reborn industrial empire

In this way, Jin Xiaoqiang started negotiations on Yubenben...

Mercedes-Benz is also very sincere this time. The team they sent this time is similar to BMW. They are both led by a vice president. The specifications are quite high. However, when the vice president comes forward, he still retains the touch of being the number one in the world.

reserved.

The vice president's name was Miles. Jin Xiaoqiang was quite familiar with him, but when it came to familiarity, it was only in his previous life. He had read a lot of information about this person on the Internet.

Because Miles will be the president of Mercedes-Benz China in a few years, and it was during his tenure as the president of Mercedes-Benz China that Mercedes-Benz and BMW launched a price-cutting shopping spree.

That's why Jin Xiaoqiang has a deep impression on this person. But in this life, up until now, Jin Xiaoqiang has really had no interaction with people from Mercedes-Benz, so he is not even familiar with Miles.

We can't even talk about knowing each other.

"First of all, I would like to congratulate Mr. Jin and Huayang Power for their great success at this Frankfurt Motor Show."

Miles's attitude towards Jin Xiaoqiang is very different from BMW's Helmut. This man is very energetic when he comes up, and his attitude is also very good. He also has good compliments. He obviously made full preparations before coming.

, understand the habits of Chinese people.

Maybe it was the news that BMW's Helmut had a bad relationship with Jin Xiaoqiang some time ago that sparked the idea of ​​Mercedes-Benz, so they were so polite and didn't show German-style arrogance right from the start.

News of the cooperation between Huayang Power and BMW has been released some time ago, and the media has roughly obtained some details about the cooperation between the two parties. However, regarding the specific content of the cooperation, the answers from both parties were vague.

Reporters only know that Huayang Power will regularly provide turbochargers and 8at transmissions to BMW at market prices every year. As for what BMW has paid, they still don’t know.

But since BMW can plant spies in Audi and Mercedes-Benz, why hasn't Mercedes-Benz planted spies in BMW? Therefore, although the media has not yet reported the details of the cooperation between Huayang Power and BMW.

But Mercedes-Benz understood the entire details and process of the negotiations between the two parties. What relieved them the most and was most concerned about was that Helmut suffered defeats in the contest with Jin Xiaoqiang. Through their analysis, Jin Xiaoqiang was also a very good person.

Difficult person to deal with.

If you want to benefit from this guy, then you must be prepared to pay something, otherwise it is simply impossible to take advantage of him.

This guy is very difficult to deal with. This is the conclusion of Mercedes-Benz. Therefore, before coming to participate in this negotiation, Miles, the head of negotiation at Mercedes-Benz, made very full preparations, from the speaking habits of Chinese people to their way of thinking.

, they all did very specific research.

And we have prepared a lot of bargaining chips for exchange. The rest depends on whether Huayang Dynamics has any intention of concrete cooperation.

To be honest, Mercedes-Benz has been on a very rough road in recent years. In the era when global expansion in previous years focused on internationalization, Mercedes-Benz took a bold step. That is to cooperate with the American Chrysler Company.

As a result, after several years of cooperation, Mercedes-Benz suffered a big loss, and its sales in the United States did not increase. It also spent more than 50 billion U.S. dollars. This cooperation can be said to have brought a heavy blow to the Germans.

.

Fortunately, this cooperation between Mercedes-Benz and Chrysler was not in vain. They still obtained Chrysler's sales network in the United States. In this way, when Mercedes-Benz products enter the U.S. market in the future, they can be considered to have gained a lot of sales.

convenient.

Since this cooperation, Mercedes-Benz has been cautious about international cooperation and is no longer as full of expectations as before.

This time they took the initiative to come to Huayang Power for negotiation because Mercedes-Benz saw hope in this Chinese company. This company has the potential to become one of the top ten largest automobile companies in the world, so in their view this company

It's very worth investing in.

In recent years, Mercedes-Benz and BMW have continued to decline in their rankings among the world's top ten automobile manufacturers. Of course, this has a lot to do with the fact that they manufacture high-end products and are expensive.

But now the two companies compete with each other for the ninth or tenth position every year, which makes Mercedes-Benz feel very helpless and depressed. Moreover, BMW has formulated a very flexible sales policy in the past two years.

And they were willing to lower themselves and began to develop some lower-priced models. This allowed BMW to gradually gain an advantage in the market, and since last year, BMW has been ranked ahead of Mercedes-Benz, which makes Mercedes-Benz feel very good.

Not comfortable.

