiskers, he is not afraid of BMW's revenge.

After all, even if BMW is anxious, it can only suppress and retaliate against Huayang Power in the luxury and high-end field. However, the foundation of Huayang Power's survival is in the mid-to-low-end field.

Therefore, as long as the foundation of Huayang Power is not harmed, Huayang Power is not afraid of BMW's revenge at all.

So now that BMW is offering 500 million euros for Huayang Power's two patents, Huayang Power is of course unwilling. Since they are unwilling and have the initiative, they can completely refuse to negotiate with BMW.

"Okay! It seems that the differences between us are very big. In this case, I don't think there is any need for us to continue talking, so let's do it!"

What the hell, this bastard. Helmut, who was sitting across from him, was a little stunned. He had been in business for many years and had participated in countless such negotiations, but he had never encountered such an unreasonable opponent.

Mueller, who was sitting next to him, had a pale face. This routine was exactly the same as the methods he used when Jin Xiaoqiang was talking to him about the 4at transmission. What the hell would this kid do if he didn't take revenge on himself?

, no one would believe it if I told it.

It is true to say that BMW is more anxious to get these technologies from Huayang Power, but ZF is actually more anxious than them.

As one of the three most famous transmission manufacturers in the world, ZF has always been dedicated to serving Volkswagen's Audi and BMW. However, in recent years, they have gradually fallen behind Japan's Aisin Seiko in terms of momentum.

Another Jack's store in Japan.

After all, the transmissions they produce are mainly for use in luxury cars, while Aisin Seiko and Jacket are indeed dedicated to serving family cars, so in terms of market influence, ZF is really declining year by year.

Especially in recent years, although Audi is still using gearboxes from ZF, some of Volkswagen's products have begun to switch to Aisin Seiko.

After all, Aisin Seiko's gearboxes are of reliable quality, and their machining accuracy is not inferior to that of ZF. The most important thing is that their prices are still cheap. This has made ZF feel that it is in danger.

Fortunately, in the past two years, Huayang Seiko suddenly appeared in China. They took away a lot of Aisin Seiko's business and hindered Aisin. This gave ZF a chance to breathe.

But in the blink of an eye, before ZF could catch its breath, Huayang Power launched their 8at transmission. Wouldn't this cost ZF its life?

You must know that in the field of transmissions for high-end luxury cars, this has always been ZF's specialty, and they rely on such a small market to work hard to maintain their market position.

But now that Huayang Power's 8AT transmission has been launched, will ZF be involved in this market in the future?

You must know that a few days ago, senior engineers from BMW and ZF joined forces and held several consecutive meetings to study Huayang Power's 8at transmission to see if any transmission could be developed that surpassed it.

possibility.

But the result is very discouraging. This transmission is so comprehensive that it is absolutely a perfect match for today's high-end luxury cars.

If ZF wants to come up with a product of the same level as this transmission, it will have to wait at least a year, and then conduct experiments and complete vehicle assembly tests. It will probably take at least two years to complete the entire process.

And two years is enough time for people to try to monopolize the market for this transmission and trample ZF under its feet. Are they going to stand still and wait for you to catch up in these two years?

Maybe when your product is released, Huayang Power will announce that it has developed another new product.

So the final conclusion from the discussion is to walk on two legs. On the one hand, we must increase efforts in independent research and development, and the other way is to quickly obtain the patent transfer of this transmission from Huayang Power, so that we will not fall behind in the market.

It's a pity, it's a pity that I didn't know Taishan back then, and I actually offended the now famous Jin Xiaoqiang. Now this is Chi Guoguo's revenge!

In fact, before this negotiation, Mueller was well aware of the grievances between himself and Jin Xiaoqiang, and he really didn't want to come. However, because he was the only person who had dealt with Jin Xiaoqiang, ZF's superiors strongly advised him.

came to participate in this negotiation, and now he is in public

It was a critical period for promotion within the company, so the superiors asked him to come. How dare he not come? In the end, he had no choice but to bite the bullet and come. The result was exactly as he expected. Jin Xiaoqiang did it in Chiguo in front of him.

It’s a pity that I still can’t express my suffering!

"Mr. Jin, Mr. Jin, don't be anxious. In fact, we can continue to talk. If you are not satisfied with our conditions, then we can use the second way to talk."

Seeing that Jin Xiaoqiang was turning his back and was about to leave the table, Helmut quickly stopped Jin Xiaoqiang again. He had no choice but to ask for help from others now.

He can indeed remain tough and fight with Jin Xiaoqiang, but if he cannot obtain those two technologies, it will undoubtedly be very detrimental to BMW's development in the next few years, so Helmut can only choose to swallow his anger.

After some persuasion, Jin Xiaoqiang, who had just pretended to leave, could only sit down with his team again.

"Well, I hope your dream can show sincerity and stop being like what you just did. What is your second plan?"

Jin Xiaoqiang's words almost made Helmut and Mueller angry to death, but they did not dare to get angry. The arrogance they had when they first entered the negotiation room was completely gone.

"Our second plan is to exchange part of the cash and part of the technology with your patents."

Helmut had no choice but to talk about the filing prepared by BMW. In fact, this plan was the last thing they wanted to see. After all, some of their BMW technologies were indeed quite unique.

"Technology? Well, I admit that many of BMW's technologies are indeed unique and world-leading, but it seems that we don't really need your technology at the moment, right?"

Jin Xiaoqiang started to play tricks again, and at this time, Helmut and Mueller, who were sitting opposite, had a bitter taste in their mouths.

Indeed, if BMW says that their engine technology is leading, Huayang is not weak in power, especially Jin Xiaoqiang, a monster who has launched new engine technologies one after another in recent years. They have now established their own reputation in the field of turbocharged engines.

benchmark dominance.

Needless to say about the transmission, Huayang Power has dual-clutch and 8at, so BMW doesn’t have to be weak in everything. BMW really can’t come up with anything better than Huayang Power.

And when the analysis came to this point, Mu Mu and Mueller discovered that they had indeed underestimated Huayang Dynamics before, and the filing they prepared was all useless, because if you look at it more clearly, it seems that Huayang Dynamics really doesn’t have one.

Weaker than BMW.

If BMW is really more powerful than Huayang, then there may be only one place left, and that is the chassis tuning skills that they have always been most proud of, and which are the foundation of the entire automobile industry.

But do we really want to exchange this technology with Huayang Power? You must know that this is BMW’s unique skill!

Helmut and Muller exchanged a look, both feeling a little hesitant.

"Well, in fact, I also admire some of BMW's technologies very much, such as the control system and chassis tuning skills of your BMW 3 Series. If you are willing to exchange with us in this regard, then we can consider this

Technology transfer matters.”

As expected, Helmut and Mueller looked at each other, and then looked at Jin Xiaoqiang who was sitting opposite and smiling. They could only grit their teeth to express their dissatisfaction with this guy, but what could they do?

"I'm sorry, Mr. Jin, this is a serious matter. We still have to go back and discuss it with the company's senior management before giving you a reply."

Helmut thought about it for a while. Although the company gave him a high level of negotiation authority today, this matter still had to be decided after discussing it with the company's senior management. After all, this involved BMW's unique skills!

"Okay, that's it for today. I hope you will think it over carefully after you go back. If you can't accept our conditions, then give us a response as soon as possible. I've been very busy recently and don't have time to stay in one place for a long time."

Jin Xiaoqiang's words seemed unintentional, but they almost made Mueller's nose angry because they were exactly the same words he said when negotiating with Jin Xiaoqiang...!~!

{Piaotian Literature www.piaotian.com thanks all book friends for their support, your support is our greatest motivation}

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like