Moreover, Mercedes-Benz has seen the growth rate of the Chinese market in the past two years, so they decided that it was time to find a very suitable Chinese partner again, so they extended their olive branch to Huayang Power, but they didn't know

Are they willing to accept the offer this time?

"Haha, thank you President Miles for your kind words. Well, let's not be too long-winded and let's get straight to the point! I don't know what you hope to achieve this time, Mr. Miles, when you represent Mercedes-Benz to find us Huayang Power.

How about cooperating with us?”

Jin Xiaoqiang asked with a smile.

Miles also knew that Jin Xiaoqiang's negotiation style was more Westernized. He liked to get straight to the point and didn't like to hide things. However, he never expected that this guy's negotiation style was so unrestrained. He always wanted to get straight to the point. This is

.

"Okay, let me get it straight. In fact, this time I came to Mr. Jin and your Huayang Dynamics on behalf of Mercedes-Benz Company in the hope that we can form a strategic partnership in the future..."

"Wait? Strategic partnership? What do you mean?"

Jin Xiaoqiang was really surprised when he heard this. Originally, he just thought that the other party wanted to buy his 8at patent, or the second-generation turbocharger, but he didn't expect that Mercedes-Benz didn't mean that. Their tone

, why does it seem like you want to form a joint venture with yourself?

"What we mean is that we hope to become a partner with Huayang Power, or we hope to become a joint venture partner with you."

Miles doesn’t beat around the bush anymore. Mercedes-Benz’s ambitions are indeed not small, and in fact Mercedes-Benz does have the financial resources and capabilities.

Even though Mercedes-Benz is only ranked ninth or tenth in the ranking of the world's top ten automobile manufacturers, those rankings are only based on your company size and annual production and sales.

But if we look at annual net profit, Mercedes-Benz can definitely be ranked first or second among the top ten companies. After all, even though they buy few cars, the net profit of the cars they buy is really high!

For other companies, it would be good if they could make a net profit of 10,000 yuan when buying a family car. If you buy a Mercedes-Benz car, their net profit can reach at least hundreds of thousands or even millions, which is different from those who buy a car.

Compared with ordinary family car companies, they make money and save effort.

Therefore, their financial resources cannot be underestimated. Now they have too much money and no place to spend it. They want to spend some money on Huayang Power and become a shareholder of Huayang Power. If Huayang Power is an ordinary Chinese automobile company,

, I guess they have to have their butts blossom.

Not to mention asking Mercedes-Benz to pay money to cooperate with Mercedes-Benz, I am afraid that even if this Chinese company is asked to pay money to cooperate with Mercedes-Benz, they are willing to do so. After all, Mercedes-Benz's reputation is too loud.

Got a lot of light.

But now that the company they want to finance and invest in is Huayang Power, it immediately becomes a different story. Huayang Power is now the fastest-growing automobile manufacturing company in the world.

Their market share in China has reached the first place last year, and if they continue to develop at the current rate, their market share in China will only be higher.

Moreover, their international influence is increasing day by day, and they are beginning to be swarmed by consumers in markets around the world. This is a very dynamic company with great potential.

Although their parent company has not yet gone public for financing, according to conservative estimates, the market value of Huayang Power is currently at least between 30 billion yuan and 40 billion yuan, which is between 4 billion and 5 billion US dollars.

about.

This body may be a giant in China, but in front of European and American giants, it seems to be nothing at all.

That's why Mercedes-Benz made such a tentative decision. They wanted to see if Huayang Power was short of money. After all, they heard that they were going to double their production capacity today. Such an expansion would require a lot of funds.

Damn it, they actually put the idea on their own heads. These guys from Mercedes-Benz are very ambitious. They actually want to take meat from themselves. It depends on whether their teeth are good enough.

Jin Xiaoqiang couldn't help but feel angry when he thought of the conditions proposed by Miles.

"Haha, well, Mr. Miles, since you want Huayang Power, how much money do you plan to give in exchange for our shares?"

Jin Xiaoqiang asked with a smile, but he was very angry in his heart.

"Forehead..."

Why is this guy so straightforward? I'm pretty sure about this. I haven't gone to your company for evaluation, and your company hasn't been listed yet. How do we know how much your company is worth?

Miles was almost confused by Jin Xiaoqiang's straightforwardness. Is this kid really a fool?

"We have prepared five billion dollars for this cooperation..."

Miles could only guess that they had a rough estimate of Huayang Power's asset size, but this was just a rough estimate.

"Five billion? You really have a big appetite!"

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